What NICHE does

NICHE (Nurses Improving Care for Healthsystem Elders) is a membership-based organizational program of NYU Rory Meyers College of Nursing, founded in 1982 to improve care for hospitalized older adults. The program offers an evidence-based clinical practice framework—the NICHE Practice Model, designated an Edge Runner by the American Academy of Nursing and aligned with CMS Age-Friendly Measures—built on four model components and eight implementation domains. Supporting products include the Geriatric Institutional Assessment Profile (GIAP), the Knowledge Center online learning management system (serving 10,000+ nurses), a Core Curriculum with specialty tracks in geriatric critical care and oncology, the Geriatric Resource Nurse (GRN) curriculum, and resource libraries such as Need to Know guides and Caregiver Tools. The Member Recognition Program operates on a three-tier ladder (Member, Senior-Friendly, Exemplar) to benchmark organizational progress.

NICHE operates as an enterprise B2B, sales-led organization targeting hospitals, health systems, post-acute facilities, and academic nursing institutions. New members must complete a 15-month Leadership Training Program (LTP) and submit an implementation plan before gaining full Knowledge Center access. Revenue is generated through annual membership fees scaled by hospital bed size (billed June 1, with volume discounts for multi-facility systems), one-time LTP enrollment fees, the paid Coordinator Boot Camp ($700 per participant), and ancillary event revenue from the Annual NICHE Conference and regional workshops. The organization claims 300+ member organizations across 30+ U.S. states and 4 countries, with named customers including Mount Sinai Health System, NYU Langone Health, Kaiser Permanente, Cleveland Clinic, NYC Health + Hospitals, and H. Lee Moffitt Cancer Center. Partnerships with AARP, the John A. Hartford Foundation, the Hartford Institute for Geriatric Nursing (HIGN), the Geriatric Emergency Department Collaborative, and Springer Publishing extend the program's distribution and credibility.

Name

NICHE

Legal name

Nurses Improving Care for Healthsystem Elders

Website

https://nicheprogram.org

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

NICHE is a nonprofit membership program of NYU Rory Meyers College of Nursing that delivers evidence-based geriatric nursing frameworks, curricula, and a Knowledge Center LMS to 300+ hospitals, health systems, and academic institutions across the U.S. and select international markets.

Ownership category

akta.pro rank

Product category

Geriatric Nursing Education and Practice Programs

NAICS

All Other Schools and Instruction (61169)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Membership Communities with Learning (Community-Led Education) (MPACALAF)

Keywords

• Geriatric nursing programs
• Nursing practice models
• Clinical staff education
• Healthcare membership programs
• Continuing nursing education

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership fees charged based on hospital bed size, billed June 1st with payment due by August 31st. Post-acute facilities charged per location. Hospital systems with multiple facilities receive volume discounts. First-year fees are prorated for organizations joining after September.
2. Leadership Training Program (LTP) Fees: One-time fees for new members to complete the Leadership Training Program. Fees based on bed size with a limit of four participants per enrollment. Due before program start.
3. Coordinator Boot Camp Fees: Virtual one-day intensive training for NICHE Coordinators at member sites. Priced at $700 per participant.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

NICHE is a membership-based program of NYU Rory Meyers College of Nursing that provides an evidence-based geriatric nursing practice framework (the NICHE Practice Model) along with associated training programs, an online learning management system (Knowledge Center), a validated baseline assessment tool (GIAP), and a tiered member recognition program for hospitals, health systems, and post-acute facilities. Member organizations complete the Leadership Training Program, pay annual membership fees scaled by bed size, and receive curriculum, clinical practice guidelines, continuing education, and benchmarking tools to improve outcomes for older adult patients.

Product overview

NICHE (Nurses Improving Care for Healthsystem Elders) is a national program of NYU Rory Meyers College of Nursing offering a comprehensive geriatric nursing excellence ecosystem. The core platform consists of the NICHE Practice Model—an award-winning Edge Runner framework with four components and eight implementation domains—supported by the Knowledge Center learning management system, Member Recognition Program, and GIAP assessment tool. The product portfolio includes two major training programs: the Leadership Training Program (15-month executive format delivering 64 NCPD contact hours) and the NICHE Coordinator Boot Camp (one-day intensive). Education is delivered through the NICHE Core Curriculum featuring the Geriatric Resource Nurse (GRN) flagship curriculum with specialty tracks in Critical Care and Oncology nursing. Member resources include Need to Know PDF guides (16 topics), Caregiver Tools, monthly webinars (50+ hours), Annual NICHE Conference, Regional Conferences, and Virtual Summits. The three-tier Member Recognition Program (Member, Senior-Friendly, Exemplar) provides institutional acknowledgment of age-friendly care achievements.

