Pure Turbos
Pure Turbos engineers and sells high-performance aftermarket and OEM replacement turbochargers across 30+ vehicle platforms, distributing globally via direct-to-consumer e-commerce and a worldwide authorized dealer and installer network from its Oceanside, California headquarters.
- Company typePrivate
- Founded2010
- HeadquartersOceanside, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pure Turbos does
Pure Turbos is a privately held, Oceanside, California-based turbocharger engineering and remanufacturing company that designs, builds, and sells high-performance aftermarket turbochargers for gasoline and diesel applications. Founded circa 2010, the company offers a tiered product family (Pure400 through Pure1200) plus a Pure Stage Series, with coverage spanning 16 BMW engine platforms and 20+ additional brands including Audi, Mercedes-Benz, Porsche, Ferrari, McLaren, Lamborghini, Toyota, Hyundai/Kia, Nissan, Honda, Ford, Dodge, Cadillac, and powersports names such as Can-Am and Polaris. Core technical differentiators include billet compressor wheels, high-flow turbine wheels, upgraded CHRA assemblies, and VSR high-speed balancing, all sold with OEM housing retention for factory-like fitment. An OEM replacement turbo line for BMW, Hyundai/Kia, and Porsche addresses failure-driven demand outside the enthusiast upgrade market.
The company's revenue model combines direct-to-consumer e-commerce (Shopify storefront with free shipping over $100) and a global authorized dealer and installer network, supplemented by rebuild services (starting at $450 per turbo, 2-3 week turnaround) and refundable core deposits ($800 to $20,000 depending on platform) that double as working-capital float. Average selling prices range from roughly $1,095 for entry BMW upgrades to $6,995-$8,500 for Ferrari and McLaren flagship turbos. Bundled third-party brands (do88 cooling, Active Autowerke exhaust, Dorch Engineering fueling) are sold through the storefront, extending basket size per BMW build. The company is founder/owner-operated with no disclosed external funding, no parent company, and no public ticker; headcount is reported at 11-50 employees, and no enterprise customer logos, revenue figures, or AI/ML capabilities are disclosed in available sources.
Pure Turbos firmographics
Firmographics- Name
- Pure Turbos
- Legal name
- Pure Turbos
- Website
- https://pureturbos.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pure Turbos engineers and sells high-performance aftermarket and OEM replacement turbochargers across 30+ vehicle platforms, distributing globally via direct-to-consumer e-commerce and a worldwide authorized dealer and installer network from its Oceanside, California headquarters.
- Ownership category
- akta.pro rank
Pure Turbos industry classification
Industry- Product category
- Performance Turbochargers
- NAICS
- Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (33631), Engine, Turbine, and Power Transmission Equipment Manufacturing (3336), Motor Vehicle Transmission and Power Train Parts Manufacturing (336350)
- SIC
- Engines & Turbines (3510), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN)
- akta.pro secondary industries
- Fuel & Air Induction Systems Manufacturing (Injectors/Carburetion/Intake) (IMACAHAC), Turbochargers & Superchargers Rebuild/Remanufacturing (TLAKALAE)
Keywords
Where Pure Turbos is headquartered
LocationHeadquarters
- HQ city
- Oceanside
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pure Turbos business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Turbocharger Sales: Sales of high-performance turbocharger upgrades and OEM replacement turbochargers for various vehicle platforms including BMW, Audi, Porsche, Ferrari, McLaren, and others. Products range from Pure400 to Pure1200 tier upgrades.
- Rebuild Services: Turbocharger rebuild services starting at $450 per turbo, with potential increases based on additional damages. Process takes 2-3 weeks following inspection.
- Core Deposits: Refundable core deposits required for remanufactured turbo upgrades. Deposits range from $800 to $20,000 depending on the platform. Full refund upon return of core within 60 days.
- Accessories and Merchandise: Sales of supporting products including inlet pipes, blow-off valves, turbo blankets, wastegate actuators, and branded merchandise including t-shirts, hoodies, and decals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Turbocharger Upgrades (Pure400-Pure1200) |
| Unit Pricing | Pay-as-you-go | Rebuild Services |
| Other | Pay-as-you-go | Core Deposits (Refundable) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Pure Turbos product offering
Product offeringCore offering
Pure Turbos designs, remanufactures, and sells new and remanufactured high-performance turbochargers for gasoline and diesel vehicles, spanning OEM replacement units to Pure Series and Stage Series upgrade turbos supporting 16 BMW engine platforms and more than 20 other vehicle brands including Audi, Mercedes-Benz, Porsche, Ferrari, McLaren, Lamborghini, Toyota, Hyundai/Kia, Nissan, and powersports applications. The company also offers supporting accessories, third-party cooling, exhaust, and fueling products, branded merchandise, and paid turbocharger rebuild services with a core exchange/deposit program.
