Immax

What Immax does

Immax (legal entity: IMMAX WPB CZ, s.r.o.) is a Czech manufacturer and direct-to-consumer e-commerce retailer of smart home and LED lighting products, headquartered in Vřesina near Ostrava and operating under the Immax NEO and Immax NEO LITE brands. The company sells across six European country-specific storefronts (Czech Republic, Slovakia, Germany, Poland, Hungary, and English-speaking EU markets) and serves thousands of residential customers. Its product portfolio spans smart LED bulbs, ceiling lights, the designer MADEIRA wood linear lighting series, outdoor and indoor PTZ security cameras, baby monitors, Zigbee door/window and environmental sensors, smart plugs and sockets (Nexa line), thermostats for electric floor heating, and roller/shutter controllers, alongside general LED lighting and Patona-brand batteries and chargers.

The company's technology stack is built on the Tuya smart home platform, with products supporting WiFi (including proprietary BEACON technology), Zigbee 3.0, Bluetooth, and the Matter standard. The Immax NEO PRO mobile application serves as the central control hub, integrating with Amazon Alexa, Google Assistant, and Apple Siri, and compatible with Tuya/SmartLife, Lidl, Tesla, Somfy, Philips Hue, and IKEA Tradfri ecosystems. AI features such as motion detection, body detection, and anomaly detection (smoke, water leak) are surfaced through the platform rather than as disclosed proprietary models; Immax offers a subscription-based cloud storage layer for camera footage on top of Tuya's cloud.

Immax operates a dual-channel go-to-market: direct-to-consumer e-commerce through owned country storefronts with a free-shipping threshold of 1,500 CZK, and a B2B wholesale operation for LED technology products. Pricing spans entry-level accessories at ~99 CZK to premium designer luminaires at ~6,499 CZK, with volume discounts and an Immax Club loyalty program offering extended warranty. No external funding rounds, M&A activity, leadership hires beyond founders, or revenue figures have been disclosed, indicating an organic, bootstrapped growth profile managed within a 11-50 employee headcount band.

Name

Immax

Legal name

IMMAX WPB CZ, s.r.o.

Website

https://immax.cz

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Immax is a Czech manufacturer and direct-to-consumer e-commerce retailer of smart home and LED lighting products under the Immax NEO brand, serving residential homeowners across six European markets via its Tuya-based ecosystem and owned country-specific storefronts.

Ownership category

akta.pro rank

Product category

Smart Home Electronics

NAICS

Electric Lighting Equipment Manufacturing (33513), Current-Carrying Wiring Device Manufacturing (335931), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Residential Electric Lighting Fixture Manufacturing (335131)

SIC

Electric Lighting & Wiring Equipment (3640), Auto Controls For Regulating Residential & Comml Environments (3822), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro industry

PRIMARYHSAOANAI

Home Automation Hub/Platform Integration for Electrical & HVAC (e.g., HomeKit/Google/Alexa)

Home & Personal Services/Plumbing, Electrical & HVAC Services/Smart Home Electrical & HVAC Integration Services

SECONDARYCRAIAHAF

Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs)

Consumer Products & Retail/Home & Furniture Retail/Lighting & Ceiling Fans Retail

SECONDARYHSAOANAF

Smart Lighting Control (Switches, Dimmers, Scenes) Integration

Home & Personal Services/Plumbing, Electrical & HVAC Services/Smart Home Electrical & HVAC Integration Services

SECONDARYHSAHADAB

Smart Lighting & Dimming Control Installation

Home & Personal Services/Home Security, Alarm & Smart Home Services/Smart Home Automation Installation & Integration

SECONDARYHSAHADAC

Smart Thermostat & HVAC Automation Integration

Home & Personal Services/Home Security, Alarm & Smart Home Services/Smart Home Automation Installation & Integration

SECONDARYHSAHADAD

Motorized Shades, Blinds & Curtain Automation

Home & Personal Services/Home Security, Alarm & Smart Home Services/Smart Home Automation Installation & Integration

Keywords

• Smart home devices
• LED lighting products
• Smart security cameras
• Home automation sensors
• Smart lighting solutions