Differentiator

Problem solved

Functional benefit

Products and services

• Leadership Training Program (LTP) A 15-month executive-format evidence-based practice and program implementation learning experience that equips clinical leaders with tools to drive NICHE principles throughout healthcare systems. Includes 64 NCPD Contact Hours upon completion.
• NICHE Coordinator Boot Camp A one-day virtual intensive that prepares newly appointed nursing leaders to advance geriatric excellence at the organizational level through gap analysis and action planning. Priced at $700 per participant.
• Knowledge Center Cloud-based online learning management system providing webinars, continuing education courses, clinical improvement models, and evidence-based resources serving 10,000+ nurses nationwide.
• NICHE Practice Model Award-winning evidence-based interprofessional framework designated as Edge Runner by the American Academy of Nursing that empowers healthcare organizations to improve outcomes for older adults through four model components and eight implementation domains.
• NICHE Core Curriculum Comprehensive evidence-based education program including Introduction to Gerontology, Geriatric Patient Care Associate/Nursing Assistant training, GRN Initial Education, and GRN 4th Edition advanced practice curriculum.
• Geriatric Resource Nurse (GRN) Curriculum Flagship curriculum featuring updated evidence, case studies, and interprofessional approaches to geriatric care designed to empower nurses as clinical leaders and change agents.
• Geriatric Critical Care Nursing Specialty Advanced training addressing unique needs of critically ill older adults including delirium management, hemodynamic stability, and post-ICU recovery.
• Geriatric Oncology Nursing Specialty Evidence-based education focused on intersection of aging and cancer care addressing treatment considerations, symptom management, and survivorship planning for older adults with cancer.
• Geriatric Institutional Assessment Profile (GIAP) Validated baseline assessment tool to establish nurses' knowledge, attitudes, and perceptions regarding care of older adults, providing customized reports with recommendations.
• Member Recognition Program Three-tier recognition program (Member, Senior-Friendly, Exemplar) that acknowledges organizational achievements in nurse-led improvements in care of older adults based on program implementation criteria.
• Annual NICHE Conference Large annual conference for NICHE members featuring education, networking, and professional development in geriatric nursing care.
• Regional Conference Regional workshops and conferences such as the NICHE Metropolitan NYC Geriatric Nursing Conference offering evidence-based practices and interprofessional networking.

Quantifiable outcome

• 51% fewer falls
• +5 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• AARPcoreStrategic or Co-development PartnerAARP is listed as a partner/supporter of NICHE. AARP focuses on health equity through nursing initiatives and supports organizations advancing care for older adults.
• American Delirium SocietycoreStrategic or Co-development PartnerPartner organization supporting NICHE's mission to improve care for older adults. Both organizations collaborate on delirium prevention and management in geriatric populations.
• Hartford Institute for Geriatric Nursing (HIGN)coreStrategic or Co-development PartnerHIGN is a key partner at NYU Rory Meyers College of Nursing. Multiple faculty members hold positions at both HIGN and NICHE. HIGN provides educational offerings with 50% discount for NICHE members.
• The John A. Hartford Foundation (JAHF)coreStrategic or Co-development PartnerJAHF is a major foundation supporting aging-related healthcare initiatives. Partner organization providing strategic support for NICHE's geriatric nursing programs.
• Springer PublishingminorStrategic or Co-development PartnerPublisher partner offering NICHE members exclusive pricing on all Springer publications with 20-30% savings on books and resources.
• Geriatric Emergency Department Collaborative (GEDC)minorStrategic or Co-development PartnerCollaborative focused on improving emergency care for older adults. GEDC and NICHE partner to advance age-friendly care across care settings.
• American College of Surgeons / Geriatric Surgery Verification (GSV)minorStrategic or Co-development PartnerGSV program verifies hospitals meet standards for surgical care of older adults. NICHE supports member organizations in meeting these standards through evidence-based practices.

Scale indicators10 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Hartford Institute for Geriatric Nursing (HIGN): Located at NYU Rory Meyers College of Nursing, HIGN is NICHE's closest peer, offering geriatric nursing education, evidence-based resources, and consulting — explicitly overlapping with NICHE's curriculum, Continuing Education offerings, and target audience. NICHE even offers HIGN courses at a 50% discount to its members, signaling direct overlap.
• National Gerontological Nursing Association (NGNA): Specialty nursing organization dedicated to gerontological nursing practice, education, and research. NGNA is a direct membership-and-education peer to NICHE, offering continuing education, conferences, and clinical resources to nurses caring for older adults.
• AMDA - The Society for Post-Acute and Long-Term Care Medicine: Medical specialty society representing physicians and other practitioners in post-acute and long-term care settings. Targets an overlapping audience with NICHE's post-acute members, offering clinical guidelines, education, and certification that compete for the same training budgets.

Broad incumbents

• American Geriatrics Society (AGS): National professional association for geriatric healthcare professionals, providing clinical guidelines, education, and advocacy. AGS operates at a broader clinical scope than NICHE but addresses overlapping audiences (geriatric clinicians) with education, guidelines, and membership.
• Sigma (Sigma Theta Tau International): Global nursing honor society providing leadership development, continuing education, and member benefits across all nursing specialties. While broader in scope than NICHE, it overlaps in serving nurse audiences with continuing education and a membership-based community model.
• American Nurses Association (ANA): Largest U.S. professional organization for nurses, providing advocacy, education, certification, and member services. ANA competes broadly with NICHE for nurse engagement and education budgets across the same audience.

Others

• The John A. Hartford Foundation: Major philanthropic foundation funding age-friendly healthcare initiatives. While not a direct competitor, JAHF is a core funder of NICHE's mission and partners with NICHE on geriatric nursing programs — comparable as an adjacent ecosystem participant shaping the same market.
• AARP: U.S. advocacy organization for adults 50+ with a substantial focus on caregiver support and aging-in-place issues. AARP is a listed NICHE partner targeting similar end-user populations (older adults and family caregivers), making it an adjacent rather than competitive counterpart.
• American Academy of Nursing: Fellowship organization that designated NICHE as an Edge Runner. While not a direct competitor, the Academy's policy and credentialing role positions it as an ecosystem influencer shaping recognition, standards, and funding flows relevant to NICHE's market.

Emerging players

• Nurse.com / Relias: Commercial provider of online continuing education and workforce training for nurses and healthcare providers. While not specializing in geriatrics, Relias offers modular continuing-education content that competes with NICHE's Knowledge Center for nurse CE budgets across hospitals and post-acute facilities.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NICHEProgram
• LinkedInlinkedin.com/company/nyuniche
• Facebookfacebook.com/NICHEProgramNYU

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NICHE