The Beta Family
The Beta Family operates a two-sided crowdtesting marketplace connecting iOS and Android app developers with a global community of over 1 million testers across 251 nationalities, monetizing through subscription tiers and a 10% transaction fee on testing budgets.
- Company typePrivate
- Founded2010
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What The Beta Family does
The Beta Family operates a two-sided crowdtesting marketplace that connects mobile app developers with a global community of 1,026,000+ testers representing 251 nationalities and 6,020 device configurations. The platform enables iOS and Android developers to create structured tests, invite testers from a filterable demographic pool, distribute builds via integrated tools (Supersend for OTA, SuperUDID for device provisioning, TestFlight sync for iOS), and receive templated survey-based test reports within 3–21 days. The product portfolio extends beyond the core marketplace to include SuperRecorder SDK for session-level screen, touch, facial-expression, and voice capture during tests.
The company monetizes through a hybrid model combining subscription tiers (Starter free, Growing $49/month, Studio $399/month) with a 10% transaction fee on developer-funded testing budgets. Distribution is product-led and self-serve, with discovery supported by a public test marketplace, SEO, social channels, and a newsletter that prioritizes tests with budgets above $100. Customer segments range from individual indie developers to large international publishers, with named logos spanning King, RV AppStudios, Gameberry, and DM Digital.
The Beta Family AB is a privately held Swedish company incorporated in Stockholm, founded in 2010 by DING, a web and app studio, and has operated without disclosed external funding. The organization remains small at 1–10 employees, founder-led by Axel Nordenstrom. Recent strategic activity has centered on ecosystem expansion, including a 2025 partnership with Instabug for in-app bug reporting and the rollout of the Studio tier targeting professional developers.
The Beta Family firmographics
Firmographics- Name
- The Beta Family
- Legal name
- The β Family AB
- Website
- https://betafamily.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Beta Family operates a two-sided crowdtesting marketplace connecting iOS and Android app developers with a global community of over 1 million testers across 251 nationalities, monetizing through subscription tiers and a 10% transaction fee on testing budgets.
- Ownership category
- akta.pro rank
The Beta Family industry classification
Industry- Product category
- Beta Testing Platform
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- App Testing, QA & Beta Distribution Platforms (BPAMADAK)
- akta.pro secondary industry
- Enterprise Application Testing & QA Services (BPAEAGAI)
Keywords
Where The Beta Family is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
The Beta Family business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Subscription Plans: Monthly subscription tiers (Starter free, Growing $49/mo, Studio $399/mo) providing different levels of access to testing services, tester quality, and features
- Service Fee (10% on Testing Budgets): 10% service fee added on top of total testing budget. Eg. If rewarding 10 testers $10 each ($100 budget), total cost is $110 ($100 + $10 service fee)
- Testing Fee Payments: Developers pay testers directly through escrow system. Beta Family facilitates payment collection and distribution, taking service fee from escrow
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan with basic features for developers starting out |
| Subscription | Monthly | $49/month - Growing plan with better tester access |
| Subscription | Monthly | $399/month - Studio plan for professional developers |
| Usage-based | Pay-as-you-go | Custom Testing Budget + 10% Service Fee |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
The Beta Family product offering
Product offeringCore offering
The Beta Family operates a crowdtesting platform that connects mobile app developers with a global community of 1,026,000+ testers across 251 nationalities and 6,020 device configurations for beta testing iOS and Android applications. Developers configure tasks and questions via a survey engine, distribute builds through integrated tools (TestFlight sync, SuperSend OTA, SuperUDID), and receive structured test reports. The platform is monetized via subscription tiers and a 10% service fee on developer-funded tester rewards.
Product overview
The Beta Family is a crowdtesting platform for iOS and Android app beta testing. The core platform connects app developers with a community of over 1,026,000 testers across 251 nationalities and 6,020 device types. The product portfolio includes the core Beta Family platform, SuperSend for over-the-air app distribution, SuperUDID for iOS device identification, and SuperRecorder SDK for screen recording during tests. The platform offers three pricing tiers: Starter (free), Growing ($49/month), and Studio ($399/month). TestFlight integration is available for iOS distribution.
Differentiator
Problem solved
Functional benefit
Brands
- SuperSend: Tool for sending and installing iOS IPA, Ad Hoc, or APK files over the air to testers
- SuperUDID
- SuperRecorder SDK
Products and services
- Beta Family Platform Crowdtesting platform that connects mobile app developers with a global community of 1,026,000+ testers across 251 nationalities and 6,020 device configurations for beta testing iOS and Android applications. Includes a survey engine, structured test report generation, tester filtering, and reward-based engagement.
