What Amaliazorg does

Amaliazorg (Stichting Amaliazorg) is a Dutch nonprofit foundation operating five small-scale residential care locations in Noord-Brabant (Asten, Mariaheide, Oirschot and Oisterwijk), founded in 2007 and employing between 251 and 500 staff. Its core offering is belevingsgericht groepswonen — experience-oriented group living for residents with dementia — delivered in small household groups of roughly 7-14 residents per living group, with each resident receiving a private studio or apartment around 45-48 m² at locations such as Hof van Bluyssen. Care is personalized through CRDL interactive instruments and other therapeutic tools (experience tables, duo-bicycles, animal-assisted therapy via Dierenboerderij De Boerdonck), supported by nearly 200 active volunteers and an on-site general practice at Hof van Bluyssen, with MondzorgPlus providing on-site dental care.

The revenue model rests primarily on Dutch government funding under the Wet langdurige zorg (Wlz), requiring a CIZ care-intensity package (ZZP) indication at VV5 or higher, with statutory income-dependent co-payments administered by CAK. Ancillary revenue streams include day care (dagbesteding) funded via Wlz or Wmo for home-dwelling elderly, restaurant meals priced at €14 for a three-course menu, optional services such as personal laundry and special activities, and tax-deductible donations to Stichting Vrienden van Hof van Bluyssen under ANBI status. GTM motion is referral-driven and community-led, with inquiries handled by a central Cliëntservicebureau, referrals sourced from GPs, casemanagers and municipalities (Asten, Oisterwijk, Someren), and brand built through Zorgkaart Nederland ratings (9.2/10 in 2024), PREZO quality certification, regional media coverage, and community events.

Distribution is exclusively through the five owned locations; the organization does not sell through resellers or marketplaces. Strategic posture emphasizes measured capacity expansion (new construction plans in Mariaheide, Oirschot and Oisterwijk; approved renovation and expansion of Hof van Bluyssen with respite care), ecosystem partnerships (De Zorgboog for specialist care from January 2026, ORO for animal-assisted therapy, the Midden-Brabant training partnership), and governance under a Raad van Toezicht, with a multi-year policy plan covering 2022-2026 and an independent nonprofit stance after a called-off merger with Sint Franciscus.

Name

Amaliazorg

Legal name

Stichting Amaliazorg

Website

https://amaliazorg.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

Amaliazorg is a Dutch nonprofit foundation operating five small-scale residential care locations in Noord-Brabant, delivering experience-oriented group living, nursing care, assisted living and day care for elderly people with dementia, funded primarily through the Dutch Wlz scheme.

Ownership category

akta.pro rank

Product category

Residential Elderly Care (Dementia Care)

NAICS

Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Other Residential Care Facilities (62399)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

akta.pro secondary industries

Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF), Chronic Care & Complex Care Management (HSABAIAD), Elder Services & Aging Support (BPAGAEAF), Dementia & Alzheimer’s Respite Care (HSABAGAF)

Keywords

• Dementia care services
• Residential nursing care
• Assisted living facilities
• Elderly day care
• Experience-oriented group living

Headquarters

HQ city

Oirschot

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Wlz (Wet langdurige zorg) Government Funding: Amaliazorg receives government funding from the Wet langdurige zorg (Long-term Care Act) for care of residents with a care intensity package (ZZP) indication. Residents with a ZZP indication for 24-hour intensive care receive coverage for accommodation, food, personal care, medical care, and activities. A daily rate of approximately €210 applies for clients with care intensity level 5.
2. Client Contribution / Co-payment: Residents pay a statutory monthly co-payment (eigen bijdrage) determined by the Centraal Administratiekantoor (CAK) based on income, assets, age, and household composition. Additional services such as laundry, hairdressing, and special activities are charged separately.
3. Meal Services: Amaliazorg generates revenue from its restaurant facilities, offering warm three-course meals at €14.00 per person. Day participants can purchase meals separately from care packages.
4. Ancillary Services and Products: Non-covered products and services such as personal laundry, special activities, and additional cleaning are charged separately according to published fee schedules. Revenues from these optional services supplement core care funding.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Amaliazorg is a small-scale Dutch elderly care foundation operating five residential locations in Noord-Brabant that specialize in belevingsgericht (experience-oriented) group living for people with dementia. The organization provides 24-hour nursing home care (verpleeghuis), assisted living apartments (verzorgingshuis), and day care (dagbesteding) for home-dwelling seniors, with services funded primarily through the Dutch Wlz (Long-term Care Act) and Wmo schemes.

