Josera petfood

What Josera petfood does

Josera petfood is a German premium pet food manufacturer founded in 1941 and operated under the legal entity foodforplanet GmbH as part of the Erbacher family food business. Headquartered in Kleinheubach, Germany, the company produces dry and wet food, treats, and supplements for dogs, cats, and horses, alongside a dedicated veterinary therapeutic diet line (Josera Help/VET-Diet) addressing chronic conditions such as renal insufficiency, food allergies, and digestive sensitivities. The product portfolio is organized under the master Josera brand with sub-brands JosiDog and JosiCat for standard pet food, NatureCat and Culinesse for premium and grain-free cat food, and Kraut & Rüben for specialty horse feed. Production is DLG-certified (Deutsche Landwirtschafts-Gesellschaft) and subject to in-house laboratory quality control; the company opened a second production facility in Paproć, Poland (approximately 40,000 sqm, ~100 new jobs) in October 2025 to extend European manufacturing capacity.

The company operates a hybrid go-to-market model combining direct-to-consumer e-commerce (josera.de) with subscription (Spar-Abo, 5% discount, flexible 1-week to 6-month delivery), wholesale through specialist pet retailers via a dedicated dealer portal (fachhandel.josera.de), a dedicated breeder service (josera-zuechter.de), and a small physical retail storefront at the Kleinheubach headquarters. Revenue mechanics span subscription recurring (Spar-Abo), B2C unit pricing across budget (JosiCat from ~€6.90/kg), premium (Josera flagship 12kg bags from ~€56.28 to €80.28), and veterinary therapeutic tiers (Josera Help from ~€7.99/kg), plus accessories (food containers, toys, collars, grooming). Customer segments are predominantly long-tail individual pet owners, with breeder and retailer channels serving smaller professional segments; a recent partnership with the European Handball Federation (EHF, October 2025) extends brand visibility into mass-market European consumer audiences.

Josera's business model relies on German manufacturing heritage, multi-species product breadth, and quality positioning (no artificial colors, flavors, or preservatives; no GMO; no animal testing). The firm has 501-1,000 employees and serves Germany, Austria, and broader European markets. Primary revenue and customer concentration are not publicly disclosed, consistent with its privately held, family-owned status within the Erbacher food group.

Name

Josera petfood

Legal name

foodforplanet GmbH

Website

https://josera.de

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Pet Food

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (3111), Pet and Pet Supplies Retailers (459910)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Functional & Veterinary Diet Pet Food (CRADAFAF)

akta.pro secondary industries

Companion Animal Therapeutic Diets (Prescription Diets) (HLAMAHAA), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Veterinary Clinical Nutrition Services & Consulting (HLAMAHAC)

Keywords

• Pet food manufacturing
• Dog food production
• Cat food production
• Horse feed production
• Veterinary diet food

Headquarters

HQ city

Kleinheubach

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. B2C Pet Food Sales: Direct-to-consumer sales of dog, cat, and horse food through proprietary e-commerce platform and physical retail channels
2. Subscription Model (Spar-Abo): Recurring subscription service offering 5% discount, double reward points, free cancellation. Flexible delivery every 1-12 weeks or 4-6 months cycles
3. B2B Wholesale: Sales through specialist pet retailers, breeders, and pet stores via dealer portal
4. Accessories and Supplies: Pet accessories including food containers, toys, bedding, collars, leashes, and grooming supplies

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Josera petfood manufactures premium specialized nutrition for dogs, cats, and horses, including dry food, wet food, treats, and supplements across life stages and dietary needs. The portfolio spans a budget-friendly JosiDog/JosiCat value line, a flagship Josera premium line, and a Josera Help / VET-Diet therapeutic range, complemented by pet accessories (collars, toys, bowls, bedding) and a subscription service (Spar-Abo) sold through its own e-commerce shop, specialist pet retailers, and a dedicated breeder portal.

Product overview

Josera petfood is a German premium pet food manufacturer producing specialized food for dogs, cats, and horses. The product portfolio includes three core lines: Josera Hundefutter (dog food), Josera Katzenfutter (cat food), and Josera Pferdefutter (horse food). The company operates sub-brands including JosiDog and JosiCat for standard pet food, NatureCat and Culinesse for premium cat food, and Kraut & Rüben for specialty horse feed. A significant portion of the business focuses on therapeutic diets branded as Josera Help/VET-Diet, addressing conditions such as urinary issues, renal insufficiency, food allergies, and digestive sensitivities. Additional offerings include a subscription service (Spar-Abo), free food consultation services, and pet accessories. Products are manufactured in Germany according to German quality standards with DLG certification and laboratory testing.

Differentiator

Problem solved

Functional benefit

Brands

• JosiDog: Sub-brand for dog food products under the Josera label.
• JosiCat
• NatureCat
• Culinesse
• Josi
• Help

Products and services

• Josera Dog Food (Hundefutter) Premium dry and wet food for dogs, including the JosiDog sub-brand range, covering puppies, adults, and seniors with breed-specific, grain-free, hypoallergenic, sensitive, and high-meat formulas.
• Josera Cat Food (Katzenfutter) Premium dry and wet food for cats, including the JosiCat, NatureCat, and Culinesse sub-brands, covering kittens, adults, and seniors with grain-free, hypoallergenic, urinary, renal, weight-management, and skin-and-coat formulas.
• Josera Horse Food (Pferdefutter) Premium horse feed including muesli, mineral feed, supplements, hay cobs, mash, and the Kraut & Rüben sub-brand for grass- and herb-based products, addressing metabolic, joint, digestive, and breeding-life-stage needs.
• Josera Help / VET-Diet (Veterinary Therapeutic Diets) Veterinary therapeutic diet line for dogs, cats, and horses addressing specific health conditions including urinary issues, renal insufficiency, liver disease, food allergies, gastrointestinal sensitivities, and obesity/diabetes management.
• Spar-Abo (Pet Food Subscription Service) Recurring pet food subscription offering 5% discount, double reward points, free cancellation, and flexible delivery intervals from weekly to every six months.
• Futterberatung (Pet Food Consultation) Free pet food consultation service provided by trained specialists, specifically for exclusive and Help/VET-Diet products, accessible by phone, email, contact form, and WhatsApp.
• Pet Accessories (Hunde- und Katzenzubehör) Pet accessories for dogs and cats including food containers, bowls, blankets, toys, leashes, collars, harnesses, scratching posts, and grooming/hygiene products.

Quantifiable outcome

• 35-50% reduction in dry matter losses from fermentation damage
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

One partnership is on record.

• European Handball Federation (EHF)minorGTM or Marketing Partner · 8 October 2025Josera Petfood became official partner of the European Handball Federation, signifying a strategic collaboration between the pet food company and the sports organization for brand visibility and marketing purposes

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/JoseraHeimtier
• Instagraminstagram.com/joserapetfood
• Pinterestpinterest.de/joserapetfoodDE
• Xx.com/UkJosera

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Josera petfood