Hayat Finans
Hayat Finans is Turkey's first fully digital, 100% Turkish-capital participation (Islamic) bank and a wholly-owned subsidiary of Hayat Holding, offering fee-free mobile-first banking, profit-sharing accounts, and Islamic financing to retail, SME, corporate, and private clients.
- Company typePrivate
- Founded2023
- HeadquartersIstanbul
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Hayat Finans does
Hayat Finans is a Turkish participation (Islamic) bank operating as a digital-only institution — the first in Turkey backed by 100% Turkish capital. It is a wholly-owned subsidiary of Hayat Holding, a diversified conglomerate established in 1937 that spans 67 companies, more than 20,000 employees, and operations in 17 countries. The bank received its operating license on March 23, 2023, and serves retail, SME, corporate, and private banking customers through mobile applications on iOS, Android, and Huawei platforms, with no physical branch network.
The bank's core product set is built around interest-free (profit-and-loss sharing) financing, structured deposits, and digital payment instruments. Distinctive products include "Avantajlı Hesap" (a tiered profit-sharing account paying 90%/95%/99% participation rates to Bronze/Silver/Gold tiers), "Bana Bunu Al" (a QR-code point-of-sale consumer financing tool), and "Biz Kart" (a family-oriented card program). Technology stack includes remote identity verification via NFC, biometric facial recognition, real-time malware detection, and IP-based access controls. The bank also plans a Tedarikçi Finansman Sistemi (TFS / supplier finance) offering to round out its commercial product suite.
Hayat Finans operates on a fee-free retail banking model — a deliberate customer acquisition lever — and monetizes primarily through profit-sharing on financing assets, trade finance fees, and foreign exchange / sukuk activity rather than transactional retail fees. Distribution is entirely digital, supplemented by reciprocal ATM access agreements with İş Bankası and Yapı Kredi, and it runs co-marketing campaigns with retail partners (e.g., Boyner, Yemeksepeti, Setur, Gratis, Teknosa) that bundle card-based cashback and installment offers. The bank is led by CEO Galip Karagoz and operates from Istanbul.
Hayat Finans firmographics
Firmographics- Name
- Hayat Finans
- Legal name
- Hayat Finans Katılım Bankası A.Ş.
- Website
- https://hayatfinans.com.tr
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Hayat Finans is Turkey's first fully digital, 100% Turkish-capital participation (Islamic) bank and a wholly-owned subsidiary of Hayat Holding, offering fee-free mobile-first banking, profit-sharing accounts, and Islamic financing to retail, SME, corporate, and private clients.
- Ownership category
- akta.pro rank
Hayat Finans industry classification
Industry- Product category
- Participation Banking (Islamic Digital Banking)
- NAICS
- Commercial Banking (522110), Depository Credit Intermediation (5221), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- National Commercial Banks (6021)
- akta.pro primary industry
- Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG)
- akta.pro secondary industry
- Cross-Border FX, Multi-Currency & Treasury for Payments (FSAGABAK)
Keywords
Where Hayat Finans is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Offices6 records
Markets served
Hayat Finans business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Financing / Credit Revenue: Hayat Finans earns financing income from consumer loans (Bana Bunu Al ihtiyaç finansmanı), commercial financing (işletme finansmanı, ticari finansman, mikro finansman), and real estate/expertise fees on collateral. Loan origination fees are charged on commercial facilities (0.20% allocation fee, 1.10% disbursement fee).
- Foreign Trade Fees: Fees from documentary credits, guarantees, letters of credit issuance for import/export transactions, and international money transfers (Swift). Rates range from 0.50% to 5.00% depending on transaction type and currency.
- Securities and Investment Services: Revenue from brokerage commissions on equity trades (2 per mil on transaction value), account maintenance fees, and potentially management fees on investment funds and treasury products. Stock trading commissions and account opening/maintenance fees are listed.
- Cash Management / POS Revenue: Revenue from merchant POS terminal services, supplier financing fees, direct debit system fees, and cheque collection commissions for business customers.
