RTL Genomics
RTL Genomics is a US-based commercial next-generation DNA sequencing service laboratory (PacBio and Illumina platforms) offering end-to-end 16S/ITS amplicon, shotgun metagenomic, RNASeq, and PacBio long-read services plus proprietary bioinformatics and biostatistics to academic, government, and private-industry research clients in 50 US states and 40+ countries.
- Company typePrivate
- Founded2004
- HeadquartersLubbock, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What RTL Genomics does
RTL Genomics, legally Research & Testing Laboratory of the South Plains, LLC, is a commercial next-generation DNA sequencing service laboratory founded in 2004 and headquartered at 6901 Quaker Avenue, Suite 200, Lubbock, Texas. The company operates PacBio Sequel IIe (long-read, HiFi) and Illumina MiSeq and NovaSeq 6000 (short-read) platforms and is both an Illumina Certified Service Provider and a PacBio Service Provider. It offers an end-to-end workflow spanning sample extraction (using Qiagen PowerSoil, PowerMag Soil, PowerWater, Microbiome, and MagAttract HMW DNA kits with Kingfisher automation), library preparation (amplicon, shotgun, and RNA), sequencing, and downstream bioinformatics plus biostatistics. Core service lines include 16S and ITS amplicon sequencing, shotgun metagenomics, PacBio-based full-length 16S and ITS-28S, RNASeq/transcriptomics, DNA barcoding, and genome assembly and annotation; supporting modules include a proprietary two-stage amplicon bioinformatics pipeline (denoising, chimera detection, sequence clustering, taxonomic identification), Krona-based interactive visualization, and a biostatistics consulting offering ($150/hr, with most exploratory analyses priced $450-$1,500).
Commercially, RTL runs a transactional services model — pricing is not publicly disclosed except for biostatistics consulting, customers submit samples by mail (with international shipping supported and USDA Soil Import Permit Holder status enabling cross-border soil imports), and results are delivered via secure FTP or external hard drive with stated turnaround of 1-2 weeks for NGS results from sample receipt and 4-6 weeks for amplicon or library projects. Go-to-market is sales-led via website contact forms, email ([email protected]), and phone ((806) 771-1134), augmented by content marketing, downloadable technical documentation, and academic credibility anchored through Google Scholar-listed publications. The customer base spans academic and research institutions, government and public health bodies, and private industry from startups to Fortune 500 companies, with cumulative disclosures of 1,611+ clients, 184,069+ samples processed, and 203,824+ assays performed as of January 2023 across all 50 US states and 40+ countries.
Ownership, scale, and structure: RTL is privately held under parent company MicroGen Diagnostics, which acquired RTL in 2020 as a sister-company transaction; this relationship provides RTL with access to MicroGenDX's clinical reference database for enhanced taxonomic resolution in human and select veterinary microbiomes. There is no record of outside venture funding, no public listing, and limited public management disclosure. The company is privately held under Texas LLC jurisdiction, with 101-250 employees, and operates as a horizontally-segmented provider across academic, government, and commercial research customers. There is no disclosed revenue figure, no app or API product, no social-media-led distribution, and no evidence of modern AI/ML capability — the company's differentiation rests on early-mover 16S amplicon expertise, certified platform partnerships, regulatory clearances for soil import, and a proprietary bioinformatics and biostatistics stack delivered as a service.
RTL Genomics firmographics
Firmographics- Name
- RTL Genomics
- Legal name
- Research & Testing Laboratory of the South Plains, LLC
- Website
- https://rtlgenomics.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- RTL Genomics is a US-based commercial next-generation DNA sequencing service laboratory (PacBio and Illumina platforms) offering end-to-end 16S/ITS amplicon, shotgun metagenomic, RNASeq, and PacBio long-read services plus proprietary bioinformatics and biostatistics to academic, government, and private-industry research clients in 50 US states and 40+ countries.
