KWHY 22

What KWHY 22 does

KWHY 22 is an independent Spanish-language television broadcasting station headquartered in Los Angeles, operating UHF Channel 22 since 1965 and currently branded as Canal 22. The station serves the Spanish-speaking Hispanic audience of the Los Angeles metropolitan area, with a programming mix centered on cultural storytelling that preserves Hispanic heritage and on financial market coverage for Spanish-speaking viewers. Viewership spans the LA Hispanic community as the primary segment and Spanish-language financial-news viewers as a secondary segment, with marketing and audience engagement handled through the station website, a YouTube channel, and an email newsletter.

The station's product stack pairs a traditional licensed UHF broadcast channel with a 2025-era AI-powered digital platform. Core digital products include Interactive Archives, a natural-language AI search system that lets users query decades of broadcast history; Live Data Visuals, a real-time visualization layer for broadcast metrics and viewership trends; Community Insights, a cultural content surface for Hispanic heritage stories tied to Los Angeles; and the consolidated Broadcast Experience, which integrates these capabilities into an immersive digital presentation. The technical stack relies on retrieval-based AI for archive search and real-time data pipelines for broadcast metrics, though no proprietary ML models, training infrastructure, or research credentials are disclosed.

KWHY 22 generates revenue primarily through traditional broadcast advertising aimed at the Los Angeles Hispanic market and at financial-market-viewer segments. No subscription, programmatic, or transactional pricing models are publicly disclosed, no advertiser logos or revenue figures have been made available, and pricing details are marked as not publicly disclosed. Distribution remains anchored in the licensed UHF spectrum for the Los Angeles DMA, with digital supplements extending audience access through web and YouTube.

Name

KWHY 22

Website

https://kwhy22.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

101–250 employees

Short description

KWHY 22 is an independent Spanish-language television broadcaster in Los Angeles operating UHF Channel 22 since 1965 under the Canal 22 brand. It serves the LA Hispanic community with cultural and financial programming via broadcast plus a 2025 AI-powered digital archive and live data platform.

Ownership category

akta.pro rank

Product category

Broadcast Television

NAICS

Television Broadcasting Stations (51612), Radio and Television Broadcasting Stations (5161), Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro industry

PRIMARYMPABAAAM

Regional/Sub-National Broadcast Networks

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Broadcast Television Networks

SECONDARYMPABAIAJ

Multilingual/Diaspora News Channels

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Broadcast News & Current Affairs Channels

Keywords

• Spanish-language broadcasting
• Hispanic television programming
• Broadcast television station
• Television advertising
• Cultural media content

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Broadcast Advertising: Traditional television advertising model through broadcast UHF channel targeting Los Angeles Hispanic audience with financial market coverage and cultural programming

Distribution channels1 record

Marketing channels3 records

Core offering

KWHY-TV Channel 22 is a Spanish-language broadcast television station operating on UHF Channel 22 in the Los Angeles market, delivering financial market coverage, cultural storytelling, and Hispanic-focused programming. The station has expanded into an AI-powered digital platform offering Interactive Archives for searching decades of broadcast history, Live Data Visuals for real-time broadcast metrics, and Community Insights highlighting Hispanic cultural narratives. Revenue is generated through traditional broadcast television advertising targeting the Los Angeles Hispanic audience.

Product overview

KWHY-TV Channel 22 is a broadcast television platform that has been serving the Los Angeles market since 1965, recently reimagined as a dynamic digital experience. The company offers a unified platform combining Interactive Archives (AI-powered search through decades of broadcast history), Live Data Visuals (real-time broadcast metrics), and Community Insights (Hispanic cultural content). The core Broadcast Experience feature integrates all these capabilities into an immersive, AI-powered digital platform that transforms traditional television broadcasting for modern viewers.

Differentiator

Problem solved

Functional benefit

Products and services

• Broadcast Experience Digital platform that transforms KWHY-TV Channel 22's decades of broadcast history into a dynamic, AI-powered digital experience with UHF origins, market innovation coverage, and cultural storytelling for the Hispanic community in Los Angeles.
• Interactive Archives AI-powered archival system that enables users to search and explore decades of television broadcast history through natural language queries, accessible to viewers of KWHY-TV Channel 22.
• Live Data Visuals Real-time broadcast metrics and trend visualization platform displaying viewership data and broadcast trends as they unfold for KWHY-TV Channel 22 viewers.
• UHF Channel 22 Television Broadcasting Traditional UHF broadcast television service on Channel 22 serving the Los Angeles metropolitan area with Spanish-language financial market coverage, cultural storytelling, and Hispanic-focused programming.

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• KVEA-TV (Telemundo 52 LA): KVEA is Telemundo's owned-and-operated station in Los Angeles. It competes with KWHY 22 in the same LA market for Spanish-speaking viewers, with the backing of NBCUniversal's national network scale.
• KMEX-TV (Univision LA): KMEX is TelevisaUnivision's owned-and-operated flagship station in Los Angeles and the dominant Spanish-language station in the LA DMA. It is the primary local competitor KWHY 22 faces for Hispanic viewers and advertisers in the same geography.
• Spectrum News 1 LA (LA CityView Channel 35): Spectrum News 1 LA operates a regional broadcast channel serving Los Angeles with local news. While English-language, it is comparable to KWHY 22 as a regionally focused broadcast television station with local advertising and digital extensions in the same DMA.

Broad incumbents

• Telemundo (NBCUniversal): Telemundo is NBCUniversal's national Spanish-language broadcast network with a strong LA presence. It competes head-to-head with KWHY 22 for Hispanic viewers and advertisers in the LA market, offering network-scale programming and streaming via Peacock.
• TelevisaUnivision: TelevisaUnivision is the dominant US Spanish-language broadcast network operating multiple stations in the LA DMA. It is the principal scaled competitor KWHY 22 faces for Hispanic ad dollars, with much larger programming, distribution, and digital infrastructure.

Direct peers

• Estrella TV: Estrella TV is a competing US Spanish-language broadcast network targeting Hispanic audiences. Like KWHY 22, it focuses on cultural and entertainment content for Latino viewers, making it a direct peer in niche Hispanic broadcasting.
• MundoFox / MundoMax: MundoMax was a US Spanish-language broadcast network that previously operated in the LA market. Although its footprint has contracted, it is a directly comparable Spanish-language broadcast peer targeting the same Hispanic audience and advertiser base as KWHY 22.
• LATV Networks: LATV is an independent Hispanic broadcast and digital network serving US Latino audiences. It is a directly comparable independent Spanish-language broadcaster with both linear and digital distribution, similar in scale and positioning to KWHY 22.
• Azteca America: Azteca America is a Spanish-language broadcast network operating in major US markets including Los Angeles. It directly overlaps with KWHY 22 in audience, language, and distribution model, serving the same Hispanic advertising base.

Emerging players

• Hola TV / TV Abtao: Hola TV and similar small Spanish-language broadcasters target Hispanic audiences in the US. As smaller-scale niche Hispanic broadcasters, they are relevant emerging players comparable to KWHY 22's regional footprint and audience focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kwhy22

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KWHY 22