AssureSource

What AssureSource does

AssureSource is a Franklin, Tennessee-based insurance agency founded in 2013 by Mike W. Thomas, operating across 26 US states through a network of licensed insurance agents and field market leaders. The company serves primarily Medicare beneficiaries, seniors, and retirees, with a secondary B2B book of insurance agencies and emerging health plans. Its core product portfolio spans Medicare Supplements, Medicare Advantage, Medicare Part D prescription drug plans, hospital indemnity, dental/vision/hearing coverage, term and permanent life insurance, annuities, Social Security and retirement income planning, and long-term care and Medicaid planning services.

The agency runs on a traditional agent-led distribution model rather than proprietary technology. It represents 4 to 12 insurance carriers per state, giving it a product shelf of 18 to 103 plans per state, and supports its agents with contracting, training, compliance oversight, and CRM administration. Two B2B product lines extend the platform beyond consumer distribution: Health Plan Solutions provides outsourced sales administration and enrollment execution for emerging managed care organizations, and the Agency Concierge Package offers Medicare market entry enablement for other agencies. A Medicaid Success Program delivers managed Medicaid application services to long-term care facilities on a recurring monthly fee.

Revenue is generated primarily through insurance carrier commissions on Medicare Advantage, Medicare Supplement, Part D, life, long-term care, and retirement products placed with consumers, supplemented by subscription-style monthly retainers from agency and facility partners. Pricing for consumer products is quote- and consultation-based and not publicly disclosed. The firm is privately held, founder-owned, with no disclosed external equity investment, and has earned three consecutive Inc. 5000 rankings (2020-2022) as one of the fastest-growing private companies in America.

Name

AssureSource

Legal name

AssureSource

Website

https://assuresource.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

AssureSource is a Franklin, Tennessee-based insurance agency, founded in 2013, that distributes Medicare, life, retirement, and long-term care products through licensed agents across 26 US states, and provides B2B sales administration and agency enablement services to health plans and other agencies.

Ownership category

akta.pro rank

Product category

Medicare and Retirement Insurance Agency

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)

akta.pro secondary industries

Medicare Plan Administration & Third-Party Services (TPA/BPO, Enrollment, Billing) (FSAIAGAI), Medicare Supplement (Medigap) (FSAIAEAG)

Keywords

• Medicare insurance planning
• Retirement income planning
• Long term care insurance
• Life insurance products
• Medicare advantage plans

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Insurance Commissions: AssureSource earns commissions from insurance carriers for placing Medicare Advantage, Medicare Supplement, Medicare Part D, Life Insurance, Long Term Care, and Retirement products with consumers.
2. Medicare Service Package (Retainer): Agency partners can offload Medicare client servicing work to AssureSource for a small monthly retainer based on number of clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

AssureSource is a national licensed insurance agency that sells Medicare plans (Supplements, Advantage, Part D, Hospital Indemnity, Dental/Vision/Hearing), life insurance products (Term, Whole, Final Expense, Indexed Universal, Guaranteed Universal), retirement solutions (Social Security planning, annuities, retirement income planning), and long-term care/Medicaid planning services to individual Medicare beneficiaries and seniors across 26 US states through a network of licensed Career and Independent agents. The agency also offers Health Plan Solutions (outsourced sales administration for managed care organizations) and an Agency Concierge Package for partner agencies entering the Medicare market.

Product overview

AssureSource is a Medicare and retirement-focused insurance agency offering a comprehensive portfolio of insurance products and services. The core offering includes Medicare plans (Supplements, Medicare Advantage, Prescription Drug Plans, Hospital Indemnity, Dental/Vision/Hearing), life insurance products (Term Life, Whole Life, Final Expense, Indexed Universal Life, Guaranteed Universal Life), and retirement solutions (Social Security Planning, Retirement Income Planning, Annuities). The company also provides specialized long-term care services including Long Term Care Insurance, Medicaid Planning, Hybrid Long Term Care, and the Medicaid Success Program for facilities. For business partners, AssureSource offers Health Plan Solutions (outsourced sales administration for health plans) and an Agency Concierge Package (enabling agencies to enter the Medicare market). The company operates as a national agency serving Medicare beneficiaries and seniors across 25 states through a network of licensed insurance agents.

