Merchants Exchange Club

What Merchants Exchange Club does

Merchants Exchange Club, operated by Merchants Exchange Productions, is a historic private event venue located at 75 Leidesdorff Street in San Francisco's Financial District. Originally established in 1908 as an exclusive club for the city's financial elite, the venue closed in 1997 and was reborn in 2013 as a full-service event space following a complete renovation. The venue comprises 6,500 square feet of customizable event space, including the 5,000-square-foot Great Hall (capacity up to 500 standing or 250 theater seating) and the 1,500-square-foot Moya del Pino Bar and Lounge (capacity up to 200 standing or 85 seated), featuring three restored Jose Moya Del Pino murals. It serves three primary customer segments: corporate clients (meetings, conferences, product launches), nonprofit organizations (galas, fundraisers), and social events (weddings, celebrations).

The venue offers an integrated technology and service platform: professional in-house audio-visual production with projection mapping, lighting design, live streaming capabilities for virtual audiences, and scalable high-speed WiFi for technology-intensive events. Catering is provided by an in-house culinary team using a shared kitchen with the sister venue Julia Morgan Ballroom, offering bespoke seasonal menus sourced from Bay Area farms and artisanal purveyors. Event booking is managed through Tripleseat software, and the venue is also listed on EventUp for event planner discovery.

Merchants Exchange Productions is part of the hospitality division of Clint Reilly Landmark Properties, which also operates the Julia Morgan Ballroom and Credo restaurant under shared professional management. The business model centers on venue rental with food-and-beverage minimums, plus layered revenue from in-house catering and turnkey event production services. Pricing is not publicly disclosed; contracts are negotiated through a corporate sales team via appointment-based site visits. The venue has hosted a notable client base including Apple, Wells Fargo, Salesforce, Cisco, Deloitte, the NFL, and presidential receptions, indicating premium positioning within the Bay Area event market.

Name

Merchants Exchange Club

Legal name

Merchants Exchange Production

Website

https://mxclubsf.com

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

101–250 employees

Short description

Merchants Exchange Club is a historic private event venue in San Francisco's Financial District, offering 6,500 square feet of flexible space for corporate, nonprofit, and social events, with in-house catering and audiovisual production services under the Clint Reilly Landmark Properties hospitality division.

Ownership category

akta.pro rank

Product category

Private Event Venue Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industry

Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF)

Keywords

• Private event venue
• Corporate event catering
• Audio visual production
• Nonprofit gala venue
• Historic meeting space

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Venue Rental: Venue fee-based rental with food and beverage minimums. The entire club space is included, with the Moya del Pino Bar and Lounge available for independent booking for smaller groups.
2. Catering and Food & Beverage: In-house premium catering by expert culinary team, including bespoke gourmet menus, seasonal offerings, and customizable menu design for events.
3. Event Production Services: Turnkey event production including audio-visual packages, lighting design, scenic elements, staging, and drapery. Professional planning staff handles every aspect from valet service to lighting and floral.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

The Merchants Exchange Club operates a historic private event venue in San Francisco's Financial District providing 6,500 square feet of flexible event space across the Great Hall and Moya del Pino Bar and Lounge. The venue delivers full-service, turnkey event solutions including in-house catering, professional audio-visual production, scenic and lighting design, and end-to-end event planning for corporate meetings, nonprofit galas, fundraisers, and high-profile social celebrations.

