Kings Wild Project
Kings Wild Project is a Cleveland-based direct-to-consumer e-commerce brand, founded in 2013 by designer Jackson Robinson, that designs and sells hand-illustrated luxury collectible playing cards, jigsaw puzzles, and dealer coins to collectors, table-game players, and literature/fantasy enthusiasts via its Shopify storefront and subscription service.
- Company typePrivate
- Founded2013
- HeadquartersCleveland, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Kings Wild Project does
Kings Wild Project is a private, bootstrapped direct-to-consumer e-commerce company founded in 2013 and based in Cleveland, United States, that designs, produces, and sells luxury collectible playing cards, jigsaw puzzles, and dealer coins. The company is led by designer and founder Jackson Robinson, whose hand-illustrated artwork forms the core creative IP across a portfolio of themed decks inspired by classic and fantasy literature — including J.R.R. Tolkien's Lord of the Rings trilogy (produced under license from Middle-earth Enterprises, LLC), Brandon Sanderson's Mistborn, Arthurian legends, Alice in Wonderland, The Wizard of Oz, Robin Hood, Shakespeare, and The Odyssey — as well as original themes (Legal Tender, Frontier, Sterling, Crayon). Each product is offered across multiple quality tiers: Standard, Foiled, Gilded (silver-gilded edges), Limited/Numbered editions, and Legacy editions with brass cases and gold gilding priced up to $136, alongside a Scratch & Dent tier that monetizes imperfect inventory at $4 per deck.
The business runs on a Shopify storefront at kingswildproject.com with multi-currency support for approximately 50 currencies, and a separate subscription storefront at kingswildsubs.myshopify.com for recurring deliveries introduced in 2023. Products are sold exclusively direct-to-consumer, with no physical retail or third-party resellers disclosed, and US domestic shipping is free above a $50 threshold. The company also extends its themed artwork into 1000-piece jigsaw puzzles and mini test tube puzzles, and a dealer coin collectible line priced at $10-$15. Marketing is concentrated in organic social (Instagram, Facebook, Twitter/X, YouTube), an email newsletter, the Wednesday Weekly Update video series, and earned media coverage including Bloomberg (2020), The Dieline (2019 packaging award), Cool Material, and Men's Health.
Revenue mechanics combine one-time purchases across the full price ladder, a recurring subscription tier, and scarcity-driven limited-edition drops that create collector urgency. The customer base is distributed across playing card collectors, table-game players, and literature/fantasy enthusiasts, with no enterprise or named-account dependencies. The company has not raised institutional capital, has no subsidiaries or parent company, and operates with a modest headcount of 11-50.
Kings Wild Project firmographics
Firmographics- Name
- Kings Wild Project
- Legal name
- Kings Wild Project
- Website
- https://kingswildproject.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kings Wild Project is a Cleveland-based direct-to-consumer e-commerce brand, founded in 2013 by designer Jackson Robinson, that designs and sells hand-illustrated luxury collectible playing cards, jigsaw puzzles, and dealer coins to collectors, table-game players, and literature/fantasy enthusiasts via its Shopify storefront and subscription service.
- Ownership category
- akta.pro rank
Kings Wild Project industry classification
Industry- Product category
- Collectible Playing Cards
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Board Game & Puzzle Specialty Retailers (CRALALAA)
- akta.pro secondary industry
- Non-Sports Trading Cards Retail (TCG/Entertainment) (CRALAGAB)
Keywords
Where Kings Wild Project is headquartered
LocationHeadquarters
- HQ city
- Cleveland
- HQ country
- United States
- HQ region
- North America
Markets served
Kings Wild Project business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Others
Revenue model
- Playing Card Sales: One-time purchase model for luxury playing cards sold directly through the Shopify e-commerce store. Products range from standard editions ($6-$14) to limited/collector's editions ($20-$40) and legacy/ultra-limited editions ($80-$136).
- Jigsaw Puzzle Sales: Sale of premium jigsaw puzzles featuring the same artistic themes as playing card decks. Priced at $15 for standard puzzles and $4 for mini/test tube puzzles.
- Dealer Coin Sales: Sale of collectible dealer coins featuring themed designs. Priced at $10-$15 per coin.
- Subscription Service: Recurring subscription service for playing card deliveries (2023 and 2024 subscriptions mentioned). Managed through separate subscription storefront.
- Scratch & Dent Sales: Sale of slightly damaged but playable decks at discounted price of $4. Allows monetization of imperfect inventory.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Edition Playing Cards |
| Unit Pricing | Pay-as-you-go | Limited/Collector's Edition Cards |
| Unit Pricing | Pay-as-you-go | Legacy Edition Cards |
| Unit Pricing | Pay-as-you-go | Specialty Decks |
| Unit Pricing | Pay-as-you-go | Jigsaw Puzzles |
| Unit Pricing | Pay-as-you-go | Dealer Coins |
| Unit Pricing | Pay-as-you-go | Scratch & Dent Decks |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Kings Wild Project product offering
Product offeringCore offering
Kings Wild Project designs, manufactures, and sells hand-illustrated themed luxury playing cards, along with matching jigsaw puzzles and collectible dealer coins. Products are sold directly to consumers through the company's Shopify e-commerce storefront at multiple price tiers (Standard, Foiled, Gilded, Limited/Numbered, and Legacy editions) and via a recurring subscription service.
