Moonshine Agency
Moonshine Agency is a Melbourne-based impact film production house founded in 2010 by Mike Hill. It produces documentaries, short films, and integrated communications campaigns for philanthropists, NGOs, healthcare organizations, and government clients across more than 35 countries.
- Company typePrivate
- Founded2010
- HeadquartersRichmond, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Moonshine Agency does
Moonshine Agency is an Australian impact film production house founded in 2010 by Mike Hill and headquartered in Richmond, Melbourne. The company's stated core technology is end-to-end impact filmmaking, comprising ideation, documentary and campaign production, communications strategy, and outreach implementation. Its portfolio spans more than 1,000 impact films including 10 feature-length documentaries and has accumulated 100+ international awards from bodies such as the Accolade Global Film Competition, IndieFEST, Horizon Interactive, NYX Video Awards, and MUSE Creative Awards between 2013 and 2026. Named clients include global pharmaceutical and medical device firms (Pfizer, Roche, Bristol Myers Squibb, MSD, Medtronic), major health and social-impact foundations (Open Society Foundations, Lien Foundation, Minderoo, The Snow Foundation, Bupa Foundation), and global advocacy organizations (American Cancer Society, UICC, Cancer Council, Palliative Care Australia, Royal Flying Doctor Service).
The product surface is structured around three layers: (1) core impact films and franchise releases such as Conquering Cancer, Conquering Skin Cancer, Conquering Breast Cancer, Take Heart: Deadly Heart, Live the Life You Please, Little Stars, and New School/New School 2, with the Conquering Cancer campaign acting as a branded multi-film umbrella; (2) four service lines - Campaigns, Communications, Outreach, and Video Production - sold on a per-project basis covering strategy, audience activation, and platform-optimized distribution; and (3) two ecosystem extensions, the Moonshine Communications Academy (educational courses in impact filmmaking and visual communications) and the weekly Moonshine Moonshot podcast. Distribution reaches global audiences through Amazon Prime, Vimeo On Demand, Kanopy (educational), Australian broadcasters (ABC, SBS, NITV), international TV broadcast partnerships such as Al Jazeera, theatrical release with national cinema dates, film festivals, and hosted screening tours including Parliament House screenings.
The revenue model is a mix of one-time project fees (custom, quote-based and not publicly disclosed), professional services for multi-platform impact campaigns, licensing/royalty income from distribution partnerships, and recurring subscription/education revenue from the Academy. The go-to-market motion is sales-led via direct engagement with philanthropists, foundations, NGOs, and CSR teams, reinforced by event-driven activation through screenings, festivals, and hosted outreach events. The company is founder-owned, privately held (Moonshine Agency Pty Ltd, ABN 42 140 114 094), has no external investors or parent company, and operates with a small 1-10 employee team from a single Melbourne office while delivering to clients across more than 35 countries.
Moonshine Agency firmographics
Firmographics- Name
- Moonshine Agency
- Legal name
- Moonshine Agency Pty Ltd
- Website
- https://moonshine.agency
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Moonshine Agency is a Melbourne-based impact film production house founded in 2010 by Mike Hill. It produces documentaries, short films, and integrated communications campaigns for philanthropists, NGOs, healthcare organizations, and government clients across more than 35 countries.
- Ownership category
- akta.pro rank
Moonshine Agency industry classification
Industry- Product category
- Film Production Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Allied To Motion Picture Production (7819), Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK)
- akta.pro secondary industry
- Public Service Announcements (PSAs) (MPADAEAL)
Keywords
Where Moonshine Agency is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Moonshine Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Video Production Services: Custom video and film production for clients including philanthropists, activists, NGOs, government agencies, healthcare organizations, and corporations. Projects range from short promotional videos to full-length documentary features.
- Impact Film Production: Multi-platform impact film campaigns including feature films, short films, social media content, websites, and outreach campaigns for social causes.
- Courses and Academy: Moonshine Communications Academy offers educational courses on impact filmmaking and visual communications, including 'Define Your Ideal Audience' course.
- Distribution and Licensing: Content distributed through theatrical release, streaming platforms (Amazon Prime, Vimeo), educational channels (Kanopy), and international TV broadcast. Revenue generated through licensing and distribution partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Quote-Based Pricing |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels7 records
Moonshine Agency product offering
Product offeringCore offering
Moonshine Agency is an impact film production house that creates documentary films and multi-platform campaigns designed to inspire social change. The company offers end-to-end services covering impact film production, campaign planning and execution, communications strategy development, outreach implementation, and audience engagement for philanthropists, foundations, NGOs, healthcare organizations, and government agencies.