Headquarters

HQ city

Ostrava

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Smart Home Hardware Sales: Direct sales of proprietary smart home products including LED lighting, smart bulbs, cameras, sensors, and accessories through owned e-commerce stores. Revenue generated from one-time product purchases with varying price points from entry-level (~99 CZK) to premium (~8000+ CZK).
2. Wholesale B2B LED Technology: Wholesale distribution of LED technology products to business customers, positioning Immax as both manufacturer and distributor of the IMMAX brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Immax manufactures and retails smart home hardware and LED lighting under the Immax NEO and Immax NEO LITE brands, including smart bulbs and luminaires, security cameras, environmental sensors, smart plugs, thermostats, and roller controllers. All products connect via the Immax NEO PRO mobile app on the Tuya platform, supporting Wi-Fi, Zigbee 3.0, Bluetooth, and Matter interoperability, with cloud-based video storage offered as a subscription.

Product overview

Immax is a Czech manufacturer and retailer of smart home products under the Immax NEO and Immax NEO LITE brands, offering a comprehensive smart home ecosystem. The product portfolio centers on the Immax NEO platform built on the Tuya platform, providing interconnected devices including smart LED lighting (bulbs, ceiling lights, linear MADEIRA wood-effect luminaires), security cameras (outdoor/indoor/baby monitors), environmental sensors (door/window, water leak, temperature/humidity, presence/PIR), smart plugs and sockets, smart thermostats, and roller/shutter controllers. Products utilize WiFi (Beacon), Zigbee 3.0, and Bluetooth connectivity protocols. The Immax NEO PRO mobile app serves as the central control hub, integrated with voice assistants (Amazon Alexa, Google Assistant, Apple Siri) and compatible with Matter, Tuya/SmartLife, Lidl, Tesla, Somfy, Philips Hue, and IKEA Tradfri platforms. The company also sells general LED lighting products and Patona batteries/chargers. Cloud storage services are offered for camera footage with 1-month free trial.

Differentiator

Problem solved

Functional benefit

Brands

• Immax NEO: Smart home product line including smart lighting, cameras, sensors, and home automation devices

Products and services

• Immax NEO Smart Light Bulbs (E27, E14, GU10, G9, GX53) Smart LED bulbs in E27, E14, GU10, G9, and GX53 socket types with RGB+CCT color changing, tunable white, dimmable functions, and Wi-Fi Beacon or Zigbee 3.0 connectivity, designed for residential consumers building a smart lighting setup.
• Immax NEO LITE Ceiling Lights (RONDATES, SEMPLICI, FRAME, LUNGO, FINO) Smart ceiling-mounted luminaires with CCT color temperature control, dimmable functions, and Wi-Fi/Zigbee connectivity, including IP44-rated models in black, copper/rose gold, and white finishes for residential interiors.
• MADEIRA Linear Wood Lighting Series Designer linear pendant lights that combine natural wood finishes (oak, walnut, black, ash) with LED technology, offering Wi-Fi BEACON connectivity, CCT tunable white, dimming, and UP/DOWN lighting effects for premium residential interiors.
• Immax NEO Security Cameras (Sentry, CUBE, BARREL, DOME, DOUBLE, TRIPLE, MULTI, REFLECTOR) Indoor and outdoor security cameras with PTZ (pan-tilt-zoom), night vision, AI motion and body detection, two-way audio, cloud storage, and local SD recording, available in solar-powered and 4G LTE variants for residential security and remote property monitoring.
• Immax NEO LITE Baby Monitors (BABY) Smart baby monitoring cameras with PTZ control, temperature and humidity sensing, built-in lullabies, night vision, and two-way audio, designed for residential parents and caregivers.
• Immax NEO Magnetic Door/Window Sensor Zigbee 3.0 magnetic sensor that detects door and window openings, triggers an alarm, and sends smartphone notifications on unauthorized entry, powered by a CR2032 battery with up to 2 years of life.
• Immax NEO Water Leak Sensor Zigbee 3.0 water leak detection sensor that sends alerts to a smartphone when water is detected, helping prevent residential flooding damage.
• Immax NEO Presence and PIR Sensors Zigbee 3.0 occupancy and motion detection sensors, including PIR sensors for general motion detection and presence sensors for accurate human detection in residential rooms.
• Immax NEO Temperature and Humidity Sensors Zigbee 3.0 environmental sensors that measure temperature and humidity, available with LCD or e-Ink displays for residential climate monitoring and automation triggers.
• Immax NEO Smart Plugs and Sockets (Nexa, THIN) Smart electrical outlets with USB and USB-C ports supporting Power Delivery up to 20W, available in Wi-Fi and Zigbee versions across type E (plug) and type F (schuko) form factors, with built-in energy consumption monitoring.
• Immax NEO Roller/Shutter Controller Zigbee 3.0 controller for motorized blinds and shutters that enables automated window treatment control and integration with residential smart home scenes.
• Immax NEO Smart Thermostat for Electric Floor Heating Wi-Fi smart thermostat for electric underfloor heating systems rated at 16A, enabling remote temperature scheduling and control via the Immax NEO PRO app to reduce residential heating costs.
• Immax NEO MULTI BRIDGE PRO Smart home gateway/hub supporting Zigbee 3.0 and Bluetooth connectivity, required for pairing Immax NEO Zigbee sensors and devices with the Immax NEO PRO app, available in USB-powered (v3) and 230V plug (v4) versions.
• Cloud Storage Services for Cameras Subscription-based cloud video storage service that provides continuous access to security camera recordings through the Immax NEO PRO app, with a 1-month free trial for new users.
• LED Lighting Products General LED lighting products including luminaires, LED strips, and fixtures, available in smart and non-smart variants for residential and commercial installations.
• Patona Batteries and Chargers Battery and charger products sold under the Patona brand, compatible with a range of electronic devices and smart home applications.
• Solar-Powered Smart Home Devices Solar-powered smart home devices, including security cameras with integrated solar panels and rechargeable batteries, designed for off-grid residential and remote property use.

