What Medici does

Medici (legal name: Gestion de Portefeuille Stratégique Medici) is a Canadian private wealth management firm founded in 2008 by Carl Simard and Dany Foster and headquartered in Saint-Bruno-de-Montarville, Quebec. The firm provides discretionary portfolio management services to high-net-worth individuals and families, plus a smaller institutional book, with a stated minimum investment of $750,000 and average client portfolios exceeding $1 million. Medici constructs concentrated portfolios of 10–25 publicly traded companies selected through fundamental analysis, with investment decisions reviewed by an internal investment committee and executed on a fully discretionary basis under a customized Investment Policy Statement (IPS) for each client.

The firm's technology stack is intentionally lean: investment research is conducted internally by a team of nine portfolio managers supported by analysts and trading coordinators, while custody, trade execution, and recordkeeping are outsourced to National Bank Independent Network (NBIN), a subsidiary of National Bank of Canada. Client portfolio reporting is delivered through NBIN's online platform, supplemented by proprietary client-facing tools (Boussole boursière, CompaRendement) and content (quarterly letters, monthly newsletter, video capsules). The firm is registered as a portfolio manager and investment fund manager across four Canadian provinces (AMF, CVMO, ASC, BCSC) and has voluntarily adopted the CFA Institute Code of Ethics.

Medici generates revenue through a tiered AUM-based fee structure, with an average annual fee of approximately 1.2% including sales tax, billed monthly and disclosed transparently on client statements. There are no transaction commissions, trailer fees, or front-/back-end loads. The go-to-market is direct and high-touch: content marketing (financial education articles, webinars, media appearances in Quebec financial press) drives top-of-funnel awareness, followed by phone consultation, in-person portfolio manager meetings, and free portfolio evaluations for prospects meeting the $750K minimum. The firm reports serving over 1,000 families and institutions, with no external private equity or venture capital funding. Revenue is not publicly disclosed.

Name

Medici

Legal name

Gestion de Portefeuille Stratégique Medici

Website

https://gpsmedici.ca

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Medici is a Canadian private wealth management firm offering discretionary portfolio management of concentrated 10–25 stock portfolios to high-net-worth individuals and families (minimum $750K) across four Canadian provinces, generating revenue through tiered AUM fees.

Ownership category

akta.pro rank

Product category

Private Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Discretionary Portfolio Management (Retail) (FSAAAAAH)

akta.pro secondary industries

Investor Education, Research & Portfolio Analytics Services (Retail) (FSAAAAAO), Institutional Consultants & Fiduciary Management (Investment Consulting) (FSAAAGAJ)

Keywords

• Private wealth management
• Discretionary portfolio management
• Investment advisory services
• Financial planning advisory
• Asset management firm

Headquarters

HQ city

Saint Bruno

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Asset Under Management (AUM) Fees: Medici generates revenue through a fee structure based on a percentage of assets under management. The fee rate varies depending on portfolio size, with an average annual fee of approximately 1.2% including sales tax. The firm charges no transaction commissions, no trailer fees, and no front-loaded or back-ended fees. There are no hidden costs. Fees are billed monthly and are transparently displayed on client investment statements. Annual fee reports and return reports are provided to allow clients to compare fees paid against the value delivered.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Medici provides discretionary portfolio management services to high-net-worth individuals, families, and institutions with a $750,000 minimum investment threshold. The firm builds and manages personalized investment portfolios across multiple asset classes, complemented by financial planning, annual portfolio reviews, and a free prospective-client portfolio evaluation. Founded in 2008, Medici serves more than 1,000 client families from Saint-Bruno-de-Montarville, Quebec, through a team of nine or more portfolio managers.

Product overview

Medici is a private portfolio management firm offering a unified suite of wealth management services centered on discretionary portfolio management. The core offering is personalized investment management with transparency, accountability, and individual attention. Supporting this are client-facing digital tools (Boussole Boursière and CompaRendement), regular publications (quarterly letters, video capsules, monthly newsletter), and comprehensive financial planning services. Medici manages client assets in discretionary mode with a fiduciary standard, investing in 10-25 quality companies per portfolio. The minimum investment threshold is $750,000, with an average client portfolio exceeding $1 million.

Differentiator

Problem solved

Functional benefit

Products and services

• Discretionary Portfolio Management Discretionary investment management service for high-net-worth individuals, families, and institutions with a $750,000 minimum investment threshold, in which Medici's portfolio managers make investment decisions on the client's behalf within an agreed mandate.
• Financial Planning Personalized financial planning service offered to clients to support wealth, retirement, and tax planning decisions alongside portfolio management.
• Annual Portfolio Reviews Yearly review of client portfolios covering performance, positioning, and adjustments, delivered as part of Medici's discretionary management offering.
• Free Portfolio Evaluation Complimentary assessment provided to prospective clients to evaluate their current portfolio before engaging Medici's discretionary management service.

Quantifiable outcome

• $1M invested in 2009 is now worth approximately $11.5M (versus $7.8M in comparable benchmark)
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jarislowsky Fraser: Canadian discretionary investment manager serving institutional and private wealth clients with concentrated, fundamental-analysis-driven portfolios. Highly comparable in philosophy (quality-focused, concentrated), client mix (HNW families and institutions), and Canadian footprint.
• Mawer Investment Management: Calgary-based discretionary manager offering concentrated fundamental portfolios to private wealth and institutional clients across Canada. Comparable in style (concentrated quality equities), business model, and Canadian HNW market.
• Leith Wheeler Investment Counsel: Vancouver-based discretionary portfolio manager for high-net-worth families, foundations, and institutions with concentrated fundamental strategies. Directly comparable in target clientele, fee structure, and Canadian footprint.
• Letko Brosseau Asset Management: Montreal-based discretionary manager focused on fundamental, quality-equity portfolios for private clients and institutions. Comparable in concentration philosophy, Quebec roots, HNW private wealth focus, and fee-based AUM model.

Broad incumbents

• Manulife Wealth (Manulife Investment Management): Large Canadian wealth and asset management business providing discretionary portfolio management to HNW clients and institutions. Comparable client segment and fee-based AUM model, but broader product mix and national distribution.
• Connor, Clark & Lunn (CC&L): Large independent Canadian asset manager offering discretionary private wealth and institutional investment solutions across multiple strategies. Comparable in private wealth offering but broader in scale and product breadth than Medici.
• IG Wealth Management (IGM Financial): Major Canadian wealth management firm offering discretionary and advisory services to mass-affluent and HNW clients. Comparable end-customer segment, but operates at much larger scale with a broader product shelf than Medici.
• Fiera Capital: Montreal-headquartered asset manager with a substantial private wealth and institutional platform in Canada. Overlaps with Medici in Quebec-based private wealth and fundamental equity capabilities, though at much larger scale.

Others

• National Bank Financial: Parent of Medici's custodian/administrator NBIN, and a major Canadian bank-owned wealth platform offering its own private investment counsel services. Highly relevant ecosystem participant and indirect competitor for the same HNW segment.

Emerging players

• Rothschild & Co Asset Management: International discretionary manager with a Canadian private wealth presence focused on concentrated, conviction-driven equity portfolios for HNW families. Comparable in investment philosophy and target client type, though with global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gpsmedici
• LinkedInlinkedin.com/company/gpsmedici

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medici