Product overview

Amaliazorg is a small-scale elderly care organization with five locations in North Brabant (Asten, Mariaheide, Oirschot, and Oisterwijk), specializing in belevingsgericht groepswonen (experience-oriented group living) for people with dementia. The organization offers nursing home care (Verpleeghuis), assisted living (Verzorgingshuis), day care (Dagbesteding), and warm meal services. The core offering consists of residential care locations (Hof van Bluyssen, Van Haarenstaete, Blijendaal, Kempenhaeve, Catharinenberg) providing 24-hour dementia care. Supporting services include therapeutic tools like the CRDL for communication, quality certifications including the PREZO keurmerk, and employee vitality programs. The organization operates under a philosophy of warm, personal care where residents receive individual attention in home-like environments.

Differentiator

Problem solved

Functional benefit

Brands

• Amalia Vitalia: Vitality program for Amaliazorg employees focused on health, well-being, and work happiness.

Products and services

• Verpleeghuis (Nursing Home Care) 24-hour intensive nursing home care for people with dementia requiring permanent supervision, accommodation, food, personal care, and medical care. Delivered in small-scale belevingsgericht (experience-oriented) group homes of approximately 7-14 residents per living group across five locations. Funded through the Dutch Wlz (Long-term Care Act) with a daily rate of approximately €210 for care intensity level 5.
• Verzorgingshuis (Assisted Living) Residential assisted living apartments (approximately 45-48 m²) for elderly residents requiring some support but not full-time nursing care. Requires a ZZP VV5 or higher indication from the CIZ. Includes access to meals, activities, and care services.
• Dagbesteding (Day Care) Structured day care services for elderly living at home, offering activities, meals, and social interaction in small groups. Available 1-5 days per week (Monday to Friday). Can be funded through Wlz or Wmo depending on client situation. Includes transport and warm meals.

Quantifiable outcome

• 9.2 average rating on Zorgkaart Nederland (2024, based on 46 reviews)
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• De ZorgboogcoreStrategic or Co-development Partner · 1 January 2026Starting January 1, De Zorgboog provides medical and psychological care at two Amaliazorg locations. This collaboration enhances the range of specialist care available to residents without requiring external appointments.
• VVT-platform Zuidoost-BrabantminorStrategic or Co-development Partner · 1 January 2020Amaliazorg participates in the VVT-platform Zuidoost-Brabant, a regional platform for elderly care organizations. Han Hendrikse serves as chair of this platform, representing Amaliazorg's interests.
• Midden-Brabant Regional Healthcare Partnership (14 healthcare institutions + 3 educational institutions)coreStrategic or Co-development Partner · 21 September 2017Amaliazorg participates in a regional initiative involving 14 Midden-Brabant care institutions, 3 mbo/hbo educational institutions (ROC Tilburg, Fontys, Avans), two employers' organizations, and Zorgkantoor VGZ. The partnership addresses workforce challenges in elderly care through more trainee positions, internal training programs, and shared efforts to attract and retain healthcare staff.
• SeniorenPunt OirschotminorStrategic or Co-development PartnerCooperation with SeniorenPunt Oirschot has expanded, supporting community integration and social engagement for elderly residents in the Oirschot area.
• Lionsclub Ceres Oss VeghelminorOthersMembers of Lionsclub Ceres Oss Veghel fulfill wishes of residents through the Project Wensboom (Wish Tree) initiative, bringing joy and personalized experiences to residents with dementia.
• OROminorStrategic or Co-development PartnerAmaliazorg and ORO opened animal farm 'De Boerdonck' in the garden of Hof van Bluyssen as the first step in their collaboration, providing animal-assisted therapy and therapeutic farming experiences for residents.
• Regional Green Deal ZorgminorStrategic or Co-development PartnerAmaliazorg signed the regional Green Deal Zorg 2025-2026 together with other care organizations and municipalities, committing to sustainability and environmental initiatives in healthcare.
• Dementievriendelijk Oirschot PlatformminorStrategic or Co-development PartnerAmaliazorg participates in the Oirschot Dementia-Friendly Platform, working to raise awareness and improve support for people with dementia in the community.
• Stichting Vrienden van Hof van BluyssenminorOthersThe 'Friends of Hof van Bluyssen' foundation raises funds for extra facilities and activities not covered by regular care budgets, such as the CRDL, experience table, duo-bicycle, and animal sculptures. Membership costs €15 per year.