Product overview
Moonshine Agency is an impact film production house that operates as a service-based creative agency rather than a software product company. Their portfolio consists of award-winning impact documentaries and a comprehensive suite of filmmaking and communications services. The core offering includes Impact Films (documentaries like Conquering Cancer, Take Heart, Live the Life You Please) supported by Campaigns, Communications, Outreach, and Video Production services. Additionally, they operate the Moonshine Communications Academy for educational courses and produce the Moonshine Moonshot podcast series. The Conquering Cancer Campaign serves as a branded umbrella for their cancer-related documentary series. Together, these offerings provide a complete impact filmmaking solution from production through strategic distribution and audience engagement.
Differentiator
Problem solved
Functional benefit
Brands
- Moonshine Communications Academy: Educational platform offering courses on impact filmmaking, visual communications, and digital marketing
Products and services
- Impact Films Award-winning documentaries and impact films designed to inspire positive social change. Films cover healthcare, environment, education, and social issues, featuring theatrical releases, broadcast documentaries, and streaming content for foundations, NGOs, healthcare organizations, and government clients.
- Campaigns Services Results-driven campaign planning and execution for impact films, including identifying ideal audiences, creating targeted media, micro videos, promotional assets, social media copy, and action-focused websites. Designed for foundations, NGOs, and organizations seeking measurable social impact.
- Communications Services
- Outreach Services
- Video Production Services
- Moonshine Communications Academy
- Conquering Cancer Campaign
Quantifiable outcome
- Over 12 million people reached through media coverage (iSentia)
- +5 more outcomes
Companies that use Moonshine Agency
Customer profileNamed customers19 records
Segments6 records
Ideal customer profiles3 records
Moonshine Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Moonshine Agency partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered major and minor.
- Eau Thermale AvènemajorPartner in Conquering Skin Cancer campaign addressing skin cancer prevention in Australia. The campaign features prominent voices including 2024 Australians of the Year Professors Richard Scolyer and Georgina Long.
- Cancer CouncilmajorPartner in Conquering Skin Cancer and Conquering Cancer campaigns addressing cancer prevention and awareness across Australia.
- Bristol Myers SquibbmajorPharmaceutical partner in Conquering Skin Cancer campaign focused on skin cancer prevention awareness.
- MSDmajorPharmaceutical partner in Conquering Skin Cancer campaign supporting skin cancer awareness initiatives.
- RochemajorPartner in Conquering Cancer campaign focused on cervical cancer elimination efforts.
- American Cancer SocietymajorStrategic partner in Conquering Cancer campaign working toward cervical cancer elimination worldwide.
- Minderoo FoundationmajorAustralian philanthropy foundation partner in Conquering Cancer campaign supporting cancer elimination efforts.
- The Snow FoundationmajorLong-term partner across multiple campaigns including Live the Life You Please, Take Heart, and Common Ground Canberra. Contributed to $50+ million raised for affordable housing.
- Palliative Care AustraliamajorPartner in Live the Life You Please campaign focused on end-of-life care awareness in Australia.
- Bupa FoundationmajorHealth foundation partner in Take Heart campaigns addressing Rheumatic Heart Disease prevention.
- MedtronicmajorMedical technology partner in Take Heart: Deadly Heart campaign fighting RHD in Australia.
- Lien FoundationmajorSingapore-based philanthropy foundation partner in Hippocratic, Life Before Death, and Life Asked Death campaigns focused on palliative care and pain management.
- Open Society FoundationsmajorGlobal philanthropy partner in Hippocratic and Life Before Death campaigns supporting palliative care access.
- Common Ground CanberramajorHomelessness advocacy organization that partnered on short film series that helped raise over $20 million for affordable housing development.
- Thyne Reid FoundationminorPhilanthropy foundation partner in Common Ground Canberra homelessness campaign.
- Learning Environments AustralasiaminorEducation organization partner in New School 2 documentary exploring the purpose of schooling.
- Union for International Cancer ControlmajorGlobal cancer organization partner in Life Before Death campaign addressing crisis in untreated pain.
- International Association for the Study of PainminorProfessional organization partner in Life Before Death campaign on pain management awareness.
- Asia Pacific Hospice NetworkminorRegional hospice network partner in Life Asked Death campaign developing palliative care in Asia.
