SunRay Power
SunRay Power is a New York-based, vertically integrated solar + storage financier, developer, owner, and operator serving Fortune 500 companies, national real estate firms, local governments, and non-profits across the U.S., with 75+ projects owned and operated totaling over 68 MW.
- Company typePrivate
- Founded2010
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What SunRay Power does
SunRay Power LLC is a New York-based, vertically integrated solar energy company founded in 2010 that finances, develops, owns, and operates commercial, industrial, municipal, and community solar + storage projects across the United States. Since inception, the company has developed more than 175 solar projects with a combined nameplate capacity of over 68 MW and currently owns and operates more than 75 of those projects spanning rooftop, carport, and ground-mounted configurations. The company is 100% women-owned and SBA-certified, and is led by Managing Members Alana Martell and Gemma Segal alongside CFO Edmund Towers.
The business operates four interlocking revenue streams: long-term electricity sales under power purchase agreements (PPAs) and virtual net metering arrangements (recurring subscription-like revenue); Solar Renewable Energy Certificate (SREC) and environmental attribute trading (transaction-based); project development, financing, and structuring services for acquired or originated projects (professional services fees); and capital-raising for outside investors seeking tax credits and stable solar cash flows (managed/principal). Customers are diversified across Fortune 500 corporates, national real estate firms, local governments and school/fire districts, and non-profits, with marquee projects including a ~12 MW, 19-project portfolio with the Cape and Vineyard Electric Cooperative in Massachusetts, a 2.13 MW ground-mount for the Town of Westborough, and community solar programs serving Maine residents.
The company sells electricity at discounts to utility rates under long-term contracts, providing ESG/sustainability reporting support (hourly carbon offset data) to enterprise customers and supplier-diversity procurement advantages via its women-owned certification. Distribution is exclusively direct B2B — no intermediaries — through enterprise field sales targeting C&I and government buyers and a dedicated investor relations channel. SunRay is an active member of SEIA and WRISE and has secured over $60 million in government grants and project awards. The disclosed headcount of 1-10 is small relative to the operational scale, suggesting a highly leveraged team supplemented by external development, construction, and maintenance partners.
SunRay Power firmographics
Firmographics- Name
- SunRay Power
- Legal name
- SunRay Power LLC
- Website
- https://sunraypowerllc.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SunRay Power is a New York-based, vertically integrated solar + storage financier, developer, owner, and operator serving Fortune 500 companies, national real estate firms, local governments, and non-profits across the U.S., with 75+ projects owned and operated totaling over 68 MW.
- Ownership category
- akta.pro rank
SunRay Power industry classification
Industry- Product category
- Commercial and Industrial Solar Energy Development
- NAICS
- Solar Electric Power Generation (221114)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- Solar Financing, Leasing & Ownership Platforms (Tax Equity, PPA, Securitization) (EUAMABAJ)
- akta.pro secondary industries
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB), Operations, Maintenance & Asset Management (O&M, Vegetation, Spares, SCADA) (EUACAGAH)
Keywords
Where SunRay Power is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SunRay Power business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Solar Electricity Generation & Sales: Revenue generated from owning and operating solar projects that produce electricity sold to customers under long-term power purchase agreements (PPAs) or virtual net metering arrangements. The company sells electricity at a discount to utility rates, providing cost savings to customers while generating steady revenue streams.
- SREC and Environmental Attribute Trading: Managing and trading Solar Renewable Energy Certificates (SRECs) and other environmental attributes generated by the solar project portfolio. Revenue streams include SREC trading and electricity sales.
- Project Development & Financing Services: Pre-construction development and acquisition of solar projects, determining optimal financing structures, and managing project portfolios. Services include financing solutions, asset management, and exit opportunity management.
- Investment Partnerships: Attracting investors seeking tax credits and stable long-term cash flows from solar projects. The company provides investors with diversified investment opportunities across industries, regions, and projects.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
SunRay Power product offering
Product offeringCore offering
SunRay Power finances, develops, owns, and operates commercial-scale solar + storage projects (rooftop, carport, and ground-mounted) across the United States, selling the generated electricity to customers at a discount to local utility rates under long-term power purchase agreements and virtual net metering arrangements. The company complements these core generation assets with asset management services (maintenance oversight, SREC and environmental attribute trading, output analysis) and project financing and structuring services covering pre-construction development, incentive capture, and investment management.
Product overview
SunRay Power operates as a vertically integrated solar energy company offering a unified platform of financing, development, ownership, and asset management services. The core offerings include Solar + Storage Projects combining generation and battery storage capabilities, Solar Energy Systems available in rooftop, carport, and ground-mounted configurations, and Community Solar Programs for residential subscribers. Supporting services include Financing & Structuring (pre-construction development, financing optimization, incentive capture) and Asset Management (maintenance, revenue stream management including SREC trading, environmental attribute trading, and compliance reporting). The company currently owns and operates 75+ solar projects totaling over 68 MW nameplate capacity across the US.
Differentiator
Problem solved
Functional benefit
Products and services
- Solar Energy Systems Vertically integrated solar energy systems delivered in rooftop, carport, and ground-mounted configurations, providing electricity at discounted rates versus the local utility to commercial, industrial, municipal, and community clients across the United States.
- Solar + Storage Projects Integrated solar and battery storage project development, financing, ownership, and operation across the United States, combining PV generation with storage to deliver firm clean energy to commercial and municipal customers.
- Community Solar Programs Community solar subscription programs that allow local residents and small customers to access discounted solar power through shared, off-site generation assets without needing to install individual rooftop systems.
- Asset Management Services End-to-end asset management for owned and operated solar projects, including maintenance crew management, system output and production analysis, SREC trading, electricity sales, environmental attribute trading, and local and governmental reporting compliance.
