Patisserie Le Daniel

What Patisserie Le Daniel does

Patisserie Le Daniel (legal entity: PATISSERIE LE DANIEL SAS) is an artisan French patisserie founded in 1998 in Rennes by master pastry chef Laurent Le Daniel, holder of the prestigious 'Meilleur Ouvrier de France' (MOF) title in patisserie. The company manufactures fresh pastries, handcrafted chocolates, macarons, Breton regional specialties, ice creams, and bespoke celebration desserts daily at a centralized laboratory in Saint Jacques de la Lande, and distributes through five owned retail boutiques across the Rennes metropolitan area (Les Halles, Les Lices, Kiosque Alma, Petit Quartier Gourmand, and Le Laboratoire) as well as an e-commerce platform supporting click-and-collect and Colissimo home delivery to Metropolitan France, Corsica, Monaco, and overseas territories. The core technology is traditional French pastry craftsmanship, with sourcing partnerships with premium ethical chocolate producers Valrhona and Nicolas Berger and membership in Relais Desserts International and Chocolatiers Engagés.

The business operates across three revenue streams: (1) retail pastry and chocolate sales to individual consumers via the five boutiques and e-commerce site, with unit prices ranging from €2.90 to €38.00; (2) B2B corporate gifting ('cadeaux d'affaires') with customizable chocolate and macaron boxes featuring company branding and a 21-day shelf life, including a disclosed partnership with Air France; and (3) event catering and bespoke dessert services for corporate and private events — cocktail salé/sucré receptions, wedding cakes (from €500 minimum / €10 per person for 50+ guests), number/letter cakes (from €90), macaron pyramids, custom pièce de choux constructions, and personalized chocolate pieces. The company is a privately held family-owned SAS with €16,500 share capital, no parent company, no subsidiaries, and no disclosed external investment. Customer segments are split between individual consumers (primary, served across all five boutiques and e-commerce) and B2B buyers including corporate gift customers and event organizers.

Name

Patisserie Le Daniel

Legal name

PATISSERIE LE DANIEL SAS

Website

https://patisserieledaniel.fr

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Patisserie Le Daniel is a family-owned French artisan patisserie founded in 1998 in Rennes by Meilleur Ouvrier de France Laurent Le Daniel, operating 5 retail boutiques plus e-commerce and serving individual consumers, corporate gift buyers, and event clients.

Ownership category

akta.pro rank

Product category

Artisan Pastry and Confectionery

NAICS

Retail Bakeries (311811), Chocolate and Confectionery Manufacturing (31135), Baked Goods Retailers (445291), Confectionery Manufacturing from Purchased Chocolate (311352), Commercial Bakeries (311812)

SIC

Bakery Products (2050), Sugar & Confectionery Products (2060), Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Patisseries & Viennoiserie (French-Style) (THAFAFAB)

akta.pro secondary industries

Chocolate & Confectionery Patisseries (Bonbons, Truffles, Macarons) (THAFAFAL), Cake Shops & Custom Celebration Cakes (THAFAFAC), Patisseries & Dessert Boutiques (CRAHAGAB), Online Bakery & Desserts Delivery (CRAHAIAK), Ethnic & Regional Bakeries (e.g., Middle Eastern, Asian, Latin) (THAFAFAJ)

Keywords

• Artisan pastries
• French confectionery
• Chocolate gift boxes
• Corporate catering
• Custom celebration cakes

Headquarters

HQ city

Saint-jacques-de-la-lande

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail pastry and chocolate sales: Direct sales of artisan pastries, chocolates, macarons, ice creams, Breton specialties, and confections through 5 physical boutiques and e-commerce platform. Customers order for immediate consumption or take-away.
2. Corporate gifts (Cadeaux d'affaires): Customized gift boxes featuring chocolates, macarons, and Breton specialties for businesses to give to clients and collaborators. Includes personalization options with company branding.
3. Event catering and custom desserts: Catering services for corporate events including cocktail receptions (salé/sucré), wedding cakes, celebration cakes (number cakes, letter cakes, pyramids of macarons), and custom chocolate pieces. Includes delivery and setup services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Patisserie Le Daniel is an artisanal French patisserie that manufactures and sells handmade pastries, chocolates, macarons, Breton specialties, and ice creams through 5 retail boutiques in the Rennes metropolitan area and an e-commerce platform. The company, founded by Meilleur Ouvrier de France Laurent Le Daniel, also offers bespoke services including custom celebration cakes, wedding cakes, macaron pyramids, and full-service event catering, as well as B2B corporate gift boxes with company branding.

