Losam Agency

What Losam Agency does

LOSAM is a privately held French B2B marketing and networking agency headquartered at 37 Avenue Pierre 1er de Serbie, 75008 Paris, structured as a Société par Actions Simplifiées (SAS). Founded in 2018 by Sara Seghaier and Loïc Vuichard, the company animates what it describes as the largest executive community network in Europe, comprising 12,000 active CxO members from major French corporations, CAC 40/SBF 120 companies, and mid-sized enterprises (ETI). Its core proposition is convening decision-makers for peer-to-peer exchange around business and economic transformation through a portfolio of event formats.

The company's product surface is organized around four core offerings: Think Tank (a structured 4-step collaborative idea lab), Future of (flagship transformation event series covering Finance, HR, Procurement, AI, Sustainability, and EPM), Soirées Benchmark (themed peer-to-peer evening events), and Content Factory (in-house production of white papers, manifestos, barometers, podcasts, and videos by staff consultants and journalists). Two specialized sub-brands — LOSAM Marketing Lab and LOSAM Strategy Lab — extend the think-tank model into marketing and sales verticals. A team of approximately 70 experts operates 450 annual events serving 130+ partners including consulting firms, software publishers, and law firms. Notably validated enterprise partners include Workday, Deloitte, Delos, and Pigment.

LOSAM's revenue model combines three streams: (i) partnership and sponsorship programs with 130+ enterprise partners who fund think tanks and events to access the CxO community; (ii) event attendance and participation fees across the Future of series and benchmark evenings; and (iii) Content Factory production services for partners seeking thought leadership assets. Geographic footprint is centered on France, with international extension into London (UK) and Luxembourg via co-organized Future of Finance events with Deloitte. Pricing is not publicly disclosed and operates on customized engagement models. The company is founder-owned with no disclosed institutional investors, parent entities, or subsidiaries.

Name

Losam Agency

Legal name

LOSAM Société par Actions Simplifiées

Website

https://losam.fr

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

LOSAM is a Paris-based B2B marketing and networking agency that operates a community of 12,000 active CxO members through 450 annual events, serving 130+ enterprise partners including consulting firms, software publishers, and law firms seeking executive access.

Ownership category

akta.pro rank

Product category

B2B Marketing & Networking Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Reputation & Thought Leadership (MPAAAOAF)

akta.pro secondary industry

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

Keywords

• B2B networking events
• Executive community building
• CxO relationship programs
• Partnership sponsorship marketing
• Thought leadership content production

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Partnership/ Sponsorship Programs: LOSAM works with 130+ partners (consulting firms, software publishers, law firms) who sponsor and participate in events and think tanks. Partners gain access to the community of 12,000 active CxO members for networking, sharing expertise, and business development opportunities. The company organizes customized circles and think tanks for partners, creating relational closeness with target audiences.
2. Event Attendance and Participation Fees: Revenue generated from participants attending Future of series events, benchmark evenings, and executive dinners. Events include Future of Finance (1,500+ participants), Future of HR (1,000+ HR directors), and Future of Procurement (500+ procurement departments).
3. Content Factory Production Services: Production of high-value content (white papers, manifestos, barometers, podcasts, videos, decryptions) for partners seeking to establish thought leadership. Content is amplified across LOSAM's ecosystem of 12,000 active members.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

LOSAM is a B2B marketing and networking agency that animates the largest community of executive decision-makers (CxOs) in France by organizing 450 annual events—including think tanks, benchmark evenings, and flagship "Future of" conferences for Finance, HR, Procurement, and AI transformation programs. Beyond events, the firm produces high-value thought-leadership content (white papers, manifestos, barometers, podcasts, videos) through its in-house Content Factory and operates two proprietary clubs (LOSAM Marketing Lab and LOSAM Strategy Lab), monetizing access for 130+ partner organizations (consulting firms, software publishers, law firms).

