Asana Climbing Gym

What Asana Climbing Gym does

Asana Climbing Gym operates a single indoor bouldering and climbing facility at 4977 N Glenwood Street in Garden City (Boise), Idaho, serving the Treasure Valley community since the gym opened in 2013. The company originated in 1999 as "Everything Bouldering," a manufacturing business that became the US market leader in custom padding systems for climbing gyms before expanding into facility operations.

The core product is indoor bouldering augmented by auto-belay, top rope, and lead climbing, with an infrastructure footprint of 13 auto-belays and a rotation of approximately 170 boulders reset weekly to maintain content freshness. The facility also houses a weights and cardio room, a yoga studio, dry saunas, a Kilter Board training wall, an on-site physical therapy clinic operated by The Sharp End PT, and Barsana, an upstairs-mezzanine bar serving alcoholic and non-alcoholic beverages. Supporting products include structured instruction (Belay 101, 4-week programs, private lessons, workshops), the year-round Boise Climbing Team youth competitive program, summer climbing camps for ages 6-15, birthday-party packages, group and corporate event bookings, retail through the pro shop, and a competition calendar featuring Boulderama, Winter Ball, Chalk The Bloc, and the Yeti National Climbing Championships.

Revenue is generated through a mix of recurring EFT memberships and PIF (paid-in-full) memberships, day passes and punch passes, class and private-lesson fees, birthday-party bookings, competition entry fees, group and corporate event rates, Barsana beverage sales, and pro-shop retail. Distribution runs primarily through the physical facility (walk-ins, phone, and front desk) supplemented by online sales via the Rock Gym Pro portal and the RGPro Connect mobile app, with community cross-promotion partnerships (Boise Co-Op, Bogus Basin, Idaho River Sports) supplying top-of-funnel member acquisition.

Name

Asana Climbing Gym

Legal name

Asana Rock Climbing & Bouldering Gym - Boise, ID

Website

https://asanaclimbinggym.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Asana Climbing Gym operates a single indoor bouldering, climbing, aerial, and circus-arts facility in Garden City (Boise), Idaho, serving Treasure Valley recreational climbers, youth competitive teams, families, students, and corporate groups with memberships, classes, competitions, youth programs, and events.

Ownership category

akta.pro rank

Product category

Indoor Climbing Gym

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Climbing & Mountaineering Gyms/Guides (Indoor, Outdoor, Via Ferrata) (THAAAKAG)

akta.pro secondary industries

Climbing & Via Ferrata Guiding / Instruction (THAAALAH), Adventure Multi-Sport Camps & Skills Academies (THAAAKAM)

Keywords

• Indoor bouldering gym
• Climbing instruction services
• Youth climbing programs
• Climbing competitions events
• Membership fitness facility

Headquarters

HQ city

Garden City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Membership Fees (EFT/PIF): Electronic Funds Transfer (EFT) monthly recurring memberships and Paid In Full (PIF) one-time memberships. Membership includes access to climbing, auto-belays, weights, cardio, saunas, and member perks.
2. Day Passes and Punch Passes: Single-day entry fees and multi-visit punch passes for casual climbers
3. Climbing Classes and Instruction: Revenue from belay certification classes, 4-week climbing programs, private lessons, and workshops
4. Birthday Party Packages: Private party bookings for children's birthdays with 120 minutes of climbing, party area, equipment, and hosting
5. Competition Entry Fees: Revenue from competitions including Boulderama, Winter Ball, Chalk The Bloc, and other events with cash prizes
6. Bar and Beverage Sales (Barsana): On-site bar serving alcoholic and non-alcoholic beverages with gym member discounts
7. Pro Shop Retail: Retail sales of climbing gear, shoes, and snacks with member discounts
8. Youth Programs and Summer Camps: Revenue from Boise Climbing Team membership requirements and summer camp bookings
9. Group Bookings and Corporate Events: Discounted group rates for 10+ climbers, corporate team building events, bachelor/bachelorette parties

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Asana Climbing Gym operates a single indoor bouldering and climbing facility in Garden City, Idaho, providing bouldering, auto-belay, top rope, and lead climbing access alongside supporting amenities (weights, cardio, yoga studio, saunas, on-site bar). The core service is open-access climbing supported by monthly recurring memberships, day passes, and structured instruction, complemented by youth programs, competitions, classes, parties, and on-site physical therapy.

