Mustang Harry's
- Company typePrivate
- Founded1995
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Mustang Harry's firmographics
Firmographics- Name
- Mustang Harry's
- Legal name
- Mustang Harry's
- Website
- https://mustangharrys.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Mustang Harry's industry classification
Industry- Product category
- Sports Bar & Restaurant
- NAICS
- Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Pubs & Gastropubs (THAFAEAB)
- akta.pro secondary industries
- Neighborhood & Sports Bars (THAFAEAA), Pubs & Gastropubs (CRANACAB)
Keywords
Where Mustang Harry's is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mustang Harry's business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Food and Beverage Sales: Core revenue stream from selling handcrafted cuisine, elevated Irish staples, artisanal cocktails, craft beers, curated wines, and fine spirits including 200+ whiskeys and tequilas. Menu includes brunch, lunch, and dinner service seven days a week.
- Private Event Hosting: Revenue from hosting private events including corporate functions, birthday parties, holiday celebrations, bachelor/bachelorette parties, rehearsal dinners, and sports-viewing events. Offers customized packages for groups up to 299 guests with catering services for offsite events.
- Bottomless Brunch Package: Saturday bottomless brunch service from 11am-3pm offering 2 hours of unlimited Bloody Marys, Screwdrivers, Champagne or Mimosas.
- Growler Sales: Take-home 20- or 32-ounce growlers filled with one of over 20 beers on tap.
- Gift Card Sales: Online gift card store through their e-commerce platform powered by Shopify.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Happy Hour - Daily 3pm to 6pm |
| Transaction based/ take rate | Pay-as-you-go | Bottomless Brunch - Saturdays 11am-3pm |
| Unit Pricing | Pay-as-you-go | Regular Menu Items |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Mustang Harry's product offering
Product offeringCore offering
Mustang Harry's is a Midtown Manhattan Irish gastropub and sports bar serving handcrafted American and Irish cuisine, an extensive beverage program including 200+ whiskeys and tequilas, and 20+ beer taps across a 7,500 sq. ft. two-floor venue with 20+ HDTVs and premium surround sound. The venue also operates private event hosting for up to 299 guests and sells gift cards through an online store.
Product overview
Mustang Harry's is a legendary Irish gastropub and sports bar in Midtown Manhattan operating as a unified hospitality offering. The core product is a two-floor dining and entertainment venue combining handcrafted American and Irish cuisine (Food Menu, Brunch Menu, Kids Menu) with an extensive beverage program (Happy Hour, Whiskey & Bourbon Menu, Fine Spirits Menu featuring 200+ spirits). The venue's sports viewing experience with 20+ HDTVs serves as its primary differentiator, positioning it as a sports bar near Madison Square Garden. Additional offerings include Private Events hosting (up to 299 guests), Gift Cards, and Happenings/Events programming including watch parties for major sporting events.
Differentiator
Problem solved
Functional benefit
Products and services
- Food Menu Handcrafted American and Irish gastropub fare featuring pub-style burgers (Mustang Burger, Harry's Burger), steaks (Prime NY Strip, Hanger Steak Frites, Short Rib), seafood (Fish & Chips, Blackened Fish Tacos, Shrimp & Mushroom Bolognese), and Irish staples including Shepherd's Pie. Signature dishes include Charred Lamb Lollipops, Crispy Calamari, and Lobster Mac 'n' Cheese. Served for lunch and dinner seven days a week.
- Brunch Menu Weekend brunch service featuring classics such as Bacon & Eggs, Steak & Eggs, Brioche French Toast, Chef's Omelet, Eggs Benedict, Huevos Rancheros, and pancakes. Saturday Bottomless Brunch includes 2 hours of unlimited Bloody Marys, Screwdrivers, Champagne, or Mimosas from 11am-3pm.
- Kids Menu Family-friendly menu for children featuring kid-appropriate portions of classic dishes, making the venue welcoming for families with young guests.
- Happy Hour Cocktails, Wine & Beer Menu Extensive beverage program including 20+ beer taps with local craft brews, handcrafted cocktails, curated wines from California, Italy, Germany, France, Spain, and South America, and more than 200 varieties of whiskeys and tequilas. Happy hour runs daily from 3pm to 6pm.
- Whiskey & Bourbon Menu Specialized whiskey and bourbon collection featuring over 200 varieties of premium spirits, including Irish whiskeys, American bourbons, and rare small-batch selections.
- Fine Spirits Menu Premium spirit selection including over 100 brands of tequila, vodka, bourbon, and other liquors for handcrafted cocktails served at the bar.
- Private Events Hosting Two-floor event venue with 7,500 sq. ft. of flexible space accommodating up to 299 guests. Features multiple dining lounges, a sweeping 99-foot bar, 20+ HDTVs, and customizable packages for corporate events, birthdays, holiday parties, bachelor/bachelorette parties, and rehearsal dinners. Includes premier catering services for offsite events.
- Gift Cards Digital and physical gift cards available for purchase through the brand's Shopify-powered online store, enabling customers to gift dining experiences at the restaurant.