- Profit Sharing (Kâr Paylaşım): As a participation bank (katılım bankası), Hayat Finans earns revenue through profit-sharing arrangements on financing activities. Customers receive a kâr payı (profit share) while the bank retains a share — with profit-sharing ratios of 99%/95%/90% for retail savings account customers. The bank's margin is the difference between financing income earned and the profit share distributed to depositors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Individual Banking — Fee-Free Core Banking (Masrafsız Bankacılık) |
| Transaction based/ take rate | Pay-as-you-go | Commercial Financing — Allocation and Disbursement Fees |
| Transaction based/ take rate | Monthly | Securities — Brokerage and Account Fees |
| Transaction based/ take rate | Monthly | Bana Bunu Al Consumer Financing — Installment Plans |
| Outcome Based/ Performance | Pay-as-you-go | Avantajlı Katılma Hesabı — Tiered Profit-Sharing Savings (50,000–2,000,000 TL) |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels10 records
Hayat Finans product offering
Product offeringCore offering
Hayat Finans is a digital-only participation (Islamic) bank offering fee-free retail and commercial banking services via its mobile app and internet banking platform. Its core offerings span profit-sharing savings accounts (Avantajlı Hesap, Katılma Hesabı), current accounts, consumer and commercial financing (including QR-code-based point-of-sale financing), debit and credit cards (individual, family/Biz Kart, corporate), investment products (FX, gold, equity, investment funds via TEFAS, sukuk), trade finance, cash management, and bill payments. All services are accessible exclusively through digital channels with no physical branches.
Product overview
Hayat Finans is Turkey's first 100% Turkish-capital digital bank, operating as a participation (Islamic) bank under Hayat Holding. It provides a mobile-first, fee-free digital banking platform via its Hayat Finans Mobile Application and Internet Banking. The core product ecosystem is anchored by the Masrafsız Bankacılık (Fee-Free Banking) model, which provides zero-cost transfers (EFT, Havale, FAST), free ATM access at partner networks (İş Bankası and Yapı Kredi), and commission-free bill payments. Account products include the Avantajlı Hesap (a tiered Gold/Silver/Bronze participation account offering up to 99% profit-sharing ratio), standard Katılma Hesabı (participation account in TL/USD/EUR), Avantajlı Günlük Hesap (flexible daily savings), and Cari Hesap (current/demand deposit). Financing products include Bana Bunu Al (QR-code based shopping financing up to 50,000 TL with 18-month installments and zero allocation fee), Eğitim Finansmanı (education financing), Mikro Finansman, İşletme Finansmanı, Ticari Finansman, and E-Teminat Mektubu for commercial customers. Card products span Biz Kart (family-focused supplementary debit card for children aged 8-25), Hayat Plus Credit Card, standard Bank Card, and corporate cards on Mastercard and TROY networks. Investment products include Hayat FX (FX and precious metals trading including silver), Yatırım Fonları through TEFAS (equity, precious metals, foreign equity funds, and HFY – Daily Earning Fund), Hisse Senedi (stock trading on BIST), Kira Sertifikası (sukuk), and a Yatırımcı Seviye Sistemi (investor tier program). Business solutions include Doğrudan Borçlandırma Sistemi (DBS), Hayat Finans POS, Maaş Ödemeleri (salary payments), and Tedarikçi Finansman Sistemi (TFS — upcoming). Foreign trade services cover international payments and transfers. All services are accessible through the Mobile App and Internet Banking channels with end-to-end digital onboarding.
Differentiator
Problem solved
Functional benefit
Brands
- Hayat Pay: A digital payment sub-brand operated by Hayat Finans, visible in the digital ecosystem alongside Hayat Finans.
Products and services
- Avantajlı Hesap (Advantageous Account) Tiered profit-sharing participation savings account offering Gold (99%), Silver (95%), and Bronze (90%) profit-sharing rates based on usage activity. All customers start at Gold tier. Minimum deposit ₺50,000, maximum ₺2,000,000 per account; tenures from 32 days. Subject to Turkish withholding tax (stopaj).
- Katılma Hesabı (Participation Account) Sharia-compliant profit-and-loss sharing deposit account available in TL, USD, and EUR with tenures from 7 days to 1+ years. Standard profit-sharing ratio is 90% customer / 10% bank for TL; currency accounts at 70% (USD/EUR). Deposits are covered by TMSF (Savings Deposit Insurance Fund) up to ₺1,200,000.
- Avantajlı Günlük Hesap (Advantageous Daily Account) Flexible daily savings account providing practical and flexible deposit solutions within the same fee-free (Masrafsız) ecosystem as other Hayat Finans accounts.
- Cari Hesap (Current Account) Demand deposit account available in Turkish Lira, foreign currency, and precious metals, allowing unrestricted access to deposited funds at any time. No account maintenance fees.
- Bana Bunu Al Individual need-based consumer financing (ihtiyaç finansmanı) facility providing up to ₺50,000 in credit limits for purchasing furniture, electronics, white goods, and other consumer goods. Customers scan a merchant QR code at the point of sale or use a virtual card online, receive instant approval, and repay in installments up to 18 months (or up to 36 months for higher amounts). Monthly rate 4.25%; zero allocation fee.
