Fraud Sniffr

What Fraud Sniffr does

Fraud Sniffr is a US-based, founder-owned investigation solutions company that provides automated social media, OSINT, and physical surveillance services to insurance carriers, third-party administrators, self-insured employers, and insurance defense law firms. The company was founded ~2008 by a 30-year insurance claims veteran and a technology expert, and is headquartered in the Baltimore/Cockeysville, Maryland area, with hiring across MI, CO, and MD. Revenue is generated on a per-service basis (per social media investigation, per surveillance day, per service type) with ongoing 'Scan Now' updates bundled for the life of a claim, plus unit-priced Jury Selectr assessments at $150 per juror. Go-to-market is sales-led and enterprise-focused, executed through direct relationships, webinars with partners such as Axiom Medical, industry conference presence, and sustained sponsorship of Themis Advocates Group.\n\nThe technological core is the proprietary FS Observr platform, a cloud-based investigation data repository that consolidates social media content, physical surveillance footage, and public records into a single chronological, searchable timeline with role-based team access and court-ready PDF export. Adjacent proprietary products include Jury Selectr, which produces quantitative bias and independent-thinking scores across jury pools, and MegaTrendr, which cross-references claimant relationships across files to surface organized-fraud patterns. Non-generative AI is used at the individual-post level to assist with summarization, with outputs aggregated into full reports under human oversight; the platform is SOC II and HIPAA compliant.\n\nThe primary customer segments are insurance carriers and TPAs managing P&C, workers' compensation, and auto claims; insurance defense attorneys handling litigation and trial work; and self-insured employers managing multi-party claim towers. Customer outcomes are documented in case studies where social media evidence materially reduced or terminated claims — including a $30M emotional-trauma demand settled for $400K and benefits fully terminated in a workers' comp case based on cryptocurrency-business evidence — supporting a value proposition centered on combatting social inflation, nuclear verdicts, and litigation-funded fraud. The company has been recognized by Financial Services Review (Top 20 Claims Processing Service Provider, 2023) and Technology Innovators Magazine (Top 25 InsurTech CEOs, 2022).

Name

Fraud Sniffr

Legal name

Fraud Sniffr LLC

Website

https://fraudsniffr.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Fraud Sniffr is an investigation solutions company providing automated social media monitoring, OSINT research, physical surveillance, and jury assessment services for insurance carriers, self-insured employers, TPAs, and insurance defense law firms, unified through its proprietary FS Observr platform.

Ownership category

akta.pro rank

Product category

Insurance Investigation Services

NAICS

Investigation and Personal Background Check Services (561611), Investigation and Security Services (5616)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Fraud Investigations & Claims Support (Insurance/Financial) (BPAKAEAD)

akta.pro secondary industries

Litigation Support & Civil Investigations (Witness/Asset/Skip Tracing) (BPAKAEAE), Fraud, Waste & Abuse (FWA) Detection & SIU Support (BPAAAFAH)

Keywords

• Insurance fraud investigation
• Social media investigations
• OSINT investigation services
• Claims investigation platform
• Defense investigation services

Headquarters

HQ city

Cockeysville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Investigation Services (per case/search): Fee-for-service investigation model where clients submit individual search referrals for social media, criminal records, employment, medical canvass, physical surveillance, asset searches, and other investigative services. Each case generates a court-ready report with ongoing updates included until the matter resolves. Pricing is per search type or per surveillance day.
2. Ongoing Monitoring Subscriptions: Active cases receive unlimited 'Scan Now' social media updates for the life of the claim at no additional cost. Clients engage on a per-matter basis, but the platform provides continuous data updates as part of the initial service delivery, creating an ongoing relationship per active case.
3. Jury Selectr Assessments: Jury pool assessment service billed at $150 per juror, with bulk rates for large jury pools. Includes research, analysis, data storage, and digital delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Fraud Sniffr provides investigation solutions for insurance carriers, self-insured employers, third-party administrators, and insurance defense law firms. The company delivers social media investigations, physical surveillance, OSINT/desktop searches, medical canvass, mobile phone forensics, and jury assessment services, with all findings consolidated in the proprietary FS Observr platform that provides court-ready reports, ongoing 'Scan Now' updates for the life of the claim, and team-based collaboration for multi-party claim towers.

Product overview

Fraud Sniffr is an investigation solutions company offering a proprietary software platform called FS Observr, combined with specialized investigation services, for insurance and legal defense professionals. The core FS Observr platform serves as a surveillance repository and investigation data management system. Adjacent products include Jury Selectr for jury assessment and MegaTrendr for organized fraud detection. Services encompass social media investigation, physical surveillance, OSINT data services, medical canvass, and mobile phone forensics. All investigation findings are consolidated into the Observr platform for chronological display, court-ready reporting, and team collaboration.

Differentiator

Problem solved

Functional benefit

Brands

• FS Observr: Proprietary surveillance repository software system providing searchable, filterable data mining for social media and physical surveillance content with chronological display and court-ready report generation.
• Jury Selectr
• MegaTrendr