- Financing & Structuring Services Pre-construction project development and acquisition, financing solution and structure optimization, incentive capture (including grants, rebates, and tax credits), and investment return optimization for commercial and utility-scale solar projects.
Quantifiable outcome
- 2.7 GWh annually generated for Town of Westborough
- +3 more outcomes
Companies that use SunRay Power
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
SunRay Power technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SunRay Power partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- SEIA (Solar Energy Industries Association)minorSunRay is an active member of SEIA (Solar Energy Industries Association), the primary trade association for the U.S. solar energy industry. Membership provides industry networking, advocacy representation, and credibility in the solar sector.
- WRISE (Women in Renewable Energy Sustainability)minorSunRay is an active member of WRISE, an organization supporting women in renewable energy. Membership aligns with the company's women-owned business status and provides networking within the clean energy sustainability community.
- NYSERDA (New York State Energy Research and Development Authority)coreSunRay financed and developed projects through NYSERDA programs in New York, including the Ridge Hill Mall project totaling 500 kW in Yonkers, NY. NYSERDA programs enable solar development through incentives and market support.
- Cape and Vineyard Electric Cooperative (CVEC)coreUnder the second CVEC photovoltaic initiative, SunRay developed 19 ground mount and rooftop projects totaling almost 12MW, providing electricity to municipalities and fire and school districts in Massachusetts.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
SunRay Power competitors and assessment
Company assessmentDirect peers
- Borrego: Borrego is a national C&I solar EPC, developer, and owner/operator providing rooftop, carport, and ground-mounted systems — closely comparable to SunRay's vertically integrated model and C&I/government customer mix.
- Pivot Energy: Pivot Energy is a C&I and community solar developer, owner, and operator serving municipalities, non-profits, and enterprises. Its vertically integrated model and community solar focus directly parallel SunRay's service offerings.
- Nautilus Solar Energy: Nautilus is a C&I and community solar independent power producer developing, owning, and operating distributed solar assets across the U.S. — overlapping directly with SunRay's owned portfolio and PPA-driven revenue model.
- Solar Landscape: Solar Landscape is a C&I and community solar developer/owner focused on rooftop installations across the Northeast U.S., with a vertically integrated build-and-own model comparable to SunRay's.
- Catalyze: Catalyze is a national commercial and industrial solar + storage developer and owner/operator providing financed behind-the-meter systems — directly comparable to SunRay's solar + storage offering and PPA structure.
- U.S. Light Energy: U.S. Light Energy is a C&I solar developer and owner/operator focused on Northeast U.S. markets with rooftop, ground-mount, and community solar offerings — closely mirroring SunRay's geographic and product profile.
- Dimension Renewable Energy: Dimension Renewable Energy is a community and C&I solar developer/owner/operator focused on projects in regulated utility markets. Its IPP-style ownership model overlaps with SunRay's PPA-driven revenue streams.
Broad incumbents
- ENGIE Distributed Solar (formerly SoCore Energy): ENGIE's distributed solar arm is a large-scale C&I solar developer, owner, and operator with national reach. While significantly larger than SunRay, it competes for the same enterprise, government, and real estate PPA customers.
- Clearway Energy Group: Clearway Energy is one of the largest U.S. renewable independent power producers, owning and operating utility-scale and distributed solar assets. While much larger, it competes for institutional capital and tax-equity investment dollars that SunRay also relies on.
- EDF Renewables North America: EDF Renewables is a major utility-scale and distributed solar developer and operator. While it operates at much greater scale, it competes in the same municipal, community solar, and commercial PPA markets that SunRay targets.
Market position
Strengths1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SunRay Power social profiles
Digital presenceSunRay Power financial estimates
Financial estimateRevenue estimate
Valuation estimate
SunRay Power leadership team
Management profileNumber of profiles
Profiles3 records
SunRay Power funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SunRay Power M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SunRay Power
What does SunRay Power do?
SunRay Power finances, develops, owns, and operates commercial-scale solar + storage projects (rooftop, carport, and ground-mounted) across the United States, selling the generated electricity to customers at a discount to local utility rates under long-term power purchase agreements and virtual net metering arrangements. The company complements these core generation assets with asset management services (maintenance oversight, SREC and environmental attribute trading, output analysis) and project financing and structuring services covering pre-construction development, incentive capture, and investment management.
Is SunRay Power a public or private company?
SunRay Power is a private company. It is classified as management employee owned and is currently operating.
When was SunRay Power founded?
SunRay Power was founded in 2010. It employs 1 to 10 people.
Where is SunRay Power based?
SunRay Power is headquartered in New York, United States, in the North America region.
How does SunRay Power make money?
Four revenue lines are on record. Solar Electricity Generation & Sales are the primary driver. The others are SREC and Environmental Attribute Trading, project Development & Financing Services and investment Partnerships.
Who are SunRay Power's main competitors?
Direct peers on record are Borrego, Pivot Energy, Nautilus Solar Energy, Solar Landscape, Catalyze, U.S. Light Energy and Dimension Renewable Energy. Broad incumbents are ENGIE Distributed Solar (formerly SoCore Energy), Clearway Energy Group and EDF Renewables North America.
Does SunRay Power have an API?
No public API is recorded for SunRay Power.
What industry is SunRay Power in?
SunRay Power's product category is Commercial and Industrial Solar Energy Development. Its primary akta.pro industry code is EUAMABAJ, Solar Financing, Leasing & Ownership Platforms (Tax Equity, PPA, Securitization), with a secondary code of EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System). Its NAICS code is 221114 and its SIC code is 4911.