What Interlab does

Interlab is a privately held B2B e-commerce distributor of laboratory equipment, consumables, and chemicals headquartered in Porirua (Wellington region), New Zealand, with a regional office in Carlingford, Australia. Founded in 2021 as Interlab Ltd., the company serves research and testing laboratories across New Zealand and Australia through a WooCommerce-based online storefront and an enquiry-led sales motion — most products carry an 'Enquire Now' call-to-action rather than a published price, consistent with B2B lab procurement dynamics. The catalogue aggregates more than 2,600 SKUs from over 40 global suppliers, organised into two primary divisions: Consumables (1,835 items across 19 subcategories including liquid handling, PCR consumables, histology, glassware, cold storage, plates, and safety/biohazard) and Equipment (782 items across analytical instruments, autoclaves, balances, centrifuges, cryogenic preservation, electrophoresis, freezers, microscopes, and Percival Scientific growth chambers), with ancillary categories for chemicals, clearance/discounted stock, and office supplies.

The core technology layer is a conventional WooCommerce storefront with product catalogue, search, account/wishlist/cart, and enquiry workflows. There is no proprietary AI/ML, integrations ecosystem, or platform IP disclosed. Revenue is generated through transactional one-time sales of distributed products (consumables, equipment, and chemicals) at lab-supply distribution margins, supported by direct phone and email sales ([email protected], +64 4 972 2330; AU +61 7 3525 0091) and a free-shipping programme with a NZ$700 threshold (raised from NZ$200 amid fuel-cost pressure) excluding rural addresses. Marketing is concentrated in owned channels: the website, an email newsletter, a blog, and organic social, with no outbound enterprise sales motion described.

Operationally the company is lean (1-10 employees), serves a horizontally-segmented customer base of any-discipline laboratories in NZ and AU, and positions on supplier breadth, personalised service, and specialty/hard-to-find item sourcing rather than on proprietary technology, brand IP, or scale economics. No parent company, subsidiaries, funding rounds, board, named executive team, awards, patents, regulatory actions, or named customer logos are disclosed.

Name

Interlab

Legal name

Interlab Ltd.

Website

https://interlab.co.nz

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Interlab is a privately held New Zealand-based B2B e-commerce distributor of laboratory equipment, consumables, and chemicals serving laboratories across New Zealand and Australia via a WooCommerce storefront with over 2,600 SKUs sourced from 40+ global suppliers.

Ownership category

akta.pro rank

Product category

Laboratory Supplies Distribution

NAICS

Service Establishment Equipment and Supplies Merchant Wholesalers (42385), Other Commercial Equipment Merchant Wholesalers (42344)

SIC

Laboratory Apparatus & Furniture (3821), Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Chemicals & Allied Products (5160)

akta.pro primary industry

Laboratory Consumables & Plasticware (Tips, Tubes, Plates, Filters) (HLAGAIAH)

akta.pro secondary industry

Liquid Handling & Laboratory Automation (Pipettes, Robots, Workstations) (HLAGAIAD)

Keywords

• Laboratory supplies
• Lab equipment
• Lab consumables
• Scientific instruments
• Reagent distribution

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Laboratory Equipment and Consumables Sales: Interlab generates revenue through direct sales of laboratory equipment, consumables, and chemicals to laboratories across New Zealand and Australia. The company sources products from over 40 global suppliers and sells them through their e-commerce platform with transactional pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Interlab supplies laboratory consumables, equipment, and chemicals to laboratories across New Zealand and Australia. The company operates a WooCommerce-based e-commerce platform offering over 2,600 products sourced from more than 40 global suppliers, with most items purchased through an "Enquire Now" model and shipped nationwide with free delivery on qualifying orders.

Product overview

Interlab is a laboratory equipment and consumables distributor serving New Zealand and Australia. The company operates as a multi-category product platform offering over 2,600 laboratory products across two main divisions: Consumables (1,835 items) and Equipment (782 items). The Consumables division includes auto sampler vials, cold storage, filtration products, general laboratory supplies, histology items, hygiene products, glassware, laboratory tubes, liquid handling supplies with pipette tips and Eclipse Tip Loading System, PCR consumables, plates, racks and storage, safety equipment, sealing films, bottles, test strips, tissue culture items, and transport materials. The Equipment division encompasses analytical instruments, autoclaves and sterilizers, balances and weighing instruments, centrifugation equipment, counters and timers, cryogenic preservation systems, electrophoresis units, freezers and refrigerators, Percival Scientific growth chambers, heating mantles, histology equipment, homogenizers, hotplates and stirrers, incubators, laboratory baths, microscopes, mixers and rockers, ovens, PCR instruments, pipetting equipment, plate washers and readers, SMART-LAB solutions, vacuum pumps, water quality testing, and water systems. Additional offerings include laboratory chemicals, clearance/discounted items, and office supplies. The company sources from over 40 regular suppliers globally and provides personalized customer service alongside technical product support.

