DaySpring Cards

What DaySpring Cards does

DaySpring Cards is a faith-based greeting card and gift brand that operates as a brand division within privately held Hallmark. Founded in 1971 (with the input also referencing 1970) and headquartered in Siloam Springs, Arkansas, DaySpring produces Christian-themed greeting cards, boxed card assortments, devotional products under the DayBrighteners sub-brand, 365-day perpetual calendars and 18-month faith-filled planners, gifts, and customizable/personalized cards. Its core customer is the Christian/faith-based consumer seeking biblically grounded messaging for life occasions such as birthdays, anniversaries, baptisms, graduations, sympathy, and encouragement, as well as daily devotional content. The brand does not operate a proprietary technology stack of consequence; its differentiation rests on a long-developed library of faith-based card designs, devotional content (including the (in)courage community and DaySpring Writing Community), and brand recognition built over more than five decades.

DaySpring's commercial model is direct-to-consumer via a single, dominant channel: Hallmark. Products are listed on Hallmark.com, stocked in Hallmark's physical retail stores, distributed via Hallmark Cards Now mobile app, and carried by select third-party retailers in the US and Canada. Pricing is unit-based and low-ticket: individual cards at $2.99-$5.59, boxed card sets of 12 at $8.99, perpetual calendars at $10.99, and 18-month planners at $29.99, with periodic BOGO 50%-off promotions. Hallmark's Crown Rewards loyalty program and Hallmark+ membership are used as the primary retention mechanics, alongside organic social (Instagram, Facebook), email, and a content blog.

From a corporate structure standpoint, DaySpring has been part of Hallmark for more than 25 years following its acquisition. The firm is identified as private, with 251-500 employees, no standalone public financials, no disclosed funding events, and no separate legal entity emphasized in the input. All go-to-market, manufacturing, and distribution leverage flows from its parent. DaySpring's primary expansion signals are product-line extensions (calendars/planners, DayBrighteners, custom cards) and ecosystem integration via Hallmark+ and Crown Rewards rather than geographic or M&A-driven expansion.

Name

DaySpring Cards

Legal name

DaySpring Cards

Website

https://dayspring.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

251–500 employees

Short description

DaySpring Cards is a faith-based greeting card and gift brand owned by Hallmark, serving Christian consumers in North America with greeting cards, devotional products, calendars, planners, and gifts distributed through Hallmark's retail and e-commerce channels.

Ownership category

akta.pro rank

Product category

Greeting Cards and Stationery

NAICS

Greeting Card Publishers (513191)

SIC

Greeting Cards (2771)

akta.pro primary industry

Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)

Keywords

• Faith-based greeting cards
• Christian stationery products
• Religious gift items
• Devotional calendars planners
• Inspirational boxed cards

Headquarters

HQ city

Siloam Springs

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Greeting Cards and Boxed Cards: DaySpring generates revenue through the sale of faith-based greeting cards, including single greeting cards ($2.99-$5.59) and boxed card sets (boxes of 12 cards at $8.99). Products are sold through Hallmark's retail and e-commerce channels.
2. Gifts and Merchandise: Sale of faith-based gift items including religious-themed gifts and merchandise through Hallmark's platform.
3. Calendars and Planners: Sale of perpetual calendars (365-day devotional calendars at $10.99) and faith-filled planners (18-month planners at $29.99) featuring Bible verses and inspirational content.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

DaySpring Cards is a faith-based greeting card and gift brand that designs, produces, and sells Christian-themed greeting cards, boxed card assortments, devotional products (DayBrighteners), faith-filled calendars and planners, gifts, and customizable/personalized cards. The brand operates as a division of Hallmark and distributes its products through Hallmark.com e-commerce, Hallmark retail stores, and third-party retailers primarily in the United States and Canada.

Product overview

DaySpring is a faith-based greeting card and gift brand under Hallmark, offering a comprehensive portfolio of Christian-themed products including boxed card assortments, individual greeting cards, DayBrighteners devotional products, faith-filled calendars and planners, and personalized card options. The brand focuses on helping people experience and express God's love through biblically grounded, spiritually relevant messaging across occasions such as birthdays, anniversaries, sympathy, baptism, confirmation, graduation, and encouragement. DaySpring products are available through Hallmark's retail and e-commerce platforms with customization options including Sign & Send mail services.

Differentiator

Problem solved

Functional benefit

Brands

• DayBrighteners: Inspirational daily devotional cards and products featuring faith-based messages
• DaySpring Writing Community

Products and services

• DaySpring Boxed Cards

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• Crane & Co. Premium stationery, greeting cards, and gift products sold through upscale retail and direct channels. Comparable to DaySpring because it overlaps in greeting cards and stationery with a focus on keepsake-quality physical products for meaningful occasions.
• Shutterfly: Custom photo cards, personalized stationery, and personalized gift products sold primarily through e-commerce. Comparable to DaySpring's custom/personalized card offering and Sign & Send direct-mail service, targeting similar occasion-driven personalized gifting use cases.
• Papyrus (Hallmark subsidiary): Premium stationery and greeting card brand within Hallmark's portfolio, focused on upscale retail and gift store distribution. Comparable to DaySpring because it operates as a sibling Hallmark sub-brand in the greeting card and stationery category with similar distribution into specialty retail.

Direct peers

• Recycled Paper Greetings: Independent wholesale greeting card publisher producing a broad portfolio of boxed and individual cards for retailers. Comparable to DaySpring because both design, produce, and distribute greeting cards through retail and e-commerce channels with overlapping product formats.
• American Greetings: Major publicly traded greeting card publisher producing individual cards, boxed cards, and gift products for major life occasions. Directly comparable to DaySpring as both operate as greeting card publishers/retailers serving similar consumer occasions, though DaySpring is faith-based and American Greetings is secular.
• Avanti Press: Independent greeting card publisher specializing in boxed card assortments and custom design services for retail and corporate clients. Comparable to DaySpring because both operate as greeting card producers with boxed card offerings and similar distribution into retail channels.
• Blue Mountain Arts: Greeting card publisher known for artistic, sentiment-focused card designs sold in retail and gift store channels. Comparable to DaySpring because both publish greeting cards targeting emotional, occasion-based consumer gifting moments with overlap in card aesthetics and retail distribution.

Broad incumbents

• Hallmark Cards: Parent company of DaySpring and the dominant incumbent in the U.S. greeting card and gift industry, with national retail store network, e-commerce platform, mobile apps, and broad portfolio of greeting card brands (Hallmark, Mahogany, Shoebox). Comparable because DaySpring operates as a sub-brand within Hallmark's greeting card business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dayspringfans
• Instagraminstagram.com/dayspringcards
• Xx.com/dayspring

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DaySpring Cards