Autostrada

What Autostrada does

Autostrada is a Norwegian multi-brand car dealership group operating ten physical dealer locations across the Telemark, Vestfold, and Aust-Agder regions of southern/eastern Norway, headquartered in Porsgrunn. The group is structured as Autostrada Bil AS (parent) with ten wholly-owned subsidiaries, each operating a distinct dealer location or brand vertical (Autostrada Arendal AS, Autostrada Porsgrunn AS, Porsche Center Porsgrunn AS, Autostrada X for XPENG, BilCenteret AS, among others). The company is authorized to sell new vehicles from seven OEMs — Volvo, Polestar, XPENG, Mercedes-Benz, Peugeot, Kia, and Porsche — and additionally sells pre-owned vehicles through the Volvo Selekt certified pre-owned program. Service operations include EU inspections, paint/bodywork, glass repair, tire hotel storage, car care, and rustproofing, with authorized service for all represented brands. As of 2026 the group employed approximately 170 persons across ten dealers.

The business model rests on three revenue streams: (i) new and used vehicle hardware sales with unit pricing ranging from ~kr 411,900 (Kia PV5 Cargo) to kr 889,900+ (Mercedes-Benz GLC AMG Premium); (ii) workshop and service revenue (EU controls, repairs, tire hotel, bodywork) generating recurring annuity income tied to the installed vehicle base; and (iii) financing and leasing facilitated through Nordea Finans Norge AS (subsidized 1.99% promotional rate on XPENG vehicles for three years), with a Sixt franchise providing car rental at Porsgrunn. Customer segments split between private consumers and families (primary) and business/fleet customers (secondary, including commercial electric vans). GTM is sales-led, driven by physical showroom visits, test drives (some routed through manufacturer websites), in-person events (e.g., 400+ attendees at Volvo EX60 preview, 300+ at XPENG Seljord opening), and digital lead capture via HubSpot CRM and paid social/search channels.

Technology and operational depth is concentrated in martech and OEM product rather than proprietary platforms. The company uses HubSpot CRM for contact and content management, Google Ads, Meta Pixel, LinkedIn Insight Tag, TikTok Pixel, and Snapchat Pixel for digital marketing. No proprietary software, app, API, or AI/ML capability is disclosed; the only AI feature referenced (XPENG P7+ adaptive chassis) is OEM-built. Ownership remains founder-controlled (Gisle Valen identified as the founder) with no disclosed external investors, parent company, or public listing. Strategic positioning in 2026 emphasizes EV-led growth (XPENG, Volvo EX60, Mercedes-Benz GLC, Kia PV5/EV9) alongside expansion into the commercial fleet vertical.

Name

Autostrada

Legal name

Autostrada Bil AS

Website

https://autostrada.no

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Autostrada is a Norwegian multi-brand car dealership group operating ten authorized dealers across southern/eastern Norway, selling new vehicles from Volvo, Mercedes-Benz, Porsche, Kia, Peugeot, Polestar, and XPENG, plus used cars, full workshop services, and fleet/commercial vehicle sales to private consumers and businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Skien

HQ country

Norway

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. New vehicle sales: Sale of new vehicles across 7 brands (Volvo, Polestar, XPENG, Mercedes-Benz, Peugeot, Kia, Porsche). Revenue recognized per unit transaction.
2. Used vehicle sales: Sale of pre-owned premium vehicles from company stock. Includes Volvo Selekt certified pre-owned program.
3. Workshop and service: Full service workshop including EU inspections, paint/bodywork, glass repair, tire hotel (dekkhotell), and regular maintenance for all vehicle brands. Parts and accessories sales.
4. Financing and leasing: Vehicle financing and leasing arrangements facilitated for customers, including partnership with Nordea Finans Norge AS.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Autostrada is a Norwegian multi-brand car dealership group operating 10 physical dealer locations across Telemark, Vestfold, and Aust-Agder. It sells new vehicles from 7 brands (Volvo, Polestar, XPENG, Mercedes-Benz, Peugeot, Kia, Porsche), used vehicles including the Volvo Selekt certified pre-owned program, and provides full-service authorized workshop operations including EU inspections, paint and bodywork, glass repair, tire storage (dekkhotell), and car care. The group also offers vehicle financing/leasing, trade-in services, commercial van sales, and car rental through a Sixt partnership.

Product overview

Autostrada is a multi-brand car dealership group operating 10 dealerships across Norway (Porsgrunn, Arendal, Notodden, Seljord, Kongsberg, and Tønsberg) with approximately 170 employees. The core offering consists of new car sales across seven brands (Volvo, Polestar, Porsche, Mercedes-Benz, Peugeot, Kia, and XPENG) and used/premium car sales including the Volvo Selekt certified pre-owned program. Supporting the sales business, Autostrada operates full-service workshops authorized for all its represented brands, offering EU inspections, glass repair, tire storage (dekkhotell), body and paint work, car care, and rustproofing. Additional services include vehicle leasing and financing, trade-in (innbytte), fleet/commercial vehicle sales (nyttekjøretøy), company car programs, and car rental via a Sixt partnership. The group also has dedicated XPENG-specific storefronts and recently expanded into commercial electric vans with Kia PV5 Cargo.

