Hamax

What Hamax does

Hamax AS is a Norwegian, family-owned manufacturer of child-transport cycling equipment, founded in 1958 in Fredrikstad as Plast & Form AS and now headquartered in Moss, Norway. The company designs and produces child bike seats, multi-sport bike trailers for children, dog bike trailers, cargo bike trailers, bicycle helmets, snow sleds, and a full accessories range, organized across Kid, Dog, Cargo, and Accessories categories. Its core technology is a multi-sport modular platform anchored by a proprietary Safe Connection Point with color-coded safety indicators, adjustable suspension, reclining seats, and foldable form factors, allowing a single trailer to switch between bicycle, stroller, jogger, ski, and terrain modes. Manufacturing is handled primarily by HV Plast at Hønefoss, which took over Hamax's full machine park in 2008, while product development, brand, and marketing sit with Hamax AS.

The company monetizes through one-time hardware sales at price points ranging from roughly €20 (extra mounts) to €1,249 (Cocoon 2-seat premium trailer), with the bulk of revenue from mid- to high-end bike trailers (€499–€1,249), child bike seats, and an aftermarket accessories stream. Go-to-market is a hybrid of direct-to-consumer e-commerce via localized hamax.com sites (Norway, Germany, Sweden, Poland, France) plus dedicated hamaxusa.com and hamax.com.au, and a multi-country dealer network supported by a Find Dealer tool. Primary customer segments are families with young children, dog owners, and active outdoor enthusiasts, with cargo-trailer users as a secondary segment. Since 2010 Hamax has been a wholly-owned subsidiary of the Thorgersen-family-controlled HTS Gruppen, alongside Besafe, Barnashus, Packline, Loyds, and Paxter. The company has accumulated multiple Red Dot Design Awards, Stiftung Warentest and Scandinavian consumer-test wins, and a 60+ year brand track record, with major product launches in 2022, 2023, 2025, and 2026.

Name

Hamax

Legal name

Hamax AS

Website

https://hamax.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

Hamax AS is a Norwegian family-owned manufacturer of child bike seats, multi-sport bike trailers, dog trailers, cargo trailers, helmets, and snow sleds, selling direct-to-consumer and through dealers in 35+ countries under the HTS Gruppen umbrella.

Ownership category

akta.pro rank

Product category

Cycling Transport Equipment for Children, Pets, and Cargo

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Kids’ & Family Bike Retail (Youth, Trailers, Seats) (CRAMAHAG)

akta.pro secondary industries

Cargo & Utility Bike Retail (CRAMAHAF), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)

Keywords

• Child bike seats
• Bike trailers
• Dog bike trailers
• Cargo bike trailers
• Snow sleds

Headquarters

HQ city

Moss

HQ country

Norway

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Bike Trailer Sales: One-time purchase revenue from selling bike trailers for children, including Outback, Outback Next, Breeze, Cocoon, Traveller, and Avenida models. Products sold as complete units with accessories.
2. Child Bike Seat Sales: One-time purchase revenue from frame-mounted and rack-mounted child bike seats designed for safe transportation of children on bicycles.
3. Dog Trailer Sales: One-time purchase revenue from dog bike trailers including Pluto (M and L sizes) and Milou S models designed for transporting dogs on bicycles.
4. Cargo Trailer Sales: One-time purchase revenue from Venture and Venture+ cargo bike trailers with up to 50kg capacity for transporting goods and equipment.
5. Accessories and Spare Parts: Revenue from selling accessories including baby seats, rain covers, storage covers, ski kits, all-terrain wheels, extra bike mounts, and replacement parts.
6. Helmet Sales: Revenue from bicycle helmets branded under Hamax name after acquiring Etto helmets, available in various models including Flow, Halo, Halo MIPS, Meadow, and Thundercap.
7. Snow Sled Sales: Historical and current revenue from snow sleds and related winter products, with roots in the company's founding as a plastic component manufacturer.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Hamax designs, manufactures, and sells child bike seats, multi-sport bike trailers for children (Outback Next, Outback, Cocoon, Breeze, Traveller, Avenida), dog bike trailers (Pluto, Milou S), cargo bike trailers (Venture, Venture+), bicycle helmets, snow sleds, and supporting accessories (jogger wheels, ski kits, baby seats, rain covers, storage covers, extra bike mounts). Products are sold through direct e-commerce, country-specific websites, and an international dealer network across 35+ countries.