Product overview

LOSAM is a B2B marketing and networking agency operating a platform-plus-community model. The core offering consists of four main products: Think Tank (collaborative idea labs), Future of (transformation-focused event programs), Soirées Benchmark (thematic networking evenings), and Content Factory (thought leadership content production). The platform also includes specialized sub-brands such as LOSAM Marketing Lab and LOSAM Strategy Lab. Together, these products serve 12,000 active CxO members across 130+ partner organizations through 450 annual events.

Differentiator

Problem solved

Functional benefit

Products and services

• Think Tank Collaborative "ideas laboratory" that enables peers to co-construct transformation best practices through shared experiences and conviction-building. Organized in four steps from target definition to commercial transformation; delivered to enterprise and mid-sized companies pursuing Finance, HR, IT & Innovation, Performance, or Governance transformation.
• Future of Event Programs Event programs dedicated to transforming Finance, HR, Procurement, AI, and other functions through inspiring speeches, networking, and best-practice sharing for CxOs and senior executives of major French and European enterprises.
• Soirées Benchmark (Benchmark Evenings) Thematic peer-to-peer evening events that decode key business issues and showcase a panorama of innovative solutions; formats include cocktail networking, roundtables, rotating dinner debates, and coffee-networking.
• Content Factory Production of high-quality thought-leadership content (white papers, manifestos, barometers, podcasts, videos, e-books, decryptions) created in-house by LOSAM consultants and journalists and amplified to the 12,000-member community on behalf of partner organizations.
• LOSAM Marketing Lab A forum for strategic reflection aimed at B2B marketing departments; explores key industry trends to enhance marketing best practices and inform strategic decision-making for partner and member organizations.
• LOSAM Strategy Lab A sales-focused think tank addressing key business challenges facing B2B publishers; explores approaches to structure, accelerate, and sustain growth, modeled on the firm's 130-think-tank methodology.

Quantifiable outcome

• 12,000 active CxO members engaged across the ecosystem
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• DeloittecoreStrategic or Co-development PartnerDeloitte co-organizes Future of Finance events with LOSAM in London and Luxembourg. These events bring together finance directors, senior executives, transformation leaders, and technology partners from major UK and European companies. The partnership provides a platform for analyzing major changes reshaping the finance function and fostering high-value-added discussions. David Dupont-Noel, CEO France & Africa of Deloitte, has praised LOSAM's work as 'extraordinary' and extended the partnership for three years.
• Urban GamingminorOthersUrban Gaming appears as a partner in the 'Nos partenaires' section of the LOSAM website. The specific nature of the partnership is not detailed in the available sources.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• France Digitale: Leading European tech startup association organizing executive events, think tanks, and policy discussions for tech leaders and investors. Directly comparable community-driven model serving French enterprise decision-makers.
• Maison Moderne: Luxembourg-based business media and events company organizing executive conferences and content production. Overlapping geography (Luxembourg) and comparable model of connecting business decision-makers through events and content.
• The Family: European-based community organization that builds networks of founders and executives through events and educational programs. Operates a similar community-led GTM connecting entrepreneurs with resources and partners.

Emerging players

• SISTA: French network of senior women in tech and finance, organizing executive events, think tanks, and content. Comparable peer-to-peer community model targeting senior decision-makers in France.
• Choose Paris Region: Economic development agency organizing events to attract business investment to the Paris region. Similar B2B networking and event-driven model though primarily public-sector funded.

Broad incumbents

• The European House – Ambrosetti: Italian-based think tank and management consulting firm organizing high-level executive events (Forum di Cernobbio) and producing thought leadership content. Comparable B2B executive community and content model at larger European scale.

Others

• Cercle de l'Union Interalliée: Paris-based executive business club offering networking events and thought leadership content for senior executives. Adjacent model of curated B2B community and event programming in France.

Regional players

• Bessé: French insurance brokerage that organizes industry events and executive networking for HR directors and CFOs. Comparable B2B community model targeting French executive audiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Losam Agency