Product overview
Kings Wild Project is a creator of luxury collectible playing cards, jigsaw puzzles, and dealer coins. The company's core product portfolio centers on themed playing card decks inspired by literature, fantasy, and pop culture properties including J.R.R. Tolkien's Lord of the Rings trilogy, Brandon Sanderson's Mistborn series, Arthurian legends, Shakespeare, Alice in Wonderland, and more. Products are offered across multiple tiers: Standard Edition decks, Gilded/Foiled premium editions, Limited Edition numbered releases, and Legacy collector editions. The portfolio also includes 1000-piece jigsaw puzzles and mini test tube puzzles featuring the same themed artwork, plus collectible dealer coins. The company operates a subscription service and direct-to-consumer e-commerce platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Themed Luxury Playing Cards (Standard, Gilded, Foiled, Limited, and Legacy Editions) Hand-illustrated, themed luxury playing cards with premium construction (gilding, foiling, custom tuck cases). Available across Standard, Gilded, Foiled, Limited, and Legacy tiers, covering literary and fantasy themes such as Lord of the Rings, Mistborn, Arthurian legends, Alice in Wonderland, Wizard of Oz, Robin Hood, Beowulf, The Odyssey, and Shakespeare. Targeted at collectors, table players, and literary/fantasy fans.
- Jigsaw Puzzles (1000-piece and Test Tube Mini) 1000-piece premium jigsaw puzzles and mini test-tube puzzles featuring themed artwork that mirrors the playing card designs. Sold as standalone products alongside the cards for collectors and gift buyers.
- Collectible Dealer Coins Themed collectible dealer coins in gold and silver finishes designed as professional dealing tools and collector accessories paired with the playing card decks.
- Playing Card Subscription Service Recurring subscription service delivering themed playing cards on a scheduled basis, designed to drive collector retention and recurring revenue.
- Table Players Series Multi-volume series of themed playing cards engineered for active card-table play, marketed to poker hosts, card players, and social game enthusiasts.
- Lord of the Rings Six-Deck Collector's Half Brick Bundled six-deck collector's set featuring all non-gilded Lord of the Rings trilogy decks packaged in a custom draw-slide brick box.
- Made in the USA - 250th Anniversary Edition Playing Cards Limited edition playing cards celebrating American history and heritage, sold as a themed collector's item.
Companies that use Kings Wild Project
Customer profileSegments4 records
Ideal customer profiles4 records
Kings Wild Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Kings Wild Project partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Kings Wild Project competitors and assessment
Company assessmentEmerging players
- Penguin Magic: Penguin Magic is an emerging player selling magic-related playing cards and accessories DTC to magicians and hobbyists; it overlaps in the collectible playing card space but with a stronger magic-use-case focus.
Direct peers
- Theory11: Theory11 is a direct peer producing luxury, artist-designed playing cards sold via direct-to-consumer e-commerce, with comparable premium pricing tiers and themed/limited editions aimed at collectors and magicians.
- Legends Playing Card Company: Legends Playing Card Company is a direct peer producing premium, themed, and limited-edition playing cards sold via its own website, targeting collectors and enthusiasts with tiered editions.
- Expert Playing Card Company: Expert Playing Card Company is a direct peer producing high-end, hand-illustrated playing cards with numbered limited editions targeted at collectors and cardists, sold DTC through its own storefront.
- Dan and Dave Industries: Dan and Dave Industries is a direct peer in premium custom playing cards, publishing themed and limited artist decks primarily through DTC channels to the cardistry and collector community.
- Ellusionist: Ellusionist is a direct peer in custom and boutique playing cards, selling limited-run artist decks through its own e-commerce storefront and serving the same cardistry, magic, and collector audiences.
Broad incumbents
- Cartamundi: Cartamundi is a broad incumbent global playing card manufacturer (COPAG, Fournier) with broad retail distribution; it overlaps with Kings Wild's category but operates at mass-market scale rather than boutique collectibles.
- United States Playing Card Company (USPCC): USPCC is a broad incumbent manufacturer of playing cards (Bicycle, Bee, Tally-Ho) and also produces premium collector lines. It competes at the broader hobby/playing-card retail level rather than as a niche boutique designer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Kings Wild Project social profiles
Digital presenceKings Wild Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kings Wild Project leadership team
Management profileNumber of profiles
Profiles1 record
Kings Wild Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kings Wild Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kings Wild Project
What does Kings Wild Project do?
Kings Wild Project designs, manufactures, and sells hand-illustrated themed luxury playing cards, along with matching jigsaw puzzles and collectible dealer coins. Products are sold directly to consumers through the company's Shopify e-commerce storefront at multiple price tiers (Standard, Foiled, Gilded, Limited/Numbered, and Legacy editions) and via a recurring subscription service.
Is Kings Wild Project a public or private company?
Kings Wild Project is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kings Wild Project founded?
Kings Wild Project was founded in 2013. It employs 11 to 50 people.
Where is Kings Wild Project based?
Kings Wild Project is headquartered in Cleveland, United States, in the North America region.
How does Kings Wild Project make money?
Five revenue lines are on record. Playing Card Sales are the primary driver. The others are jigsaw Puzzle Sales, dealer Coin Sales, subscription Service and scratch & Dent Sales.
Who are Kings Wild Project's main competitors?
Penguin Magic is listed as an emerging player. Direct peers are Theory11, Legends Playing Card Company, Expert Playing Card Company, Dan and Dave Industries and Ellusionist. Broad incumbents are Cartamundi and United States Playing Card Company (USPCC).
Does Kings Wild Project have an API?
No public API is recorded for Kings Wild Project.
What industry is Kings Wild Project in?
Kings Wild Project's product category is Collectible Playing Cards. Its primary akta.pro industry code is CRALALAA, Board Game & Puzzle Specialty Retailers, with a secondary code of CRALAGAB, Non-Sports Trading Cards Retail (TCG/Entertainment). Its NAICS code is 45912 and its SIC code is 5945.