What Devidayal Solar Solutions does

Devidayal Solar Solutions Pvt. Ltd. (DDSolar) is a Mumbai-headquartered, privately held Indian company founded in 2015 by Tushar Devidayal (Founder & CEO) and Alok Gupta (Co-founder & CTO) that designs, manufactures, and distributes solar-powered DC refrigerators and related productive-use appliances for off-grid and underserved markets. The flagship product line is a range of solar DC refrigerators in 100L, 200L, 250L, and 350L capacities that consume roughly 75% less energy than conventional AC refrigerators (0.329 kWh per 24 hours for the 100L model versus 1.3 kWh). The portfolio is specialized by vertical into Dairy Cooler (1°C to -11°C), Fish Chiller (2°C to -4°C), Fruit Pulp Preserver (-10°C to 0°C), Kirana Chiller (1°C to 11°C), and Vet Vaccine Saver (2°C to 8°C) variants, supported by complementary SKUs — a Solar Atta Chakki & Oil Expeller, a brushless DC pedestal fan, and PWM solar charge controllers (20A-50A). Products are independently verified: all four refrigerator models are listed on Verasol (Global Leap Off-Grid Refrigerator Test Method v.4) and have CPRI/Intertek/TUV certifications against IS 1476, IEC 60335-2-24, and RoHS standards, with MNRE recognition. Manufacturing takes place at a Bhiwandi (Thane) facility with an additional Lucknow operations office.

Name

Devidayal Solar Solutions

Legal name

Devidayal Solar Solutions Pvt. Ltd.

Website

https://ddsolar.in

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Devidayal Solar Solutions designs, manufactures, and distributes solar DC refrigerators and related productive-use appliances for off-grid rural micro-entrepreneurs, particularly women, across India and Africa. It operates a sales-led model through dealer networks spanning 12 Indian states, offering pay-as-you-go financing and recurring maintenance contracts.

Ownership category

akta.pro rank

Product category

Solar-Powered Refrigeration and Off-Grid Appliances

NAICS

Small Electrical Appliance Manufacturing (335210), Major Household Appliance Manufacturing (33522), Solar Electric Power Generation (221114)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Electric Housewares & Fans (3634)

akta.pro primary industry

Community Solar Development & Subscription Management (EUAMAJAA)

akta.pro secondary industries

Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ), Solar Balance-of-System Components (Cables, Combiner Boxes, Switchgear, Transformers) (EUAMABAG)

Keywords

• Solar DC refrigeration
• Off-grid solar appliances
• Distributed renewable energy
• Solar cold storage
• Productive use appliances

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Solar Refrigerator Sales: Direct sales of solar DC refrigerators in various sizes (100L to 350L) with installation by in-house engineering team. Products priced between Rs 75,000 to Rs 1,25,000. Installation included.
2. Pay-as-You-Go (Paygo) Model: Rent-to-own model allowing end-users to pay for cooling facility through pre-paid installments. Flexible repayment plans with EMI options to enable adoption by economically backward sections.
3. Annual Maintenance Contract (AMC): Comprehensive and Labor-only AMC contracts offered at Rs 4130-4956 per year depending on model size. Minimum 2 visits covered per year.
4. Financing Partnerships: Revenue through financing partnerships with entities like Ashv Finance enabling micro/small businesses to purchase solar refrigerators through loans.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Devidayal Solar Solutions designs, develops, manufactures, and sells solar DC refrigerators (100L-350L) along with specialized cooling variants for dairy, fisheries, fruit pulp, kirana retail, and veterinary vaccines, plus complementary solar appliances including pedestal fans, solar atta chakki & oil expeller, and PWM charge controllers. The company packages these with solar panels, batteries, in-house installation, and offers pay-as-you-go (Paygo) financing and annual maintenance contracts to enable cold storage for rural micro-entrepreneurs and off-grid users.

