DestinAsian
DestinAsian is a Singapore-based luxury travel magazine and digital media platform covering Asia-Pacific destinations for affluent travelers, with print and digital subscriptions, native advertising, and a 19-year-running annual Readers' Choice Awards franchise.
- Company typePrivate
- Founded2007
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What DestinAsian does
DestinAsian is a luxury leisure travel magazine and digital media platform focused exclusively on the Asia-Pacific region. Founded by Ronald Liem (current Founder, Publisher, and CEO) and headquartered in Singapore, the title operates within the Scop3Group media portfolio alongside DestinAsian Indonesia, DaMan, and Prestige. Its content spans destination guides across 20+ countries and territories including Australia, Cambodia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Maldives, Philippines, Singapore, South Korea, Sri Lanka, Taiwan, Thailand, and Vietnam, with additional coverage of Pacific Islands and Outside Asia (UAE, Turkey). The 19th Annual Readers' Choice Awards for 2026 confirms continuous operation since 2007-2008.
The publication's product portfolio comprises the flagship DestinAsian Magazine (print and digital), The Luxe List (annual curated guide to best new hotels and resorts), the Readers' Choice Awards (annual reader-voted recognition across destinations, hotels, airlines, airports, and cruises), the Honors Circle featured-hotel partner program, a Weddings editorial channel for destination weddings, comprehensive travel guides, email newsletters, video content, and print/digital subscription services via subscription.destinasian.com. The underlying technology is a conventional digital publishing stack—a CMS-backed website, email infrastructure, and subscription management—with no disclosed proprietary AI, ML capabilities, APIs, or technology integrations.
DestinAsian monetizes through five revenue streams: recurring print and digital subscriptions, advertising and sponsorships from luxury travel brands, native partner content via the Honors Circle program, and event sponsorships tied to the Readers' Choice Awards. Distribution is hybrid, combining direct-to-consumer subscription sales, self-serve digital access on destinasian.com, and enterprise hotel partnerships. The company serves two primary customer segments: affluent individual luxury travelers seeking curated Asia-Pacific recommendations, and luxury travel enterprises (hotel chains, airlines, cruise operators, national tourism boards) seeking visibility among high-net-worth readers.
DestinAsian firmographics
Firmographics- Name
- DestinAsian
- Legal name
- DestinAsian
- Website
- https://destinasian.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DestinAsian is a Singapore-based luxury travel magazine and digital media platform covering Asia-Pacific destinations for affluent travelers, with print and digital subscriptions, native advertising, and a 19-year-running annual Readers' Choice Awards franchise.
- Ownership category
- akta.pro rank
DestinAsian industry classification
Industry- Product category
- Travel Media
- akta.pro primary industry
- Travel & Outdoors Magazines (MPAJAEAH)
- akta.pro secondary industry
- Review-Led Travel Discovery & Booking Platforms (THAKAAAN)
Keywords
Where DestinAsian is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Markets served
DestinAsian business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Print Magazine Subscriptions: Print subscription revenue from the luxury leisure travel magazine, with subscribers receiving regular issues featuring destination guides, hotel reviews, and travel recommendations
- Digital Subscriptions: Digital subscription revenue providing online access to magazine content, destination guides, and exclusive features
- Advertising and Sponsorships: Revenue from luxury travel brands advertising in the magazine and on the website, including hotel chains, airlines, tourism boards, and cruise operators
- Partner Content / Native Advertising: Sponsored editorial content from hotel partners through the Honors Circle program, featuring properties in editorial-style presentations
- Event Sponsorships: Sponsorship revenue associated with the Readers' Choice Awards and related events
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Print and Digital Subscription |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
DestinAsian product offering
Product offeringCore offering
DestinAsian publishes a luxury leisure travel magazine (print and digital) covering Asia-Pacific destinations, featuring expert-vetted destination guides, hotel reviews, and travel editorial. The publication runs two flagship annual programs: the Readers' Choice Awards (a reader-voted survey recognizing the best hotels, airlines, airports, cruises, and destinations in the region) and The Luxe List (an editorially curated list of the best new or reinvented hotels and resorts). The Honors Circle partner program provides featured editorial placement for premium hotel properties.