Differentiator

Problem solved

Functional benefit

Brands

• Autostrada XPENG: Dedicated XPENG dealership operations within the Autostrada group, selling and servicing XPENG electric vehicles including XPENG G6, G9, P7+, and X9 models.
• Porsche Center Porsgrunn
• Volvo Car Stor Oslo

Products and services

• New Car Sales (Nybil) Sale of new vehicles across seven automotive brands (Volvo, Polestar, Porsche, Mercedes-Benz, Peugeot, Kia, and XPENG) through 10 authorized dealership locations across the Telemark, Vestfold, and Aust-Agder regions of Norway. Customers can browse inventory, book test drives, and configure vehicles. Manufacturer-backed warranty applies.
• Used Car Sales (Bruktbil) Sale of pre-owned premium vehicles from company stock across the dealer network. Includes the Volvo Selekt certified pre-owned program offering comprehensive warranties on quality-assured used Volvo vehicles. Also incorporates the trade-in (Innbytte) service where Autostrada purchases the customer's existing vehicle as part of the transaction.
• Service & Workshop (Verkstedtjenester) Full-service authorized workshop operations including EU inspections (EU-kontroll), mechanical repairs, stone chip and glass damage repair (Steinsprut og Glasskade), paint and bodywork (Skade og Lakk), tire storage hotel (Dekkhotell), car care (Bilpleie) and rustproofing (Antirustsenter). Authorized workshop status for Volvo, XPENG, Mercedes-Benz, Peugeot, and Kia preserves manufacturer warranties. Includes Volvo original parts with lifetime guarantee and price guarantee on original Volvo service.
• Autostrada Bilutleie (Car Rental) Car rental service operated in partnership with Sixt at the Porsgrunn location, providing short-term vehicle rentals alongside the sales and service operations of the Autostrada group.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Foynhagen (Tønsberg)minorGTM or Marketing Partner · 12 June 2026Autostrada Tønsberg partnered with Foynhagen, a hospitality/tourism business in Tønsberg, which now operates with an XPENG G9 delivered by Autostrada. The partnership contributes to increased local visibility for XPENG and demonstrates the brand to potential customers.
• Scandinavian Rail System ASminorChannel Partner/ Reseller/ Distributor · 22 April 2026Scandinavian Rail System AS, a railway operations company based near Kongsvinger operated by brothers Anders and Glenn Ivar Gjester, purchased 3 Kia EV9 Varebil (electric commercial vans) from Autostrada Arendal for nationwide rail maintenance operations. The vans were fitted with integrated floor drawers and roof racks. The partnership involved custom fleet configuration and delivery despite shipping delays.
• Sixt (Car Rental)minorChannel Partner/ Reseller/ DistributorAutostrada Bilutleie (car rental) operated through Sixt franchise/partnership at Porsgrunn location, providing car rental services alongside vehicle sales and service operations.
• XPENGcoreChannel Partner/ Reseller/ DistributorAutostrada is an authorized XPENG dealer with 4 dedicated XPENG locations (Porsgrunn, Arendal, Tønsberg, Seljord). The partnership involves selling XPENG electric vehicles (G6, G9, P7+, X9 models) with 7-year/160,000 km new car warranty.
• Volvo Car CorporationcoreChannel Partner/ Reseller/ DistributorAutostrada is an authorized Volvo dealer and service partner. Offers Volvo Selekt certified pre-owned vehicles with comprehensive warranties, Volvo original parts with lifetime guarantee, and personal service technicians.
• Mercedes-BenzcoreChannel Partner/ Reseller/ DistributorAutostrada is an authorized Mercedes-Benz dealer, selling Mercedes-Benz GLC and other models with full manufacturer warranty and service capabilities.
• Kia NorwaycoreChannel Partner/ Reseller/ DistributorAutostrada is an authorized Kia dealer offering the full Kia EV lineup (EV2, EV3, EV4, EV5, EV6, EV9) plus commercial vehicles (EV9 Varebil, PV5). Also provides authorized service for Kia vehicles.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Møller Bil: Norway's largest multi-brand automotive dealer group, representing Volkswagen, Audi, Porsche, Skoda and others. Directly comparable to Autostrada as a multi-OEM authorized retailer with workshop operations across Norway.
• Bilia AB: Listed Nordic automotive dealer group with operations across Sweden, Norway, Germany and Luxembourg. Comparable multi-brand premium dealership model (Volvo, BMW, Mercedes, etc.) with integrated service and used-car operations.
• Hedin Mobility Group: Large Swedish-headquartered mobility and dealer group operating across the Nordics with multi-brand retail and service. Comparable multi-OEM authorized dealer model targeting similar premium and EV brands.
• Bertel O. Steen: Norwegian automotive group and long-standing Mercedes-Benz and Kia retailer with extensive dealer network and workshop operations. Direct overlap with Autostrada on Mercedes-Benz and Kia franchises.
• Sulland Gruppen: Norwegian family-owned multi-brand dealer group representing Ford, Volvo, Renault, Mercedes-Benz and others. Closely comparable multi-brand dealership and service business with regional Norwegian footprint.
• Personbil AS: Norwegian dealer group with multiple rooftops across Eastern Norway representing brands including Volvo and Mercedes-Benz. Directly comparable regional multi-brand retail and service operator.
• Bavaria Norge: Norwegian BMW and MINI retailer with multiple locations and authorized service operations. Comparable premium-brand authorized dealership and workshop business model.
• Frydenbø Bil: Norwegian family-owned multi-brand dealer group representing Toyota, Lexus, Mercedes-Benz and others, with full workshop and parts operations. Comparable multi-OEM authorized retail and service structure.

Broad incumbents

• Volvo Car Norway (manufacturer direct): Volvo's Norwegian manufacturer entity that sets franchise terms, allocation and certified pre-owned standards. Indirect peer given Autostrada's deep Volvo dependence, and an OEM-direct benchmark for consumer experience.
• Polestar (direct-to-consumer): Polestar's direct-to-consumer Norwegian sales operation, contrasted with Autostrada's authorized retail model. Useful reference point for how an OEM-direct model co-exists with traditional dealer networks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AutostradaNotodden
• LinkedInlinkedin.com/company/autostrada-bil
• Instagraminstagram.com/autostrada_
• Xx.com/autostrada

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autostrada