Products and services

• FS Observr Proprietary surveillance repository and investigation data management platform providing searchable, filterable data mining for social media and OSINT content, chronological displays, court-ready PDF reports, 24/7 on-demand social media scanning with 'Scan Now' functionality, and team-based role access.
• Jury Selectr Jury assessment tool that creates mathematical apples-to-apples comparisons of jurors to score levels of bias and independent thinking capabilities, with assessments of lifestyle, income, education, political leaning, and mindset scoring; delivered as composite graphs and individual juror mindset scores.
• MegaTrendr Proprietary relationship database engine that identifies social media relationships between claimants and relatives to detect organized fraud patterns across all files in the system, with each new case strengthening the underlying network.
• Social Media Investigation Services On-demand social media content pull from profiles across Facebook, TikTok, X, Threads, YouTube, Instagram and others, with metadata, court-ready reports, and free ongoing updates until matter resolves.
• Physical Surveillance Services Licensed and bonded W-2 physical surveillance conducted nationwide, coordinated with social media data to provide comprehensive activity timelines for subjects.
• OSINT Data Services Desktop investigative services including employment searches, license plate traces, contact traces, address history, criminal history, assets searches, vehicle ownership, and other public records searches.
• Medical Canvass Services Medical treatment history searches across jurisdictions, medical records retrieval with HIPAA compliance, and medical canvassing to verify claimant treatment history.
• Mobile Phone Location Forensics Location tracking via advertising IDs that overlay lat/long coordinates onto maps to disclose where people have been and at what time, with capability to unlock secured cell phones for forensic data extraction.
• Attorney Services Pre-trial products and trial support including social media searches, expert witness testimony, and social media scans on witnesses and jurors for legal defense professionals.

Quantifiable outcome

• Case reduced from $7 figure perm total claim to $60,000 settlement through social media evidence showing claimant performing physical activities inconsistent with disability claims
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Ladder DownminorStrategic or Co-development Partner · 1 January 2025In 2025, Fraud Sniffr became a founding sponsor of Ladder Down, a nonprofit dedicated to mentoring and paying it forward for young women in insurance and insurance defense law firms. CEO Marci DeVries sits on the board. The partnership supports the company's commitment to diversity, equity, and inclusion in the insurance industry.
• Axiom MedicalminorGTM or Marketing Partner · 1 January 2025Fraud Sniffr co-hosted a webinar with Axiom Medical on winning strategies for reducing workers' comp expenses. The partnership leveraged Axiom's audience of medical and insurance professionals to demonstrate Fraud Sniffr's investigation capabilities in workers' comp claims management.
• Themis Advocates GroupcoreGTM or Marketing Partner · 1 January 2021Fraud Sniffr is a proud national sponsor of Themis Advocates Group from 2021 until present. Themis is an organization of insurance defense attorneys, and the sponsorship provides Fraud Sniffr access to defense counsel networks while positioning the company as a trusted investigation partner for Themis member firms.
• Stuff The FrontminorOthers · 1 January 2020Fraud Sniffr partnered with Stuff The Front to feed frontline workers during the COVID-19 pandemic, demonstrating corporate social responsibility beyond core business operations.
• YWCAminorOthers · 1 January 2020Fraud Sniffr donated $1,500 to the YWCA (2020) as part of corporate philanthropy initiatives, separate from core business operations.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Kroll: Kroll (formerly Duff & Phelps, including the legacy K2 Intelligence investigations business) is a global investigations, fraud, and litigation support firm. It competes with Fraud Sniffr in insurance fraud investigations, OSINT collection, and trial support for corporate and insurance clients, but at significantly larger scale and broader geographic scope.
• FTI Consulting: FTI Consulting's Forensic & Litigation Consulting segment provides independent investigations, fraud examination, and trial/expert services to insurers and corporate defendants. It overlaps with Fraud Sniffr's fraud investigation and jury/trial preparation offerings, though FTI operates at enterprise scale across broader matters.
• Control Risks: Control Risks is a global specialist risk consultancy offering corporate investigations, fraud, and litigation support. It serves overlapping buyer profiles (corporates, insurers, law firms) with comparable OSINT, due diligence, and witness development capabilities, making it a relevant peer for Fraud Sniffr's services portfolio.
• Guidepost Solutions: Guidepost Solutions provides investigations, monitoring, and litigation support for corporate, legal, and insurance clients, including background checks, asset searches, and trial preparation services. Its services and client profile closely mirror Fraud Sniffr's insurance defense and litigation investigations work.
• IQS Research: IQS Research is a jury research and trial consulting firm that profiles jurors and provides voir dire/trial strategy support to defense attorneys. It is a direct peer to Fraud Sniffr's Jury Selectr product, addressing the same jury assessment use case for civil defense litigation.

Broad incumbents

• Pinkerton (Securitas): Pinkerton, now part of Securitas, is a long-standing corporate investigations and protective services firm with insurance-focused surveillance and SIU offerings. It competes with Fraud Sniffr in physical surveillance and insurance investigations but operates as a broad incumbent across security services globally.
• LexisNexis Risk Solutions: LexisNexis Risk Solutions provides insurance fraud detection, claims investigation data, and public records analytics used by carriers and SIUs. It is a broad incumbent whose underlying data assets overlap with Fraud Sniffr's OSINT and public records services, though delivered at platform scale.
• TransUnion: TransUnion provides background check, identity verification, and fraud/risk data used by insurers, employers, and legal professionals. It overlaps with Fraud Sniffr's background, asset, and public records investigation capabilities as a broad incumbent in consumer data and risk analytics.
• Verisk: Verisk is a leading insurance analytics and data platform serving carriers with claims, fraud, SIU, and underwriting solutions. Its fraud detection and claims intelligence offerings overlap with Fraud Sniffr's insurance investigation services, though Verisk operates as a much larger analytics incumbent.

Emerging players

• Magna Legal Services: Magna Legal Services provides end-to-end litigation support services for insurance defense and corporate clients, including court reporting, record retrieval, and trial services. It is a peer in trial/litigation support services to defense counsel, overlapping with Fraud Sniffr's Jury Selectr and trial preparation offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fraud-sniffr-inc.
• Xx.com/fraudsniffr

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fraud Sniffr