Differentiator

Problem solved

Functional benefit

Products and services

• Laboratory Consumables Laboratory consumables including auto sampler vials, cold storage, filtration products, general laboratory supplies, histology items, hygiene products, glassware, laboratory tubes, liquid handling supplies, PCR consumables, plates, racks and storage solutions, safety and biohazard equipment, sealing films, bottles, test strips, tissue culture items, and transport materials. Total of 1,835 items, sold to laboratories for testing, sample preparation, and specialist workflows.
• Laboratory Equipment Laboratory equipment including analytical instruments, autoclaves and sterilizers, balances and weighing instruments, centrifugation equipment, counters and timers, cryogenic preservation systems, electrophoresis units, freezers and refrigerators, growth chambers, heating mantles, histology equipment, homogenizers, hotplates and stirrers, HPLC columns, incubators, laboratory baths, dish washers and dryers, laboratory filtration, meters and testing equipment, microscopes, mixers and rockers, ovens, PCR instruments, pipetting and dispensing equipment, plate washers and readers, service trolleys, SMART-LAB solutions, stirrers, storage solutions, thermometers, vacuum pumps, water quality testing kits, and water systems. Total of 782 items.
• Laboratory Chemicals Laboratory chemicals and reagents for various testing and research applications, sourced from global suppliers and sold to laboratories.
• Clearance Items Discounted and clearance laboratory equipment and consumables including equipment, filtration, glassware, indicator/test strips, miscellaneous items, PCR consumables, pipette tips, pipettes, serological pipettes, slides, syringes, tube racks and boxes, and tubes at reduced prices.
• Office Supplies Office supplies for laboratory and scientific work environments.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Global Laboratory Equipment and Consumables SupplierscoreOthersInterlab works with over 40 regular suppliers from all parts of the globe to bring the best laboratory supplies to customers. These suppliers provide the equipment and consumables that Interlab distributes across New Zealand and Australia.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Thermo Fisher Scientific: Global leader in laboratory supplies, equipment, and reagents. Operates direct e-commerce portals in AU/NZ and competes across the full consumables, equipment, and chemicals categories that Interlab covers — the dominant incumbent Interlab most directly competes against for lab procurement budgets.
• Avantor (VWR): Global laboratory supplies distributor (VWR brand) serving research, pharma, and clinical labs. Sells the same consumables, equipment, and chemicals categories as Interlab via transactional e-commerce and account-based sales — a direct competitor for mid- and large-sized NZ/AU labs.
• Merck KGaA (MilliporeSigma): Operates the Sigma-Aldrich/MilliporeSigma brand for laboratory chemicals, reagents, and consumables. One of the largest global lab suppliers with deep presence in AU/NZ, overlapping directly with Interlab's consumables and chemicals categories.
• Eppendorf: German manufacturer of premium liquid handling, pipettes, centrifuges, and consumables. Interlab resells Eppendorf-compatible products and competes in the same liquid handling category — relevant as both a partial supplier and category competitor.
• Sartorius: Global laboratory and bioprocessing equipment/consumables supplier with strong AU/NZ presence. Competes in lab filtration, balances, and lab equipment categories that Interlab distributes.
• Bio-Rad Laboratories: Manufacturer and supplier of life science research and clinical diagnostics products including PCR consumables, plates, and instruments — categories where Interlab resells comparable products and competes for the same lab procurement budget.

Direct peers

• Starlab: European manufacturer and distributor of liquid handling consumables (pipette tips, tubes, plates) and lab plasticware. Closely comparable to Interlab's consumables catalog focus and is also referenced by Interlab in its product compatibility lists (e.g., compatible with Hamilton Robot tips).
• Camlab: UK-based laboratory supplies distributor with broad catalog of consumables, equipment, and chemicals. Closely analogous business model to Interlab — multi-category independent distributor serving regional research and industrial labs — and a useful benchmark for scale economics.
• LabSource: US-based e-commerce laboratory supplies distributor offering consumables, equipment, and chemicals via transactional online catalog. Closely comparable to Interlab's e-commerce-first GTM motion and multi-category platform approach.

Regional players

• DKSH: Swiss-headquartered market expansion services company with deep Asia-Pacific distribution infrastructure. Operates a Scientific Solutions business unit distributing laboratory and specialty chemicals ingredients across APAC, providing a regional distribution model relevant to Interlab's NZ/AU focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/interlab-newzealand

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interlab