- SuperSend Over-the-air distribution tool that allows developers to send iOS IPA, Ad Hoc, and Android APK builds directly to testers via email, bypassing iTunes, with built-in download tracking and QR code support.
- SuperUDID Tool for iOS developers to quickly retrieve device UDIDs by sending a registration profile link via email, enabling faster device provisioning without iTunes.
Quantifiable outcome
- 15,000 tests completed with 7,200 companies trusting the platform
- +1 more outcomes
Companies that use The Beta Family
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
The Beta Family technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature5 records
The Beta Family partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
The Beta Family competitors and assessment
Company assessmentDirect peers
- Applause: Applause (formerly uTest) is the largest dedicated crowdtesting platform for mobile, web, and IoT. It directly competes with Beta Family on the same two-sided marketplace model for QA and beta testing, but with a broader enterprise focus and larger tester pool.
- Testlio: Testlio blends a managed crowd of testers with software for QA orchestration, serving mobile and web app testing needs similar to Beta Family. Both target app developers seeking real-device, real-user feedback.
- Ubertesters: Ubertesters offers a platform for mobile beta testing with crowd-based in-app bug reporting, screenshot annotation, and tester management — overlapping closely with Beta Family's SuperRecorder SDK and tester community features.
- Global App Testing: Global App Testing provides on-demand functional, usability, and localization testing using a crowd of professional testers. It is a direct competitor for paid mobile app QA budgets in the same SMB-to-enterprise segment as Beta Family.
- Rainforest QA: Rainforest QA runs a crowd-based platform for crowdsourced and AI-augmented QA testing. Like Beta Family, it leverages a community of human testers to deliver fast feedback on web and mobile apps.
- TestFairy: TestFairy (now part of Sauce Labs) provides mobile beta testing with video recording, crash logs, and tester management — overlapping with Beta Family's screen-recording SDK and OTA distribution functionality.
Emerging players
- Instabug: Instabug provides in-app bug reporting, crash reporting, and user surveys through an SDK. It recently announced a co-marketing partnership with Beta Family, and its capabilities are increasingly adjacent to Beta Family's SuperRecorder SDK and post-test reporting.
Broad incumbents
- Microsoft Visual Studio App Center: App Center is Microsoft's free platform for mobile build, test, distribute, and crash analytics, including the HockeyApp successor. It competes with Beta Family on iOS/Android beta distribution and is a major incumbent risk given its free pricing and IDE integration.
- Sauce Labs: Sauce Labs provides cross-browser and mobile device cloud testing with extensive device coverage. It overlaps with Beta Family's value proposition of broad device/OS coverage, especially for QA-as-a-service buyers.
- Firebase Test Lab: Firebase Test Lab is Google's cloud-based mobile testing infrastructure offering real-device and virtual device testing. As a free/embedded incumbent from Google, it pressures Beta Family's Android-focused testing service.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Beta Family social profiles
Digital presenceThe Beta Family financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Beta Family leadership team
Management profileNumber of profiles
Profiles1 record
The Beta Family funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Beta Family M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Beta Family
What does The Beta Family do?
The Beta Family operates a crowdtesting platform that connects mobile app developers with a global community of 1,026,000+ testers across 251 nationalities and 6,020 device configurations for beta testing iOS and Android applications. Developers configure tasks and questions via a survey engine, distribute builds through integrated tools (TestFlight sync, SuperSend OTA, SuperUDID), and receive structured test reports. The platform is monetized via subscription tiers and a 10% service fee on developer-funded tester rewards.
Is The Beta Family a public or private company?
The Beta Family is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Beta Family founded?
The Beta Family was founded in 2010. It employs 1 to 10 people.
Where is The Beta Family based?
The Beta Family is headquartered in Stockholm, Sweden, in the Europe region.
How does The Beta Family make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are service Fee (10% on Testing Budgets) and testing Fee Payments.
Who are The Beta Family's main competitors?
Direct peers on record are Applause, Testlio, Ubertesters, Global App Testing, Rainforest QA and TestFairy. Instabug is listed as an emerging player. Broad incumbents are Microsoft Visual Studio App Center, Sauce Labs and Firebase Test Lab.
Does The Beta Family have an API?
No public API is recorded for The Beta Family.
What industry is The Beta Family in?
The Beta Family's product category is Beta Testing Platform. Its primary akta.pro industry code is BPAMADAK, App Testing, QA & Beta Distribution Platforms, with a secondary code of BPAEAGAI, Enterprise Application Testing & QA Services. Its SIC code is 7372.