Rivoira Group
Rivoira Group is a fourth-generation Italian family-owned fruit producer and exporter marketing 100,000+ tonnes annually of apples, kiwifruit, cherries, and stone fruit to global retailers and wholesalers, supported by exclusive club-variety licenses and Europe's first fully automated fruit warehouse.
- Company typePrivate
- Founded1950
- HeadquartersVerzuolo, Italy
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Rivoira Group does
Rivoira Group is a fourth-generation family-owned Italian fruit producer and exporter headquartered in Verzuolo, Piedmont. Founded in 1950, the Group coordinates more than 200 farms (including 6 wholly-owned subsidiaries across Piedmont, Lombardy, and Lazio) with a supply-chain workforce exceeding 2,000 people. It markets in excess of 100,000 tonnes of fruit annually, exporting 95% of production (65% overseas) to Spain, Germany, the Middle East, South America, and Southeast Asia.
The portfolio spans conventional apples (Gala, Red Delicious, Fuji, Granny Smith, Braeburn), exclusive club apple varieties (Ambrosia™, Kissabel®, Samboa, Crimson Snow®), green and yellow kiwifruit (Hayward, Dorì, Kikokà), stone fruit (peaches, nectarines, plums), and premium Skylar Rae® cherries. Competitive positioning rests on long-term exclusive plant-variety licenses (Ambrosia exclusive until 2036, Kissabel worldwide, Samboa as Global Master Licensee, Kikokà as global master licensee), the proprietary "Ripe on Tree" certification protocol, a 54+ hectare in-house experimental orchard in Dronero trialling 160+ varieties, and Europe's first fully automated fruit warehouse — a €26 million investment with 18 processing lines, a 6,500-tonne automated tower, and capacity for 150+ trucks and 150 containers weekly.
Rivoira's revenue model is predominantly B2B transactional fresh produce sales supplemented by licensing royalties on club varieties. Distribution combines direct export relationships with major international retailers and wholesale networks, channelled through sub-brands Kiwi Uno (post-2025 merged into the parent) and OP Rivoira, a producer organization of 105 member companies covering 1,000+ hectares. In 2024 the Group inaugurated a 14,000 m² hub in Greece (RS Holding, 13,000 tonnes), and in 2025 consolidated operations into a single integrated hub with a new 5,000 m² cold storage facility. An ambitious 150-hectare cherry planting program is planned over the next five years.
Rivoira Group firmographics
Firmographics- Name
- Rivoira Group
- Legal name
- Rivoira Giovanni e Figli S.p.A.
- Website
- https://rivoira.it
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rivoira Group is a fourth-generation Italian family-owned fruit producer and exporter marketing 100,000+ tonnes annually of apples, kiwifruit, cherries, and stone fruit to global retailers and wholesalers, supported by exclusive club-variety licenses and Europe's first fully automated fruit warehouse.
- Ownership category
- akta.pro rank
Rivoira Group industry classification
Industry- Product category
- Fresh Fruit Production and Distribution
- NAICS
- Fresh Fruit and Vegetable Merchant Wholesalers (424480), Fruit and Tree Nut Farming (1113)
- SIC
- Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Fresh Fruit Wholesale (AFAIACAA)
- akta.pro secondary industries
- Pome Fruit Orchards (Apples, Pears, Quinces) (AFAGACAB), Stone Fruit Orchards (Peaches, Nectarines, Plums, Cherries, Apricots) (AFAGACAC)
Keywords
Where Rivoira Group is headquartered
LocationHeadquarters
- HQ city
- Verzuolo
- HQ country
- Italy
- HQ region
- Europe
Offices4 records
Markets served
Rivoira Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Fresh Produce Sales (Apples): Primary revenue stream from cultivation, storage, processing and sale of apples including club varieties (Ambrosia, Crimson Snow, Kissabel, Samboa) and standard varieties (Gala, Red Delicious, Fuji, Granny Smith, Braeburn). 100,000+ tonnes marketed annually.
- Kiwifruit Sales: Leading production and export of green kiwifruit (Hayward) since 1984 and yellow kiwifruit (Kikokà, Dorí). Pioneer in kiwifruit distribution in Western markets.
- Stone Fruit and Cherries: Growing revenue from cherries, peaches, nectarines, and plums sourced from monitored growers. Includes premium Skylar Rae cherries with exclusive European license.
