What Stache Co does

Stache Co, operating as STACHE CO, LLC, is a South Windsor, Connecticut-based specialty apparel and accessories company founded in 2017 that designs and sells clothing, bags, and backpacks with a proprietary integrated "Odor Proof Stache Pocket" built into the garments. The core technology is a US Military/NASA grade odor-proof fabric material used in conjunction with YKK Aquaguard water-repellent zippers, producing a hidden, water-resistant pocket inside hoodies, tees, bags, and backpacks. The product portfolio spans roughly 15 SKUs including pullover and full-zip hoodies (priced $49-$69), a blank tee ($39), odor-proof bags in standard, XL, Mountaineer, and Explorer variants ($29-$39), the Voyager Backpack, and limited-edition Dazed collaboration pieces. All products are 100% made in the USA and produced on a made-to-order basis with 2-4 week shipping times.

The business operates a pure direct-to-consumer e-commerce model through stacheco.com, with no wholesale, marketplace, or third-party retail presence. Revenue is generated entirely through one-time transactional purchases at $29-$69 per item, with no subscription or recurring component. Payment processing is handled by Square, PayPal, and Afterpay (BNPL), and the company ships worldwide with free domestic US shipping. Customer acquisition is driven almost exclusively by organic social media on TikTok, Instagram, and YouTube; no paid advertising, email newsletter, or content marketing was identified in the source data.

Stache Co is a bootstrapped private LLC with 11-50 employees and no disclosed outside funding, parent company, or institutional ownership. The stated customer base is a horizontal mix of outdoor and adventure enthusiasts (hiking, camping, mountaineering) and privacy-conscious everyday-carry consumers who need discreet, odor-contained storage. Returns are restricted due to the nature of the odor-proof fabric, and pre-order or collaboration items are non-refundable. Management team, revenue figures, and customer logos are not publicly disclosed.

Name

Stache Co

Legal name

STACHE CO, LLC

Website

https://stacheco.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

South Windsor

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct Product Sales: One-time purchase revenue from selling apparel (hoodies, t-shirts) and bags with integrated odor-proof pockets. Products are priced at $29-$69 and sold directly through the company's e-commerce website. No subscription or recurring revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Stache Co designs, manufactures, and sells odor-proof apparel (hoodies and t-shirts) and storage accessories (pouches and backpacks) featuring a proprietary built-in Stache Pocket that uses US Military/NASA grade odor-containment material and YKK Aquaguard water-repellent zippers. Products are made to order in the USA, sold exclusively direct-to-consumer via stacheco.com with worldwide shipping and one-time purchases ranging from $29 to $69.

