Law Offices Of Alice A. Salvo

What Law Offices Of Alice A. Salvo does

The Law Offices of Alice A. Salvo is a solo/small estate planning law firm founded in 1983 and headquartered at 20350 Ventura Boulevard in Woodland Hills, California. The firm provides a full suite of estate planning, probate, and elder law services including wills, revocable and irrevocable trusts, special needs trusts, powers of attorney, healthcare directives, conservatorships, guardianships, Medi-Cal planning, asset protection, and trust administration. It serves individuals, families, seniors, families with special needs members, executors/heirs, and out-of-state clients with California property across Los Angeles County, Ventura County, and surrounding communities (Calabasas, Malibu, Hidden Hills, Tarzana). The practice is led by founder Alice A. Salvo, a State Bar of California Certified Specialist in estate planning, trust, and probate law with 25+ years of experience who also teaches as an evening law professor at Southwestern Law School. The firm employs 11-50 staff and generates revenue through professional services billing — flat fees for estate planning documents, California statutory fees for probate administration, and billable hours for complex matters — with a free initial consultation as the client acquisition entry point.

Name

Law Offices Of Alice A. Salvo

Legal name

Law Offices of Alice A. Salvo

Website

https://salvolaw.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Estate Planning Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro industry

PRIMARYBPAHAAAK

Family & Private Client (Trusts & Estates) Law

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Legal Services

SECONDARYFSAEAKAD

Estate & Probate Administration Services

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Fiduciary, Trust & Estate Advisory

Keywords

• Estate planning
• Probate administration
• Elder law
• Medi-Cal planning
• Trust administration

Headquarters

HQ city

Woodland Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Legal Services - Estate Planning: Professional legal services for creating and updating estate plans, including wills, trusts, powers of attorney, and healthcare directives. Revenue is generated through billable hours and/or flat fees for specific legal documents and services.
2. Probate Administration Services: Legal representation and guidance through the probate process for estates, executors, and heirs. Fees are typically set by California statute based on the gross value of the estate.
3. Trust Administration Services: Assistance with administering trusts after a grantor's death, including asset distribution, tax management, and beneficiary communication.
4. Medi-Cal Planning and Asset Protection: Strategic planning to protect assets from Medi-Cal recovery and nursing home costs, helping clients qualify for benefits while preserving wealth.
5. Conservatorship and Guardianship Services: Legal assistance establishing conservatorships for individuals who cannot make decisions for themselves, and guardianships for minors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Law Offices of Alice A. Salvo is a California estate planning law firm providing personalized legal services in wills, trusts, probate administration, conservatorships, guardianships, powers of attorney, healthcare directives, Medi-Cal planning, elder law, and asset protection. The firm represents individuals, families, and seniors across Los Angeles County, Ventura County, and surrounding Southern California communities.

Product overview

Law Offices of Alice A. Salvo is a California estate planning law firm offering a comprehensive suite of legal services. The firm provides estate planning, wills, and trusts as core offerings, supported by probate administration, conservatorships, guardianships, powers of attorney, and healthcare directives. The practice also specializes in Medi-Cal planning, elder law, asset protection, and special needs trusts. These services work together to help clients protect their assets, plan for incapacity, provide for disabled loved ones, and ensure their wishes are carried out after death.