Product overview

DD Solar Solutions offers a portfolio of solar-powered DC appliances designed for off-grid areas, targeting micro-entrepreneurs and rural women. The core product is the Solar DC Refrigerator family (100L-350L), which includes specialized variants: Dairy Cooler for dairy businesses, Fish Chiller for fisheries, Fruit Pulp Preserver for frozen storage, Kirana Chiller for grocery retail, and Vet Vaccine Saver for veterinary cold chain. Complementary products include the Solar Atta Chakki & Oil Expeller (dual-function machine), Pedestal Fan with brushless DC motor, and Smart Solar Charge Controllers for system monitoring. The company offers a pay-as-you-go (Paygo) model enabling flexible payment options for end-users.

Differentiator

Problem solved

Functional benefit

Products and services

• DD Solar Solar DC Refrigerator Solar-powered DC refrigerator running entirely on solar power with battery backup, featuring digital temperature control, zero electricity consumption, and Paygo financing option. Available in 100L, 200L, 250L, and 350L capacities for off-grid and weak-grid micro-enterprise users.
• DD Solar Dairy Cooler Solar DC refrigerator variant designed for dairy products, maintaining temperatures from 1°C to -11°C with easy temperature control and battery backup. Available in 100L and 200L capacities for rural dairy farmers and retailers.
• DD Solar Fish Chiller Solar-powered cooling unit for fish and seafood storage, operating at 2°C to -4°C to reduce spoilage and replace ice slabs. Standard version available in 100L; Pro version in 200L for fisheries businesses.
• DD Solar Fruit Pulp Preserver Solar freezer for fruit pulp storage operating at -10°C to 0°C, designed for 24x7 operation and pulp preservation. Available in 100L, 200L, and 250L capacities for fruit processing entrepreneurs.
• DD Solar Kirana Chiller Solar refrigerator for kirana (grocery) stores, maintaining 1°C to 11°C to keep cold drinks, juices, and water cold during power cuts. Available in 200L capacity for rural and semi-urban retailers.
• DD Solar Vet Vaccine Saver Solar-powered vaccine storage unit maintaining 2°C to 8°C with 100 vial (250ml) capacity, running 24x7 on solar power with battery backup. Designed for veterinary clinics to eliminate vaccine spoilage and electricity costs.
• DD Solar Solar Atta Chakki & Oil Expeller Solar-powered dual-function machine combining flour mill (Atta Chakki) and oil expeller on a common shaft with shared motor, designed for rural off-grid areas to optimize energy consumption and space.
• DDSolar Pedestal Fan Solar-powered pedestal fan with brushless DC motor, featuring long lifespan, high air delivery, and 3 speed settings. Designed for off-grid cooling with zero electricity bills and zero maintenance.
• Smart Solar Charge Controller PWM solar charge controller with automatic system recognition (12V/24V), 3-stage charging algorithm, and graphic interface. Features battery health, voltage and temperature indicators with overcharge, overload, and over-discharge protection. Available in 20A, 30A, 40A, and 50A variants.
• Annual Maintenance Contract (AMC) Subscription-based service offering for solar DC refrigerators with both Comprehensive (Rs 4,130-4,956/year) and Labor Only (Rs 2,950-3,304/year) tiers, covering preventive maintenance, breakdown calls, and repairs/replacement of components including PCB, Thermostat, Compressor Controller, Fan assembly, and external condenser. Minimum 2 visits per year included.
• Pay-as-you-go (Paygo) Financing Model Rent-to-own financing offer allowing end-users to pay for solar DC refrigerators through pre-paid installments with flexible EMI options. Designed to enable adoption by economically backward sections and micro-entrepreneurs, including 0% interest financing for women micro-entrepreneurs, in partnership with Ashv Finance.