Product overview

Hamax is a world-leading manufacturer of bicycle seats, bicycle trailers, helmets, and snow sleds, specializing in products for the safe transport of children and pets. The product portfolio is organized across four main categories: Kid (bike trailers and child bike seats), Dog (dog trailers), Cargo (cargo bike trailers), and Accessories. The core bike trailer line includes six models: Outback Next (flagship, most spacious), Outback, Cocoon, Breeze, Traveller, and Avenida — all offering multisport versatility (bike, walk, jog, ski, terrain). The dog trailer range includes Pluto (M and L sizes) and Milou S (for small dogs). The cargo line features Venture and Venture+ (with plywood vs HDPE base plate). Child bike seats come in frame-mounted and rack-mounted variants. A full range of accessories supports all trailers, including jogger/all-terrain wheels, ski kits, baby seats, rain covers, storage covers, and extra bike mounts. Hamax acquired Etto helmets (rebranded under Hamax name) and has a legacy snow sled product line. Products are designed and manufactured primarily in Norway, with over 60 years of history and a focus on sustainability aligned with UN Sustainable Development Goals.

Differentiator

Problem solved

Functional benefit

Products and services

• Outback Next Bike Trailer Hamax's flagship multi-sport bike trailer for children, available in 1-seat and 2-seat configurations. Features reclining seats, adjustable suspension, and multi-sport capabilities for bike, walk, jog, ski, and terrain modes. Designed for active families wanting to include children in outdoor activities.
• Outback Bike Trailer Multifunctional bike trailer with robust quality, spacious design, and ease of use for transporting children. Available in 1-seat and 2-seat configurations. Awarded Red Dot Product Design Award 2015 and multiple Best in Test wins in Norway and Sweden.
• Cocoon Bike Trailer Elegant and urban bike trailer with smart technical solutions. Available in 1-seat and 2-seat configurations. Targets style-conscious urban parents.
• Breeze Bike Trailer Sporty bike trailer with smart technical solutions. Available in 1-seat and 2-seat configurations. Targeted at active lifestyle families.
• Traveller Bike Trailer Lightweight and practical bike trailer. Available in 2-seat configuration. Priced as the entry-level trailer offering at €499.
• Avenida Bike Trailer Bike trailer with a flexible design allowing cycling or walking with children. Available in 1-seat and 2-seat configurations.
• Pluto Dog Bike Trailer High-quality dog bike trailer and stroller with smart technical solutions and optimal comfort for dogs. Available in M (medium) and L (large) sizes. Targeted at dog owners wanting to bring their pets on cycling activities.
• Milou S Dog Bike Trailer Bike trailer for dogs developed specifically for smaller breeds. Designed for safe and comfortable outings. Priced at €599.
• Venture Cargo Bike Trailer Compact and stylish cargo bike trailer with HDPE base plate, high capacity up to 50 kg. Versatile for both cycling and strolling, with easy handling for everyday use. Priced at €329.
• Venture+ Cargo Bike Trailer Compact and versatile cargo bike trailer with plywood base plate. Same design and functionality as Venture, carrying up to 50 kg. Priced at €399. Awarded Red Dot Design Award.
• Child Bike Seat (Frame-Mounted) Child bike seat mounted on the bicycle frame, offering safe transportation for children. Includes Caress model which is the German market leader following 2018 Stiftung Warentest Best in Test win.
• Child Bike Seat (Rack-Mounted) Child bike seat mounted on the bicycle's rear rack, providing safe transportation for children as an alternative to frame-mounted options.
• Bicycle Helmet Bicycle helmets for child and adult safety, originally Etto bike helmets acquired in 2013 and rebranded under the Hamax name. Models include Flow, Halo, Halo MIPS, Meadow, and Thundercap.
• Snow Sled Winter sleds and snow equipment for children, including models like JAKKI sled and Tornado inflatable toboggan. Root product category dating back to the company's founding as a plastic manufacturer.