Scale indicators6 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Cordaan: One of the largest Dutch nonprofit elderly and disability care providers, operating across Amsterdam and surrounding regions with a broad portfolio including nursing homes, assisted living, home care, and dementia care. Represents the larger incumbent scale competitor benchmark.
• Vitalis WoonZorg Groep: Larger regional elderly care provider operating in Eindhoven and South-East Brabant with independent living, assisted living, nursing home, and rehabilitation services. Broader portfolio and larger scale than Amaliazorg, but overlaps on assisted living and dementia care in the same regional market.

Regional players

• Thebe: Dutch nonprofit elderly care provider in West-Brabant offering nursing home care, assisted living, home care, and day care. Comparable in Wlz reliance, multi-site operation, and elderly focus, though Thebe has a broader service portfolio including home-based care.
• Pieter van Foreest: Dutch nonprofit elderly care provider in the Delft/Westland region offering nursing home, assisted living, and dementia care across multiple locations. Comparable on Stichting structure, multi-site operation, and Wlz-funded dementia specialization.
• De Zorgboog: Regional elderly care provider based in Helmond serving South-East Brabant with nursing home, home care, and assisted living services. Currently a strategic medical care partner for Amaliazorg and operates in adjacent municipalities in Noord-Brabant, making it a regional competitor and partner on shared patients.
• Archipel Zorggroep: Regional Dutch elderly care organization operating multiple locations in the Eindhoven/South-East Brabant region. Comparable on customer segment (elderly with dementia/nursing needs), Wlz-funded model, and multi-site operation, though larger and more diversified than Amaliazorg.
• Zorggroep Noorderboog: Dutch nonprofit elderly care organization in Drenthe operating nursing homes, assisted living, and home care. Comparable on Stichting structure, multi-site operation, and elderly-focused service portfolio, though geographically distant from Amaliazorg's Noord-Brabant base.

Direct peers

• TanteLouise: Dutch small-scale elderly care organization specializing in dementia care and group living (kleinschalig wonen) in West-Brabant. Operates a comparable nonprofit Stichting model with multiple locations, similar belevingsgericht methodology, and similar reliance on Wlz funding. Directly comparable on care philosophy, scale (multi-site), and customer segment.
• Sevagram: Dutch nonprofit elderly care organization in South-East Brabant (Heerlen/Maastricht region) operating small-scale group living for dementia patients with comparable belevingsgerichte methodology. Closely comparable on care philosophy and small-scale operating model.
• Stichting Sint Franciscus: Dutch Catholic nonprofit elderly care organization with a similar Stichting governance structure, small-scale group living for dementia patients, and overlapping Noord-Brabant geographic footprint. Amaliazorg explicitly investigated a legal merger with Sint Franciscus, underscoring close operational and strategic comparability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCVV-VDzYpt9GO2KoGyhBBlw
• Facebooknl-nl.facebook.com/Amaliazorg
• LinkedInlinkedin.com/company/amaliazorg
• Instagraminstagram.com/amaliazorg
• Xx.com/amaliazorg

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amaliazorg