What PocketRD does

PocketRD (株式会社POCKET RD) is a Tokyo-based IT company founded in November 2017 by Atsuya Momikura, operating a dual-engine business combining avatar generation technology with Web3 and blockchain infrastructure. The company serves two primary customer groups: enterprises seeking BaaS (Backend-as-a-Service) integration of avatar and NFT capabilities into their platforms — including KDDI, Fujitsu, JR East, Suntory, DNP, Tokyu, and Hankyu Hanshin — and consumers accessing avatar experiences through mobile apps and physical kiosks distributed across Japan and internationally.

Its core products are i avatar (a BaaS that generates stylized 3D avatars from a single photograph via API/SDK), AVATARIUM (formerly AVATARIUM Portable, a self-service kiosk that scans faces and produces avatar videos in approximately one minute with VRM/FBX export for Unity and Unreal Engine compatibility), and Digital Double, a Web3 BaaS supporting multi-chain NFT issuance, wallet management, decentralized identifiers (DID), and marketplace construction. Underlying technology combines computer vision for facial and full-body 3D scanning, generative AI for avatar synthesis, and a patented token-marketing architecture (Patent No. 7766943) enabling user-controlled data disclosure via blockchain-based digital wallets. AVATARIUM is deployed at 21 locations across Japan; consumer apps (Mirror Muse, the Mofumofu series, Bomb Bomb Mining) are distributed across 175+ countries via iOS, Android, and LINE mini-app platforms and have reached 250,000+ users.

PocketRD monetizes through five revenue streams: hardware sales and rentals of AVATARIUM units (¥3M for a single unit, ¥10M for a five-unit set, ¥15M for ten units, plus ¥500K/day event rental and ¥300–1,000 per-use fees with a 30% commission retained), recurring BaaS subscriptions for i avatar and Digital Double (quote-based, not publicly disclosed), freemium consumer gaming apps, enterprise consulting and co-creation services, and technology licensing and OEM embedding of engines into partner platforms. The company has built capital and business alliances with Square Enix (strategic partner since 2021 with outside director Takeshi Nozue from Square Enix's CG division), KDDI (engines adopted for the αU metaverse), Fujitsu (Web3 Acceleration Platform integration combining Digital Double with Fujitsu's KYC and IDYX identity exchange), DNP, Kodansha, SMBC Venture Capital, and Hankyu Hanshin Holdings. Leadership includes former executives from Square Enix, Fujitsu, Recruit, Macromill, and NEC, alongside advisor Yosuke Matsuda, the former Representative Director and President of Square Enix Holdings.

Name

PocketRD

Legal name

株式会社POCKET RD

Website

https://pocket-rd.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

PocketRD is a Tokyo-based IT company founded in 2017 that combines AI-powered avatar generation with Web3 and blockchain infrastructure. It offers BaaS products (i avatar, Digital Double), physical avatar kiosks (AVATARIUM), and consumer mobile apps, serving enterprises such as KDDI and Fujitsu alongside global consumers.

Ownership category

akta.pro rank

Product category

Avatar Generation and Web3 Infrastructure Software

NAICS

Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)

SIC

Electronic Components & Accessories (3670)

akta.pro primary industry

On-Chain Game Engines & Developer Tooling (SDKs, APIs, Unity/Unreal plugins) (FSAPAGAB)

akta.pro secondary industries

Wallet Connectivity & Session Protocols (WalletConnect, deep links, QR, auth sessions) (FSAPACAF), Tokenization Platforms (RWA, Securities, Funds) (FSAGAMAA), Compliance, Risk & RegTech for Tokenized Assets (KYC/AML, sanctions, travel rule, reporting) (FSAPAIAH)

Keywords

• Avatar generation technology
• Web3 blockchain infrastructure
• NFT marketplace services
• 3D avatar scanning
• Decentralized identity

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. AVATARIUM Hardware Sales and Rentals: Sale and rental of AVATARIUM Portable kiosk devices to enterprises. Revenue from per-use fees collected at physical installations. Device specifications: H:1700mm x W:1000mm x D:650mm. Sales pricing tiered by volume (1-unit: ¥3M, 5-unit: ¥10M, 10-unit: ¥15M). Per-use fees typically ¥300-1000 per experience.
2. BaaS Subscriptions (i avatar, Digital Double): Backend-as-a-Service subscriptions for avatar generation and Web3 infrastructure. API/SDK delivery model. Revenue from enterprise clients requiring avatar and NFT capabilities integrated into their platforms.
3. Mobile Gaming Apps: Consumer mobile applications (Mofumofu series, Bomb Bomb Mining) distributed via iOS, Android, and LINE mini apps. Freemium model with paid content, in-app purchases, and premium app versions. User base of 250,000+ for Mofumofu series.
4. Enterprise Consulting and Co-creation Services: Business co-creation and consulting services for Web3, NFT, and metaverse strategy. 'Bespoke partner-oriented' consulting with focus on共感と共汗 (empathy and collaboration).
5. Technology Licensing and OEM: Licensing of avatar and Web3 engine technologies to enterprise platforms (e.g., KDDI αU services). SDK/API provision for platform integration.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels13 records

