Engage!
Engage! is a privately held, founder-led producer of invitation-only luxury wedding and event industry conferences, running four events per year across summits, experiences, and retreats at 5-star resorts worldwide. Founded in 2008 by the creators of Disney's Fairy Tale Weddings, the company has hosted 50+ sold-out events for 12,000+ vetted professionals across 60+ countries.
- Company typePrivate
- Founded2008
- HeadquartersOrlando, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Engage! does
Engage! (operating as Engaging Concepts Inc.) is a privately held, founder-operated business producing a portfolio of invitation-only luxury wedding and event industry conferences. Founded in 2008 by Rebecca Grinnals and Kathryn Arce — who previously built Disney's Fairy Tale Weddings to roughly $100 million per year in revenue — the company runs approximately four events annually across three tiers: Summits (350+ attendees, flagship production), Experiences (250 attendees, three-day destination immersion), and Retreats (75–120 attendees, wellness-led intimate gatherings). Each event is hosted at an iconic 5-star resort (Borgo Egnazia, Maybourne Beverly Hills, Maybourne Riviera, Ritz-Carlton Maui Kapalua among others for the 2026 cycle), with all-inclusive registration priced at $6,500–$8,500 per attendee. Distribution is direct via engagesummits.com using the RegFox (Webconnex) registration platform, with no resellers and a vetting process that limits total attendance to 75–500 per event depending on format.
The business model is direct-to-professional ticketing plus ancillary revenue from hotel accommodation partnerships and selective brand sponsorships. Engage! has produced more than 50 sold-out events since inception, bringing together more than 12,000 luxury wedding and event professionals across 60+ countries, and is recognized by FORTUNE Magazine as "the wedding industry's most exclusive conference" and by PEOPLE Magazine as the gathering place for the world's top wedding industry professionals. Supporting assets include The Engage! Edit (an owned content/blog platform launched to capture SEO and provide year-round community engagement) and the Engage! Foundation, a philanthropic arm with charity partners including VOW to End Child Marriage.
Underlying technology is conventional event and marketing infrastructure rather than a proprietary platform: WordPress-based content site, RegFox registration and payment plans (50% deposit, balance 90 days pre-event), Flodesk for email distribution, and a small internal team. The competitive moat is content-free in a software sense and instead derives from brand heritage, curated attendee vetting, host-venue relationships, and a 16-year community flywheel — making Engage! a media-and-experience business more than a technology business. No external venture or private equity capital is disclosed; the firm operates without a parent company or known subsidiaries.
Engage! firmographics
Firmographics- Name
- Engage!
- Legal name
- Engaging Concepts Inc.
- Website
- https://engagesummits.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Engage! is a privately held, founder-led producer of invitation-only luxury wedding and event industry conferences, running four events per year across summits, experiences, and retreats at 5-star resorts worldwide. Founded in 2008 by the creators of Disney's Fairy Tale Weddings, the company has hosted 50+ sold-out events for 12,000+ vetted professionals across 60+ countries.
- Ownership category
- akta.pro rank
Engage! industry classification
Industry- Product category
- Luxury Wedding Industry Conferences and Events
- NAICS
- Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Professional & Association Conferences (MPAGAGAB)
- akta.pro secondary industries
- Executive Summits & Invitation-Only Forums (MPAGAGAK), Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)
Keywords
Where Engage! is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Engage! business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Others, Technology or R&D, Infrastructure
Revenue model
- Event Registration Fees: Primary revenue stream from attendee registration fees ranging from $6,500-$8,500 per person depending on event type. Additional revenue from hotel accommodation partnerships and potential brand partnership opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Engage!26 The Puglia Experience - 4-day immersive event |
| One time/ perpetual license | Multi-year contract | Engage!26 Beverly Hills Summit - 4-day luxury summit |
| One time/ perpetual license | Multi-year contract | Engage!26 Maui Summit |
| One time/ perpetual license | Multi-year contract | Engage!26 French Riviera Retreat - 4-day intimate retreat |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
Engage! product offering
Product offeringCore offering
Engage! produces luxury wedding and event industry conferences in three formats: Summits (350+ attendees with industry-specific programming), Experiences (up to 250 attendees in global destinations with regional business development focus), and Retreats (intimate 75-120 attendee gatherings at exclusive 5-star resorts emphasizing wellness and personal development). Revenue is generated primarily through per-attendee registration fees of $6,500-$8,500, with additional income from brand partnership opportunities and event sponsorship.
