CinVivo

What CinVivo does

CinVivo is a privately held medical device company founded in 2017 by Bernard A. Hausen, MD, PhD, a surgeon and medical device entrepreneur, focused on purpose-built surgical imaging systems. The company designs, develops, and manufactures its products in Silicon Valley and operates from offices in California and New York (USA) and Hannover, Germany, with products available worldwide through direct sales and select distribution partners.

The company's core product is the Titan 4K HDR, a fully integrated wireless surgical head camera system that captures 4K (3840x2160) HDR video at 30fps from the surgeon's first-person point of view, featuring Time-of-Flight autofocus, AI-powered exposure control, real-time edge-detection image stabilization, 2x lossless optical zoom with up to 10x digital zoom, hands-free voice command control, and encrypted WiFi transmission to a hubstation. The system includes interchangeable camera modules, an integrated 45K Lux LED light with a microphone/speaker, a hip-worn transceiver, a hubstation with HDMI/USB-C outputs, and a remote-control tablet. Complementing the Titan, CinVivo sells the Sentry 4K HDR stationary OR camera for fixed-position recording and a Storage Cart accessory, and has launched the CinVivo AI Vision platform to enable third-party AI developers and researchers to build surgical AI tools on its captured video.

CinVivo's revenue model is anchored on hardware sales of these surgical camera systems, supplemented by onboarding/training professional services (including optional on-site surgical video production), and recurring revenue from extended warranty subscriptions beyond the included one-year warranty. The company pursues a sales-led GTM targeting surgeons, hospitals, surgical centers, and surgical residency programs across multiple specialties (orthediatrics, neurosurgery, ENT, plastic surgery, cardiothoracic), supplemented by distribution partners for international reach. Marketing emphasizes content-led demand generation through a 60+ video surgical procedure gallery, SEO, and demo requests, with no public pricing disclosed.

Name

CinVivo

Legal name

CinVivo, incorporated

Website

https://cinvivo.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

CinVivo is a privately held medical device company that designs and manufactures the Titan 4K HDR, a wireless surgical head camera system capturing the surgeon's point-of-view in 4K HDR for documentation, training, and live streaming, sold globally to hospitals, surgical centers, and residency programs.

Ownership category

akta.pro rank

Product category

Surgical Imaging Systems

NAICS

Surgical and Medical Instrument Manufacturing (339112), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Surgical Visualization & OR Video Integration (4K/3D, Recording, Routing) (HLAHADAD)

Keywords

• Surgical head cameras
• 4K HDR imaging
• Surgical video recording
• Medical imaging devices
• Operating room equipment

Headquarters

HQ city

California

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware Sales: Sale of surgical head camera systems including the Titan 4K HDR flagship product, Sentry 4K HDR stationary camera, and accessories like the Storage Cart. The Titan system includes headset, camera, LED light, transceiver, hubstation, tablet, batteries, and travel cases.
2. Professional Services: Every purchase includes onboarding and training with optional advanced workshops. The company also offers video production services where they join to record surgical procedures and provide editing services.
3. Extended Warranty: 1 year product warranty included with purchase. Extended warranty options available for several years at additional cost.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

CinVivo designs, develops, and manufactures wireless surgical head camera systems and stationary OR cameras that capture the surgeon's first-person point of view in 4K HDR with AI-assisted imaging, autofocus, stabilization, and voice control. Its flagship product is the Titan 4K HDR System, complemented by the Sentry 4K HDR stationary camera, the Storage Cart accessory, and the CinVivo AI Vision platform for surgical video analytics and AI development. The hardware is intended for surgeons, hospitals, surgical residency programs, and AI researchers working with intraoperative video.

