HD Electric Company

What HD Electric Company does

HD Electric Company (HDE) is a designer and manufacturer of high-voltage test and measurement equipment for the electric power industry. Founded in 1933 and headquartered in Waukegan, Illinois, HDE produces a portfolio of safety-critical instruments including the V-Watch Personal Voltage Detector, the Lookout Voltage Detection Network (a connected detector system for fleet and crew protection), PRX Proximity Voltage Detectors (covering 120V to 500kV), DoubleVision Meters with patented synchronized dual-display wireless phasing, the RT-10 Rope Tester for dielectric strength verification, plus utility meters, cable and insulation testers, transformer and capacitor testers, specialty test instruments, and capacitor controls. The products are designed to test, measure, and control electric power safely and efficiently for power utilities and electrical professionals.

HDE operates as a brand under Greenlee Tools, which is itself part of Emerson Electric Co.'s Professional Tools segment. Its products are sold through Greenlee's global distribution network — including the greenlee.com e-commerce storefront, channel partners, a distributor portal, and direct demo requests — rather than through a standalone HDE sales infrastructure. Pricing is not publicly disclosed and follows a quote-based, enterprise sales motion. The company's go-to-market relies on Greenlee's digital channels (LinkedIn, Instagram, YouTube, TikTok, Facebook), email newsletter marketing, literature search, and presence at industry events such as the IEEE PES Transmission and Distribution Conference.

The business model is that of a niche industrial-safety brand monetizing via specialized equipment sales to a concentrated base of utility and electrical-contractor buyers. Revenue mechanics are indirect: HDE does not publish standalone financials, and commercial performance is captured within Emerson's Professional Tools segment. The company's competitive position rests on nearly a century of brand heritage, patented product designs, safety-critical specifications that create switching frictions in regulated utility procurement, and — most importantly — the distribution leverage provided by being embedded inside the Greenlee/Emerson channel.

Name

HD Electric Company

Legal name

HDE - High Voltage Test & Measurement (Brand under Greenlee, owned by Emerson)

Website

https://hdelectriccompany.com

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

11–50 employees

Short description

HD Electric Company (HDE) designs and manufactures high-voltage test, measurement, and safety equipment — including personal voltage detectors, proximity detectors, and wireless phasing meters — for power utilities and electrical professionals. It operates as a brand under Greenlee Tools within Emerson's Professional Tools segment.

Ownership category

akta.pro rank

Headquarters

HQ city

Waukegan

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales

Distribution channels3 records

Marketing channels4 records

Core offering

HD Electric Company (HDE) designs and manufactures high voltage test and measurement equipment used by power utility and electrical professionals. Its offering spans personal voltage detectors, proximity voltage detectors, connected voltage detection networks, voltmeters and voltage indicators with wireless phasing, rope dielectric testers, cable and insulation testers, transformer and capacitor testers, specialty test instruments, and capacitor controls for power distribution systems.

Product overview

HDE (High Voltage Test & Measurement) is a product line under Greenlee that offers a comprehensive portfolio of high voltage testing and measurement equipment for power utilities and electrical professionals. The product line includes voltage detection devices (V-Watch Personal Voltage Detectors, Lookout Voltage Detection Network, PRX Proximity Voltage Detectors), metering instruments (DoubleVision Meters, Utility Meters), cable and insulation testing equipment, transformer and capacitor testers, specialty test instruments, and capacitor controls. These products are designed to test, measure, and control electric power safely and efficiently. HDE is positioned as part of Greenlee's expanded test and measurement portfolio under Emerson.

Differentiator

Problem solved

Functional benefit

Brands

• V-Watch: Personal Voltage Detector providing safety alerts for line crews, storm restoration workers and first responders
• Lookout
• PRX
• DoubleVision
• RT-10 Rope Tester

Products and services

• HDE High Voltage Test & Measurement Product Line A comprehensive line of high voltage test and measurement equipment designed and manufactured to test, measure, and control electric power safely and efficiently for power utilities and electrical professionals.
• V-Watch Personal Voltage Detector Personal voltage detector that provides safety for line crews, storm restoration workers, and first responders by alerting them to the presence of electric fields or energized equipment.
• Lookout Voltage Detection Network Connected voltage detection system that keeps crews and fleet equipment safe from accidental boom strikes through networked voltage detectors.
• PRX Proximity Voltage Detectors Proximity voltage detectors available in three models to detect voltages from 120V up to 500kV without contacting the conductor.
• DoubleVision Meters Voltmeters and voltage indicators featuring patented synchronized dual-display design with optional wireless phasing capabilities.
• RT-10 Rope Tester Device for testing the dielectric strength of rope in field conditions.
• Utility Meters Digital and analog voltmeters, voltage indicators, ammeters, and accessories for utility metering applications.
• Cable & Insulation Testers Cable fault testers, rope testers, and accessories for testing cable integrity and insulation properties.
• Transformer & Capacitor Testers Testers and test sets for evaluating transformer and capacitor performance and condition.
• Specialty Test Instruments Cable identifiers, fuse tools, hard hat lights, and miscellaneous test instruments for specialized applications.
• Capacitor Controls Controls for managing capacitor bank operations in power distribution systems.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Megger Group: Specialist manufacturer of electrical test and measurement equipment for utilities, including cable/insulation testers, transformer testers, and voltage detectors. Directly comparable to HDE across nearly every product category.
• Fluke Corporation: Industry-leading brand in electrical test and measurement instruments (multimeters, voltage detectors, insulation testers). Competes head-to-head with HDE across handheld and bench instruments for utility and electrical professionals.
• Hioki E.E. Corporation: Japanese manufacturer of electrical test and measurement instruments, including voltmeters, clamp meters, and insulation testers. Targets the same utility and electrical-professional customer base as HDE.
• AEMC Instruments: US-based manufacturer of electrical test and measurement instruments (ground testers, megohmmeters, power quality analyzers). Closely overlaps HDE's cable/insulation and transformer test equipment lines.
• Amprobe (subsidiary of Fluke/Test Products International): Mid-tier electrical test equipment brand offering multimeters, voltage detectors, and clamp meters to electricians and HVAC techs. Competes in overlapping price-sensitive segments with HDE's utility meters.

Emerging players

• Klein Tools: Established manufacturer of professional hand tools and test & measurement equipment for electricians and utility linemen. Increasingly overlapping with HDE in voltage detection and line-work tools.
• Schweitzer Engineering Laboratories (SEL): Specialist in protection, automation, and test equipment for electric power systems. Provides voltage detection, fault locating, and commissioning tools that intersect with HDE's test and measurement portfolio.
• Doble Engineering Company: Provider of diagnostic test equipment and services for the electric power industry, including transformer and insulation test instruments. Highly comparable niche specialist to HDE's transformer/capacitor tester line.

Broad incumbents

• Hubbell Incorporated: Large diversified electrical products manufacturer serving utilities with connectors, switches, and overhead hardware. Adjacent to HDE's utility customer base and channels, with some overlap in line monitoring and voltage detection.
• 3M Electrical Markets Division: Major supplier of electrical products including personal safety equipment, voltage detectors, and utility solutions. Competes with HDE in personal voltage detection and line worker safety categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/GreenleeDEMO
• Facebookfacebook.com/GreenleeTools
• LinkedInlinkedin.com/company/hd-electric-company
• Instagraminstagram.com/greenleetools
• TikToktiktok.com/@greenleetools

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HD Electric Company