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Corlette Design

Full company profile

uuid000p3k4

Namestring
Corlette Design
Legal namestring
Corlette Design
Company typeenum
Private
Founded yearint
1980
Short descriptiontext

Corlette Design is a Sydney-founded, founder-owned experiential branding and wayfinding design agency serving global luxury hospitality brands across offices in Sydney, Shanghai, London, and Singapore.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersSydney, Australia
HQ citystring
Sydney
HQ countrystring
Australia
HQ regionstring
Oceania
Markets served

Serves global market

Offices4 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
wayfinding design services, hospitality signage design, experiential brand design, luxury hotel branding, environmental graphic design
Industry2 codes
PRIMARYMPAAAEAG
Environmental & Experiential Brand Design (Retail/Exhibit/Signage)
Media, Entertainment & Sports/Advertising, Marketing & PR Services/Branding & Design (Brand Strategy, Graphic/Packaging)
SECONDARYBPAHAKAB
Interior Design Services
NAICS code2 codes
  • Graphic Design Services541430
  • Interior Design Services54141
SIC code1 code
  • Services-Mailing, Reproduction, Commercial Art & Photography7330
Product category
Hospitality Design Services
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Design and Branding Services
TypeProfessional Services
Description

Professional services revenue from brand identity, wayfinding strategy, signage design, and experiential design projects for luxury hospitality and lifestyle clients. Projects are typically bespoke, one-off engagements with major hotel brands and property developers.

corlettedesign.com
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Infrastructure
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Corlette Design is a hospitality and lifestyle design agency that delivers integrated brand strategy, brand identity design, F&B concept development, graphic design, wayfinding strategy, bespoke signage design, and multi-sensory brand experience services for luxury hotel groups, premium residential developments, and mixed-use properties globally. Engagements span brand positioning, environmental graphic design, kit-of-parts signage fabrication documentation, and installation supervision across multiple international markets.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Corlette Design is a global experiential branding and wayfinding design agency with 40 years of experience serving the luxury, hospitality, and lifestyle sectors. The company operates as a single integrated offering rather than a platform-plus-modules architecture. Its core services span Brand Strategy, Brand Identity Design, F&B Hospitality Concepts, Graphic Design, Wayfinding Design, Signage Design, and Brand Experiences — all delivered through international studios in Sydney, Shanghai, Singapore, and London. These services are designed to work in concert, enabling clients to achieve cohesive brand communications from strategic positioning through to physical environmental design and multi-sensory brand activations.

Product and service7 records
1Brand Strategy
CategoryBrand and Identity Services
Description

Strategic brand positioning, audits, purpose definition, architecture, and research-based insights for brand effectiveness and market differentiation, offered to luxury hospitality and lifestyle clients.

2Brand Identity Design
CategoryBrand and Identity Services
Description

Holistic brand identity creation including naming, logo design, brand collateral, brand language, guidelines, and culture development to build emotional connections, offered to luxury hospitality and lifestyle clients.

3F&B (Food and Beverage) Hospitality Concepts
CategoryHospitality Concept Services
Description

Hospitality concept development, identities, experiences, operational advisory, spatial planning, and design/architect collaboration for market-leading, popular, and profitable venues, offered to hospitality operators and lifestyle brands.

4Graphic Design
CategoryBrand and Identity Services
Description

Bespoke graphic designs for communications, hotel collateral, digital branding, environmental graphics, art direction, and packaging, offered to luxury hospitality and lifestyle clients.

5Wayfinding Design
CategoryWayfinding and Environmental Graphics Services
Description

Applied wayfinding strategy including user journeys, location plans, accessibility assessment, room number strategy, and bill of quantities to guide people through built environments, offered to hotels, residences, and mixed-use developments.

6Signage Design
CategoryWayfinding and Environmental Graphics Services
Description

Bespoke signage solutions merging brand expression with form, including kit-of-parts systems, urban planning, technical documentation, prototyping, and authority approvals, offered to luxury hotels, residences, and mixed-use developments.

7Brand Experiences
CategoryExperiential Branding Services
Description

Multi-sensory brand experiences including placemaking, branded spaces, brand activation, brand engagement, installation, and art consulting, offered to luxury hospitality and lifestyle clients.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Complete signage and wayfinding design for Hotel Indigo Melbourne on Flinders. Design draws inspiration from Melbourne's cinematic past and photographer Helmut Newton's work, creating playful signage reflecting the neighbourhood's creative energy and cultural edge.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Market position
Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers22 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles9 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Corlette Design

Hospitality Design Servicescorlettedesign.com

Corlette Design is a Sydney-founded, founder-owned experiential branding and wayfinding design agency serving global luxury hospitality brands across offices in Sydney, Shanghai, London, and Singapore.