Differentiator

Problem solved

Functional benefit

Products and services

• Medicare Supplements Standardized Medicare Supplement (Medigap) plans offered through private carriers that cover out-of-pocket costs not covered by Original Medicare, marketed to Medicare-eligible individuals seeking predictable healthcare cost coverage.
• Medicare Advantage Medicare Advantage (Part C) health plans offered through private insurance carriers that contract with Medicare to provide all Part A and Part B benefits, typically including prescription drug coverage, for Medicare-eligible consumers.
• Prescription Drug Plans (Part D) Medicare Part D prescription drug coverage offered through private Medicare-approved insurance companies, available as standalone plans or included within Medicare Advantage plans, for Medicare beneficiaries.
• Hospital Indemnity Plans Insurance plans designed to reduce out-of-pocket expenses for hospital stays, built to complement Medicare Advantage plans for seniors seeking additional hospital cost coverage.
• Dental, Vision & Hearing Insurance Stand-alone dental, vision, and hearing insurance options for seniors when these coverages are not included in their primary health plan, marketed to Medicare beneficiaries needing routine and specialty care coverage.
• Term Life Insurance Life insurance with coverage for a specific time period where premiums and death benefit are typically level during the term, for individuals and families seeking affordable temporary protection.
• Whole Life Insurance Permanent life insurance with level, guaranteed premiums that accumulates cash value growing on a tax-deferred basis, for individuals seeking lifelong coverage with cash value accumulation.
• Final Expense Insurance Simplified issue Whole Life insurance designed to cover final expenses and provide peace of mind for families, marketed to seniors and pre-retirees seeking end-of-life expense planning.
• Indexed Universal Life Insurance Life insurance coverage where premiums can earn interest and policy grows cash value based on a declared rate and/or selected stock market index without direct market participation, for individuals seeking market-linked growth potential with downside protection.
• Guaranteed Universal Life Insurance Permanent life coverage with term-like affordability, offering level premium with coverage from 90 years up to 121 years for estate protection and final expense planning.
• Long Term Care Insurance Insurance policies designed to cover costs of nursing home care and homecare, protecting assets accumulated over years of work, marketed to seniors and pre-retirees concerned about long-term care costs.
• Medicaid Planning Planning service that preserves family assets while meeting Medicaid eligibility requirements, with assistance from Certified Medicaid Planners, for families facing long-term care costs and Medicaid qualification.
• Hybrid Long Term Care Insurance Long term care solutions delivered through Whole Life Insurance or Annuities designed to pay benefits when clients need funds for extended care events, for individuals seeking combined life insurance/annuity and long-term care protection.
• Medicaid Success Program Managed Medicaid application process service for long term care facilities, allowing them to offload the entire process to AssureSource experts for a low monthly fee, marketed to long-term care facility operators.
• Social Security Planning Planning workshops and individual consultations to help clients understand claiming strategies and timing implications on retirement income and taxes, for individuals approaching retirement eligibility.
• Retirement Income Planning Strategies utilizing Life Insurance and Annuities to maximize retirement income, including Whole Life, Indexed Universal Life, and fixed/indexed annuity products, for pre-retirees and retirees seeking lifetime income planning.
• Annuities Fixed and indexed annuity products providing accumulation, income, and protection features to help clients achieve retirement goals and alleviate market risk concerns, for individuals planning retirement income.
• Health Plan Solutions Outsourced sales administration, strategy, and execution services for emerging health plans and managed care organizations, including market analysis, outsourced sales and enrollment, sales administration development, health plan rollout, and a dedicated account executive.
• Agency Concierge Package Complete system for insurance agencies entering or expanding in the Medicare market, including contracting and credentialing assistance, training and process implementation, product knowledge and placement, compliance and oversight, and ongoing Part D and MAPD servicing, plus a Medicare Service Package retainer option for offloading Medicare client servicing work.

Quantifiable outcome

• 60%+ of long-term care Medicaid applications are denied or abandoned due to complexity

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SelectQuote: Public direct-to-consumer insurance agency specializing in Medicare Advantage, Medicare Supplement, life, and final expense distribution via licensed agents. Closely comparable to AssureSource in product mix and senior-focused agent-led distribution model.
• GoHealth: Public Medicare-focused insurance marketplace that uses a hybrid agent + technology model to distribute MA, Medigap, and Part D plans. Competes directly with AssureSource for Medicare beneficiaries, though with a heavier technology layer.
• eHealth: Public online health insurance marketplace with strong Medicare distribution arm (eHealthMedicare) and licensed agent support. Directly comparable in Medicare product breadth, multi-carrier representation, and senior customer base.
• Ritter Insurance Marketing: FMO/IMO specializing in Medicare, life, and annuity product distribution and carrier contracting for independent agents. Operates in adjacent overlap with AssureSource's Agency Concierge Package and Medicare carrier breadth.
• Senior Market Sales: FMO serving independent agents with Medicare, life, annuity, and long-term care products nationwide. Comparable in agent-support services, multi-carrier contracting, and senior market focus; now part of the broader AmeriLife platform.
• HealthPlanOne: Medicare-focused insurance agency with both consumer-facing and B2B health plan distribution operations. Highly comparable to AssureSource in Medicare Advantage distribution and outsourced sales for health plans.

Emerging players

• QuoteWizard (EverQuote): Online insurance comparison platform with growing Medicare lead generation arm. Comparable in addressing the senior consumer through digital comparison, though primarily a lead-generation rather than full-service agency.
• Benefytt Technologies: Direct-to-consumer Medicare and health insurance distributor with both digital and agent channels. Historically direct competitor; operations have been wound down/acquired, but business model is highly comparable.

Broad incumbents

• Integrity Marketing Group: Large aggregator of independent insurance agencies and FMOs focused on life, health, and Medicare distribution. Comparable in acquiring independent Medicare agencies and offering carrier contracting and agent support, but at a vastly larger consolidated scale.
• AmeriLife Holdings: Large diversified insurance distribution platform owning multiple FMOs and IMOs including Senior Market Sales. Direct comparability in FMO-style Medicare distribution services, agency concierge support, and senior market product breadth at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/assuresource

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AssureSource