Product overview

Asana Climbing Gym operates as a single-facility indoor climbing and bouldering gym offering a core bouldering and climbing experience complemented by modular add-on services. The primary offering centers on indoor bouldering with approximately 170 weekly-reset boulders, supplemented by auto belay, top rope, and lead climbing. Additional services include climbing instruction (Belay 101, workshops, private lessons), youth programs (Boise Climbing Team, summer camps), physical therapy services via The Sharp End PT, organized competitions (Boulderama, Winter Ball, Chalk The Bloc), birthday party packages, group events and team building, community programming (Trivia Night, Wild Womxn Wednesdays), and an on-site bar (Barsana). The gym also provides a mobile app (RGPro Connect) for bookings and membership management, creating an integrated customer experience within the facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Indoor Bouldering & Climbing Facility Access Primary offering: open-access indoor bouldering with top rope, lead climbing, and 13 auto-belay stations, including approximately 170 boulders reset weekly. Sold as memberships (EFT or PIF), day passes, and punch passes to climbers of all skill levels.
• Climbing Classes & Instruction

Quantifiable outcome

• Average of 170 boulders set weekly
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Bogus BasincoreGTM or Marketing Partner · 1 June 2025Locals Card partnership offering Bogus Basin card holders free first-time day pass with rentals, plus discounted memberships (30% off 1-month, 40% off 3-month, 15% off monthly EFT). Designed to grow climbing community.
• Boise Co-OpcoreGTM or Marketing PartnerCommunity partnership offering Boise Co-Op members free first-time day pass, plus discounted PIF memberships (30% off 1-month, 40% off 3-month). Cross-promotional discounts for members of both organizations.
• Idaho River SportsminorGTM or Marketing PartnerCross-promotional partnership offering 20% off clinics/classes, 20% off river rentals, BOGO on SUP/Kayak rentals for Asana members. Asana offers free day pass when booking Idaho River Sports classes.
• Uncle Bens Hair CutsminorGTM or Marketing PartnerLocal partnership offering Asana members promo code ASANA for $10 off haircuts. Receipt from haircut qualifies for $12 day pass at Asana.
• The Sharp End Physical TherapycoreStrategic or Co-development PartnerOn-site physical therapy clinic operating within Asana Climbing Gym near the Kilter Board wall. Specializes in climber-specific P.T. services including treatment of orthopedic conditions, dry needling, and sports rehabilitation. Wendy Borgerd MSPT, owner and resident physical therapist.
• Boise Climbing TeamcoreStrategic or Co-development PartnerYouth competitive climbing program organized and run by Brannon Frank in partnership with Asana. Program runs year-round based on USA Climbing competition schedule. BCT members must have Asana EFT membership.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Movement Climbing & Fitness: Multi-state climbing gym chain offering bouldering, fitness, yoga, and youth programs with on-site amenities. Closest scaled analogue to Asana's integrated climbing-plus-wellness model and a likely benchmark for any future unit expansion.
• Earth Treks: Established US climbing gym chain combining bouldering and roped climbing with fitness, yoga, and youth programs. Comparable to Asana in product mix (climbing + fitness + youth) and in route-setting-driven content refresh.
• Bouldering Project: Multi-city bouldering-focused gym chain with wellness amenities and community programming. Directly comparable core offering (indoor bouldering as the anchor experience) and a comparable community/event-driven brand model.

Direct peers

• Sender One Climbing: Climbing gym chain centered on bouldering and roped climbing with fitness, yoga, and event programming. Directly comparable on product (indoor climbing), community events, and youth programs at a similar scale to Asana.
• The Front Climbing Club: Salt Lake City-based indoor climbing facility combining bouldering, roped climbing, fitness, yoga, and event space. Closest regional comparable to Asana on integrated climbing + wellness + community programming in a similar mid-sized US metro.
• Vertical World: Seattle-based indoor climbing gym offering bouldering, roped climbing, fitness, and instruction. Comparable on indoor climbing as the core product, youth/adult instruction, and route-setting-driven engagement.
• Edgeworks Climbing: Pacific Northwest indoor climbing facility with bouldering, roped climbing, fitness, and youth programs. Comparable to Asana on geography (NW US), indoor climbing core, youth team programming, and community-event model.
• High Point Climbing: Tennessee-based indoor climbing gym operator with bouldering, roped climbing, fitness, and youth programs. Comparable on indoor climbing + fitness + youth programming and on a community-led growth motion.
• Crux Climbing Center: Texas-based indoor climbing facility offering bouldering, roped climbing, fitness, yoga, and youth programs. Comparable on integrated climbing + wellness product mix and on route-setting-driven member retention.
• The Spot Climbing Gym: Bouldering-focused indoor climbing gym with route-setting, instruction, and community programming. Comparable to Asana on bouldering as the primary discipline and on member-experience design.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCZsQz-KLd8mbQx-stRaFaeQ
• Facebookfacebook.com/AsanaClimbingGym
• Instagraminstagram.com/asanaclimbinggym
• Xx.com/AsanaClimbGym
• LinkedInlinkedin.com/company/asana-climbing-gym

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asana Climbing Gym