Quantifiable outcome

• Heating cost savings up to 30% compared to traditional thermostat

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability6 records

Feature3 records

Partnerships

One partnership is on record.

• Tuya (SmartLife)coreTechnology or IntegrationImmax products are built on the Tuya smart home platform, which serves as the core technology foundation for the Immax NEO ecosystem. All smart devices connect through Tuya infrastructure enabling device interoperability and cloud connectivity.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Somfy: Somfy is a French incumbent in motorized shades, blinds, and home automation with the Tahoma platform — explicitly listed as a compatible Immax integration. Comparable as a larger incumbent in adjacent smart home categories Immax is expanding into.
• Silvercrest / Lidl Smart Home: Lidl's Silvercrest smart home range (cameras, bulbs, plugs) uses the Lidl Home platform — explicitly listed as a compatible integration in Immax's platform list. Comparable as a mass-market EU smart home retail brand.

Direct peers

• Tapo (TP-Link): TP-Link's Tapo brand offers smart cameras, bulbs, plugs, and sensors at mass-market price points. Directly comparable to Immax NEO in the camera and lighting categories with EU retail distribution.
• Shelly (Allterco): Shelly produces Wi-Fi/Zigbee smart relays, sensors, and home automation modules widely used across Europe. Directly comparable as a European-headquartered smart home brand with DIY installer positioning.
• IKEA Home Smart (Tradfri): IKEA Tradfri is a mass-market smart lighting and home automation range with Zigbee-based products and Matter support. Directly competes with Immax NEO in residential smart lighting, particularly in European markets.
• Philips Hue (Signify): Philips Hue is the dominant smart lighting brand offering smart bulbs, fixtures, sensors, and the Hue Bridge with Matter support. Directly competes with Immax's lighting category and is listed as a compatible platform in Immax's integration matrix.
• Gledopto: Gledopto manufactures Zigbee-based smart lighting controllers, LED controllers, and dimmers compatible with Hue and Zigbee hubs. Directly comparable in the Zigbee smart lighting niche Immax operates in.
• Sonoff (ITEAD): Sonoff builds Tuya/eWeLink-based smart home products including switches, sensors, plugs, and lighting. Directly comparable as a Tuya-platform smart home brand with similar DIY-residential positioning and pricing structure.
• Nous (smart home): Nous is a European (Bulgarian) smart home brand on the Tuya platform selling smart bulbs, plugs, sensors, and cameras. Closest direct geographic and product competitor to Immax in EU retail markets.
• Xiaomi (Aqara): Aqara is a Xiaomi-affiliated smart home ecosystem offering Zigbee/Wi-Fi/Matter hubs, sensors, cameras, lighting, and smart plugs at aggressive price points. Directly comparable to Immax in product breadth, protocol support, and DIY residential positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Immax