Product overview
Engage! is a portfolio of luxury wedding and event industry events produced by Engaging Concepts. The offering consists of three core event formats: Engage! Summits (large-scale conferences hosting 350+ attendees with industry-specific programming), Engage! Experiences (three-day destination immersions for 250 attendees with regional business development focus), and Engage! Retreats (intimate gatherings limited to 75-100 attendees emphasizing wellness and personal development). Supporting the core events is The Engage! Edit blog and the Engage! Foundation philanthropic initiative.
Differentiator
Problem solved
Functional benefit
Brands
- The Engage! Edit: Official blog featuring event recaps, industry insights, speaker profiles, and announcements about upcoming Engage! events.
- Engage! Foundation
Products and services
- Engage! Summits THE Luxury Wedding Business Summit, the flagship Engage! event format hosting 350+ wedding and event industry leaders, innovators, and top names in professional and personal development for high-energy inspiration and industry-specific programming with tracks based on experience, market segment, and area of focus.
- Engage! Experiences Three-day immersive destination events bringing together up to 250 international event leaders in some of the world's most exciting global destinations, with regionally-inspired business development programming and once-in-a-lifetime events.
- Engage! Retreats Intimate gatherings limited to 75-120 like-minded luxury event industry leaders at exclusive 5-star resorts, emphasizing wellness, personal development, and professional growth with outside-the-industry expert facilitators, peer-led discussions, and unique experiences.
Quantifiable outcome
- 12,000+ luxury wedding and event professionals connected through 50+ events
- +2 more outcomes
Companies that use Engage!
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles5 records
Engage! technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Engage! partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered flagship, core and supporting.
- Borgo EgnaziaflagshipHost venue partner for Engage!26 The Puglia Experience (November 2-5, 2026). Named 'Best Hotel of the Year' by Virtuoso. World-renowned resort in Puglia, Italy designed like a traditional Apulian village with whitewashed stone architecture, winding alleyways, and charming piazzas. Complete hotel buyout for Engage! event.
- Maybourne Beverly HillsflagshipHost venue partner for Engage!26 Beverly Hills (December 14-17, 2026). Located in Beverly Hills' 'Golden Triangle' next to Rodeo Drive. European charm with California flair, offering world-class spa, rooftop pool, and refined luxury accommodations.
- The Ritz-Carlton Maui, KapaluaflagshipHost venue partner for Engage!26 Maui (June 8-11, 2026). $100 million transformation with contemporary island elegance. Features 54 acres of lush tropical paradise, championship golf courses, 17,500-sq-ft spa rooted in Hawaiian tradition, and sweeping Pacific Ocean views.
- Maybourne RivieracoreHost venue partner for Engage!26 French Riviera (April 13-16, 2026). Perched high above the Mediterranean in Roquebrune-Cap-Martin, France. Ranked as the best hotel in France and 26th in the world by The World's 50 Best Hotels. Modernist architecture by Jean-Michel Wilmotte with panoramic views from Monaco to Cap Ferrat.
- TPD Design HousecoreBranding and website design partner for Engage! events. Creates event branding, logos, and website design for each Engage! summit, experience, and retreat.
- Maui Wedding & Event AssociationsupportingLocal partner for Engage!26 Maui event. Collaboration to bring Engage! experience to Maui with local industry expertise and connections.
- Frank Robinson, Island Events HawaiisupportingLocal destination management partner for Engage!26 Maui. Expert in Hawaiian destination events and experiences.
- GSP (Global Sterilization Services)supportingEvent partner for Engage!26 French Riviera providing event logistics and support services.
- VOW to End Child MarriageflagshipPhilanthropic partnership announced October 2019. Global initiative putting the reach and economic power of the global wedding industry behind the movement to end child marriage. Princess Mabel Van Oranje presented the charity at Engage! London. Every year 12 million girls are married before turning 18. Engage! Foundation supports VOW through donations from brand partners.
- The Birthday Party ProjectsupportingNon-profit partner featured through Engage! Foundation. Organization run by fellow Engagees providing celebrations for children in homeless shelters and transitional housing.
- Confetti FoundationsupportingNon-profit partner featured through Engage! Foundation. Organization run by fellow Engagees focused on gifting celebrations.
- Wish Upon a WeddingsupportingNon-profit partner featured through Engage! Foundation. Organization granting wedding wishes to couples facing terminal illness and一生serious health conditions.
- Kristy Rice, MomentalsupportingSocial impact initiative partner through Engage! Foundation. Artist using art for social good.
- Marcia Selden Catering #foodforthefrontlinessupportingCommunity initiative partner through Engage! Foundation. Feeding frontline workers during crisis.
- Walt Disney World ResortsupportingFounders Rebecca Grinnals and Kathryn Arce previously collaborated on launching Disney's Fairy Tale Weddings, growing it into a $100 million per year business for Disney.
