Power’d Digital

What Power’d Digital does

Power'd Digital Pty Ltd is an Australian privately held company that operates a digital media and fan engagement platform purpose-built for sports ecosystems. The company's core product is a unified loyalty, ticketing, and membership platform that connects sports codes, partners, and fans, addressing fragmented engagement tooling, disconnected ticketing systems, and the absence of first-party fan data for sports organizations. The platform underpins deployments for marquee properties including the Formula 1 Rolex Australian Grand Prix, World Rugby, and Rugby Australia, and includes a tokenized event-access product (AusGP Access 2022 Token Pack) that signals a blockchain/Web3 component to fan monetization.

The platform is delivered through an event-driven, direct-partnership go-to-market motion, with the company entering enterprise relationships with sports leagues and governing bodies rather than selling to consumers or through app-store distribution. Underlying technology infrastructure is hosted on Amazon Web Services, with Google used for analytics and marketing services, and the company maintains GDPR compliance posture covering processing of EU/UK personal data. The firm was founded in 2021, is incorporated in New South Wales as a proprietary limited company, and operates from Sydney with offices referenced in Melbourne.

The business model is built on platform fees and likely transaction-based arrangements with sports properties, described in source material as recurring/subscription revenue. No pricing tiers, contract values, or revenue figures are publicly disclosed, and no external funding rounds have been reported. The company captures a rich first-party fan data set spanning identity, location/GPS, video metadata, profile, and payment-adjacent information, which it markets to sports codes and partners as a transparency and monetization advantage.

Name

Power’d Digital

Legal name

POWER'D DIGITAL PTY LTD

Website

https://powerd.digital

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Power'd Digital is an Australian B2B platform that provides loyalty, ticketing, and membership infrastructure to sports leagues and governing bodies, currently deployed with Formula 1 Australian Grand Prix, World Rugby, and Rugby Australia.

Ownership category

akta.pro rank

Product category

Sports Fan Engagement Platform

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Motorsports Fan Engagement & Membership Programs (Series/Team-Owned) (MPAKAGAI)

akta.pro secondary industries

Sports NFTs & Collectibles Marketplaces (FSADANAH), Digital Sports Collectibles Retail (NFTs) (CRAMAOAK)

Keywords

• Sports loyalty platform
• Fan engagement technology
• Sports ticketing solutions
• Membership management software
• Sport ecosystem platform

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Loyalty, Ticketing, and Membership Platform Services: The company operates as a platform provider for sports organizations, offering loyalty programs, ticketing solutions, and membership management. Revenue appears to be generated through platform fees and potentially transaction-based arrangements with sports leagues and event organizers.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Power'd Digital operates a unified loyalty, ticketing, and membership platform purpose-built for sports ecosystems. The platform enables sports leagues, governing bodies, and event organisers to engage fans, manage ticketing and access, and run membership programmes while retaining transparent first-party data. A specific branded token-pack product (AusGP Access 2022 Token Pack) has been deployed for the Australian Grand Prix.

Product overview

Power'd Digital offers a unified loyalty, ticketing, and membership platform that reimagines fan experience in sport. The core platform is designed to engage and monetize sports ecosystems, providing tools for codes and partners to gain flexibility, first-party data, and improved cost structures. The AusGP Access 2022 Token Pack represents a specific ticketing/access product offering within this platform, allowing fans to purchase token packs for event experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Power'd Loyalty, Ticketing & Membership Platform
• AusGP Access 2022 Token Pack

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Socios.com (Chiliz): Operates the dominant sports fan-token platform used by F1 teams, football clubs, and global sports properties to issue tokenised fan engagement assets. Directly comparable to Power'd's blockchain-based loyalty and membership layer for sports ecosystems.
• Tixr: Modern ticketing and live-event commerce platform purpose-built for sports, festivals, and live entertainment. Directly comparable to Power'd on event ticketing and fan experience, though without the blockchain-token dimension.

Broad incumbents

• Fanatics: Vertically integrated sports fan-commerce, licensing, and engagement platform with major league partnerships across NFL, NBA, MLB, and F1. Comparable to Power'd because it is consolidating loyalty, ticketing-adjacent, and membership experiences under one sports-focused platform.
• Ticketmaster (Live Nation): Dominant global ticketing and live-event platform increasingly bundling fan loyalty, membership, and data services for rights holders. Directly overlaps with Power'd's ticketing and membership functionality, albeit at vastly larger scale.
• Genius Sports: Sports data, technology, and fan engagement provider serving global leagues, including official data and free-to-play products. Comparable to Power'd as an enterprise sports-tech vendor selling data-driven fan engagement into rights holders.
• Epsilon / Publicis (loyalty infrastructure): Large loyalty and customer data platform operator with a dedicated sports and entertainment practice. Comparable to Power'd on the loyalty CRM and first-party data layer, even though its scope is much broader than sport.

Emerging players

• Komo: Digital fan-engagement and gamification platform used by sports rights holders (F1, NFL, NBA teams) to power interactive fan experiences. Comparable to Power'd as a digital engagement layer for sports, though focused on gamified content rather than ticketing or tokens.
• SoFIFA / FanCraze: Sports-focused Web3 platform offering officially licensed digital collectibles and fan-token experiences with leagues such as the ICC and LALIGA. Directly comparable to Power'd's blockchain fan-engagement and token-pack model in sport.

Others

• Front Office Sports: Media and ecosystem platform covering the business of sports, including fan engagement, sponsorship, and digital trends. Comparable to Power'd as an ecosystem participant, though it is primarily a media/community play rather than a software vendor.
• PointsBet / BetMGM (sports membership adjacent): Sports betting and integrated media operators that increasingly bundle loyalty, free-to-play, and membership-style fan engagement for sports audiences. Adjacent comparable to Power'd on the loyalty and fan-monetisation layer, though anchored in wagering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/powerd-digital

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power’d Digital