Josie's Boutique

What Josie's Boutique does

Josie's Boutique is a privately held women's boutique retailer headquartered at 7508 Clinton Hwy, Powell, Tennessee, operating a physical retail showroom (Mon-Sun hours, including extended weekend hours) and a Shopify-based e-commerce storefront at josiesboutique.com. The company sells women's clothing, dresses, jewelry, shoes, handbags, and accessories, with a defined specialization in University of Tennessee Volunteers gameday merchandise — an approximately 298-SKU category spanning apparel, footwear, jewelry, stadium-approved bags, hats, hair accessories, buttons, and chenille stickers, all themed around UTK orange and white.

The product portfolio is organized around a core "Gameday" collection and a broader clothing, t-shirt, shoes, jewelry, and accessories assortment. Curated third-party brand relationships (Free People, LivyLu, Hype and Vice, Case-Mate, 47 Brand, Stoney Clover Lane, Teleties, Jadelynn Brooke, O-Venture, Mix-o-logie, HydroJug) and proprietary sub-brands (JB Men, JB Fit activewear, Curvy Girl plus sizing, Bridal Collection) extend the assortment. Pricing follows a unit model with items ranging from $3 chenille stickers to $299 premium footwear, with most apparel priced $28-$98 and free shipping on orders over $100 (excluding doorbuster promotions).

Revenue is generated primarily through one-time retail sales across both channels, supplemented by variable-denomination gift cards. Distribution extends internationally via multi-currency checkout (USD, AUD, CAD, GBP) and shipping to the US, Australia, Canada, and the United Kingdom. Customer acquisition relies on owned-and-operated social media channels (Instagram, Facebook, Pinterest, TikTok), an email newsletter, and a Shopify blog. The company is operationally active with no disclosed funding, no institutional ownership signals, no executive team disclosures, and no headcount data; revenue and founding date are also undisclosed.

Name

Josie's Boutique

Legal name

Josie's Boutique

Website

https://josiesboutique.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Josie's Boutique is a privately held women's boutique retailer in Powell, Tennessee, operating a physical showroom and Shopify e-commerce store specializing in University of Tennessee Volunteers gameday apparel and accessories alongside curated general women's fashion.

Ownership category

akta.pro rank

Product category

Women's Boutique Retail

NAICS

Clothing and Clothing Accessories Retailers (4581), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

akta.pro secondary industries

Contemporary Women’s Specialty Department Stores (CRAGAGAB), Gift, Novelty & Souvenir Variety Stores (CRAGAJAG)

Keywords

• Women's boutique apparel
• Gameday merchandise
• Boutique jewelry
• Fashion accessories
• Women's footwear

Headquarters

HQ city

Powell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales - Apparel & Accessories: Primary revenue stream from selling women's clothing, dresses, jewelry, shoes, accessories, and gameday merchandise through both online and physical retail channels. Products range from budget-friendly ($7 chenille stickers) to premium ($300 leather bomber jackets).
2. Gift Cards: The store sells gift cards, providing an additional revenue stream and encouraging future purchases from recipients.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Josie's Boutique is an independent women's boutique that sells apparel, jewelry, shoes, handbags, and accessories through a brick-and-mortar store in Powell, Tennessee and a Shopify-powered e-commerce site. The assortment is anchored by a deep specialty in University of Tennessee Volunteers gameday merchandise (dresses, rompers, tops, outerwear, jewelry, stadium-approved bags, footwear, hats, hair accessories, buttons, chenille stickers) layered with general women's boutique fashion and curated sub-brand collections such as Free People, LivyLu, and Hype and Vice.

Product overview

Josie's Boutique is a women's boutique retailer operating both online and at a physical retail location in Powell, Tennessee. The company offers a diverse product portfolio centered around Tennessee Vols gameday merchandise and general women's fashion. The product offering is organized around several core categories: Gameday Apparel (dresses, rompers, tops, bottoms, sweatshirts, outerwear, and youth sizes), Gameday Accessories (jewelry, bags, footwear, hats, hair accessories, buttons, chenille stickers, and specialty accessories), general Clothing, T-Shirts, Shoes, Jewelry, and Handbags. The company also carries curated sub-brands including Free People, JB Fit (activewear), LivyLu, Hype and Vice, and a Curvy Girl extended sizing collection. Additional offerings include bridal wear, men's apparel, and sale items. The e-commerce platform is powered by Shopify, with free shipping on orders over $100 (excluding doorbusters).