- Hilton WorldwidesupportingPart of global consulting client roster. Engage! founders' consulting firm works with various hotel and resort brands on wedding strategy.
- Sandals & Beaches ResortssupportingPart of global consulting client roster for Engaging Concepts. Luxury resort chain wedding programming.
- InterContinental Hotels Asia-PacificsupportingPart of global consulting client roster for Engaging Concepts. Regional luxury hospitality partnership.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Engage! competitors and assessment
Company assessmentDirect peers
- Wedding MBA / Wedding Industry Super Conference: Long-running, mass-scale annual wedding industry education conference targeting wedding business owners, much like Engage! Summits serve luxury wedding/event planners. Operates as the volume-tier counterpart to Engage!'s intimacy/exclusivity strategy.
- DWP (Destination Wedding Planners) Congress: Annual destination-wedding industry conference targeting luxury planners and suppliers worldwide. Closest direct competitor on format (hosted-buyer meetings, B2B networking at upscale destinations), with a heavier hosted-buyer tilt.
- Special Event Conference / Event Leadership Institute: Long-established industry education events and certificate programs for meeting/event professionals. Competes for the same continuing-education and certification budget of event-planner attendees.
Broad incumbents
- BizBash: Trade media and event producer covering the meeting/event industry; has honored Engage! founders with awards and runs its own conferences/expos. Comparable in addressing event professionals with educational programming, but broader than wedding-specific.
- The Knot / The Knot Worldwide Events: Dominant wedding media and marketplace brand that hosts industry events, panels, and pro-focused programming. Broad incumbent with the audience reach to spin up a direct Engage! competitor at any time.
- WeddingWire Education (formerly WeddingWire Edu): Major wedding vendor marketplace with concurrent education programming. Competes for vendor awareness/training time, though its events skew to volume rather than luxury curation.
- PCMA (Professional Convention Management Association) Convening Leaders: Flagship association-run event industry conference with thousands of attendees. Broader scope than weddings but addresses same buyer personas (corporate event planners, meeting buyers) and produces networking-led programming.
Emerging players
- Catersource Conference & Trade Show: Major catering and event-design industry conference with overlapping supplier-attendee segments (florists, designers, planners) and similar destination-pick positioning. Adjacent rather than direct, but competes for vendors' training dollars.
- Brides / Condé Nast Brides Live Xperience: Condé Nast's consumer wedding brand runs invitation-only experiential events for top planners and vendors. Comparable luxury positioning and editorial halo to Engage!, but tied to a media parent's media cycle.
- Bea Sanders / Engage-Style Wedding Industry Workshops: Independent luxury wedding planner hosting her own intimate workshops/retreats for high-end planner communities. Smaller-scale emerging alternative in the same intimacy-plus-exclusivity niche as Engage! Retreats.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Engage! social profiles
Digital presenceEngage! financial estimates
Financial estimateRevenue estimate
Valuation estimate
Engage! leadership team
Management profileNumber of profiles
Profiles2 records
Engage! funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Engage! M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Engage!
What does Engage! do?
Engage! produces luxury wedding and event industry conferences in three formats: Summits (350+ attendees with industry-specific programming), Experiences (up to 250 attendees in global destinations with regional business development focus), and Retreats (intimate 75-120 attendee gatherings at exclusive 5-star resorts emphasizing wellness and personal development). Revenue is generated primarily through per-attendee registration fees of $6,500-$8,500, with additional income from brand partnership opportunities and event sponsorship.
Is Engage! a public or private company?
Engage! is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Engage! founded?
Engage! was founded in 2008. It employs 1 to 10 people.
Where is Engage! based?
Engage! is headquartered in Orlando, United States, in the North America region.
How does Engage! make money?
One revenue line is on record: event Registration Fees.
Who are Engage!'s main competitors?
Direct peers on record are Wedding MBA / Wedding Industry Super Conference, DWP (Destination Wedding Planners) Congress and Special Event Conference / Event Leadership Institute. Broad incumbents are BizBash, The Knot / The Knot Worldwide Events, WeddingWire Education (formerly WeddingWire Edu) and PCMA (Professional Convention Management Association) Convening Leaders. Emerging players are Catersource Conference & Trade Show, Brides / Condé Nast Brides Live Xperience and Bea Sanders / Engage-Style Wedding Industry Workshops.
Does Engage! have an API?
No public API is recorded for Engage!.
What industry is Engage! in?
Engage!'s product category is Luxury Wedding Industry Conferences and Events. Its primary akta.pro industry code is MPAGAGAB, Professional & Association Conferences, with a secondary code of MPAGAGAK, Executive Summits & Invitation-Only Forums. Its NAICS code is 711 and its SIC code is 7990.