What Compare Policy does

ComparePolicy (legally Compare Policy Insurance Web Aggregators Pvt Ltd, CIN U74140DL2015PTC276540) is an IRDAI-licensed insurance web aggregator operating direct-to-consumer in India. The company was incorporated in 2015 and is headquartered in Delhi, with a secondary office location in Noida, and operates an employee base of 51-100. The platform enables individual consumers to compare, choose, and purchase insurance policies across five core verticals: life insurance (term, investment/ULIP, child, pension, endowment, money back), health insurance (individual, family floater, maternity, group, critical illness, personal accident, senior citizen), motor insurance (car, two-wheeler, commercial vehicle), home insurance, and travel insurance. The technology stack is a self-serve web comparison interface supplemented by a phone support line (1800-12000-0055) and an expert advisor callback service, with no mobile app, no API, and no disclosed AI/ML capabilities.

The business model is commission-based: ComparePolicy earns affiliate/referral commissions from insurance carriers (including 24+ life insurers such as LIC, HDFC Life, Max Life, SBI Life, ICICI Prudential, and Bajaj Allianz, plus general insurers including HDFC ERGO, ICICI Lombard, and TATA AIG) when policies are sold through the platform. The service is free for end consumers. Distribution is online-first, with content marketing (blog, social media), an expert advisor program, and dedicated support channels including claims assistance and a specialized NRI insurance service. Revenue, headcount trajectory, and user/GMV metrics are not publicly disclosed; the company appears bootstrapped with no external funding rounds identified. The founding team is led by CEO Subhash Nagpal, with insurance specialist Sonia Nagpal (25+ years experience) supporting content and customer guidance.

Name

Compare Policy

Legal name

Compare Policy Insurance Web Aggregators Pvt Ltd.

Website

https://comparepolicy.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

ComparePolicy is an IRDAI-licensed Indian insurance web aggregator that enables individual consumers to compare and purchase life, health, motor, home, and travel insurance policies from 24+ insurers via a free online platform, earning commission-based revenue from carriers.

Ownership category

akta.pro rank

Product category

Insurance Web Aggregation

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Digital Distribution & Comparison Platforms (Aggregators/Marketplaces) (FSAGAGAA)

akta.pro secondary industries

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH), Lead Generation, Comparison & Marketplace Platforms (Financial Products) (FSAEAMAM)

Keywords

• Insurance web aggregation
• Insurance comparison platform
• Life insurance comparison
• Health insurance marketplace
• Motor insurance aggregator

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Insurance Commission: Web aggregator earns commissions from insurance companies when policies are sold through the ComparePolicy platform. Standard commission-based revenue model typical for insurance web aggregators.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

ComparePolicy is an IRDAI-licensed insurance web aggregator that enables Indian consumers to compare and purchase insurance policies from multiple insurers across life, health, motor, home, and travel categories. The platform combines a self-serve online comparison interface with expert advisor callbacks, claim assistance services, and specialized advisory for non-resident Indians.

Product overview

Compare Policy is an IRDAI-approved insurance web aggregator platform providing an online comparison marketplace for multiple insurance categories. The core offering consists of a unified web aggregation platform that enables users to compare, choose, and purchase insurance policies from various insurers across life insurance (term, investment, child, pension, endowment, money back plans), health insurance (individual, family floater, maternity, group, critical illness, personal accident, senior citizen), motor insurance (car, two-wheeler, commercial vehicle), home insurance, and travel insurance. The platform is supplemented by value-added services including claims assistance, expert advisor consultations, and specialized NRI services. The platform aggregates information from multiple insurance providers to enable unbiased comparison and informed purchasing decisions.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Insurance Insurance aggregation service covering term insurance, investment plans, child plans, pension plans, endowment plans, and money back plans for individual life protection and savings needs.
• Term Insurance Pure life protection coverage offering economical insurance with high sum assured at low premiums, compared across multiple insurers.
• Investment Plans Unit Linked Insurance Plans (ULIPs) combining investment opportunities with life insurance coverage from multiple insurers.
• Child Plans Insurance plans designed to secure children's future education and financial needs, aggregated from multiple insurers.
• Pension Plans Retirement-focused insurance plans providing regular pension income after vesting age, compared across multiple insurers.
• Endowment Plans Savings-linked insurance plans providing death benefit and maturity proceeds, aggregated from multiple insurers.
• Money Back Plans Insurance plans with periodic survival benefits during the policy term, compared across multiple insurers.
• Health Insurance Comprehensive health coverage aggregation including individual, family floater, and specialized health plans from multiple insurers.
• Individual Health Insurance Personal health coverage for individual medical protection, aggregated across multiple insurers.
• Family Health Insurance Family floater health plans covering multiple family members under single policy, aggregated from multiple insurers.
• Maternity Insurance Specialized health coverage for maternity-related medical expenses, compared across multiple insurers.
• Group Health Insurance Employee health coverage plans for organizations, aggregated from multiple insurers.
• Critical Illness Insurance Lump sum benefit coverage for specified critical diseases, aggregated across multiple insurers.
• Personal Accident Insurance Coverage for accidental death, disability, and related medical expenses, aggregated from multiple insurers.
• Senior Citizen Health Insurance Health coverage designed for elderly individuals with age-specific benefits, aggregated across multiple insurers.
• Motor Insurance Vehicle insurance aggregation covering cars, two-wheelers, and commercial vehicles from multiple insurers.
• Car Insurance Motor vehicle coverage for cars including liability and comprehensive policies, aggregated across multiple insurers.
• Two Wheeler Insurance Insurance coverage for motorcycles and scooters, aggregated across multiple insurers.
• Commercial Vehicle Insurance Insurance for buses, vans, taxis, trucks, and other commercial vehicles used for business purposes, aggregated from multiple insurers.
• Home Insurance Property coverage for residential homes against damage and liabilities, aggregated across multiple insurers.
• Travel Insurance Coverage for trip cancellations, medical emergencies, and travel-related risks, aggregated across multiple insurers.
• Claims Assistance Service Step-by-step guidance service helping customers file and track insurance claims across various policy types.
• Expert Advisor Service Personal consultation service connecting customers with insurance experts for customized policy recommendations.
• NRI Insurance Services Specialized insurance advisory and purchase assistance for Non-Resident Indians seeking insurance products in India.