Product overview

CinVivo is a medical device company specializing in surgical headlight cameras, offering a portfolio of three distinct product lines: the flagship Titan 4K HDR (a wearable surgical head camera system with integrated LED light, wireless 4K HDR video capture, and AI-ready capabilities), the Sentry 4K HDR (a stationary OR camera for fixed-position recording), and the Storage Cart (an organizational accessory for the Titan system). The system architecture centers on the Hubstation as the central processing unit, with a Remote Control Tablet for intuitive operation and a Transceiver worn by the surgeon for wireless video transmission. All products support 4K video recording, casting, and streaming with HDR imaging for enhanced visualization in surgical environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Titan 4K HDR Wireless wearable surgical head camera system integrating a 4K HDR camera module, LED surgical headlight, surgeon-worn transceiver, central Hubstation, and remote control tablet for first-person POV recording, casting, and streaming in the operating room. Targeted at surgeons, hospitals, and surgical residency programs needing hands-free intraoperative video capture for documentation, training, board certification, and live collaboration.
• Sentry 4K HDR Stationary OR camera system that attaches to any structure in the operating room to deliver ultra-high-definition 2160p casting, recording, and streaming without cable clutter. Intended for hospitals and surgical centers that need fixed-position overhead or room-level surgical visualization alongside the wearable Titan system.
• Storage Cart Optional organizational accessory for the Titan 4K HDR system with dedicated compartments and attachments for every system component, providing mobility, streamlined OR setup, cable management, and contamination prevention.
• CinVivo AI Vision AI-ready platform for surgical video analysis that enables AI developers, researchers, and surgical innovators to build intelligent surgical tools on top of CinVivo's high-quality intraoperative video. Supports competency-based surgical evaluation, surgical phase recognition, instrument detection and tracking, anatomical landmark identification, and video-to-text surgical notes with multimodal audio/video synchronization.

Quantifiable outcome

• 150 hours of 4K video storage capacity
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature8 records

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Stryker: Major medical device incumbent with the 1688 4K camera platform, SDC3 information management system, and deep OR integration presence. Comparable as a dominant surgical visualization vendor competing for the same hospital budgets and OR camera slots that CinVivo targets.
• Olympus: VISERA 4K UHD and OTV-S400 surgical imaging platforms give Olympus a broad incumbent position in OR visualization. Comparable as an established player offering overlapping 4K recording, streaming, and integration capabilities that hospitals can substitute for CinVivo.
• Arthrex: Synergy arthroscopic visualization and 4K camera heads target the same surgical video capture workflow. Comparable as an orthopedic and broader surgical imaging incumbent with strong surgeon relationships that compete for specialty-specific head camera and tower sales.
• Sony Medical (Sony Imaging Products & Solutions): Sony's medical video recorders (HVO series) and 4K surgical cameras are widely deployed in ORs. Comparable as a hardware specialist whose imaging technology underpins much of the surgical video chain and which could plausibly enter the head-mounted category.
• B. Braun: Aesculap division supplies OR equipment, surgical instruments, and integration solutions. Comparable as a broad surgical incumbent with portfolio overlap in OR hardware and indirect competition in hospital capital equipment decisions.
• Integra LifeSciences: Codman neurosurgery and surgical visualization products place Integra as a specialty surgical imaging peer. Comparable as a mid-sized incumbent selling visualization and OR equipment into neurosurgery and adjacent specialties that CinVivo targets.

Direct peers

• Karl Storz: Endoscopy and surgical visualization specialist with IMAGE1 S 4U and OR1 integration suites. Closely comparable as a direct competitor in surgical imaging and OR video routing/recording, serving the same surgeon and hospital customer base.
• MedXChange: Developer of 4K surgical video recording, streaming, and integration systems (e.g., 4Klear, Huddle). Direct competitor in the OR video capture and streaming workflow that CinVivo's Titan and Hubstation address.

Emerging players

• Proximie: Augmented reality and AI surgical collaboration platform for telepresence, proctoring, and recording. Comparable as a software/AI overlay targeting the same surgical documentation and training use cases CinVivo's AI Vision platform addresses.
• Theator: AI-driven surgical video analysis platform for intraoperative decision support and post-op review. Comparable to CinVivo AI Vision as an emerging software player building on surgical video data for training and analytics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CinVivo