Biallo

What Biallo does

Biallo & Team GmbH, operating as Biallo, is a German online financial comparison platform and editorial magazine founded in 2001 and headquartered in Utting am Ammersee, Germany. The company runs biallo.de, a free consumer-facing portal that aggregates product and rate data from over 1,100 banks to help German private individuals compare savings accounts (Tagesgeld, Festgeld), securities accounts and brokerages (Depot, Robo-Advisor), mortgages and building society contracts (Baufinanzierung, Bausparvertrag, Forward-Darlehen), personal and auto loans (Ratenkredit, Autokredit, Wohnkredit), current accounts (Girokonto), and credit cards (Kreditkarten). The platform also covers adjacent household verticals (electricity, gas, broadband) and offers financial calculators (compound interest, ETF, inflation, loan amortisation, gross-to-net salary), real-time rate tracking tools (Zinsticker, Zinschart), and a free weekly email newsletter.

Underlying the platform is a web-based content and comparison architecture rather than proprietary software: the value chain consists of 40+ editors producing editorial content, SEO-optimised comparison tables drawing on bank rate data, calculators implemented as web utilities, and affiliate links marked with (*) or (a) that route users to financial product providers. There are no disclosed AI, API, or SDK components; the moat is editorial credibility, long-tenured SEO positioning, and the depth of bank coverage.

The business model is pure affiliate/commission revenue. Consumers use the platform at no cost, and Biallo receives a commission when a user purchases a financial product after clicking through an affiliate link. The company is privately held by founder and Managing Director Samuel Biallowons, has no external institutional funding, no parent company, and no disclosed revenue figures. A B2B-oriented subsidiary, biallo.info, extends the comparison and content capabilities into business-to-business use cases, and content syndication partnerships with regional German daily newspapers broaden distribution beyond the proprietary site.

Name

Biallo

Legal name

Biallo & Team GmbH

Website

https://biallo.de

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Biallo is a German online financial comparison platform and editorial magazine, founded in 2001, that helps German consumers compare rates and products across 1,100+ banks and adjacent utilities, monetising through affiliate commissions on financial product referrals.

Ownership category

akta.pro rank

Headquarters

HQ city

Schondorf Am Ammersee

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate/Commission Revenue: Biallo earns commissions when users purchase financial products (banking, insurance, telecom) through affiliate links marked with (*) or (a). The company explicitly states: 'Kaufen Sie ein Produkt über einen mit (*) oder (a) gekennzeichneten Werbelink, erhalten wir eine kleine Provision. Für Sie ergeben sich keine Mehrkosten und Sie unterstützen unsere Arbeit.' (Buy a product through a link marked with (*) or (a) and we receive a small commission. This costs you nothing and supports our work.)

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Biallo operates a German online comparison portal (biallo.de) that lets private consumers compare rates and terms for savings accounts, fixed-term deposits, securities accounts, robo-advisors, mortgages, installment loans, auto loans, current accounts, and credit cards across 1,100+ banks. The platform supports its comparisons with a suite of financial calculators, product tests, and editorial guides, and monetizes via affiliate commissions when users are referred to partner banks and providers.

Product overview

Biallo is a German online financial comparison portal and magazine offering a comprehensive platform for comparing banking and investment products. The core offering consists of comparison tools for savings and investment products including Tagesgeld (daily savings), Festgeld (fixed-term deposits), Depot (securities accounts), Robo-Advisors, Baufinanzierung (mortgages), Ratenkredit (personal loans), Autokredit (auto loans), Girokonto (current accounts), and Kreditkarten (credit cards). These comparison tools are supported by various financial calculators including Zinseszins-Rechner (compound interest), ETF-Rechner, Inflationsrechner, Tilgungsrechner (loan amortization), and Brutto-Netto-Rechner (salary calculator). Additional services include a free Biallo Newsletter for weekly interest rate updates, a Wechselwecker (switching alarm) for rate change notifications, Zinsticker for real-time rate tracking, and Zinsticker for market trend visualization. The platform aggregates data from over 1,100 banks to provide consumers with independent financial decision-making tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Tagesgeld Vergleich Comparison tool for daily savings accounts (Tagesgeld) that allows German consumers to compare interest rates, terms, and conditions across multiple banks.
• Festgeld Vergleich
• Depot Vergleich
• Robo-Advisor Vergleich
• Baufinanzierung Vergleich
• Ratenkredit Vergleich
• Autokredit Vergleich
• Girokonto Vergleich
• Kreditkarten Vergleich
• Zinseszins-Rechner
• ETF-Rechner
• Tilgungsrechner
• Biallo Newsletter
• Wechselwecker
• Zinsticker
• Zinschart

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Regional Tageszeitungen (Regional Daily Newspapers)minorChannel Partner/ Reseller/ DistributorBiallo partners with online editorial teams of regional daily newspapers, providing financial comparison content and tools through these partner outlets. The partnerships allow regional newspapers to offer financial comparison services to their readers while expanding Biallo's reach.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• NerdWallet: US-based personal finance comparison and content platform. Comparable in editorial-led, affiliate-driven comparison of financial products, though operating at significantly larger scale and different geography.

Direct peers

• Check24: Germany's largest comparison portal covering insurance, banking, energy, telecom, and travel. Direct competitor to Biallo across financial product verticals with significantly larger scale and marketing budget.
• Smava: German loan comparison and credit broker. Direct competitor in Biallo's Ratenkredit (personal loan) comparison vertical, using similar affiliate and lead-generation economics.
• Dr. Klein: German mortgage and financial product broker. Comparable in mortgage and consumer loan intermediation, with similar affiliate/commission-based economics.
• Toptarif: German comparison portal covering energy, telecom, insurance, and banking products. Comparable in affiliate-driven multi-vertical comparison model within the German market.
• Financescout24: German financial product comparison site (savings, loans, insurance, mortgages). Direct competitor with overlapping product verticals and affiliate-driven revenue model.
• Interhyp: Germany's largest mortgage intermediary. Direct competitor in Biallo's Baufinanzierung comparison vertical, with deeper lender relationships and broader mortgage-specific functionality.
• FMH Finanzberatung: German independent financial advisor and comparison service for mortgages, loans, and insurance. Comparable in providing neutral financial product comparison and intermediation services.
• Finanztip: Non-profit German financial journalism and comparison site. Closely comparable in editorial-driven comparison approach, though operating under a consumer-protection mission rather than commercial affiliate model.
• Verivox: German price comparison platform focused on energy, telecom, insurance, and financial products. Direct competitor in German consumer comparison with overlapping affiliate-driven business model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/biallo_de
• Facebookfacebook.com/biallo.de

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biallo