ProJeCt of Easton

What ProJeCt of Easton does

ProJeCt of Easton is a 501(c)(3) nonprofit social services organization founded in 1968 in Easton, Pennsylvania, that provides free programs to low-income and at-risk residents of the Lehigh Valley. The organization operates six integrated programs: Adult Education (Adult Basic Education, GED preparation, English as a Second Language instruction, and U.S. Citizenship test preparation); Family Literacy (parent literacy education combined with free preschool for children ages 0-5); the Student Success Program (school-based life skills and mentoring for 6th-8th graders at Easton Area Middle School, using Botvin LifeSkills Training and Second Step); SIZZLE!® (a trademarked free summer reading camp for K-5 Easton Area School District students); the Full Choice Food Pantry (30+ years of operation, with Backpack Buddies, Order Ahead, and Pet Food Bank sub-programs); and ASSIST (emergency case management, financial vouchers, and referrals for people facing homelessness or other crises). All services are delivered free of charge to qualifying beneficiaries.

The organization's technical footprint is narrow and operationally focused. The most notable technology is HyFlex hybrid-flexible classroom infrastructure that allows Adult Education students to attend synchronously on-site or online. Programmatic IP is centered on the SIZZLE!® trademark and the Full Choice Food Pantry client-choice model. Digital infrastructure consists of the organizational website (projecteaston.org), a monthly newsletter, social media, and standard nonprofit back-office systems; no proprietary technology platforms, APIs, or AI systems are described.

The business model is community-led and grant/donation-funded. Revenue streams include individual and corporate donations, Pennsylvania Department of Education and government grants, the Pennsylvania EITC program (PKSO and EIO designations enabling business tax-credit directed giving), signature events (Simply Savory gala, Highmark Walk, Harvest Heroes), EITC pass-through funding, and food donation logistics through Wegmans, Giant, Target, Second Harvest Food Bank, and other partners. Pricing is zero-cost to beneficiaries. In fiscal year 2024-2025, the organization served 7,037 individuals, distributed 198,907 pounds of food, supported 1,344 food-pantry households, and provided case management to 1,314 ASSIST clients. The organization operates with 24+ full-time staff across a 4-location Easton footprint and a $6.5 million "Expanding for Impact: Under One Roof" capital campaign underway to consolidate operations in a newly acquired 22,000 square-foot building at 610 W. Berwick Street.

Name

ProJeCt of Easton

Legal name

ProJeCt of Easton

Website

https://projecteaston.org

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

ProJeCt of Easton is a 501(c)(3) nonprofit founded in 1968 that delivers free literacy education, family services, summer reading camps, food assistance, and emergency support to low-income residents of the Lehigh Valley through six integrated programs.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Educational Support Services (611710), Other Individual and Family Services (624190), Community Food Services (624210), Child and Youth Services (624110)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Community & Adult Education (Municipal/Community Schools) (EDAAAEAB)

akta.pro secondary industries

Family Literacy (Parent/Child & Intergenerational) (EDAAAAAE), Community Center Education Programs (EDAAAFAB), Family Engagement & Home–School Partnership Programs (EDACALAB)

Keywords

• Adult literacy education
• Food pantry services
• Family literacy programs
• Emergency assistance services
• Community social services

Headquarters

HQ city

Easton

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: ProJeCt operates as a 501(c)(3) nonprofit organization. All services are provided free of charge to beneficiaries. The organization relies entirely on donations, grants, and community support to fund operations. The 2024-2025 Annual Report mentions record-breaking Simply Savory gala fundraising exceeding six figures.
2. Government Grants and Contracts: Funding from Pennsylvania Department of Education, government contracts, and public grants supporting educational programs and emergency assistance services.
3. PA EITC Program: ProJeCt is approved for Pennsylvania Educational Improvement Tax Credit (EITC) program as PKSO (Pre-Kindergarten Scholarship) and EIO (Educational Improvement Organization), allowing businesses to direct tax credits to the organization.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

ProJeCt of Easton is a 501(c)(3) nonprofit that delivers free adult education, family literacy, K-5 student success support, middle school youth development, a client-choice food pantry, and emergency financial assistance to low-income, at-risk residents of the Lehigh Valley in Pennsylvania. The organization operates six integrated programs and serves roughly 7,037 individuals annually across its sites in Easton, PA.

Product overview

ProJeCt of Easton is a nonprofit organization offering six integrated community programs. These include Adult Education (GED, ESL, Adult Basic Education, citizenship prep), Family Literacy (parent education with early childhood education), Student Success Program (school-based mentoring), SIZZLE!® (summer reading camp), Food Pantry (full-choice food distribution), and ASSIST (emergency assistance). All services are provided free of charge to low-income, at-risk residents of the Lehigh Valley.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Education
• Family Literacy
• Student Success Program
• SIZZLE!
• Food Pantry
• ASSIST

Quantifiable outcome

• 392 adults enrolled in GED and/or ESL classes in 2024-2025
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

23 partnerships are on record, tiered core and minor.

