STACK Basketball

Name

STACK Basketball

Legal name

Mahwah Sports Performance LLC

Website

https://stacknj.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Youth Basketball Training Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Training & Practice Facilities (Team Performance Centers) (MPAKAEAI)

akta.pro secondary industries

Elite Performance Training Centers (High-Performance/Pro Prep) (MPAKAJAC), Strength, Conditioning & Speed/Agility Training Facilities (MPAKAJAD), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Youth basketball training
• AAU basketball program
• Basketball skills coaching
• Sports performance training
• Basketball camp services

Headquarters

HQ city

Mahwah

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Subscriptions: Monthly recurring memberships for basketball skills classes, open gym access, and AAU team programs. Includes Basic, Elite, and Bonus tiers with varying levels of access (2-7 days per week).
2. Private and Group Training Sessions: One-on-one and small group (2-4 players) basketball training sessions sold individually or in packages of 5 or 10. Priced per session with discounts for package purchases.
3. Summer and No-School Camps: Full-day basketball camps during summer break and school holidays. Sold per week or per day with sibling and multi-week discounts available.
4. Court Rentals: Hourly rental of basketball courts (full court, half court, practice court) and specialty equipment like shooting machines. Used for games, practices, and events.
5. Sports Birthday Parties: Package-based birthday party events including court access, coaches, food, and party room rental. Up to 20 children with additional per-child charges.
6. Merchandise and Apparel: Online store selling STACK branded merchandise including uniforms, practice gear, dry-fit shirts, sweatshirts, shooting shirts, and polos.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

STACK Basketball operates a single 15,000 sq. ft. climate-controlled indoor basketball training facility in Mahwah, NJ, where it runs AAU basketball teams, private and group training sessions, basketball skills classes, summer and no-school camps, court rentals, open gym memberships, and sports birthday parties. Programs are delivered by an in-house coaching staff of former college and professional players certified through USA Basketball, AAU, and STACK's own internal training program, and are sold primarily to families with youth athletes in Northern New Jersey and Rockland County, NY.

Product overview

STACK Basketball operates as a multi-service basketball training facility and program provider offering a platform-plus-modules architecture. The core offering consists of AAU basketball teams (grades 1st-12th) and basketball camps (summer and no-school programs), supplemented by private and group training services including Basketball Skills Classes and Biddy Basketball Classes for younger beginners. Additional modules include Open Gym Memberships, Court Rentals, Sports Birthday Parties, and a merchandise Store. The company also offers a premium tier through STACK BEAST Elite AAU Basketball for serious competitors. All programs are conducted at the company's 15,000 sq. ft. climate-controlled facility in Mahwah, New Jersey.

Differentiator

Problem solved

Functional benefit

Brands

• STACK BEAST: Elite AAU Basketball program for serious players from New Jersey and New York who commit to playing at the highest level of competition.