- Queen Victoria MarketminorClient partner in 'Hidden Stories' marketing campaign that reached 600,000 viewers in 30 weeks, boosting market awareness and trade.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Moonshine Agency competitors and assessment
Company assessmentDirect peers
- Participant Media: Participant Media is a US-based entertainment company that produces films and series designed to drive social impact, making it the closest direct peer to Moonshine's impact-film production model. Both organizations use storytelling to advance specific social causes and partner with foundations and NGOs as financing partners.
- Kartemquin Films: Kartemquin is a Chicago-based independent documentary production house focused on social-issue films with measurable community impact. Its mission-driven, foundation-supported documentary approach is closely aligned with Moonshine's impact filmmaking and NGO partnership model.
- Concordia Studio: Concordia Studio is an impact-driven film and media company producing documentaries, scripted films, and non-fiction series tied to social causes. Comparable to Moonshine in using film as a vehicle for measurable social change and working with philanthropy and non-profit funders.
- Sandbox Films: Sandbox Films is a documentary-focused studio producing feature films and series on science, health, and social issues, with theatrical and streaming distribution. It overlaps with Moonshine in producing award-winning, issue-driven documentaries that reach global audiences.
Broad incumbents
- BBC StoryWorks: BBC StoryWorks is the commercial content arm of BBC Studios producing branded and purpose-driven storytelling for global brands. It overlaps with Moonshine's branded documentary and campaign work but operates at much larger scale and is part of a global broadcast portfolio.
- Heyday Films: Heyday Films is a UK-based production company producing major feature films and television. As an established production-services competitor with global distribution, it represents a broader incumbent in the production space relative to Moonshine's niche focus on impact documentaries.
- National Geographic Documentary Films: National Geographic Documentary Films produces and distributes premium documentary features with global impact themes. It shares Moonshine's emphasis on documentary storytelling for social and environmental issues but operates as a major incumbent with vastly larger budgets and distribution.
Others
- Picturehouse (UK): Picturehouse operates cinema distribution and theatrical release for independent and documentary films in the UK. While primarily an exhibitor/distributor, its theatrical-release capability for documentary features overlaps with the distribution channel Moonshine uses for films like Conquering Skin Cancer and Live the Life You Please.
Regional players
- Working Dog Productions: Working Dog Productions is an Australian film and television production company behind films such as The Castle and The Dressmaker. It is a regional Australian production peer to Moonshine in terms of footprint but operates in commercial feature film rather than impact/documentary.
Emerging players
- Original Productions: Original Productions is a UK-Australia documentary production house producing feature documentaries and series on social issues, wildlife, and adventure. Its thematic overlap with Moonshine's documentary focus and regional presence make it a comparable emerging player.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Moonshine Agency social profiles
Digital presenceMoonshine Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moonshine Agency leadership team
Management profileNumber of profiles
Profiles2 records
Moonshine Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moonshine Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moonshine Agency
What does Moonshine Agency do?
Moonshine Agency is an impact film production house that creates documentary films and multi-platform campaigns designed to inspire social change. The company offers end-to-end services covering impact film production, campaign planning and execution, communications strategy development, outreach implementation, and audience engagement for philanthropists, foundations, NGOs, healthcare organizations, and government agencies.
Is Moonshine Agency a public or private company?
Moonshine Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Moonshine Agency founded?
Moonshine Agency was founded in 2010. It employs 1 to 10 people.
Where is Moonshine Agency based?
Moonshine Agency is headquartered in Richmond, Australia, in the Oceania region.
How does Moonshine Agency make money?
Four revenue lines are on record. Video Production Services are the primary driver. The others are impact Film Production, courses and Academy and distribution and Licensing.
Who are Moonshine Agency's main competitors?
Direct peers on record are Participant Media, Kartemquin Films, Concordia Studio and Sandbox Films. Broad incumbents are BBC StoryWorks, Heyday Films and National Geographic Documentary Films. Picturehouse (UK) is listed as an others. Working Dog Productions is listed as a regional player. Original Productions is listed as an emerging player.
Does Moonshine Agency have an API?
No public API is recorded for Moonshine Agency.
What industry is Moonshine Agency in?
Moonshine Agency's product category is Film Production Services. Its primary akta.pro industry code is MPADADAK, Branded Documentary / Nonfiction (Corporate & NGO), with a secondary code of MPADAEAL, Public Service Announcements (PSAs). Its NAICS code is 54181 and its SIC code is 7812.