• United WaycoreGTM or Marketing PartnerLong-time community partner. United Way CEO Marci Lesko praised ProJeCt's impact on education, financial stability, and food/housing access. United Way volunteers participate in community service events.
• County of NorthamptoncoreGTM or Marketing PartnerCounty government partner providing support and resources for community programs. ProJeCt utilizes Coordinated Entry system as part of Pennsylvania Continuum of Care.
• WegmansminorGTM or Marketing PartnerFood donation and support partner for Food Pantry operations.
• Second Harvest Food Bank of Greater New OrleansminorGTM or Marketing PartnerFood bank partnership providing food supplies for distribution through ProJeCt's Food Pantry.
• GiantminorGTM or Marketing PartnerGrocery partner supporting Food Pantry operations through food donations.
• TargetminorGTM or Marketing PartnerRetail partner providing donations and support for community programs.
• WawaminorGTM or Marketing PartnerConvenience store chain providing donations and community support.
• Panera BreadminorGTM or Marketing PartnerBakery-cafe partner supporting food programs and events.
• Pennsylvania Department of EducationcoreGTM or Marketing PartnerState government partner providing funding, oversight, and approval for educational programs including EITC.
• C. F. Martin & CompanyminorGTM or Marketing PartnerGuitar manufacturer partner providing community support and donations.
• The Center for Animal Health and WelfareminorStrategic or Co-development PartnerPartnership to provide pet food through Pet Food Bank, helping families with pets maintain food security together.
• St. Luke's University Health NetworkminorStrategic or Co-development PartnerHealthcare partner supporting community wellness initiatives and programs.
• Fidelity BankcoreGTM or Marketing PartnerMajor community partner and sponsor. Fidelity Bank representatives serve on Board of Directors. Sponsors Simply Savory and other events.
• CrayolaminorGTM or Marketing PartnerCreative products company partner providing supplies and sponsorship for children's programs.
• Easton Area School DistrictcoreStrategic or Co-development PartnerPrimary educational partner. District refers students to all ProJeCt programs. Houses Student Success Program and SIZZLE! enrollment. Collaborates on Early Childhood Education.
• Da Vinci Science CenterminorGTM or Marketing PartnerScience education partner providing field trip experiences for SIZZLE! campers.
• FamilyConnectionsminorStrategic or Co-development PartnerPartnership expanded Adult Education and Family Literacy programs to Paxinosa Elementary School, offering ESL classes for parents.
• Rotary Club of EastonminorGTM or Marketing PartnerService club partner supporting SIZZLE! summer camp program.
• UGI UtilitiesminorGTM or Marketing PartnerUtility company partner sponsoring programs and events.
• Unity BankminorGTM or Marketing PartnerCommunity bank partner providing sponsorship and support for programs.
• Just BornminorGTM or Marketing PartnerConfectionery company (Peeps) partner supporting community programs.
• Lafayette CollegeminorStrategic or Co-development PartnerHigher education partner with Board representation and collaborative programs.
• HighmarkcoreGTM or Marketing PartnerAnnual sponsor of Highmark Walk for a Healthy Community event benefiting ProJeCt and other Lehigh Valley nonprofits.

Scale indicators14 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• ProLiteracy: National adult literacy umbrella organization that supports a network of community-based literacy programs, directly comparable as a peer/incumbent in the adult literacy space where ProJeCt's Fowler Literacy Center operates.
• Laubach Literacy: National direct peer in adult literacy instruction, historically part of the same volunteer-tutor movement that ProJeCt's literacy program emerged from in 1979.

Direct peers

• Literacy Center of Lehigh Valley: Regional direct competitor in adult literacy and ESL instruction serving the same Lehigh Valley market as ProJeCt's Adult Education program, with comparable volunteer-tutor and classroom-based service models.
• Second Harvest Food Bank of the Lehigh Valley: Regional food bank partner and direct peer in food distribution, sharing the same service area and beneficiary population as ProJeCt's Food Pantry (ProJeCt also sources from Second Harvest of Greater New Orleans).
• Boys & Girls Club of Easton: Direct peer serving at-risk youth in Easton with after-school and summer programming, comparable to ProJeCt's SIZZLE! and Student Success Program in mission and target population.
• Family Service Association of the Lehigh Valley: Multi-service social services nonprofit in the Lehigh Valley offering counseling, case management, and family support — directly comparable to ProJeCt's ASSIST and Family Literacy programs.
• Goodwill Industries of the Lehigh Valley: Workforce development and adult education peer in the same region, providing job-readiness and skills training comparable to ProJeCt's Adult Education/GED preparation offerings.
• Lehigh Valley Children's Centers: Regional early childhood education provider serving low-income families in the Lehigh Valley, directly comparable to ProJeCt's Early Childhood Education component of the Family Literacy program.
• Big Brothers Big Sisters of the Lehigh Valley: Youth mentoring organization serving the same Lehigh Valley at-risk youth population targeted by ProJeCt's Student Success Program and Check & Connect mentoring components.

Regional players

• United Way of the Greater Lehigh Valley: A core ProJeCt partner and a regional funder/convener of social services in the same Lehigh Valley geography, operating overlapping priorities in education, financial stability, and food/housing access.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ProJeCtEaston
• Facebookfacebook.com/projecteaston
• LinkedInlinkedin.com/company/project-of-easton

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProJeCt of Easton