Product overview

Patisserie Le Daniel is an artisanal French patisserie founded by Laurent Le Daniel, Meilleur Ouvrier de France, operating since 1998. The company operates 5 retail boutiques in the Rennes area and an e-commerce website (patisserieledaniel.fr). Its product portfolio centers on fresh artisanal pastries (pâtisseries), handcrafted chocolates, Breton regional specialties, ice creams, and confectionery. Beyond retail, the company offers bespoke event services including custom desserts (pièce de choux in various shapes, macaron pyramids, wedding cakes, number/letter cakes, and custom chocolate creations), corporate gifting (customized chocolate and macaron gift boxes), and catering for professional events (cocktail salé/sucré with hot/cold savory and sweet offerings). The e-commerce platform enables online ordering for in-store pickup (order before 2pm, collect next day) or home delivery via Colissimo (72-hour minimum). The overall offering is a unified artisanal patisserie business with both a physical retail/catering arm and a direct-to-consumer e-commerce channel.

Differentiator

Problem solved

Functional benefit

Products and services

• Pâtisseries Artisanal pastries including entremets fruits, entremets chocolats, tartes, traditionnels, and petits gâteaux, made fresh daily in the central laboratory. Sold through boutiques and online.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and moderate.

• Air FranceminorGTM or Marketing PartnerPatisserie Le Daniel has a partnership with Air France for corporate gift solutions, providing customized chocolate gift boxes and specialty products for the airline's corporate gifting needs.
• Relais Desserts InternationalmoderateOthersMember of the Relais Desserts International association, an international network of premium artisan pastry shops committed to quality and excellence in the craft.
• ValrhonamoderateTechnology or IntegrationCollaborates with Valrhona, a premium French chocolate maker known for ethical sourcing practices supporting economic and social well-being of cocoa producers while protecting plantation environments.
• Nicolas BergermoderateTechnology or IntegrationWorks with Nicolas Berger chocolate company which follows ethical trade practices supporting producer communities and environmental protection in cocoa farming regions.
• Chocolatiers EngagésmoderateOthersActive member of the 'Chocolatiers Engagés' (Committed Chocolatiers) initiative, demonstrating commitment to ethical and sustainable chocolate production practices.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pierre Hermé Paris: Iconic French patisserie and macaron brand with boutiques across France and internationally. Direct comparable on product mix (entremets, macarons, chocolates) and premium positioning, though at a much larger scale than Le Daniel.
• Ladurée: Famous Parisian patisserie specializing in macarons and viennoiserie. Directly comparable on artisan French patisserie and macaron gift boxes, with a global boutique footprint that contrasts with Le Daniel's regional model.
• Lenôtre: Historic French patisserie/catering house offering pastries, chocolates and event services. Comparable across retail boutiques, bespoke event cakes and corporate gifting — the closest functional analog to Le Daniel's multi-channel model.
• La Maison du Chocolat: Premium French chocolatier with boutiques in France and abroad. Directly comparable on chocolate gift boxes (coffrets), premium pricing, and the B2B corporate gifting channel that Le Daniel services for clients like Air France.
• Hugo & Victor: Paris-based French patisserie and chocolatier with boutiques and an e-commerce/D2C arm. Comparable on artisan pastries, chocolate bonbons, macarons, and online ordering with home delivery — a closer scale analog than the larger incumbents.
• Patrick Roger: MOF chocolatier with boutiques across France. Closely comparable on the MOF chocolatier credential, premium chocolate craftsmanship and boutique-led retail model.
• Pascal Caffet: MOF chocolatier/patissier operating boutiques in Troyes/Paris. Comparable on the MOF title, premium chocolates and viennoiserie, and a boutique retail model anchored by an artisan founder brand.
• Carette: Parisian patisserie and tea salon with multiple locations. Comparable on the patisserie + tea salon boutique format, premium pastries/macarons, and traditional French artisan positioning.

Broad incumbents

• Fauchon: High-end French gourmet brand with a broad portfolio (pastries, chocolates, tea, savory). Comparable on premium positioning and event/gifting offerings, but operates at a larger scale with a wider assortment than Le Daniel.

Regional players

• Maison Fossier: Historic Reims-based French patisserie (famous for pink biscuits and regional specialties). Comparable on regional French patisserie heritage and retail boutiques, but anchored in a different geography from Le Daniel's Rennes base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/patisserieledaniel
• Instagraminstagram.com/patisserieledanielofficiel
• Xx.com/maisonledaniel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Patisserie Le Daniel