Product overview
Pure Turbos is a high-performance automotive turbocharger company offering a comprehensive portfolio of turbocharger solutions. The core product line consists of Pure Series turbocharger upgrades (Pure900, Pure800, Pure650, Pure600, Pure500, Pure450, Pure400, Pure350, Pure750, Pure700, Pure1200) and Pure Stage Series systems (Stage 1, Stage 2, Stage 2+) available in both NEW aftermarket housing configurations and OEM turbo upgrade formats requiring core exchange. The company supports 16 BMW engine platforms (S58, S55, B58 Gen 1 & 2, B48, B46, S63, N74, N63, N55, N54, N26, N20) and 20+ additional vehicle brands including Audi, Mercedes, Porsche, Ferrari, McLaren, Lamborghini, Toyota, Hyundai/Kia, Nissan, and others. Supporting product categories include OEM replacement turbochargers, third-party cooling products (do88 Performance), exhaust systems (Active Autowerke), and fueling upgrades (Dorch Engineering), plus turbo accessories and branded merchandise.
Differentiator
Problem solved
Functional benefit
Products and services
- Pure Turbocharger Upgrades (Pure350–Pure1200 series) High-performance aftermarket turbocharger upgrades (Pure350, Pure400, Pure450, Pure500, Pure600, Pure650, Pure700, Pure750, Pure800, Pure900, Pure1000, Pure1200) for gasoline and diesel performance vehicles, available with NEW aftermarket housings or as OEM-housing core exchange units.
- Pure Stage Series Turbochargers (Stage 1, Stage 2, Stage 2+) Staged performance turbocharger packages offering incremental power increases with supporting modifications for specific vehicle platforms, sold as bundled kits.
- OEM Replacement Turbochargers Factory-style replacement turbochargers for BMW, Hyundai/Kia, and Porsche vehicles, providing direct OEM-equivalent replacements when factory turbos fail or wear out.
- Turbo Accessories Supporting products for turbocharger installations including silicone inlet pipes, blow-off valves, diverter valves, turbo blankets, and wastegate actuators for BMW and McLaren platforms.
- Turbocharger Rebuild Services Professional turbocharger rebuild service with base price starting at $450 per turbo, 2-3 week turnaround following inspection, available with warranty coverage when original purchase invoice is provided.
- Pure Turbos Merchandise Branded merchandise including t-shirts, hoodies, snapback hats, decals, and license plate frames featuring Pure Turbos branding.
Quantifiable outcome
- 15+ years of experience in turbocharger engineering
- +3 more outcomes
Companies that use Pure Turbos
Customer profileSegments3 records
Ideal customer profiles3 records
Pure Turbos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Pure Turbos partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- do88 Performancecoredo88 Performance is a cooling products brand whose products are sold through Pure Turbos' online store. do88 offers performance cooling solutions including intake systems, radiators, oil coolers, charge pipes, and intercoolers for BMW and Porsche platforms.
- Active AutowerkecoreActive Autowerke is an exhaust products brand featured in Pure Turbos' catalog. They offer performance exhaust systems, downpipes, mid-pipes, and related components for BMW S58, S55, B58, and N55 platforms.
- Dorch EngineeringcoreDorch Engineering provides fueling products sold through Pure Turbos. Their product line includes flex fuel ECA kits, HPFP upgrades, high-flow injectors, and related fueling components for BMW S58, S55, B58, and N55 platforms.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
Pure Turbos competitors and assessment
Company assessmentDirect peers
- COBB Tuning: Performance parts and tuning company for Subaru, Ford, Nissan, and other platforms. COBB's aftermarket parts ecosystem, including hardware upgrades, parallels Pure Turbos' positioning as a one-stop performance upgrade shop for enthusiast drivers.
- Burger Motorsports (BMS): BMW-specific performance parts and tuning specialist covering B58, S55, N54, N55, and other BMW platforms. Burger Motorsports overlaps directly with Pure Turbos on BMW turbo upgrades and shares the same enthusiast dealer and DTC channels.