Quantifiable outcome

• 88% of existing beneficiaries prefer solar solution over traditional refrigerators
• +4 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• VillgrocoreStrategic or Co-development PartnerIncubator/accelerator partner supporting DDSolar's mission to empower micro-entrepreneurs and rural women through solar cold storage solutions.
• Social AlphacoreStrategic or Co-development PartnerStrategic partner supporting development and deployment of productive-use solar appliances for underserved markets.
• MNRE (Ministry of New and Renewable Energy)coreOthersIndian government ministry providing certification and regulatory support for renewable energy products.
• Efficiency for Access CoalitionmajorStrategic or Co-development PartnerDDSolar involved in Efficiency for Access PAYGo project for Africa expansion. Research and development partnership for scaling off-grid solar solutions.
• SELCO FoundationminorStrategic or Co-development PartnerPartnership for study on energizing livelihoods through decentralised solar powered refrigeration solutions.
• IntellecapminorStrategic or Co-development PartnerStudy conducted by Intellecap supported by Gogla on Potential of Decentralised Solar Refrigeration in India's Livelihood Appliances Market.
• State Rural Livelihood MissionscoreStrategic or Co-development PartnerDeepening ties with state rural livelihood missions and dairies to drive social development and sustainable practices within communities.

Scale indicators13 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Ecozen Solutions: Ecozen Solutions builds solar-powered cold chain and irrigation products (including solar refrigeration) for Indian agricultural value chains. It is the most direct head-to-head competitor in solar refrigeration for dairy, fisheries, and horticulture, serving overlapping micro-enterprise customers with similar DC-driven off-grid hardware.
• Sun King (Greenlight Planet): Sun King sells PayGo-enabled solar home systems and appliances to off-grid households in Africa and South Asia. Comparable business model (PayGo solar), overlapping customer segment (rural, last-mile), and overlap in productive-use appliance categories make it a closely aligned peer despite its larger scale.
• Promethean Power Systems: Promethean Power Systems makes solar-powered refrigeration and milk chillers for dairy value chains in India and East Africa. Its product focus on dairy cold chain and downstream rural entrepreneurs directly overlaps DDSolar's Dairy Cooler and Fish Chiller use cases.
• Simpa Energy: Simpa Energy operates a PayGo solar appliance business serving rural Indian micro-entrepreneurs and households. Its rent-to-own solar appliance model, customer segment, and geographic focus on underserved India closely parallel DDSolar's PayGo refrigeration offering.
• Oorja Development Solutions: Oorja sells solar-powered productive-use appliances (mills, chillers, agricultural equipment) to micro-entrepreneurs in rural India. Overlapping customer base, PayGo-style adoption model, and B2B distribution to rural SMEs make it a relevant comparable.
• SELCO India: SELCO India provides decentralized solar energy solutions to underserved Indian households and small enterprises, including productive-use appliances. Overlap is strongest in the customer segment (rural BOP) and last-mile channel model rather than specific refrigeration SKUs.

Emerging players

• Husk Power Systems: Husk Power Systems operates distributed solar mini-grids and energy services for rural South Asian communities. While not a refrigeration OEM, it serves the same DRE customer segment and overlaps in last-mile rural distribution and PayGo-style financing arrangements.

Regional players

• Zola Electric: Zola Electric provides PayGo solar home systems and appliances across sub-Saharan Africa. The overlap is regional and category-adjacent: same PayGo appliance model and similar customer demographic in Africa, which is DDSolar's announced expansion geography via Efficiency for Access.
• Baobab+: Baobab+ offers PayGo solar home systems to off-grid households across West and Central Africa. Comparable PayGo distribution model and energy access customer base position it as an African regional peer relevant to DDSolar's Africa push.

Broad incumbents

• Fourth Partner Energy: Fourth Partner Energy is a large Indian commercial and industrial solar EPC and distributed-generation developer. It is a broad incumbent in Indian DRE, not a direct refrigeration competitor, but it operates in the same Indian solar distributed-generation adjacency and increasingly touches productive-use customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DevidayalSolar

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Devidayal Solar Solutions