Quantifiable outcome

• Tax benefits up to Rs 1.5 Lacs under Section 80C and Rs 55K under Section 80D

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Life Insurance Companies (Life Segment)coreOthersPartnership with 24 life insurance companies including LIC, HDFC Life, Max Life, SBI Life, ICICI Prudential, Bajaj Allianz, and others to offer comparison of life insurance products including term insurance, endowment plans, ULIPs, pension plans, and child plans.
• General Insurance Companies (General Segment)coreOthersPartnership with general insurance companies for health insurance, motor insurance (car and two-wheeler), travel insurance, and home insurance products. Includes companies like HDFC ERGO, ICICI Lombard, Bajaj Allianz, TATA AIG, and others.
• IRDAI (Insurance Regulatory and Development Authority of India)coreOthersRegulatory oversight body for insurance sector in India. ComparePolicy operates as an IRDAI licensed web aggregator (Registration No. 024).

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• RenewBuy: Online insurance aggregator focused on motor and health insurance comparison and renewal in India. Overlaps with ComparePolicy's motor and health comparison offerings.
• InsuranceDekho: IRDAI-licensed insurance aggregator operating across health, motor, life, and other lines in India. Competes head-to-head with ComparePolicy in the same multi-line consumer comparison category.
• EasyPolicy: IRDAI-registered insurance web aggregator in India offering comparison of life, health, and general insurance products. Closely comparable niche player in the same aggregator category.
• Turtlemint: Insurance distribution platform combining a consumer-facing comparison site with an assisted advisor network. Directly comparable hybrid model and IRDAI-aligned distribution approach.
• Coverfox: Direct online insurance aggregator in India offering comparison and purchase of health, motor, life, and travel insurance. Closely comparable business model, customer segment, and revenue mechanics to ComparePolicy.
• PolicyBazaar (PB Fintech): India's largest IRDAI-licensed insurance web aggregator and ComparePolicy's most direct competitor. Operates the same commission-based comparison-and-purchase model across life, health, and motor insurance with a far larger brand and funding base.

Emerging players

• Digit Insurance: Direct-to-consumer digital insurance carrier in India. While primarily a carrier, its strong online brand competes for the same digitally savvy insurance buyers that ComparePolicy targets.
• Acko General Insurance: Digital-first insurance carrier that also operates as a direct distribution channel. Represents an emerging competitor with partial overlap — it both underwrites and distributes, which can pressure independent aggregators like ComparePolicy.

Broad incumbents

• Paisabazaar: Larger financial product comparison platform (part of PB Fintech) that includes insurance alongside loans, credit cards, and investments. Competes with ComparePolicy on insurance comparison within a much broader financial services marketplace.

Others

• Coverfox Drive: Embedded insurance comparison widgets and APIs offered by Indian insurtechs. Represents the broader digital insurance comparison ecosystem in which ComparePolicy operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/compare_policy
• YouTubeyoutu.be/BhuN8IQQ3NY
• Facebookfacebook.com/comparepolicy
• LinkedInin.linkedin.com/company/comparepolicy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Compare Policy