- Turbo Technics: UK-based specialist in turbocharger remanufacturing and new turbocharger supply for performance and OEM-replacement markets. Turbo Technics is a direct peer in the turbo rebuild/remanufacture niche with overlapping customer segments in enthusiast and replacement channels.
- APR (Alfa Power Racing): Performance tuner and parts manufacturer specializing in Audi, Volkswagen, and Porsche platforms. APR directly competes with Pure Turbos in European performance turbo upgrades and shares the same enthusiast-driven distribution model through dealers and direct sales.
Broad incumbents
- Garrett Motion: Global OE and aftermarket turbocharger manufacturer serving passenger car, commercial vehicle, and performance segments. Garrett's Motion+ and aftermarket performance lines directly compete with Pure Turbos in the high-performance enthusiast market, but Garrett operates at vastly larger scale with OEM-grade R&D.
- BorgWarner: Tier-1 automotive supplier with a leading turbocharger business across OE and aftermarket channels. BorgWarner's aftermarket performance programs and remanufactured turbo offerings overlap with Pure Turbos' product line, though BorgWarner serves a much broader portfolio of powertrain technologies.
- Mitsubishi Turbocharger and Engine Europe (MTE): Mitsubishi's OE turbocharger division supplies turbochargers used by many platforms Pure Turbos upgrades (e.g., B58, S58). Their aftermarket and remanufactured offerings compete in the same vehicle platforms Pure Turbos targets, especially for BMW and Asian performance vehicles.
- IHI Turbo: Japanese turbocharger manufacturer supplying OE turbos for multiple platforms Pure Turbos services. IHI's presence in the global aftermarket remanufacturing and performance segment creates direct overlap with Pure Turbos' rebuild and upgrade business.
Emerging players
- VF Engineering: Supercharger and turbocharger kit specialist for European performance platforms including Audi and BMW. VF Engineering competes in adjacent forced-induction upgrade segments with similar power-output goals to Pure Turbos' Stage and Pure series products.
Regional players
- HKS: Japanese aftermarket performance brand with strong turbocharger heritage (HKS GT-series). HKS primarily serves Asian platforms like Supra, GT-R, and other JDM performance cars but overlaps with Pure Turbos on Toyota, Nissan, and Subaru-adjacent turbo upgrades with comparable performance positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pure Turbos social profiles
Digital presencePure Turbos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Turbos leadership team
Management profileNumber of profiles
Pure Turbos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Turbos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Turbos
What does Pure Turbos do?
Pure Turbos designs, remanufactures, and sells new and remanufactured high-performance turbochargers for gasoline and diesel vehicles, spanning OEM replacement units to Pure Series and Stage Series upgrade turbos supporting 16 BMW engine platforms and more than 20 other vehicle brands including Audi, Mercedes-Benz, Porsche, Ferrari, McLaren, Lamborghini, Toyota, Hyundai/Kia, Nissan, and powersports applications. The company also offers supporting accessories, third-party cooling, exhaust, and fueling products, branded merchandise, and paid turbocharger rebuild services with a core exchange/deposit program.
Is Pure Turbos a public or private company?
Pure Turbos is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pure Turbos founded?
Pure Turbos was founded in 2010. It employs 11 to 50 people.
Where is Pure Turbos based?
Pure Turbos is headquartered in Oceanside, United States, in the North America region.
How does Pure Turbos make money?
Four revenue lines are on record. Turbocharger Sales are the primary driver. The others are rebuild Services, core Deposits and accessories and Merchandise.
Who are Pure Turbos's main competitors?
Direct peers on record are COBB Tuning, Burger Motorsports (BMS), Turbo Technics and APR (Alfa Power Racing). Broad incumbents are Garrett Motion, BorgWarner, Mitsubishi Turbocharger and Engine Europe (MTE) and IHI Turbo. VF Engineering is listed as an emerging player. HKS is listed as a regional player.
Does Pure Turbos have an API?
No public API is recorded for Pure Turbos.
What industry is Pure Turbos in?
Pure Turbos's product category is Performance Turbochargers. Its primary akta.pro industry code is IMACANAN, Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers), with a secondary code of IMACAHAC, Fuel & Air Induction Systems Manufacturing (Injectors/Carburetion/Intake). Its NAICS code is 33631 and its SIC code is 3510.