Corlette Design firmographics

Firmographics
Name
Corlette Design
Legal name
Corlette Design
Website
https://corlettedesign.com
Company type
Private
Founded year
1980
Operating status
Operating
Headcount range
11–50 employees
Short description
Corlette Design is a Sydney-founded, founder-owned experiential branding and wayfinding design agency serving global luxury hospitality brands across offices in Sydney, Shanghai, London, and Singapore.
Ownership category
akta.pro rank

Corlette Design industry classification

Industry
Product category
Hospitality Design Services
NAICS
Graphic Design Services (541430), Interior Design Services (54141)
SIC
Services-Mailing, Reproduction, Commercial Art & Photography (7330)
akta.pro industry
PRIMARYMPAAAEAG
Environmental & Experiential Brand Design (Retail/Exhibit/Signage)
Media, Entertainment & Sports/Advertising, Marketing & PR Services/Branding & Design (Brand Strategy, Graphic/Packaging)
SECONDARYBPAHAKAB
Interior Design Services

Keywords

  • Wayfinding design services
  • Hospitality signage design
  • Experiential brand design
  • Luxury hotel branding
  • Environmental graphic design

Where Corlette Design is headquartered

Location

Headquarters

HQ city
Sydney
HQ country
Australia
HQ region
Oceania

Offices4 records

Markets served

Corlette Design business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

  1. Design and Branding Services: Professional services revenue from brand identity, wayfinding strategy, signage design, and experiential design projects for luxury hospitality and lifestyle clients. Projects are typically bespoke, one-off engagements with major hotel brands and property developers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Corlette Design product offering

Product offering

Core offering

Corlette Design is a hospitality and lifestyle design agency that delivers integrated brand strategy, brand identity design, F&B concept development, graphic design, wayfinding strategy, bespoke signage design, and multi-sensory brand experience services for luxury hotel groups, premium residential developments, and mixed-use properties globally. Engagements span brand positioning, environmental graphic design, kit-of-parts signage fabrication documentation, and installation supervision across multiple international markets.

Product overview

Corlette Design is a global experiential branding and wayfinding design agency with 40 years of experience serving the luxury, hospitality, and lifestyle sectors. The company operates as a single integrated offering rather than a platform-plus-modules architecture. Its core services span Brand Strategy, Brand Identity Design, F&B Hospitality Concepts, Graphic Design, Wayfinding Design, Signage Design, and Brand Experiences — all delivered through international studios in Sydney, Shanghai, Singapore, and London. These services are designed to work in concert, enabling clients to achieve cohesive brand communications from strategic positioning through to physical environmental design and multi-sensory brand activations.

Differentiator

Problem solved

Functional benefit

Products and services

  • Brand Strategy Strategic brand positioning, audits, purpose definition, architecture, and research-based insights for brand effectiveness and market differentiation, offered to luxury hospitality and lifestyle clients.
  • Brand Identity Design Holistic brand identity creation including naming, logo design, brand collateral, brand language, guidelines, and culture development to build emotional connections, offered to luxury hospitality and lifestyle clients.
  • F&B (Food and Beverage) Hospitality Concepts Hospitality concept development, identities, experiences, operational advisory, spatial planning, and design/architect collaboration for market-leading, popular, and profitable venues, offered to hospitality operators and lifestyle brands.
  • Graphic Design Bespoke graphic designs for communications, hotel collateral, digital branding, environmental graphics, art direction, and packaging, offered to luxury hospitality and lifestyle clients.
  • Wayfinding Design Applied wayfinding strategy including user journeys, location plans, accessibility assessment, room number strategy, and bill of quantities to guide people through built environments, offered to hotels, residences, and mixed-use developments.
  • Signage Design Bespoke signage solutions merging brand expression with form, including kit-of-parts systems, urban planning, technical documentation, prototyping, and authority approvals, offered to luxury hotels, residences, and mixed-use developments.
  • Brand Experiences Multi-sensory brand experiences including placemaking, branded spaces, brand activation, brand engagement, installation, and art consulting, offered to luxury hospitality and lifestyle clients.

Companies that use Corlette Design

Customer profile

Named customers22 records

Segments4 records

Ideal customer profiles2 records

Corlette Design technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Corlette Design partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Hotel Indigo Melbourne on FlinderscoreStrategic or Co-development PartnerComplete signage and wayfinding design for Hotel Indigo Melbourne on Flinders. Design draws inspiration from Melbourne's cinematic past and photographer Helmut Newton's work, creating playful signage reflecting the neighbourhood's creative energy and cultural edge.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Corlette Design competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Corlette Design social profiles

Digital presence

Corlette Design financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Corlette Design leadership team

Management profile

Number of profiles

Profiles9 records

Corlette Design funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Corlette Design M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Corlette Design

What does Corlette Design do?

Corlette Design is a hospitality and lifestyle design agency that delivers integrated brand strategy, brand identity design, F&B concept development, graphic design, wayfinding strategy, bespoke signage design, and multi-sensory brand experience services for luxury hotel groups, premium residential developments, and mixed-use properties globally. Engagements span brand positioning, environmental graphic design, kit-of-parts signage fabrication documentation, and installation supervision across multiple international markets.

Is Corlette Design a public or private company?

Corlette Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Corlette Design founded?

Corlette Design was founded in 1980. It employs 11 to 50 people.

Where is Corlette Design based?

Corlette Design is headquartered in Sydney, Australia, in the Oceania region.

How does Corlette Design make money?

One revenue line is on record: design and Branding Services.

Does Corlette Design have an API?

No public API is recorded for Corlette Design.

What industry is Corlette Design in?

Corlette Design's product category is Hospitality Design Services. Its primary akta.pro industry code is MPAAAEAG, Environmental & Experiential Brand Design (Retail/Exhibit/Signage), with a secondary code of BPAHAKAB, Interior Design Services. Its NAICS code is 541430 and its SIC code is 7330.

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