Stable Craft brewing

What Stable Craft brewing does

Stable Craft Brewing is a privately held, family-friendly farm brewery and agritourism destination located in Waynesboro, Virginia, in the Shenandoah Valley. Legally operated as Ag Events Incorporated and founded as a brewery in 2016 on the grounds of the 2006-established Hermitage Hill Farm and Stables, the company is owned and operated by Craig and Nikki Nargi. The core product is craft beer brewed using a proprietary on-site artisanal water source, complemented by homegrown hops, a greenhouse for herbs and vegetables, and a barrel-aging program conducted in partnership with Catoctin Creek Distillery. The portfolio extends to the Hermitage Hill Cider gluten-free sub-brand, a Stable Craft Soda non-alcoholic line, and a chef-inspired farm-to-table menu.

The company monetizes through an unusually diversified stack of revenue streams on a single site: on-site taproom and restaurant sales, six distinct lodging suites (including hot tub and dog-friendly options), three private event venues (Saddleback Ballroom up to 200 guests, Cider House, Brewers Club), seasonal igloo dining, three tiers of brewery tours, Mug Club and Supper Club memberships, a Toast Tab-based rewards program, gift cards and growler fills, and keg distribution across five Virginia markets (Harrisonburg, Charlottesville, Staunton, Lexington, and Waynesboro). Pricing is predominantly unit-based (tours $18-$85, igloos from $50, Restaurant Week menu at $35) with a small recurring subscription layer through lodging bookings and memberships. Go-to-market is event- and experience-driven, leveraging agritourism, festivals, weddings and corporate events, and a heavy social media and content-marketing presence to drive foot traffic to the Waynesboro property.

Stable Craft serves a primary mix of families and general public, event hosts (weddings and corporate), and tourists visiting the Shenandoah Valley, with secondary exposure to craft beverage enthusiasts and regional wholesale on-premise accounts. The business is bootstrapped (no disclosed funding rounds or institutional shareholders), holds multiple Virginia and international beverage awards (Brewery of the Year 2021, Best Beer/Cider 2022, Green Brewery of the Year 2022), and is led from the production side by Head Brewer Eric Ahlberg, with visiting technical talent such as German brewmaster Peter Boettcher for seasonal specialties.

Name

Stable Craft brewing

Legal name

Ag Events Incorporated

Website

https://stablecraftbrewing.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Stable Craft Brewing is a privately held, family-friendly farm brewery and agritourism destination in Waynesboro, Virginia, producing craft beer, cider, and soda on a working farm with on-site lodging, event venues, a farm-to-table restaurant, and brewery tours.

Ownership category

akta.pro rank

Product category

Craft Brewery and Agritourism Destination

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Beer Brewing & Craft Brewing (AFAFAAAA)

Keywords

• Craft brewery
• Agritourism destination
• Craft cider
• Brewery tours
• Private event venue

Headquarters

HQ city

Waynesboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Taproom Food & Beverage Sales: On-site dining and drinking at the brewery taproom with farm-to-table menu, craft beers, ciders, and wines.
2. Lodging/Suite Rentals: On-site guest suites including Blue Ridge Hot Tub Suite, Paddock Hot Tub Suite, Farmhand Suite, and other accommodations.
3. Weddings & Private Events: Venue rental for weddings, corporate events, rehearsal dinners with catering packages.
4. Brewery Tours: Sustainable Farm & Brewery Tours, Brewery Experience Tours, and Barrel Aged Beer Experiences with ticket sales.
5. Mug Club & Rewards Memberships: Mug Club and Supper Club membership programs with exclusive perks, plus general rewards program with points.
6. Distribution/Keg Sales: Distribution of beers in Harrisonburg, Charlottesville, Staunton, Lexington and Waynesboro markets.
7. Merchandise & Gift Cards: Souvenir glasses, apparel, growler fills, and gift card sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Stable Craft Brewing manufactures and serves award-winning craft beer, gluten-free craft cider (Hermitage Hill Cider), and craft soda at its farm-based brewery in the Shenandoah Valley. The company operates an agritourism destination combining a Biergarten-style taproom, farm-to-table restaurant, six-suite on-site lodging, brewery tours, igloo dining, and multiple private event venues. Beverages are brewed with the farm's proprietary artisanal water source, homegrown hops, and a barrel-aging partnership with Catoctin Creek Distillery.

