What Main-Post does

Main-Post GmbH is a privately held regional newspaper and media company headquartered at Berner Straße 2, 97084 Würzburg, Germany, operating under the Mediengruppe Main-Post media group (HRB 13376, AG Würzburg). The company publishes the Main-Post regional daily newspaper, first issued on November 24, 1945 (successor to the Würzburger Generalanzeiger, 1883–1941), covering 11 districts across Mainfranken (Main-Franconia) and Unterfranken with 15+ local editions including the Würzburger Volksblatt, Schweinfurter Tagblatt, Volkszeitung Schweinfurt, and the wholly-owned subsidiary Obermain-Tagblatt.

The product portfolio spans print newspaper subscriptions (daily Mon–Sat and Fri–Sat weekend editions, plus a student tier), digital subscriptions (MP+ at €15.99/month and ePaper digital replica at €33.99/month bundled with MP+, delivered via iOS/Android apps), ancillary media products (bi-monthly Mamamia family magazine at €3/issue, historical front-page reproductions, and the Hör-Abo telephone audio newspaper at €8.80/month), and a local commerce and discovery ecosystem (mainfrankencard loyalty program with 250 partners, Reservix-powered event ticketing, classifieds/jobs portals, and the Würzburg spielt e-commerce platform). Underlying technology consists of a digital news platform (mainpost.de) with dedicated news and ePaper mobile applications, podcast production (Mythos Airport, Mordsgespräche), and a regional print distribution network delivering across all Mainfranken districts.

Commercial mechanics are anchored by recurring subscriptions (the full print+digital package at €66.90/month being the highest-ARPU tier), supplemented by print and digital advertising (jobs.mainpost.de, classifieds, display), referral reader-acquisition programs (€120 reward per successful referral), ticket referral fees via Reservix, and one-time license sales of digitized historical front pages. The go-to-motion is direct-to-consumer through website, app stores, phone customer service (0931/6001 6001), home delivery, and retail single-copy sales (€2.80 weekday, €3.00 Saturday), serving general regional consumers as the primary segment with secondary targeting of students, families, and accessibility/audience users across roughly 1,001–5,000 employees.

Name

Main-Post

Legal name

Main-Post GmbH

Website

https://mainpost.de

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Main-Post GmbH is a privately held regional newspaper publisher in Würzburg, Germany, delivering print and digital news subscriptions across 11 Mainfranken districts, supported by family magazine, loyalty, e-commerce, and audio products for general local consumers, students, and families.

Ownership category

akta.pro rank

Product category

Regional Newspaper Publishing

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Regional newspaper publishing
• Digital news subscription
• Local media services
• Print newspaper delivery
• Media group operations

Headquarters

HQ city

Würzburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Print Newspaper Subscriptions: Daily and weekend newspaper delivery subscriptions including various local editions covering Würzburg, Schweinfurt, and surrounding districts in Mainfranken. Subscription tiers include daily (Mo-Sa), weekend (Fr-Sa), and student subscriptions.
2. Digital Subscriptions (MP+ and ePaper): MP+ digital access to mainpost.de articles, ePaper digital replica editions, and combinations with tablet devices. Monthly subscriptions with optional annual billing.
3. Mamamia Magazine: Family magazine for Mainfranken published bi-monthly, available by subscription at 3.00 EUR per issue.
4. Hör-Abo (Audio Newspaper): Audio newspaper reading service delivered via telephone, allowing subscribers to listen to daily newspaper content. Priced at 8.80 EUR/month for non-subscribers.
5. Historical Front Pages: Sale of digitized historical newspaper front pages from Main-Post (from 1945) and Würzburger Generalanzeiger (1883-1941). Available as digital (PDF), printed on newspaper paper, or framed versions.
6. Advertising: Print and digital advertising space sold to local and regional businesses, including job listings (jobs.mainpost.de), classifieds, and display advertising.
7. Ticket Sales Partnership: Ticket sales partnership with Reservix (mainticket.reservix.de) for local events.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Main-Post is a regional newspaper and media company that publishes a daily newspaper covering Würzburg, Schweinfurt, Mainfranken, Bavaria, and international news through 11 local editions. It sells multi-format subscriptions (print, ePaper digital replica, MP+ digital access, and Hör-Abo audio telephone service), a bi-monthly Mamamia family magazine, the mainfrankencard loyalty program, and historical newspaper reproductions, while also operating an e-commerce platform (Würzburg spielt) and podcasts. Revenue is diversified across subscriptions, advertising, classifieds, ticket commissions, and product sales.

Product overview

Main-Post is a regional newspaper and media company operating a multi-platform news distribution network. The core offering is the Main-Post regional daily newspaper (print and digital), supplemented by digital subscription services (ePaper, MP+), a family magazine (Mamamia), a loyalty card (mainfrankencard), historical newspaper reproductions, and an audio reading service. The company also operates the Obermain-Tagblatt sub-brand and maintains mobile applications for news and ePaper access, along with the Würzburg spielt e-commerce platform. Products are available through various subscription tiers including daily, weekend, student, and trial options.