Differentiator

Problem solved

Functional benefit

Products and services

• Gameday Apparel Tennessee Vols-themed gameday clothing collection for women, men, and youth including gameday dresses, rompers, tops, bottoms, sweaters, oversized tees, sweatshirts, camo, outerwear, and the LivyLu and Hype and Vice branded lines, marketed as a one-stop gameday outfit destination.
• Gameday Jewelry Tennessee Vols-themed jewelry including pave disc necklaces, enamel bracelets, sculpted hinge bangles, charm bracelets, varsity outline necklaces, and earring varieties designed to coordinate with gameday outfits.
• Stadium Approved Bags and Straps Stadium-compliant handbag and strap assortment for gameday including clear crossbody purses, envelope clutches, ID cases, belt bags, and Case-Mate branded accessories.
• Gameday Accessories Broader Tennessee Vols-themed gameday accessories including hats (trucker, bucket, ballpark, 47 Brand, Stoney Clover Lane), hair accessories (Teleties, headbands, bows, beaded football knot headbands), buttons and pins, chenille stickers, tumblers, garden flags, face tattoos, stickers, keychains, coasters, frosted cups, socks, and handheld fans.
• Women's Clothing General women's clothing including dresses, tops, bottoms (jeans, pants, shorts, skirts, Spanx), playsuits, jumpsuits, rompers, two-piece sets, and outerwear (vests, cardigans, jackets), including curvy girl sizing options.
• T-Shirts Curated T-shirt collection including graphic tees (Daydreamer), everyday tees, faith-based tees, holiday tees, and mom life tees.
• Shoes Footwear collection including boots, booties, sandals, sneakers, heels, slides, slippers, wedges, and shoe accessories such as beaded bow shoe lace accessories.
• Jewelry General jewelry collection including bracelets, charm bar offerings, earrings, necklaces, rings, watch bands, Bling Brush products, and specialty pearl collections (CHANSUTTPEARLS).
• Handbags and Accessories Handbag and accessory assortment including wallets and wristlets, Hollis and Case-Mate branded bags, cosmetic bags, belts, hats (trucker, fashion, beanies), gloves, Jadelynn Brooke items, keychains (O-Venture), Mix-o-logie items, safety alarms, socks, Touchland products, scarves, cups including HydroJug, and Teleties hair accessories.
• Free People Collection Curated Free People brand clothing including dresses, tops, and specialty items featuring the brand's signature bohemian aesthetic, sold as a dedicated sub-brand of the boutique.
• JB Fit Activewear and athleisure sub-brand offering including tennis dresses and athletic shorts such as Free People movement apparel.
• Curvy Girl Collection Extended sizing collection featuring selected apparel designed for curvier body types across the boutique's clothing assortment.
• Bridal Collection Wedding and bridal-themed clothing and accessories assortment for brides and bridal parties.
• LivyLu Collection Tennessee Vols-themed LivyLu brand apparel including thifted tees, sweatshirts, and graphic wear.
• Hype and Vice Collection Hype and Vice branded Tennessee Vols apparel including colorblock sweats, baby tees, track tops, and jerseys.
• JB Men Men's gameday apparel sub-line including polo shirts and other Tennessee-themed wear for male customers (e.g., Men's Grey Stripe Polo).
• Gift Card Digital gift cards available in variable denominations for purchase and gifting through josiesboutique.com.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths3 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/JosiesBoutiqueandSalon
• Instagraminstagram.com/josies.boutique/?hl=en
• Pinterestpinterest.com/josiesboutique7508
• TikToktiktok.com/@josies.boutique?lang=en
• Xx.com/josiesboutique

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Josie's Boutique