- Licensing Royalties (Club Varieties): Revenue from exclusive licensing of proprietary club apple varieties: Ambrosia (exclusive until 2036 for Europe, Russia, India, North Africa, Middle East), Kissabel (exclusive worldwide production and distribution), Samboa (Global Master Licensee), Skylar Rae (exclusive for Europe, Mediterranean, Arabian Peninsula).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | B2B wholesale pricing for fresh produce |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Rivoira Group product offering
Product offeringCore offering
Rivoira Group grows, processes, stores, and exports fresh Italian fruit including apples (conventional and proprietary club varieties), green and yellow kiwifruit, stone fruit, and premium cherries. The company coordinates more than 200 farms, operates Europe's first fully automated fruit warehouse, and holds exclusive licensing rights for proprietary club apple varieties (Ambrosia, Kissabel, Samboa, Crimson Snow), Kikokà yellow kiwifruit, and Skylar Rae cherries, exporting 95% of its production globally.
Product overview
Rivoira Group is an Italian fruit production and export company operating since 1950, coordinating over 200 farms with 6 directly controlled companies. The company offers a diversified fruit portfolio including conventional apples (Gala, Red Delicious, Fuji, Granny Smith, Braeburn) and exclusive club apple varieties (Ambrosia™, Sambóa, Kissabel®, Crimson Snow®). The Group is also a major kiwifruit producer with Hayward, Kikokà yellow kiwifruit, stone fruit, and premium Skylar Rae® cherries. Operations span from field to post-harvest with Europe's first fully automated fruit warehouse capable of handling 100,000 tonnes.
Differentiator
Problem solved
Functional benefit
Brands
- Kiwi Uno: Specialized in kiwifruit (green and yellow varieties including Hayward, Dorí, and Kikokà), stone fruit (peaches, nectarines, plums), and cherries including Skylar Rae®.
- OP Rivoira
- Ambrosia™
- Kissabel®
- Sambóa
- Crimson Snow®
- Kikokà
- Skylar Rae® TipTop
Products and services
- Ambrosia Apple Premium bi-coloured apple variety from Canada with crisp, juicy flesh and distinctly sweet, aromatic taste with honey and nectar notes. Rivoira holds exclusive rights until 2036 for Europe, Russia, India, North Africa, and Middle East.
- Samboa Apple First proprietary varietal project of the Rivoira Group. Three varieties (Luiza, Venice, Isadora) with 'Ripe on Tree' certification protocol. Naturally glossy appearance with yellow-red bicolour skin, reaching up to 17° Brix.
- Kissabel Apple Innovative apple with naturally red flesh available in three varieties: Kissabel Red (bright, crisp with forest berry notes), Kissabel Orange (crisp, juicy with balanced sweet-tart profile), and Kissabel Yellow (yellow skin with sweet flesh and pink hues).
- Crimson Snow Apple
Quantifiable outcome
- 100,000+ tonnes marketed annually with 95% export rate
- +2 more outcomes
Companies that use Rivoira Group
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Rivoira Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Rivoira Group partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- IFORED (International Program)coreInternational group bringing together leading innovative apple growers from all five continents to develop and promote the Kissabel apple brand. Rivoira participates through Novamela consortium in Italy.
- Novamela ConsortiumcoreItalian consortium through which Rivoira participates in the IFORED Kissabel international program. Key role in the Kissabel project with first pilot orchards established in 2015.
- ViP Consortium (Val Venosta)majorJoined Ambrosia project in 2013. Currently sublicensing 247 hectares in Val Venosta region for Ambrosia cultivation, extending marketing season by two months and optimizing distribution to Central, Eastern, and Northern Europe.
- University of UdinecoreAcademic research partner in the KiKoKà yellow kiwifruit breeding program. Joint development of new kiwifruit varieties through genetic improvement research.
- NKP – New Kiwi PlantcoreJoint breeding partner for KiKoKà kiwifruit development. Rivoira signed exclusive global master license agreement in April 2022 for worldwide expansion of the project.
- EPAGRI (Brazil)minorBrazilian agricultural research center that collaborated in the original Sambóa varietal development project launched in 1999.
- IFO (France)minorFrench research institute that collaborated in the original Sambóa varietal development project launched in 1999.
- Società Agricola MonasterocoreHost site for Rivoira's in-house experimental orchard in Dronero. 54+ hectares dedicated to variety trials for apples, kiwifruit, peaches, and cherries from around the world.
- RS Holding (Greece)majorNew hub established in Greece in 2024. 14,000 m² facility with 13,000 tonnes storage capacity for expanded European operations.
Scale indicators9 records
Recent moves9 records
Expansion highlights6 records
Rivoira Group competitors and assessment
Company assessmentDirect peers
- VOG (Verona Orchards / Consorzio VOG): Italian apple and pear consortium from South Tyrol marketing premium club and conventional varieties to global retailers. Directly comparable to Rivoira as a vertically integrated Italian apple grower-exporter operating a multi-producer cooperative model with club variety focus.
