Cassia
Cassia is a faith-based nonprofit senior living organization operating 40+ communities across five U.S. states, providing independent living, assisted living, memory care, skilled nursing, rehabilitation, adult day, and hospice care to older adults.
- Company typePrivate
- Founded2018
- HeadquartersCircle Pines, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Cassia does
Cassia is a faith-based nonprofit senior living organization headquartered in Edina, Minnesota, operating 40+ communities across five U.S. states (Minnesota, Iowa, North Dakota, Colorado, and Florida). Formed through the affiliation of Elim Care and Augustana Care and affiliated with the Evangelical Free Church of America, Cassia delivers a comprehensive continuum of care that includes independent living, assisted living, memory care, skilled nursing, short-term rehabilitation, adult day programs, and hospice and home care. The organization employs 5,001-10,000 staff and is registered as a 501(c)(3) nonprofit (EIN 83-1758728). Its care model is anchored by spiritual services and chaplaincy, marketed as a differentiator versus secular competitors, and has earned repeated Newsweek "America's Best Nursing Homes" recognition in 2025 and 2026.
Cassia's operational platform is built on a vertically integrated ecosystem of wholly owned affiliated service providers: A&E Pharmacy, Elim Preferred Services (medical equipment), Genevive (primary care and care coordination), Grace Hospice, Open Circle Adult Day, Pro Rehab (therapy), and Triniti Home Health & Hospice. These affiliates supply pharmacy, durable medical equipment, primary care, hospice, adult day, rehabilitation, and home health services to Cassia residents and the surrounding communities, enabling residents to transition across care levels without leaving the Cassia network. Cassia's core technology is essentially its care delivery model rather than a software platform: there is no proprietary AI, no app, no public API, and no disclosed digital integrations. The Cassia Foundation operates as a separate philanthropic arm managing charitable donations.
Revenue is generated through three primary streams: monthly resident service fees (quote-based, varying by care level and community), government reimbursements (Medicare and Medicaid for skilled nursing and eligible healthcare services), and donations through the Cassia Foundation (one-time gifts, monthly giving, stock, IRA rollovers, charitable gift annuities, legacy giving). Distribution is direct: prospective residents search by ZIP code on the Cassia website, tour facilities in person, and move into care settings. Marketing relies on content (the Inspirit by Cassia blog), organic social media (Facebook, LinkedIn, Instagram, YouTube), email communications, community fundraising events (golf tournaments), and earned media from quality awards and acquisition announcements.
Cassia firmographics
Firmographics- Name
- Cassia
- Legal name
- Cassia Senior Community Services
- Website
- https://cassialife.org
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Cassia is a faith-based nonprofit senior living organization operating 40+ communities across five U.S. states, providing independent living, assisted living, memory care, skilled nursing, rehabilitation, adult day, and hospice care to older adults.
- Ownership category
- akta.pro rank
Cassia industry classification
Industry- Product category
- Senior Living Services
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Nonprofit / Faith-Based CCRCs (HLADAEAC)
- akta.pro secondary industries
- Faith-Based / Nonprofit Assisted Living Providers (HLADABAH), Assisted Living with Memory Care (Mixed Campus) (HLADABAB), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), Community-Based Senior Centers with Adult Day Services (HLADAIAJ)
Keywords
Where Cassia is headquartered
LocationHeadquarters
- HQ city
- Circle Pines
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cassia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Infrastructure
Revenue model
- Resident Service Fees: Cassia generates primary revenue through fees paid by residents for housing, healthcare, and community services including independent living, assisted living, memory care, skilled nursing care, short-term rehabilitation, and adult day programs. Fees vary by level of care and living arrangement.
- Cassia Foundation Donations: The organization receives charitable donations through the Cassia Foundation which supports specific Cassia communities and causes. Donors can give via mail, online, phone, or in person. The foundation facilitates various giving vehicles including one-time gifts, monthly giving, stock donations, IRA charitable rollovers, charitable gift annuities, and legacy giving through wills and retirement assets.
- Government Healthcare Programs: Cassia receives reimbursement through Medicare and Medicaid programs for eligible skilled nursing and healthcare services provided to residents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Living options range from independent living to long-term skilled nursing care |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Cassia product offering
Product offeringCore offering
Cassia operates more than 40 faith-based senior living communities across Minnesota, Iowa, North Dakota, Colorado, and Florida, providing a full continuum of care that includes independent living, assisted living, memory care, skilled nursing, short-term rehabilitation, adult day programs, and hospice & home care services. The organization supplements residential care with an integrated network of allied services—A&E Pharmacy, Elim Preferred Services, Genevive, Grace Hospice, Open Circle Adult Day, Pro Rehab, and Triniti Home Health & Hospice—and funds programs through the Cassia Foundation.