Core offering

PocketRD develops and operates AI-powered avatar generation technology and Web3 blockchain infrastructure delivered as Backend-as-a-Service (BaaS) platforms. Its two core engines — i avatar (avatar generation BaaS producing stylized 3D avatars from a single photo) and Digital Double (Web3 BaaS supporting NFTs, wallets, and DID) — are licensed to enterprises such as KDDI and Fujitsu, and complemented by the AVATARIUM physical kiosk, the Mirror Muse consumer avatar app, and a portfolio of mobile/LINE mini-apps.

Product overview

PocketRD operates a dual-engine product portfolio: (1) Avatar Experience Business covering B2B avatar generation BaaS (i avatar), physical kiosk avatar video experiences (AVATARIUM, formerly AVATARIUM Portable), and consumer avatar apps (Mirror Muse), plus (2) Token Marketing/Blockchain Business centered on Web3 BaaS (Digital Double) for NFT issuance, wallet management, and DID services. The company also produces consumer gaming apps (Mofumofu puzzle game series, Bomb Bomb Mining, SUNTORY Sports games) on mobile and LINE mini-app platforms. All avatar products use AI-powered computer vision for generation from photos, while Digital Double provides the blockchain infrastructure layer that enables enterprises to issue NFTs, manage wallets, and build Web3 services via API/SDK.

Differentiator

Problem solved

Functional benefit

Brands

• AVATARIUM: Fully automatic avatar generation system — both 3D scanner-based and smartphone app-based — allowing users to create stylized avatars and generate avatar videos for various virtual experiences.
• i avatar
• Digital Double
• Mirror Muse
• もふもふ大脱走 (Mofumofu Dassei)
• Pocket Collection

Products and services

• i avatar (アイ アバター)

Quantifiable outcome

• Avatar generation in approximately 1 minute from photo capture
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability10 records

Feature8 records

Partnerships

19 partnerships are on record, tiered minor, core and major.