- Eğitim Finansmanı Sistemi (Education Financing System) Education financing solution providing fast, easy, and advantageous Sharia-compliant financing for educational expenses.
- Hayat Finans Bank Card (Debit Card) Standard bank debit card enabling physical and virtual shopping using funds from the cardholder's demand deposit account balance, with contactless payment capability.
- Biz Kart (Family Supplementary Debit Card) Family-focused supplementary debit card enabling intra-family financial management. Parents can assign cards to children aged 8–25, set spending limits, and earn referral rewards (up to ₺500 per qualifying friend, up to ₺25,000 total). Supports contactless payments, cash withdrawals, and digital subscription cashback campaigns.
- Hayat Plus Credit Card Prestigious Mastercard-branded individual credit card offering comfort, security, and advantages for spending, designed with a premium card experience.
- Hayat Finans Mastercard Corporate Credit Card Corporate Mastercard credit card enabling companies to manage all purchases and expenses with high spending limits for daily business operations.
- Hayat Finans TROY Corporate Credit Card Corporate credit card operating on the TROY domestic card payment network (BKM), providing high spending limits to facilitate daily business operations across Turkey's domestic payment infrastructure.
- Hayat FX Foreign exchange and precious metals trading platform allowing customers to invest through currency and precious metal buy/sell transactions. Supports narrow-spread silver trading during campaign periods.
- Yatırım Fonları (Investment Funds) Investment fund products distributed via the TEFAS (Türkiye Elektronik Fon Alım Satım Sistemi) platform, including HFY – Daily Earning Fund, equity funds, precious metals funds, and foreign equity funds, managed by professionals with free commission and custody.
- Hisse Senedi (Stock Trading) Stock trading account enabling customers to buy shares listed on Borsa İstanbul (BIST). Commission of 2 per mil (0.2%) on buy/sell transaction amounts; free account opening (subject to MKK statutory fee).
- Kira Sertifikası (Lease Certificate / Sukuk) Investment in Sharia-compliant lease certificates (sukuk) providing an interest-free alternative method to grow savings through Islamic-compliant securities.
Quantifiable outcome
- Free 3 transfers + 2 EFT + 5 FAST + 4 ATM transactions per month saves customers an estimated ₺683/month vs. other banks' average monthly fees
- +2 more outcomes
Companies that use Hayat Finans
Customer profileSegments3 records
Ideal customer profiles3 records
Hayat Finans technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Hayat Finans partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- İş Bankası (Bankamatik)coreİş Bankası's nationwide ATM network is a core distribution channel for Hayat Finans. Hayat Finans cardholders can perform free cash withdrawals, cash deposits, and balance inquiries at all İş Bankası Bankamatik ATMs across Turkey at no cost. This partnership is central to Hayat Finans's fee-free banking value proposition.
- Yapı KredicoreYapı Kredi's ATM network serves as a partner access point for Hayat Finans cardholders. Free cash withdrawals and deposits are available at all Yapı Kredi ATMs in Turkey. Combined with the İş Bankası partnership, this gives Hayat Finans broad, fee-free ATM coverage across Turkey.
- VivenseminorVivense is a furniture retailer partner under the 'Bana Bunu Al İş Ortağım' program. Hayat Finans customers purchasing at Vivense physical stores receive 3-month deferred payment and up to 18-month installment financing at 0% additional cost, enabling Hayat Finans to acquire new customers through the furniture retail segment.
- Gündoğdu MobilyaminorGündoğdu Mobilya is a partner furniture retailer in the Bana Bunu Al campaign. Offers Hayat Finans customers 3-month deferred payment, up to 12-month equal installment payments at no extra cost, and a campaign limit of ₺300,000.
- ÇetmenminorÇetmen is a partner furniture retailer offering Hayat Finans customers 18-month installment financing with a 3-month deferred payment option through the Bana Bunu Al program.
- Modalife, Alfemo, Konfor (Furniture Retailers)minorFurniture retail partners under the Bana Bunu Al program, offering Hayat Finans customers extended installment plans and deferred payment options at physical store locations.
- Xiaomi TurkeyminorXiaomi Turkey is a technology retail partner offering Hayat Finans financing advantages for Xiaomi product purchases under the Bana Bunu Al program, enabling customers to purchase electronics with favorable installment terms.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Hayat Finans competitors and assessment
Company assessmentDirect peers
- Enpara: Enpara is Turkey's largest digital-only bank, operated by QNB Finansbank. It is the most direct comparable to Hayat Finans — branchless, mobile-first, fee-free banking targeting the same digitally native Turkish mass-market customer.