Product overview
Cassia is a faith-based nonprofit senior living organization offering a comprehensive portfolio of care services across five states. The organization operates primarily as a senior living provider offering independent living, assisted living, memory care, skilled nursing care centers, short-term rehabilitation centers, adult day programs, and hospice & home care services. The portfolio includes affiliated service providers including A&E Pharmacy (pharmacy services), Elim Preferred Services (medical equipment), Genevive (primary care and care coordination), Grace Hospice, Open Circle Adult Day, Pro Rehab (therapy services), and Triniti Home Health & Hospice. These affiliated services support Cassia's residential communities across Minnesota, Iowa, North Dakota, Colorado, and Florida, enabling integrated senior care delivery.
Differentiator
Problem solved
Functional benefit
Brands
- A&E Pharmacy: Full-service pharmacy provider serving residents throughout Minnesota, Iowa and Colorado
- Elim Preferred Services
- Genevive
- Grace Hospice
- Open Circle Adult Day
- Pro Rehab
- Triniti Home Health & Hospice
- Cassia Foundation
- Inspirit by Cassia
Products and services
- Independent Living Residential housing and community services for older adults who can live independently but desire community amenities and social connections.
- Assisted Living Housing with personal care assistance for daily activities such as bathing, dressing, medication management, and meals.
- Memory Care Specialized care for individuals with Alzheimer's disease and other forms of dementia, featuring secure environments and tailored programming.
- Skilled Nursing Care Centers 24-hour licensed nursing care for individuals requiring ongoing medical attention and skilled clinical services.
- Short-Term Transitional Care Rehabilitation and recovery services for individuals recovering from surgery, illness, or hospitalization before returning home.
- Adult Day Programs Daytime care and programming providing social engagement, activities, and health-related services for older adults while allowing them to return home in the evening.
- Hospice & Home Care End-of-life care and support services for individuals with life-limiting illnesses, as well as home-based health care services.
- A&E Pharmacy Full-service pharmacy provider serving residents throughout Minnesota, Iowa and Colorado, affiliated with Cassia.
- Elim Preferred Services Medical equipment and supplies provider serving the long-term care industry.
- Genevive Primary care, transitional care and care coordination services for older adults.
- Grace Hospice Hospice care provider serving residents at multiple Cassia communities.
- Open Circle Adult Day Adult day services for individuals in Apple Valley, Buffalo, Hopkins, Minneapolis and Princeton.
- Pro Rehab Therapy and rehabilitation services in homes and senior living communities.
- Triniti Home Health & Hospice Home health and hospice services serving residents at multiple Cassia communities.
- Cassia Foundation Charitable giving arm of Cassia that stewards donations to support communities, spiritual life, and mission-driven senior services through one-time gifts, monthly giving, stock donations, IRA charitable rollovers, gift annuities, and legacy giving.
Quantifiable outcome
- Five Cassia communities named among America's Best Nursing Homes by Newsweek in 2025 and 2026
- +3 more outcomes
Companies that use Cassia
Customer profileSegments3 records
Ideal customer profiles2 records
Cassia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cassia partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- A&E PharmacycoreA&E Pharmacy is a full-service pharmacy provider that serves residents throughout Minnesota, Iowa and Colorado, providing integrated medication services to Cassia communities.
- Elim Preferred ServicescoreElim Preferred Services provides medical equipment and supplies in the long-term care industry, supporting Cassia's healthcare delivery capabilities.
- GenevivecoreGenevive provides primary care, transitional care and care coordination services for older adults across Cassia communities.
- Grace HospicecoreGrace Hospice provides hospice care to residents at Apple Valley Village, Chapel View, Cornerstone Assisted Living, Elim Shores, Harmony Gardens, Hastings Senior Health & Living, The Pines, The Regent, The Rosemount, and Emerald Crest in Burnsville, Hopkins and Minnetonka.
- Open Circle Adult DaycoreOpen Circle Adult Day provides adult day services for individuals in Apple Valley, Buffalo, Hopkins, Minneapolis and Princeton, offering daytime care and social engagement.
- Pro RehabcorePro Rehab provides therapy and rehabilitation services in homes and senior living communities, supporting Cassia's short-term rehabilitation and recovery services.
- Triniti Home Health & HospicecoreTriniti Home Health & Hospice serves residents at Cornerstone Assisted Living, Elim Wellspring, Haven Homes, Lake Ridge, Lakeside Generations, Milaca Elim Meadows and Park View, providing home-based healthcare services.
- Little Sisters of the PoorminorCassia formed a meaningful partnership with the Little Sisters of the Poor at Nyumba Ya Wazee Kasarani in Nairobi, Kenya. On behalf of Cassia, Elim Preferred Services provided a $20,000 donation for medical supplies to support their care of older adults. A Cassia delegation visited Kenya to deepen the relationship and learn from the sisters' ministry.
- Evangelical Free Church of AmericacoreCassia has deep roots in the Evangelical Free Church of America (EFCA), sharing a faith-based mission and values. The organization emphasizes its faith-based senior living at EFCA North Central District conferences and both organizations share heritage in serving older adults.