Product overview

Stable Craft Brewing operates a diversified agritourism destination centered on craft beverage production and hospitality. The core portfolio consists of craft beer (brewed with on-site artisanal water), Hermitage Hill Cider (gluten-free cider sub-brand), and a 2021-launched craft soda line. These beverages are complemented by a farm-to-table food menu featuring locally sourced ingredients. The experience is extended through overnight lodging (six distinct suites including hot tub and dog-friendly options), private event venues (Saddleback Ballroom up to 200, Cider House up to 70, Brewers Club up to 32), seasonal igloo dining, and guided brewery tours (sustainable farm, brewery experience, and barrel-aged). Membership programs include the Mug Club (25oz mugs, exclusive releases, VIP access) and Supper Club (exclusive dining), supported by a Toast Tab-based rewards program. Additional revenue streams include catering, growler fills, gift cards, and outdoor activity partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Hermitage Hill Cider: Gluten-free craft cider brand nestled in the Shenandoah Valley, blending local apple juice from Virginia orchards with artisanal expertise. Eco-friendly methods minimize waste. The ciders are naturally gluten-free but processed in a facility that also processes gluten-containing ingredients.
• Stable Craft Soda

Products and services

• Craft Beer Award-winning craft beer brewed on-site with the farm's proprietary artisanal water, homegrown hops, and sustainable practices; available on tap and via kegs to go.

Quantifiable outcome

• Named 2021 Brewery of the Year by Virginia Restaurant, Lodging & Travel Association
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• Catoctin Creek DistillerycoreStrategic or Co-development Partner · 1 January 2016Partnership launched in summer 2016 to create barrel aged beers using Catoctin Creek's Rye Whiskey Charred Oak Barrels. First barrel aged beer 'Cavallo' released through this partnership. Collaboration continues with experiments in pumpkin ales, dry hopped sours, bourbon barrel-aged heavy hitters, and acclaimed Grandsire Belgian Quad.

Scale indicators8 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Blue Mountain Brewery: Virginia craft brewery with a flagship brewpub in Afton, plus barrel-aging program. Comparable as a Shenandoah Valley-adjacent destination brewery pairing craft beer with food and scenic experience.
• Devils Backbone Brewing Company: Virginia craft brewery operating a destination brewpub model at the Basecamp plus a larger production facility. Directly comparable as a Virginia craft brewery combining on-premise hospitality with regional keg and packaged distribution.
• Starr Hill Brewery: Virginia craft brewery with taproom and regional distribution across the mid-Atlantic. Closely comparable craft beer portfolio, Virginia-based operations, and on-premise plus wholesale business mix.
• Hardywood Park Craft Brewery: Richmond, VA craft brewery with a destination taproom, food program, and event hosting. Highly comparable as a craft brewery that has leaned into on-premise hospitality alongside wholesale.
• Bold Rock Hard Cider: Virginia-based craft cider producer with taprooms in Nellysford and Asheville. Directly comparable sister-category beverage producer operating destination taproom experiences in the same region.
• Lickinghole Creek Craft Brewery: Virginia farm brewery operating on a working farm with a sustainability and farm-to-glass narrative. Closely comparable agritourism brewery model in the same state.

Emerging players

• Trillium Brewing Company: New England destination brewery known for farmhouse-style beers and a hospitality-forward taproom model. Comparable as a craft brewery that has scaled through on-premise experience and limited distribution rather than mass-market packaged.
• Tree House Brewing Company: Craft brewery famous for destination taproom experiences with minimal distribution. Useful peer for understanding the upper bound of an experience-led, distribution-light craft model.

Broad incumbents

• Sierra Nevada Brewing Co. Large national craft brewer with sustainability leadership (solar, water reclamation). Comparable on the sustainability positioning axis though much larger and broader in distribution.
• New Belgium Brewing Company: Large US craft brewer with strong sustainability and event/tour program at its Fort Collins brewery. Comparable on the combination of craft beer plus sustainability plus tour/experience revenue.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Stable_Craft
• YouTubeyoutube.com/channel/UC2oZXzpOhmDFUVBx76qE5ig
• Facebookfacebook.com/stablecraftbrewing
• Instagraminstagram.com/stable_craft
• LinkedInlinkedin.com/company/stable-craft-brewing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stable Craft brewing