CPA

What CPA does

CPA (Collectif Pour les Acteurs du Marketing Digital) is a French professional syndicate (syndicat professionnel) operating as an Association loi 1901, founded in 2008 and headquartered at 85 rue Compans, 75019 Paris. It federates approximately 95 member companies — including publishers, advertisers, e-merchants, marketing technology providers, and legal/compliance professionals active in performance digital marketing — across seven colleges and nine-plus commissions covering affiliation, lead generation, email, search, retail, legal, marketing technology, cash back, content commerce, B2B, influence, and media. Its operations are structured around industry representation with public authorities, working groups, networking events (120+ meetings and 8+ trade shows per year), and the production of annual reference publications including the Baromètres Affiliation, Lead, Emailing, and Influence, plus the Cartographie B2B.

The association's product surface is non-technological: it delivers quality charters (Charte Email since 2012, Charte des Bons de Réduction since 2020), a Label Qualité CPA certification for compliant coupon websites (renewed every six months), annual barometers, white papers, and a skills analysis study. There is no proprietary software, no APIs, no AI/ML capability, and no app distribution — CPA explicitly does not develop or sell technology products, and its 'platform' consists of a content website (cpa-france.org), member portal, newsletter, LinkedIn and Twitter channels, and webinar infrastructure.

CPA is funded primarily through membership dues from its ~95 corporate members; pricing is not publicly disclosed. The association is governed by an elected Conseil d'Administration, with Noëlla Boullay serving as Directrice Déléguée and publication director, and Germain Bos as the inaugural President of the predecessor Collectif des Plateformes d'Affiliation. Notable 2025 strategic moves include the November 2025 partnership with UMICC to publish the first French Baromètre de l'Influence, the August 2025 Cartographie B2B co-produced with seven member companies, and the launch of new label certification cycles and barometer editions.

Name

CPA

Legal name

CPA - Collectif Pour les Acteurs du Marketing Digital

Website

https://cpa-france.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

CPA (Collectif Pour les Acteurs du Marketing Digital) is a French non-profit professional syndicate founded in 2008 that federates approximately 95 member companies in performance digital marketing, producing quality charters, annual barometers, and industry advocacy.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels1 record

Marketing channels7 records

Core offering

CPA is a French professional syndicate (loi 1901 non-profit) that federates around 95 member companies operating in performance digital marketing in France. Its core offerings are member services including annual industry barometers (Affiliation, Lead, Emailing & Newsletter, Influence), quality charters (Charte Email since 2012, Charte des Bons de Réduction since 2020), the Label Qualité CPA for discount-coupon websites, the Cartographie B2B publication, networking events and trade-show participation, and advocacy with French public authorities.

Product overview

CPA (Collectif Pour les Acteurs du Marketing Digital) is a professional association/syndicate for digital marketing performance actors in France. It is not a product company but rather an industry organization that produces publications, quality charters, industry labels, and organizes events. The organization's offerings include: barometers (affiliation, lead, emailing, influence), white papers and studies, quality charters for email marketing and discount coupons, quality labels for discount coupon websites, educational content, networking events, and industry recommendations.