Differentiator

Problem solved

Functional benefit

Brands

• MP+: Digital subscription service providing access to all articles on mainpost.de
• ePaper
• Mamamia
• Obermain-Tagblatt
• mainfrankencard
• Würzburg spielt

Products and services

• Main-Post (Gedruckte Zeitung / Print Newspaper) Regional daily print newspaper covering news from Würzburg, Schweinfurt, Mainfranken, and Bavaria, available Monday-Saturday or Friday-Saturday weekend editions, with 11 distinct local editions serving specific districts and home delivery or postal delivery options.
• ePaper Digital 1:1 replica of the printed newspaper, accessible from 9 PM the evening before publication via dedicated iOS and Android apps and web.
• MP+ Digital Subscription Digital-only subscription providing unlimited access to all articles on mainpost.de including Obermain-Tagblatt content, with monthly billing and an annual commitment option.
• Mamamia Magazine Bi-monthly family magazine for Mainfranken covering regional events, children's activities, and family-oriented content for children, youth, parents, and grandparents.
• mainfrankencard Savings and experience loyalty card for the Mainfranken region providing exclusive discounts and benefits at 250 partner locations, available in digital app and PVC card formats.
• Historische Titelseiten (Historical Front Pages) Reproductions of historical newspaper front pages from Main-Post (since 1945) and Würzburger Generalanzeiger (1883-1941) archives, sold as digital PDF downloads, prints on newspaper paper, or framed keepsakes.
• Hör-Abo (Audio Newspaper) Audio newspaper reading service allowing subscribers to listen to the daily newspaper content over the telephone at any time, with dedicated local edition numbers and free access for existing newspaper subscribers.
• Obermain-Tagblatt Regional newspaper for the Obermain area (Lichtenfels district) operated by Mediengruppe Main-Post, available in print and digital formats.
• Würzburg spielt Online shop operated by Main-Post GmbH selling local games, puzzles, and entertainment products for the Würzburg region.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Reservix (mainticket.reservix.de)minorChannel Partner/ Reseller/ DistributorTicket sales partnership for regional events. Main-Post offers event ticketing through its platform, earning referral fees on ticket sales.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nürnberger Nachrichten: Regional daily newspaper serving the Nuremberg/Franconia region of Bavaria with print, digital, and ePaper subscription tiers - directly comparable to Main-Post as a German regional publisher with a multi-district footprint and a similar print-to-digital transition profile.
• Main-Echo: Regional daily newspaper covering the Aschaffenburg and Lower Franconia area adjacent to Main-Post's Mainfranken territory - comparable hyperlocal subscription business model with print + digital editions and regional advertising focus.
• Augsburger Allgemeine: Bavarian regional daily newspaper headquartered in Augsburg that is part of the same Mediengruppe network referenced in Main-Post's footer - direct peer with comparable local editions, ePaper digital subscription product, and regional advertising franchises.
• Fränkischer Tag: Regional daily newspaper serving Upper Franconia (Bamberg area) - directly comparable regional German publisher with print editions and a digital paywall (FT+), targeting the same geographic demographic profile as Main-Post.
• Allgäuer Zeitung: Bavarian regional newspaper serving the Allgäu region - comparable regional subscription business with print + digital editions, listed in Main-Post's own footer as a partner title in the same media network.

Broad incumbents

• Süddeutsche Zeitung: Germany's largest national quality daily with a strong digital subscription product (SZ Plus) - a broader incumbent whose subscription and ad-tech investments set competitive benchmarks for regional publishers like Main-Post transitioning to digital-first reader revenue.
• Frankfurter Allgemeine Zeitung: National German broadsheet with FAZ+ digital subscription tier - broader incumbent competing in adjacent regional/national subscription segments and representing the digital subscription benchmark regional publishers like Main-Post's MP+ are priced against.
• Berliner Morgenpost / Madsack: Madsack Mediengruppe's flagship regional title serving Berlin with subscription paywall and ePaper - comparable regional newspaper publisher at larger scale, operating across the same digital subscription / print / classifieds revenue stack as Main-Post.
• NOZ Medien (Neue Osnabrücker Zeitung): Large German regional newspaper group with multiple regional titles, ePaper, and digital subscriptions - represents the multi-title regional publisher archetype and a meaningful M&A or operational benchmark for Main-Post's Mediengruppe structure.

Emerging players

• Tageszeitung (taz): Digital-first national German subscription newspaper - relevant emerging player highlighting the digital subscription product shape (community-funded, app + website) that regional players like Main-Post must position their MP+ offering against for younger readers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• Xx.com/mainpost
• Facebookfacebook.com/mainpost
• Instagraminstagram.com/mainpost.de
• TikToktiktok.com/@mainpost.de

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Main-Post