- Marlene (VI.P / Val Venosta): Leading South Tyrolean apple brand from the Val Venosta cooperative. Direct peer because Rivoira sublicenses Ambrosia production to ViP, and the two cooperate on club variety distribution across European retail channels.
- Zespri International: New Zealand-headquartered global kiwifruit marketer and the dominant player in the category Rivoira/Kiwi Uno pioneered in Italy. Comparable as a vertically integrated kiwifruit grower-marketer with proprietary SunGold and green varieties and a global licensing structure.
- Jingold: Italian kiwifruit producer and global marketer of yellow and green kiwifruit varieties. Direct peer in kiwifruit licensing, club variety branding, and export-led go-to-market for premium kiwifruit SKUs.
- Consorzio Melinda (Consortium Melinda): Italian apple consortium in Val di Non/Val di Sole marketing branded apples domestically and abroad. Direct peer to Rivoira in the Italian cooperative apple model, club-style branding, and European export of premium Italian apples.
Broad incumbents
- Pink Lady Americas (Apple and Pear Australia): Global club apple brand with an exclusive licensed grower network. Comparable to Rivoira as a globally marketed, IP-protected apple club program, though Pink Lady operates at significantly larger global scale across multiple continents.
- T&G Global: New Zealand-listed fresh produce grower-marketer with apple (Jazz, Envy), grape, and citrus operations. Comparable to Rivoira as a vertically integrated grower-exporter of proprietary apple varieties to global retail.
- Dole plc: Global fresh produce company with diversified fruit and vegetable operations. Comparable to Rivoira as a broad global produce supplier, but at vastly larger scale and across many more categories including bananas and pineapples.
Regional players
- Stemilt Growers: US-based family-owned grower-packer-marketer of apples, pears, cherries, and stone fruit. Comparable to Rivoira in vertical integration, family ownership, multi-fruit portfolio (apples + cherries + stone fruit), and investment in club varieties and automated packing.
Others
- International Fruit Genetics (IFG): Breeder and licensor of proprietary table grape and cherry varieties. Comparable to Rivoira's variety development and licensing model (Samboa, KiKoKà), and a counterparty-like company in the club-variety IP ecosystem rather than a direct produce competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rivoira Group social profiles
Digital presenceRivoira Group compliance and trust
Trust signalCompliance1 record
Rivoira Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rivoira Group leadership team
Management profileNumber of profiles
Profiles2 records
Rivoira Group subsidiaries and ownership
Company hierarchySubsidiaries7 records
Rivoira Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rivoira Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rivoira Group
What does Rivoira Group do?
Rivoira Group grows, processes, stores, and exports fresh Italian fruit including apples (conventional and proprietary club varieties), green and yellow kiwifruit, stone fruit, and premium cherries. The company coordinates more than 200 farms, operates Europe's first fully automated fruit warehouse, and holds exclusive licensing rights for proprietary club apple varieties (Ambrosia, Kissabel, Samboa, Crimson Snow), Kikokà yellow kiwifruit, and Skylar Rae cherries, exporting 95% of its production globally.
Is Rivoira Group a public or private company?
Rivoira Group is a private company. It is classified as family owned and is currently operating.
When was Rivoira Group founded?
Rivoira Group was founded in 1950. It employs 11 to 50 people.
Where is Rivoira Group based?
Rivoira Group is headquartered in Verzuolo, Italy, in the Europe region.
How does Rivoira Group make money?
Four revenue lines are on record. Fresh Produce Sales (Apples) is the primary driver. The others are kiwifruit Sales, stone Fruit and Cherries and licensing Royalties (Club Varieties).
Who are Rivoira Group's main competitors?
Direct peers on record are VOG (Verona Orchards / Consorzio VOG), Marlene (VI.P / Val Venosta), Zespri International, Jingold and Consorzio Melinda (Consortium Melinda). Broad incumbents are Pink Lady Americas (Apple and Pear Australia), T&G Global and Dole plc. Stemilt Growers is listed as a regional player. International Fruit Genetics (IFG) is listed as an others.
Does Rivoira Group have an API?
No public API is recorded for Rivoira Group.
What industry is Rivoira Group in?
Rivoira Group's product category is Fresh Fruit Production and Distribution. Its primary akta.pro industry code is AFAIACAA, Fresh Fruit Wholesale, with a secondary code of AFAGACAB, Pome Fruit Orchards (Apples, Pears, Quinces). Its NAICS code is 424480 and its SIC code is 5140.