Differentiator

Problem solved

Functional benefit

Products and services

• Baromètre de l'Affiliation Annual industry barometer analyzing the French affiliation market, produced by CPA's Affiliation Commission with contributions from major affiliation platforms. The publication is a reference source for the French performance marketing industry.
• Baromètre du Lead Annual industry barometer analyzing lead generation market trends and performance metrics in France, co-produced with CPA lead generation commission members.
• Baromètre Emailing & Newsletter First edition annual barometer analyzing email marketing and newsletter performance trends in France.
• Baromètre Influence First-ever commercial influence barometer co-published with UMICC, providing a mapping of the French influence marketing market for advertisers, agencies, and creators.
• Charte Email Quality charter for email marketing established in 2012, setting standards for database commercialization and email practices among CPA signatories. Membership confers the right to access the email database search engine and be listed as a compliant signatory.
• Charte des Bons de Réduction Quality charter for discount coupon publishers launched in 2020, establishing best practices for publishing promotional codes. Signatories are committed to CPA's coupon quality standards and appear on the public list of signed members.
• Label Qualité CPA - Sites de Bons de Réduction Quality label awarded to discount coupon websites that meet CPA standards for clear information, quality traffic, and optimal user experience. Certification is awarded every 6 months and is valid for one year.
• Cartographie B2B B2B digital marketing mapping publication categorizing actors in the French market across three expertise areas: Branding, Data, and Performance, including agencies, solutions, ad networks, comparators, and platforms.
• Analyse des Compétences en Marketing Digital Skills analysis study based on testing over 300 digital marketing professionals, covering five main competencies: data collection and analysis, organic channels, client support, performance channels, and affiliation environment.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• UMICC (Union des Métiers de l'Influence et des Créateurs de Contenu)coreStrategic or Co-development Partner · 4 November 2025CPA partnered with UMICC to jointly publish the Baromètre de l'Influence (Influence Barometer), a first-of-its-kind mapping of the commercial influence market in France. This collaboration, announced November 4, 2025, represents a strategic initiative to provide comprehensive market intelligence on the influence marketing sector.
• Altares, Companeo, Effinity, HelloPro, Infopro Digital, Onssen, Prisma MediacoreStrategic or Co-development Partner · 19 August 2025CPA collaborated with these 7 member companies to produce the Cartographie B2B (B2B Cartography), a comprehensive mapping of B2B digital marketing actors in France, organized around three key areas: Branding, Data, and Performance. Each co-redactor contributed expertise to categorize agencies, solutions, ad networks, comparators, platforms, and other market players.

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• IAB France: French branch of the Interactive Advertising Bureau, the trade association representing digital advertising and marketing actors in France. Most direct comparable as a national industry body covering overlapping digital marketing stakeholders.
• UDECAM: Union des Entreprises de Conseil et Achat Médias — the French trade association for media agencies and buyers. Directly comparable as a sectoral association organizing agency-side players in the same performance digital marketing value chain.
• Alliance Digitale: French digital marketing trade association (formerly UDM). Directly comparable as a competing national association covering digital marketing and communication with significant membership overlap with CPA.
• SNCD: Syndicat National de la Communication Directe — French national syndicate for direct and relational marketing. Comparable as a sectoral association with strong overlap on email marketing, lead generation, and CRM practice — areas explicitly covered by CPA commissions.
• GESTE: Groupement des Éditeurs de Services en Ligne — French trade body for online publishers and content services. Directly comparable as a French association representing the publisher/editor side that overlaps with CPA's publisher commission members.
• FEVAD: Fédération du e-commerce et de la vente à distance — the French e-commerce and distance selling federation. Comparable as a major French trade body whose members overlap significantly with CPA's advertiser/e-merchant segments.

Broad incumbents

• IAB Europe: European-level umbrella body for digital advertising and marketing associations, including IAB France. Comparable as the pan-European layer above CPA's national scope, defining standards CPA members must adopt.
• FEDMA: Federation of European Direct and Interactive Marketing — pan-European trade body covering direct, data-driven, and interactive marketing. Comparable as a broader international counterpart operating in adjacent regulatory and self-regulation domains.

Emerging players

• UMICC: Union des Métiers de l'Influence et des Créateurs de Contenu — French trade association for the influence marketing and content creator profession. Comparable as CPA's recent partner and adjacent trade body covering the influence vertical CPA is moving into via the 2025 Baromètre de l'Influence.
• ADC France: Association des Agences-Conseils en Communication — French association of communication consulting agencies. Comparable as a more agency-focused trade body whose members overlap with CPA's advertiser-facing commissions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CPA_MKGDIGITAL
• LinkedInlinkedin.com/company/cpa-marketing-digital

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CPA