- Minnesota Dual Training GrantminorPark View Care Center partnered with regional colleges and leveraged the Dual Training Grant to create sustainable pathways into nursing careers, strengthening both recruitment and retention in senior care.
- New American GrantminorCassia received workforce grant supporting new Americans with onboarding, training and resources to grow in long-term care.
- Kariobangi Cheshire HomeminorCassia partners with Kariobangi Cheshire Home in Nairobi, Kenya as part of its international ministry to older adults, with Elim Preferred Services providing donations for medical supplies.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
Cassia competitors and assessment
Company assessmentBroad incumbents
- Atria Senior Living: Large for-profit senior living provider operating independent living, assisted living, and memory care communities nationwide. Comparable product set but for-profit, secular, and more urban/suburban focused than Cassia.
- Brookdale Senior Living: Largest U.S. senior living operator with independent living, assisted living, memory care, and skilled nursing at national scale. Not a nonprofit and broader in scope, but competes head-to-head with Cassia for residents and labor in overlapping markets.
Direct peers
- Good Samaritan Society (Sanford Health): Largest nonprofit senior living and skilled nursing operator in the U.S., providing the same continuum of care (independent living, assisted living, skilled nursing) across many states. Directly comparable to Cassia in faith-based roots, nonprofit structure, and integrated service model.
- Trinity Health Senior Communities: Catholic nonprofit system operating senior living communities with independent living, assisted living, memory care, skilled nursing, and rehabilitation. Mirrors Cassia's faith-based nonprofit positioning and continuum-of-care model.
- Ascension Living: Faith-based nonprofit senior living arm of Ascension Health, offering independent living, assisted living, memory care, and skilled nursing nationwide. Highly comparable as a mission-driven, multi-state nonprofit operator with similar service breadth.
- Covenant Living Communities and Services: Nonprofit faith-based operator of continuing care retirement communities (CCRCs), assisted living, memory care, and skilled nursing. Closely comparable to Cassia's CCRC-style continuum and faith-based differentiation.
- Benedictine Health System: Catholic nonprofit senior care provider operating independent living, assisted living, memory care, and skilled nursing communities, primarily in the Upper Midwest. Strong overlap with Cassia on geography, faith-based mission, and integrated services.
- Acts Retirement-Life Communities: Faith-based nonprofit CCRC operator offering independent living, assisted living, memory care, skilled nursing, and rehabilitation across multiple states. Comparable to Cassia on faith roots, full continuum of care, and nonprofit governance.
- WesleyLife: Faith-based nonprofit serving older adults through independent living, assisted living, memory care, skilled nursing, home health, and adult day services, headquartered in Iowa. Direct regional peer with very similar service mix and faith-based mission.
- Presbyterian Senior Living: Faith-based nonprofit operating CCRCs, assisted living, memory care, skilled nursing, and home- and community-based services across multiple states. Highly comparable continuum of care and nonprofit faith-driven model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cassia social profiles
Digital presenceCassia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cassia leadership team
Management profileNumber of profiles
Profiles11 records
Cassia subsidiaries and ownership
Company hierarchySubsidiaries8 records
Cassia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cassia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cassia
What does Cassia do?
Cassia operates more than 40 faith-based senior living communities across Minnesota, Iowa, North Dakota, Colorado, and Florida, providing a full continuum of care that includes independent living, assisted living, memory care, skilled nursing, short-term rehabilitation, adult day programs, and hospice & home care services. The organization supplements residential care with an integrated network of allied services—A&E Pharmacy, Elim Preferred Services, Genevive, Grace Hospice, Open Circle Adult Day, Pro Rehab, and Triniti Home Health & Hospice—and funds programs through the Cassia Foundation.
Is Cassia a public or private company?
Cassia is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Cassia founded?
Cassia was founded in 2018. It employs 5,001 to 10,000 people.
Where is Cassia based?
Cassia is headquartered in Circle Pines, United States, in the North America region.
How does Cassia make money?
Three revenue lines are on record. Resident Service Fees are the primary driver. The others are cassia Foundation Donations and government Healthcare Programs.
Who are Cassia's main competitors?
Broad incumbents on record are Atria Senior Living and Brookdale Senior Living. Direct peers are Good Samaritan Society (Sanford Health), Trinity Health Senior Communities, Ascension Living, Covenant Living Communities and Services, Benedictine Health System, Acts Retirement-Life Communities, WesleyLife and Presbyterian Senior Living.
Does Cassia have an API?
No public API is recorded for Cassia.
What industry is Cassia in?
Cassia's product category is Senior Living Services. Its primary akta.pro industry code is HLADAEAC, Nonprofit / Faith-Based CCRCs, with a secondary code of HLADABAH, Faith-Based / Nonprofit Assisted Living Providers. Its NAICS code is 62331 and its SIC code is 8050.