- Ownership category
- akta.pro rank
RTL Genomics industry classification
Industry- Product category
- Genomic Sequencing Services
- NAICS
- Scientific Research and Development Services (5417), Research and Development in Biotechnology (except Nanobiotechnology) (541714)
- SIC
- Services-Commercial Physical & Biological Research (8731), Services-Testing Laboratories (8734)
- akta.pro primary industry
- Genomics & Next-Generation Sequencing (NGS) Services (HLAGANAA)
- akta.pro secondary industries
- Transcriptomics & Gene Expression Profiling Services (HLAGANAE), Molecular Diagnostics & Genomics Laboratories (HLAFAMAE)
Keywords
Where RTL Genomics is headquartered
LocationHeadquarters
- HQ city
- Lubbock
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RTL Genomics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- DNA Sequencing Services: Full-service DNA sequencing including sample extraction, library preparation, sequencing on PacBio and Illumina platforms, and bioinformatics analysis. Pricing is competitive for 16S/ITS amplicon sequencing. Project turnaround time is 1-2 weeks from receipt of samples to NGS results.
- Biostatistics Consulting: Expert statistical analysis and consulting services for microbiome and sequencing data. Provided at $150/hr with most exploratory analyses costing $450-$1,500. Basic bioinformatics services (OTU tables, taxonomic assignment, phylogenetic tree) included at no additional cost for projects tied to in-house sequencing orders.
- PacBio Long-Read Sequencing: Long-read sequencing services using PacBio Sequel IIe offering HiFi reads with 99.9% accuracy, up to 450 Gigabases per SMRT Cell, and reads averaging 15,000 base pairs. Includes full length 16S and ITS-28S assays.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Biostatistics Consulting |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
RTL Genomics product offering
Product offeringCore offering
RTL Genomics is a commercial next-generation sequencing laboratory providing full-service DNA sequencing and analysis to academic, government, and commercial research clients. Offerings span sample extraction, library preparation, sequencing on Illumina MiSeq/NovaSeq 6000 and PacBio Sequel IIe platforms, custom bioinformatics pipelines, and biostatistics consulting, with standard 1-2 week NGS turnaround and results delivered via secure FTP or external hard drive.
Product overview
RTL Genomics is a certified Illumina and PacBio service laboratory providing end-to-end next-generation DNA sequencing services for research, academic, governmental, and commercial clients. The company's core offerings span five integrated service lines: (1) Sample Preparation including extraction using Qiagen kits and library preparation for amplicon and shotgun approaches; (2) Sequencing Services utilizing PacBio Sequel IIe (long-read HiFi) and Illumina MiSeq/NovaSeq 6000 (short-read) platforms; (3) Bioinformatics including the Amplicon Bioinformatics Pipeline with denoising, taxonomic identification, and Krona visualization, plus genome assembly and annotation; (4) Biostatistics and Consulting covering experimental design, standard analyses (ANOVA, PCoA, PERMANOVA, ANCOM-BC), and advanced predictive modeling; and (5) Specialized Assays including 16S, ITS-28S, shotgun metagenomics, RNASeq, and DNA barcoding. The company delivers data via secure FTP or external hard drive with standard 1-2 week turnaround for amplicon projects and positions itself as an early innovator in commercial 16S amplicon sequencing for microbial ecology.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 1,611+ clients served
- +6 more outcomes
Companies that use RTL Genomics
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
RTL Genomics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
RTL Genomics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MicroGen DiagnosticscoreIn 2020, RTL Genomics was acquired by its sister company MicroGen Diagnostics. This acquisition deepened the resources and technical capabilities of both companies, combining RTL's research sequencing expertise with MicroGenDX's clinical database and diagnostic capabilities.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
RTL Genomics competitors and assessment
Company assessmentDirect peers
- MR DNA (Molecular Research DNA): Located in Shallowater, TX (adjacent to RTL's Lubbock HQ), MR DNA is a closely matched NGS services lab specializing in 16S/ITS amplicon sequencing and microbiome analysis for academic and industrial customers. Effectively RTL's closest head-to-head competitor on services, geography, and customer base.