• Frontria (International AI Consortium)minorOthers · 1 December 2025International consortium addressing AI-generated misinformation and security risks. Collaborative approach to digital trust and information reliability.
• NVIDIA Inception ProgramminorGTM or Marketing Partner · 1 September 2025AI technology development acceleration program. Access to NVIDIA Deep Learning Institute credits and technical support.
• 株式会社JTBcoreStrategic or Co-development Partner · 1 January 2025Tourism-focused AVATARIUM deployment partnership. Dotonbori Pivot BASE Cafe installation. Inbound tourism experience development.
• MUIC Kansai ( 一般社団法人関西イノベーションセンター)minorGTM or Marketing Partner · 1 January 2025Innovation hub membership supporting Expo 2025 legacy implementation. Kansai region innovation ecosystem participation.
• 一般財団法人デジタルコンテンツ協会 (DCAJ)minorGTM or Marketing Partner · 1 January 2025Digital content association regular member. TechBiz program partner. INTER BEE IGNITION x DCEXPO participation.
• NAVER Z Corporation (ZEPETO)majorStrategic or Co-development Partner · 1 March 2024ZEPETO platform business partnership since March 2024. Avatar social platform with 400+ million global users. Suntory sports team collaboration campaigns.
• 東京大学 渡邉英徳研究室coreStrategic or Co-development Partner · 1 January 2024Joint research on avatar and digital archive technology. Avatar Frame social implementation project. Hiroshima-Nagasaki digital archive collaboration. Peace education and historical content development.
• FAT CollectionmajorTechnology or Integration · 1 January 2023NFT marketplace utilizing Digital Double technology for wallet integration functionality. Digital art marketplace with 100+ artists and 400+ works.
• 富士通株式会社coreStrategic or Co-development Partner · 1 October 2022Fujitsu Accelerator Program for CaaS participant. Technical integration between Fujitsu Web3 Acceleration Platform and Digital Double. KYC and security technology collaboration. Uvance Innovation Studio AVATARIUM installation. Co-exhibition at VIVA TECHNOLOGY, CES 2026.
• JR東日本スタートアップ株式会社majorStrategic or Co-development Partner · 1 January 2022JR EAST Startup Program 2022 Spring participant. JRE WALLET integration with Mofumofu games. Mobile Suica touch-trigger campaigns. Test marketing with JR East Group.
• 株式会社ライトオンmajorStrategic or Co-development Partner · 1 January 2022AVATARIUM event collaboration at Right-on ion Lake Town. Fashion and avatar integration for denim retail experience.
• 株式会社スクウェア・エニックスcoreStrategic or Co-development Partner · 1 January 2021Strategic partnership with Square Enix, developer of Final Fantasy and Dragon Quest franchises. Collaboration on avatar and metaverse projects leveraging Square Enix's world-class CG technology. Outside board member Takeshi Nozue serves from Square Enix.
• 豊島株式会社majorStrategic or Co-development Partner · 1 January 2021Virtual fitting collaboration combining AVATARIUM avatar generation with VIRTUAL CLOTHING 3D pattern technology. GET BOTH / BOTH BUY concept for simultaneous virtual and real clothing purchase.
• Microsoft for StartupsminorGTM or Marketing PartnerMicrosoft startup support program participant (2021).
• Metaverse Standards ForumminorOthersJoined Khronos Group-operated metaverse standardization forum for avatar and NFT technology interoperability standards.
• LINEヤフー株式会社majorTechnology or IntegrationMofumofu series games distributed via LINE mini app platform. Platform integration for consumer app distribution.
• 小田急電鉄株式会社minorStrategic or Co-development PartnerNEUU XR experience space operator. AVATARIUM installation at Shinjuku XR hub.
• 株式会社JR横浜湘南シティクリエイターminorStrategic or Co-development PartnerStation building operator for AVATARIUM installations at シァル and ラスカ locations. Inbound tourism service field testing.
• 東急不動産株式会社 / 東急リゾーツ＆スタディ株式会社majorStrategic or Co-development PartnerTokyu Stay accommodation resale service using Digital Double NFT technology. Tourism accommodation innovation.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Ready Player Me: Cross-platform avatar SDK and creation platform used by games, metaverse apps, and Web3 projects. Directly comparable to PocketRD's i avatar BaaS in providing single-photo avatar generation with VRM/glTF export and developer APIs.
• NAVER Z (ZEPETO): Asia's largest avatar-driven social metaverse platform with 400M+ users. Already a PocketRD distribution partner via the ZEPETO platform, and a key competitor for avatar-based social/entertainment experiences.
• Hokusai (HOKUSAI Inc., Japan): Japanese avatar-as-a-service platform providing live avatar generation and VTuber infrastructure with SDK/API delivery. Direct competitor to PocketRD's i avatar and AVATARIUM kiosk offerings in the Japan enterprise avatar market.
• Genies: Avatar technology platform powering digital identity and wearables for games, social apps, and Web3 experiences. Comparable to PocketRD's i avatar BaaS and consumer avatar app strategy.
• HashPort: Japanese blockchain/Web3 consultancy and infrastructure provider offering NFT, token, and DAO support to enterprises. Directly comparable to PocketRD's Digital Double and enterprise Web3 consulting offering.

Broad incumbents

• Animoca Brands: Global Web3 gaming and digital asset conglomerate operating NFT infrastructure, metaverse platforms, and blockchain game studios. Comparable to PocketRD as a multi-vertical Web3 gaming and avatar/blockchain infrastructure provider, though at much larger scale.
• Magic Eden: Leading multi-chain NFT marketplace with wallet connectivity and primary/secondary trading infrastructure. Overlaps with PocketRD's Digital Double NFT marketplace capabilities and MetaMask/OpenSea connectivity.
• Alchemy (Web3 developer platform): Leading Web3 developer platform providing blockchain APIs, node infrastructure, and SDKs. Comparable to PocketRD's Digital Double BaaS in abstracting blockchain complexity for enterprise and developer customers.

Regional players

• cluster: Leading Japanese metaverse platform for VR events and avatar-based social experiences. Comparable to PocketRD in serving Japanese enterprise metaverse and avatar use cases, though as a destination platform rather than infrastructure provider.
• Thirdverse: Japanese VR game developer and Web3 infrastructure investor focused on metaverse and blockchain gaming. Adjacent to PocketRD's Web3 gaming and metaverse strategy with similar Japan-market focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Customer concentration

• Xx.com/PocketRD_XR
• Instagraminstagram.com/mirrormuse_app
• Facebookfacebook.com/PocketRD

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PocketRD