Product overview

Merchants Exchange Club operates as a full-service private event venue offering a unified platform for hosting corporate meetings, nonprofit galas, and social celebrations. The core venue product provides 6,500 square feet of customizable event space including the Moya del Pino Bar and Lounge (1,500 sq ft) and The Great Hall (5,000 sq ft), both available as standalone bookings. Value-added modules include in-house Audio Visual Services (audio, video, lighting, scenic, streaming) and Food + Beverage Catering featuring seasonal Bay Area-inspired menus. The venue is operated by Merchants Exchange Productions alongside the Julia Morgan Ballroom, with shared professional staff and culinary resources enabling turnkey event solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Merchants Exchange Club Venue Rental Historic 6,500 square foot private event venue located in San Francisco's Financial District offering full-service turnkey venue rental with flexible room configurations for corporate meetings, nonprofit galas, fundraisers, and social celebrations. Includes access to the Great Hall, Moya del Pino Bar and Lounge, coat check, and entry/registration spaces; pricing adjusts against food and beverage minimums.
• Moya del Pino Bar and Lounge 1,500 square foot bar and lounge within the Merchants Exchange Club featuring historic Jose Moya Del Pino murals, accommodating up to 200 standing or 85 seated guests. Available as an independent booking for smaller groups.
• Audio Visual Services Professional in-house event production services including audio, video, lighting design, scenic elements, staging, drapery, projection mapping, and live streaming capabilities for corporate meetings, conferences, galas, and product launches.
• Food + Beverage / Catering In-house gourmet catering provided by an expert culinary team offering bespoke, seasonal Bay Area-inspired menus sourced from local farms and artisanal purveyors, including reception, plated, and buffet-style dining options for events.

Quantifiable outcome

• 500 person standing reception capacity
• +2 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Julia Morgan BallroomcoreStrategic or Co-development PartnerSame professional management team operates both venues. Julia Morgan Ballroom is a sister venue in the same Clint Reilly Landmark Properties portfolio, sharing staff expertise and catering operations.
• Clint Reilly Landmark PropertiescoreStrategic or Co-development PartnerParent company overseeing hospitality division including Julia Morgan Ballroom, Merchants Exchange Club, and Credo restaurant. Adam Ryon manages the entire hospitality division for this property group.
• Credo RestaurantminorStrategic or Co-development PartnerFine dining restaurant within same property portfolio, sharing culinary expertise and kitchen facilities with the event venues.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Julia Morgan Ballroom: Sister venue located in the same Merchants Exchange Building, operated by the same Merchants Exchange Productions team under Clint Reilly Landmark Properties with shared kitchen, staff, and SF corporate/social client base — the most directly comparable peer and primary internal competitor for bookings.
• The Ritz-Carlton, San Francisco: Luxury hotel with premium ballrooms and event space in San Francisco's Nob Hill / FiDi area competing directly for high-end corporate galas, weddings, and nonprofit fundraisers with comparable pricing and service standards.
• Four Seasons Hotel San Francisco at Embarcadero: Luxury SoMa/FiDi hotel offering premium event venues including ballrooms and meeting space, competing for Fortune 500 corporate events, product launches, and high-end social celebrations in the same SF market.
• St. Regis San Francisco: Five-star SoMa hotel with luxury event venues directly competing with MXC for high-end corporate and social bookings from the same SF financial district client pool.
• The Fairmont San Francisco: Iconic historic luxury hotel atop Nob Hill with multiple ballrooms and event venues serving a similar prestige-positioned SF corporate, nonprofit, and social-event client base with comparable heritage appeal.
• Palace Hotel, San Francisco: Historic luxury SF hotel with the grand Garden Court and ballrooms hosting corporate galas, nonprofit fundraisers, and weddings — comparable heritage positioning and downtown SF corporate-event overlap.
• The Westin St. Francis San Francisco on Union Square: Large luxury hotel with extensive ballrooms and event space on Union Square competing for high-volume corporate meetings, conferences, and galas in the SF market.
• San Francisco City Hall: Iconic Beaux-Arts civic venue frequently booked for weddings, galas, and nonprofit fundraisers in San Francisco, often directly compared to MXC for upscale social and philanthropic events at comparable prestige points.
• Bimbo's 365 Club: Historic 1931 North Beach nightclub and live-event venue in San Francisco, often booked for corporate holiday parties, fundraisers, and product launches competing for the same prestige-events client pool.
• The Pearl (San Francisco): Full-service private event venue in San Francisco's Dogpatch offering catering, A/V, and turnkey event production comparable to MXC's integrated stack, competing for corporate and social bookings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/mxpsf
• Facebookfacebook.com/mxclubsf

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Merchants Exchange Club