- GENEWIZ (Azenta Life Sciences): GENEWIZ (acquired by Azenta) is a leading global NGS services provider offering amplicon sequencing, shotgun metagenomics, and bioinformatics across short- and long-read platforms. Competes directly with RTL for academic, government, and biopharma research customers.
- Novogene: Novogene is a major NGS services provider with deep strength in microbial/amplicon sequencing and global Illumina platform footprint. Directly comparable to RTL on service catalog, customer segments, and price-point competition.
- Macrogen: Macrogen is a Korea-headquartered global NGS services provider with established US operations, offering amplicon sequencing, WGS, and bioinformatics to academic and industry clients. Comparable to RTL on multi-platform offering and international customer base.
- CD Genomics: CD Genomics is a US-based NGS services provider offering amplicon sequencing, shotgun metagenomics, and custom bioinformatics to academic and biopharma customers. Closely comparable to RTL on service catalog and target customer segments.
Broad incumbents
- Eurofins Genomics: Eurofins Genomics is the genomic services arm of Eurofins Scientific, offering NGS, Sanger, and bioinformatics services globally. Competes with RTL across all segments but operates as part of a much larger life-sciences testing conglomerate.
- BGI Genomics: BGI Genomics is one of the world's largest genomic services organizations with broad NGS, WGS, and reproductive health offerings. Competes with RTL for microbiome and metagenomics projects globally, though at much larger scale and with broader clinical focus.
Emerging players
- Zymo Research: Zymo Research provides microbiome-focused DNA extraction kits, sequencing services (ZymoBIOMICS), and bioinformatics. Comparable to RTL on microbiome specialization, though Zymo's primary identity is as a reagent manufacturer with services as an extension.
- CosmosID: CosmosID offers microbiome and metagenomics analysis with a proprietary curated reference database (GenBook) and bioinformatics-as-a-service. Comparable to RTL on microbial genomic services and database-driven differentiation, focused on translational and clinical microbiome markets.
- SeqCenter: SeqCenter is a US-based NGS services lab focused on amplicon and microbial sequencing for academic and applied markets. Comparable to RTL on service focus and customer base, though smaller in scale and platform breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
RTL Genomics social profiles
Digital presenceRTL Genomics financial estimates
Financial estimateRevenue estimate
Valuation estimate
RTL Genomics leadership team
Management profileNumber of profiles
RTL Genomics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RTL Genomics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RTL Genomics
What does RTL Genomics do?
RTL Genomics is a commercial next-generation sequencing laboratory providing full-service DNA sequencing and analysis to academic, government, and commercial research clients. Offerings span sample extraction, library preparation, sequencing on Illumina MiSeq/NovaSeq 6000 and PacBio Sequel IIe platforms, custom bioinformatics pipelines, and biostatistics consulting, with standard 1-2 week NGS turnaround and results delivered via secure FTP or external hard drive.
Is RTL Genomics a public or private company?
RTL Genomics is a private company. It is classified as corporate owned and is currently operating.
When was RTL Genomics founded?
RTL Genomics was founded in 2004. It employs 101 to 250 people.
Where is RTL Genomics based?
RTL Genomics is headquartered in Lubbock, United States, in the North America region.
How does RTL Genomics make money?
Three revenue lines are on record. DNA Sequencing Services are the primary driver. The others are biostatistics Consulting and pacBio Long-Read Sequencing.
Who are RTL Genomics's main competitors?
Direct peers on record are MR DNA (Molecular Research DNA), GENEWIZ (Azenta Life Sciences), Novogene, Macrogen and CD Genomics. Broad incumbents are Eurofins Genomics and BGI Genomics. Emerging players are Zymo Research, CosmosID and SeqCenter.
Does RTL Genomics have an API?
No public API is recorded for RTL Genomics.
What industry is RTL Genomics in?
RTL Genomics's product category is Genomic Sequencing Services. Its primary akta.pro industry code is HLAGANAA, Genomics & Next-Generation Sequencing (NGS) Services, with a secondary code of HLAGANAE, Transcriptomics & Gene Expression Profiling Services. Its NAICS code is 5417 and its SIC code is 8731.