Product overview

Stache Co is a specialty apparel and storage company offering clothing and bags with proprietary Odor Proof, Water Resistant Stache Pocket technology. The product portfolio consists of two main categories: (1) Odor-proof apparel including hoodies (Mycology, High & Dry, Expedition Crew, Outdoors Club Full Zip, Tonal Tailgate, Archeri, Forage, Holographic Smiley, Blank, and Dazed collaboration), Blank Stache Tee, and the Voyager Stache Backpack; and (2) Odor-proof bags including the Odor Proof Stache Bag™, XL Odor Proof Stache Bag™, Mountaineer Odor Proof Stache Bag™, Explorer Odor Proof Stache Bag™, and Dazed collaboration bag. All products feature the company's signature Stache Pocket technology with waterproof canvas or fleece construction and YKK Aquaguard zippers. The company is made to order with 2-4 week shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• Mycology Stache Hoodie Hoodie with a built-in Odor Proof, Water Resistant Stache Pocket hidden inside the kangaroo pouch, made from 7.8-ounce 50/50 cotton/poly fleece with air jet yarn finish; priced at $59 for individual consumers.
• High & Dry Stache Hoodie Premium hoodie with built-in Odor Proof, Water Resistant Stache Pocket hidden inside the kangaroo pouch, priced at $69.00.
• Expedition Crew Stache Hoodie Hoodie with built-in Odor Proof, Water Resistant Stache Pocket hidden inside the kangaroo pouch, marketed as part of the Expedition collection.
• Outdoors Club Full Zip Stache Hoodie Stache Co's first full zip hoodie design with a built-in Odor Proof, Water Resistant Stache Pocket hidden inside the front right pocket, priced at $69.00.
• Tonal Tailgate Stache Hoodie Hoodie with built-in Odor Proof, Water Resistant Stache Pocket hidden inside the kangaroo pouch.
• Archeri Stache Hoodie Hoodie with built-in Odor Proof, Water Resistant Stache Pocket hidden inside the kangaroo pouch, priced at $59.00.
• Forage Stache Hoodie Hoodie with built-in Odor Proof, Water Resistant Stache Pocket hidden inside the kangaroo pouch, priced at $59.00.
• Holographic Smiley Stache Hoodie Hoodie with built-in Odor Proof, Water Resistant Stache Pocket hidden inside the kangaroo pouch, featuring a holographic smiley design, made from 7.8-ounce 50/50 cotton/poly fleece with air jet yarn finish, priced at $59.00.
• Blank Stache Hoodie Unbranded blank hoodie with built-in Odor Proof, Water Resistant Stache Pocket for customization, priced at $49.00.
• Dazed x Stache Co Hoodie Limited edition collaboration hoodie with the Dazed brand, featuring the Odor Proof Stache Pocket, priced at $59.00; non-refundable per collaboration policy.
• Blank Stache Tee T-shirt with a built-in Odor Proof, Water Resistant Stache Pocket located on the bottom right hem, made from 6 ounce 100% cotton, priced at $39.00.
• Odor Proof Stache Bag Odor proof bag with an outer layer of durable waterproof canvas and an inner lining of 70 denier nylon ripstop, using US Military/NASA grade odor-proof material with a YKK Aquaguard water-repellent zipper; dimensions 7.5"W x 5.75"H, fits up to 1/4 pound of flower; priced at $29.00.
• XL Odor Proof Stache Bag XL odor proof bag twice the size of the standard Stache Bag, constructed with waterproof canvas outer layer and 70 denier nylon ripstop inner lining, US Military/NASA grade odor-proof material, and YKK Aquaguard water-repellent zipper; dimensions 15"W x 11.5"H, fits up to 1/2 pound of flower; priced at $39.00.
• Mountaineer Odor Proof Stache Bag Odor proof bag in the Stache Bag lineup, marked as NEW & IMPROVED, positioned for mountaineering use, priced at $29.00.
• Explorer Odor Proof Stache Bag Limited edition odor proof bag in the Explorer collection of the Stache Bag lineup, priced at $29.00.
• Dazed x Stache Co Odor Proof Stache Bag Limited edition collaboration odor proof bag with Dazed, priced at $29.00; non-refundable per collaboration policy.
• Voyager Stache Backpack Backpack with Stache Co's odor proof pocket installed, made from 300 denier polyester canvas, featuring a spacious main compartment, organization panel, dedicated padded laptop sleeve fitting most 15" laptops, front zippered pocket, side mesh pockets, padded air mesh shoulder straps, padded back panel, and luggage trolley pass-through; dimensions 17.75"h x 11.5"w x 5"d; approximately 1,020 cubic inches.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Dime Bags: Direct competitor in the smell-proof bag and accessories category, selling odor-proof pouches, rolling trays, and backpacks to cannabis consumers. Closely comparable on product functionality, target customer, and price points ($20–$60 range).
• Higher Standards: Premium cannabis lifestyle and accessories brand with smell-proof storage, rolling accessories, and apparel collaborations. Comparable in target customer (cannabis consumers) and premium positioning, though broader in product range.
• Maverick (smell-proof bags): Specializes in smell-proof, carbon-lined bags and accessories for cannabis storage. Directly comparable in core functionality (odor-proof fabric technology), price range, and target market.
• Stashlogix: Smell-proof storage and accessories brand for cannabis consumers, with bags, jars, and travel cases. Comparable in product function and customer segment, with a similar mid-premium price positioning.

Broad incumbents

• Cookies SF: Larger cannabis lifestyle brand operating apparel, accessories, and stores; offers smell-proof bags and hoodies as part of a much wider portfolio. Comparable customer base and cannabis-lifestyle positioning, but significantly larger scale and broader assortment.
• Herschel Supply Co. Established backpack and bag brand with a comparable backpack product (Voyager Stache Backpack competes with Herschel's Little America and other commuter backpacks). Comparable on bag design and outdoor/commuter consumer, but a much broader portfolio without odor-proof specialization.

Emerging players

• Black Ember: Premium technical backpack brand with focus on durable materials, water resistance, and urban/adventure crossover — overlapping with the Voyager Stache Backpack's positioning. Comparable on materials (technical fabrics, premium zippers) and price point, though without odor-proof differentiation.

Others

• RAW (rolling papers): Iconic cannabis accessories brand (rolling papers, trays, smell-proof items) that shares the same cannabis-consumer customer base. Adjacent ecosystem peer rather than a direct product competitor — useful for understanding the addressable community.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC9NiFMTm8uz4KYHbLv0VDvg
• Instagraminstagram.com/stacheco
• TikToktiktok.com/@stacheco?

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stache Co