Product overview
DestinAsian is a luxury leisure travel magazine focused on Asia-Pacific travel, offering a portfolio of editorial products including the core magazine (print and digital), The Luxe List annual hotel awards, the Readers' Choice Awards annual reader poll, a dedicated Weddings channel for destination weddings, comprehensive Travel Guides for destinations across the region, the Honors Circle partner program featuring premium hotel properties, email newsletters, video content, and print subscriptions. The publication covers destinations from Australia and Japan to India and the Maldives, with a focus on luxury hotels, resorts, airlines, and cruise lines.
Differentiator
Problem solved
Functional benefit
Brands
- Readers' Choice Awards: Annual awards program recognizing the best travel destinations, hotels, airlines, and cruise operators in Asia-Pacific as voted by readers.
- The Luxe List
- Honors Circle
- DestinAsian Weddings
Products and services
- DestinAsian Magazine Luxury leisure travel magazine (print and digital) covering Asia-Pacific destinations, featuring editorial content, destination guides, hotel reviews, and travel features for affluent readers.
- The Luxe List Annual curated list of the best new or reinvented hotels and resorts in the Asia-Pacific region, selected by DestinAsian's roving contributors based on first-hand experiences.
- Readers' Choice Awards Annual reader poll and awards program recognizing the best in Asia-Pacific travel including destinations, airports, airlines, cruise lines, hotels, and resorts, with voting open to subscribers.
- Honors Circle Partner Program Featured partner program for luxury hotel properties, providing editorial-style profiles, photography, and booking links within the DestinAsian platform to reach affluent Asia-Pacific travelers.
- Print & Digital Magazine Subscription Subscription offering providing readers with print issues of DestinAsian magazine and digital access to editorial content, destination guides, and exclusive features on an annual billing cadence.
- Email Newsletter Email newsletter subscription service delivering regular travel updates, new editorial stories, destination features, and exclusive content to readers.
- DestinAsian Weddings Dedicated editorial channel for destination wedding planning in Asia, covering venues, photography, romantic getaways, honeymoon recommendations, and partner content from luxury wedding venues.
Companies that use DestinAsian
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
DestinAsian technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
DestinAsian partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Hotel Partners (Honors Circle)coreLuxury hotel properties featured in the Honors Circle program, including properties like The Fullerton Hotel Sydney, Regent Hong Kong, 25hours Hotel Jakarta, and InterContinental Bali Resort. These partnerships provide editorial visibility and advertising exposure to DestinAsian's affluent readership.
- Tourism BoardsminorNational and regional tourism boards promoting destinations to luxury travelers through editorial content and destination guides.
- Airline PartnersminorAirlines featured in Readers' Choice Awards and editorial content, including Singapore Airlines, Cathay Pacific, and other carriers serving Asia-Pacific routes.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
DestinAsian competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
DestinAsian social profiles
Digital presenceDestinAsian financial estimates
Financial estimateRevenue estimate
Valuation estimate
DestinAsian leadership team
Management profileNumber of profiles
Profiles1 record
DestinAsian funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DestinAsian M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DestinAsian
What does DestinAsian do?
DestinAsian publishes a luxury leisure travel magazine (print and digital) covering Asia-Pacific destinations, featuring expert-vetted destination guides, hotel reviews, and travel editorial. The publication runs two flagship annual programs: the Readers' Choice Awards (a reader-voted survey recognizing the best hotels, airlines, airports, cruises, and destinations in the region) and The Luxe List (an editorially curated list of the best new or reinvented hotels and resorts). The Honors Circle partner program provides featured editorial placement for premium hotel properties.
Is DestinAsian a public or private company?
DestinAsian is a private company. It is classified as corporate owned and is currently operating.
When was DestinAsian founded?
DestinAsian was founded in 2007. It employs 11 to 50 people.
Where is DestinAsian based?
DestinAsian is headquartered in Singapore, Singapore, in the Asia region.
How does DestinAsian make money?
Five revenue lines are on record. Print Magazine Subscriptions are the primary driver. The others are digital Subscriptions, advertising and Sponsorships, partner Content / Native Advertising and event Sponsorships.
Does DestinAsian have an API?
No public API is recorded for DestinAsian.
What industry is DestinAsian in?
DestinAsian's product category is Travel Media. Its primary akta.pro industry code is MPAJAEAH, Travel & Outdoors Magazines, with a secondary code of THAKAAAN, Review-Led Travel Discovery & Booking Platforms.