Quantifiable outcome

• Over 2.2 million Kiss bicycle seats produced, making it a bestseller
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• HTS Group (HTS Gruppen)coreOthers · 1 January 2010HTS Gruppen acquired Hamax AS in 2010. The HTS Group is a family-owned company started by Hans Kristian Thorgersen (born 1829 lineage), now led by CEO Kristin Thorgersen (born 1979). The group includes other brands: Besafe, Barnashus, Packline, Loyds, and Paxter. HTS Group head office is in Krødsherad, Norway.
• HV Plast (Hønefoss)coreStrategic or Co-development Partner · 1 January 2008Production at Kråkerøy in Fredrikstad was shut down in 2008, and HV Plast at Hønefoss took over the entire machine park for manufacturing Hamax products.
• HTS Besafe ASminorOthersHTS Besafe AS based in Utrecht, Netherlands serves as Hamax's EU Authorized Representative per EU 2023/988 for product safety matters.
• MadshusminorStrategic or Co-development PartnerMadshus provides high-quality skis for the Hamax Outback ski kit accessory, enabling the bike trailer to be converted for winter use as a sled.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Weehoo: US-based maker of child-powered bike trailers and trailers that double as joggers. Smaller niche player with overlapping multisport functionality in the active family bike transport category.
• Yepp (by Thule): Child bike seat brand originally Dutch, now part of Thule Group. Direct competitor to Hamax's child bike seat range in the European market with strong bike-shop distribution.

Direct peers

• Bobike: Dutch child bike seat manufacturer offering frame-mounted and rack-mounted seats. Direct competitor to Hamax in the European child bike seat category with shared baby-store distribution.
• Croozer: German manufacturer of child bike trailers, dog trailers, and cargo trailers (Cargo, Kid, Dog models). Direct European competitor with overlapping product categories, similar design-led positioning, and presence in the same German baby/cycling retail channels.
• Burley Design: US-based manufacturer of child bike trailers, pet trailers, and cargo trailers (Encore X, D'Lite, Honey Bee, Bark Ranger). Closely comparable product range, similar premium positioning, and overlapping customer base in the family/pet transport bike trailer market.
• Qeridoo: German specialist in child bike trailers and pet trailers (Sportrex, Kidgoo, Doggoo). Direct peer competing in the same German DACH market with comparable product line-up and price points.

Broad incumbents

• Topeak: Taiwanese/global cycling accessories and bike trailer brand (Journey, Explorer, Explorer Tubular). Comparable in the bike accessories and trailer categories with broader cycling product portfolio and wide global distribution.
• Britax Römer: German/UK child safety products manufacturer (car seats, bike seats, strollers). Sister-brand Besafe within HTS Group is a close peer, and Britax competes in the same child mobility category, particularly the child bike seat line.
• Thule: Swedish global leader in active outdoor and transport products including Thule Chariot child bike trailers, child bike seats, cargo carriers, and bike accessories. Most direct large-scale competitor to Hamax in the child bike trailer and bike seat category, with broader product portfolio and deeper global distribution.

Regional players

• Kettler: German manufacturer of bicycles, e-bikes, and children's bikes. Adjacent in the German family cycling market and overlaps in distribution channels with Hamax's German baby store and cycling retail footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/HamaxGermany
• YouTubeyoutube.com/channel/UCWHcCc9lKMU7WOICDCxLSmg
• Facebookfacebook.com/HamaxGermany
• Instagraminstagram.com/hamax
• LinkedInlinkedin.com/company/hamax-as

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hamax