Differentiator

Problem solved

Functional benefit

Products and services

• Estate Planning Comprehensive legal services for creating and managing estate plans, including wills, trusts, powers of attorney, and healthcare directives to protect assets and ensure wishes are carried out. For individuals and families in California.
• Wills Legal document creation specifying how assets should be distributed after death, including last will and testament and pour-over wills. For individuals in California seeking to designate heirs and direct asset distribution.
• Trusts Trust creation and administration services including revocable living trusts, special needs trusts, and irrevocable trusts to manage assets and avoid probate. For California residents seeking to minimize probate costs and manage asset distribution.
• Probate Legal representation for estate administration through probate court, including executor services, asset distribution, and creditor claims resolution. For executors, administrators, and heirs of deceased California residents, including out-of-state clients with California property.
• Conservatorships Legal establishment of conservatorships to protect individuals who cannot make financial or medical decisions for themselves. For families of incapacitated adults in California.
• Guardianships Legal arrangements designating someone to care for minors or incapacitated individuals and manage their affairs. For California families and caregivers needing to assume legal responsibility for a minor or incapacitated person.
• Powers of Attorney Legal documents appointing someone to make financial or healthcare decisions on behalf of another person when they are unable to do so. For individuals planning for potential incapacity in California.
• Healthcare Directives Living wills and advanced healthcare directives that outline medical treatment preferences and designate agents for healthcare decisions. For California adults who want to specify medical wishes and designate a healthcare proxy.
• Medi-Cal Planning Strategic planning to protect assets while qualifying for Medi-Cal benefits to cover nursing home and long-term care costs. For seniors and elderly individuals in California facing long-term care needs.
• Elder Law Legal services focused on issues affecting seniors including asset protection, nursing home costs, and long-term care planning. For seniors, elderly couples, and their adult children in California.
• Asset Protection Legal strategies to protect assets from creditors, nursing home costs, and other risks while preserving wealth for beneficiaries. For California individuals and families seeking to shield assets from future liabilities.
• Special Needs Trusts Trust structures designed to provide financial support for disabled individuals while maintaining eligibility for government benefits like Medi-Cal and SSI. For California families with disabled children or adult loved ones.
• Trust Administration Post-death trust management services including asset valuation, creditor claims, tax filing, and distribution to beneficiaries. For California trustees, executors, and beneficiaries handling trust settlement after a grantor's death.

Quantifiable outcome

• Reduction of probate costs from approximately $35,000 to zero with proper trust planning for a $700,000 estate
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Trust & Will: Direct-to-consumer online estate planning platform that creates wills and trusts through guided questionnaires. Targets the same California individuals and families seeking simple, affordable estate planning solutions that Law Offices of Alice A. Salvo serves.
• Wealth.com: Estate planning technology platform that enables financial advisors and attorneys to deliver digital estate planning at scale. Increasingly used by wealth management firms to provide estate planning as a value-add, partially disintermediating traditional estate planning attorneys.
• Rocket Lawyer: Subscription-based online legal services platform providing wills, healthcare directives, and other estate planning documents. Reaches the same consumer demographic as a traditional estate planning law firm, particularly for lower-complexity matters.
• FreeWill: Free online will creation platform increasingly used by individuals seeking basic estate planning documents. Competes with the firm's lower-end will preparation services and has built referral partnerships with major financial institutions.
• LegalZoom: Online legal services platform offering wills, trusts, and other estate planning documents at significantly lower price points than traditional law firms. Directly competes for the firm's entry-level estate planning clients, particularly simple wills.

Broad incumbents

• Withers: International law firm with a market-leading private client and trusts & estates practice serving high-net-worth individuals globally. Competes for sophisticated estate planning matters in California through its US offices, including LA.
• Northern Trust: Major wealth management and trust services firm with deep expertise in estate planning, trust administration, and private fiduciary services. Competes with the firm for high-net-worth Southern California clients seeking integrated wealth and estate planning.
• Bessemer Trust: Large national wealth management and trust services firm serving ultra-high-net-worth families with comprehensive estate planning, trust administration, and fiduciary services. Operates as a broad incumbent offering similar high-net-worth estate planning capabilities as part of a wider portfolio.
• Proskauer Rose LLP: Major national law firm with a recognized trusts and estates department serving affluent individuals, families, and family offices. Operates as a broad incumbent offering estate planning capabilities similar to the firm's specialty, with greater scale and geographic reach.
• Greenberg Traurig, LLP: Global law firm with a substantial trusts and estates practice serving high-net-worth individuals and families. Operates as a broad incumbent in California estate planning, offering overlapping capabilities as part of a wider full-service legal platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Alicesalvolaw
• Facebookfacebook.com/AliceSalvoLaw
• LinkedInlinkedin.com/company/law-offices-of-alice-a--salvo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Law Offices Of Alice A. Salvo