- N Kolay: N Kolay is the digital banking platform of QNB Finansbank (alongside Enpara). Like Hayat Finans, it is a mobile-first, no-branch offering targeting retail and SMB customers with simplified UX and lower fees than traditional banks.
- CEPTETEB: CEPTETEB is TEB's digital-only banking brand, offering a fee-light, mobile-first banking experience to retail customers in Turkey. It is a direct competitor to Hayat Finans in the digital-native, low-fee banking segment.
Broad incumbents
- Kuveyt Türk Katılım Bankası: Kuveyt Türk is Turkey's largest private participation bank, offering Islamic-compliant retail, commercial, and corporate banking with a branch network. It is comparable as a participation-bank competitor but at vastly larger scale and with physical distribution Hayat Finans lacks.
- Türkiye Finans Katılım Bankası: Türkiye Finans is a major Turkish participation bank (majority-owned by Saudi National Bank). It competes directly in the Islamic-banking space but operates a national branch network and serves large corporates — capabilities Hayat Finans cannot match at current scale.
- Albaraka Türk Katılım Bankası: Albaraka Türk is one of the established Turkish participation banks offering Sharia-compliant retail and commercial banking. Comparable as a direct participation-bank competitor with broader product range and physical presence.
- Ziraat Katılım Bankası: Ziraat Katılım is the state-owned participation bank subsidiary of Ziraat Bank. It competes in the same Islamic-banking segment but benefits from state backing, full branch network, and substantially larger capital and deposit base than Hayat Finans.
- Vakıf Katılım Bankası: Vakıf Katılım is another state-owned Turkish participation bank. It targets the same Sharia-compliant customer segments as Hayat Finans but with state-bank scale, regulatory advantages, and nationwide branch coverage.
Emerging players
- Fibabanka: Fibabanka is a mid-sized Turkish bank with a strong digital focus. While smaller than top-tier incumbents, it offers comparable digital banking products and competes for similar retail and SMB customers as Hayat Finans.
- Revolut: Revolut is a global digital banking platform with operations in Turkey. While not a participation bank, it competes for the same digitally native, fee-sensitive customer base and benchmarks the digital-first banking UX Hayat Finans aims to deliver.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hayat Finans social profiles
Digital presenceHayat Finans compliance and trust
Trust signalCompliance1 record
Hayat Finans financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hayat Finans leadership team
Management profileNumber of profiles
Profiles1 record
Hayat Finans funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hayat Finans M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hayat Finans
What does Hayat Finans do?
Hayat Finans is a digital-only participation (Islamic) bank offering fee-free retail and commercial banking services via its mobile app and internet banking platform. Its core offerings span profit-sharing savings accounts (Avantajlı Hesap, Katılma Hesabı), current accounts, consumer and commercial financing (including QR-code-based point-of-sale financing), debit and credit cards (individual, family/Biz Kart, corporate), investment products (FX, gold, equity, investment funds via TEFAS, sukuk), trade finance, cash management, and bill payments. All services are accessible exclusively through digital channels with no physical branches.
Is Hayat Finans a public or private company?
Hayat Finans is a private company. It is classified as corporate owned and is currently operating.
When was Hayat Finans founded?
Hayat Finans was founded in 2023. It employs 251 to 500 people.
Where is Hayat Finans based?
Hayat Finans is headquartered in Istanbul.
How does Hayat Finans make money?
Five revenue lines are on record. Financing / Credit Revenue is the primary driver. The others are foreign Trade Fees, securities and Investment Services, cash Management / POS Revenue and profit Sharing (Kâr Paylaşım).
Who are Hayat Finans's main competitors?
Direct peers on record are Enpara, N Kolay and CEPTETEB. Broad incumbents are Kuveyt Türk Katılım Bankası, Türkiye Finans Katılım Bankası, Albaraka Türk Katılım Bankası, Ziraat Katılım Bankası and Vakıf Katılım Bankası. Emerging players are Fibabanka and Revolut.
Does Hayat Finans have an API?
No public API is recorded for Hayat Finans.
What industry is Hayat Finans in?
Hayat Finans's product category is Participation Banking (Islamic Digital Banking). Its primary akta.pro industry code is FSAMAIAG, Multi-Currency Accounts, Wallets & IBAN Services, with a secondary code of FSAGABAK, Cross-Border FX, Multi-Currency & Treasury for Payments. Its NAICS code is 522110 and its SIC code is 6021.