- Sports Viewing Experience Game-day viewing experience with 20+ HDTVs, premium surround sound, and full 'Game Sound' for big events. Official Fan Bar for the New York Knicks and Rangers. Shows all major NFL, NBA, MLB, NHL, soccer, boxing, and rugby games.
- Happenings & Events Programming Live entertainment calendar featuring DJ nights, live music performances, and special viewing parties for major sporting events including Knicks games, NHL games, and 2026 FIFA World Cup matches.
- Offsite Catering Premier catering services for offsite events extending the restaurant's reach beyond their physical location, supporting corporate events and private functions.
Quantifiable outcome
- 60% higher sales on Knicks gamedays
- +1 more outcomes
Companies that use Mustang Harry's
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Mustang Harry's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mustang Harry's partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Soul of the Peruvian AndesminorCharitable organization that Mustang Harry's supports through community service. The restaurant has helped fund 3000-4000 surgical operations paid for in the Peruvian Andes.
- FDNY Boxing TeamminorLocal firefighters' boxing team that Mustang Harry's supports through community donations and involvement.
- Kancer JamminorCharitable cause/event that Mustang Harry's participates in to support cancer research and awareness.
- St. Margaret's Church Annual BeefsteakminorAnnual fundraising event at St. Margaret's Church that Mustang Harry's supports through charitable involvement.
Scale indicators8 records
Recent moves5 records
Expansion highlights4 records
Mustang Harry's competitors and assessment
Company assessmentBroad incumbents
- The Smith: Multi-location NYC gastropub known for elevated American fare and a high-volume bar program; comparable gastropub positioning and Midtown/Midtown-adjacent traffic.
- McFadden's Restaurant & Bar: Sports bar and restaurant chain with NYC locations offering large-format group dining, HDTVs, and a comparable sports-fan experience, though operating at broader scale.
- Buffalo Wild Wings: National sports bar chain with HDTVs and a wing-focused menu; competes on the broader sports bar category though with a less premium, less locals-focused experience than Mustang Harry's.
- Heartland Brewery: Multi-location NYC brewpub and gastropub chain with a similar food-and-craft-beer offering to Mustang Harry's, though broader in footprint and concept.
Direct peers
- Slattery's Midtown Pub: Irish-style pub and sports bar in Midtown Manhattan serving the same MSG-event, sports-fan, and corporate crowd with HDTVs and casual pub fare.
- Tonic Bar: Sports bar located near Madison Square Garden, competing for the same pre/post-game and event crowd with multiple TVs and standard pub fare.
- Pig 'n' Whistle: Long-standing Midtown Manhattan Irish pub offering sports viewing, pub food, and a comparable MSG-adjacent customer base with a similar Irish-aesthetic positioning.
- The Ainsworth: Sports-focused bar and restaurant in Midtown Manhattan with HDTVs, premium viewing, and a similar sports fan demographic. Directly competes for the same MSG event traffic.
- McGee's Pub: Long-running Irish pub in Midtown Manhattan offering sports viewing, pub food, and a similar neighborhood/Irish-pub atmosphere catering to sports fans and MSG visitors.
- Stout NYC: Multi-level sports bar and restaurant directly across from Madison Square Garden, listed in Mustang Harry's own data as a nearby competitor that benefited from the Knicks' championship surge. Same MSG-adjacent sports bar niche and customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Mustang Harry's social profiles
Digital presenceMustang Harry's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mustang Harry's leadership team
Management profileNumber of profiles
Profiles2 records
Mustang Harry's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mustang Harry's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mustang Harry's
What does Mustang Harry's do?
Mustang Harry's is a Midtown Manhattan Irish gastropub and sports bar serving handcrafted American and Irish cuisine, an extensive beverage program including 200+ whiskeys and tequilas, and 20+ beer taps across a 7,500 sq. ft. two-floor venue with 20+ HDTVs and premium surround sound. The venue also operates private event hosting for up to 299 guests and sells gift cards through an online store.
Is Mustang Harry's a public or private company?
Mustang Harry's is a private company. It is classified as family owned and is currently operating.
When was Mustang Harry's founded?
Mustang Harry's was founded in 1995. It employs 11 to 50 people.
Where is Mustang Harry's based?
Mustang Harry's is headquartered in New York, United States, in the North America region.
How does Mustang Harry's make money?
Five revenue lines are on record. Food and Beverage Sales are the primary driver. The others are private Event Hosting, bottomless Brunch Package, growler Sales and gift Card Sales.
Who are Mustang Harry's's main competitors?
Broad incumbents on record are The Smith, McFadden's Restaurant & Bar, Buffalo Wild Wings and Heartland Brewery. Direct peers are Slattery's Midtown Pub, Tonic Bar, Pig 'n' Whistle, The Ainsworth, McGee's Pub and Stout NYC.
Does Mustang Harry's have an API?
No public API is recorded for Mustang Harry's.
What industry is Mustang Harry's in?
Mustang Harry's's product category is Sports Bar & Restaurant. Its primary akta.pro industry code is THAFAEAB, Pubs & Gastropubs, with a secondary code of THAFAEAA, Neighborhood & Sports Bars. Its NAICS code is 7224 and its SIC code is 5810.