Products and services

• AAU Basketball Teams (including STACK BEAST Elite) Competitive Amateur Athletic Union basketball teams for boys and girls grades 1 through 12, including the STACK BEAST elite tier for serious competitors, with structured seasons, 2 practices per week, 8-12+ games, optional uniform purchase, and access to bundled skills classes and open gym.
• Summer Basketball Camp Full-day summer basketball camp program for children ages 6-16 focused on skill development, competitive games, and contests, with before/after care, sibling discounts, and multi-week pricing.
• No School Basketball Camp Single-day and multi-day basketball camps held during school holidays, spring break, winter recess, and teacher convention days for children ages 6-16.
• Private Basketball Training One-on-one and small-group (up to 4 players) basketball training sessions of approximately one hour each, focused on fundamentals, attention to detail, and proven skill-building drills, sold individually or in discounted 5- and 10-session packages.
• Basketball Skills Classes (3rd grade through High School) Group basketball training classes segmented by grade level (3rd-5th, 6th-8th, and high school), covering ball handling, dribbling, shooting, and conditioning drills, sold as monthly subscriptions with 2x/week or unlimited options and drop-in single classes.
• Biddy Basketball Classes (K-2nd Grade) Introductory basketball program for children in kindergarten through 2nd grade focused on fundamentals including proper footwork, passing, dribbling, shooting, and basic basketball IQ, sold as monthly subscriptions or drop-in classes.
• Youth Basketball League (1st/2nd Grade) In-house basketball league for 1st and 2nd graders emphasizing balanced teams and skill development, with Basic, Elite, and Bonus tiers that bundle practices, games, skills classes, and private training sessions.
• Open Gym Membership Flexible membership providing supervised court access Monday through Friday afternoons (3:00-4:30 PM) for athletes to practice basketball skills independently or as part of AAU packages.
• Court Rentals Hourly rental of full courts, half courts (practice courts), and a shooting machine court for games, practices, and events, with time-of-day-based pricing and optional access to volleyball and pickleball setups.
• Sports Birthday Parties Two-hour hosted sports birthday parties for children ages 3-15, combining 90 minutes of structured basketball, soccer, dodgeball, and other games with 30 minutes for pizza and cake in a private party room.
• STACK Store (Merchandise) Online storefront selling STACK-branded uniforms, practice gear, dry-fit shirts, sweatshirts, shooting shirts, polos, and related apparel and accessories.
• Performance / Speed & Agility Classes Athletic performance training classes focused on speed, agility, strength, and vertical jump development for youth athletes, often bundled with AAU Elite and Youth League programs.
• Basketball Game Scheduling Service Coordination of competitive basketball games for visiting AAU, Travel, and CYO teams against STACK teams, priced per game and supported by STACK facility logistics.

Quantifiable outcome

• Thousands of athletes have transformed their game through STACK's private training
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Local High Schools (Don Bosco, Mahwah, Indian Hills, Ramsey)coreStrategic or Co-development PartnerSTACK coaches work directly with athletes from local high schools including Don Bosco Preparatory High School, Mahwah High School, Indian Hills High School, and Ramsey High School. This partnership provides high school athletes with supplemental training while building STACK's regional reputation and referral network. Coach Atom Johnston also serves as Head Girls Basketball Coach at Elmwood Park High School and Varsity Assistant at Saddle River Day School, creating deeper institutional ties.
• Elmwood Park High SchoolcoreStrategic or Co-development PartnerCoach Atom Johnston serves as Head Girls Basketball Coach at Elmwood Park High School, where he led a program turnaround achieving the school's first county tournament victory in over 40 years. This relationship connects STACK to the high school basketball ecosystem and provides a pathway for student-athletes.
• Saddle River Day SchoolminorStrategic or Co-development PartnerCoach Atom Johnston serves as Boys Varsity Assistant Coach, maintaining STACK's presence in the private school basketball landscape.
• Playas Bowl Shakedown (Shakopee)minorGTM or Marketing PartnerPlayas Bowl Shakopee co-hosted a basketball clinic with STACK, providing free smoothies at the event. This community partnership demonstrates STACK's local business relationships for marketing activations.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Parisi Speed School: Parisi operates a national franchise network of speed, agility, and strength training facilities for youth athletes. Overlaps with STACK's Performance/Speed & Agility classes and private training, but operates across multiple sports via a franchise model at significantly larger scale.
• US Sports Camps (Nike Sports Camps): US Sports Camps operates the Nike Sports Camps network, providing youth sports camps including basketball across the US. Comparable to STACK's summer and no-school camp offerings, with similar target demographic but vastly larger brand and distribution.
• D1 Training: D1 Training is a national franchise of athletic-based training facilities offering group, semi-private, and sports-specific programs for youth and adults. Comparable to STACK's performance and skills training, but multi-sport and franchise-driven at scale, with standardized curriculum across locations.
• i9 Sports: i9 Sports is a national franchise provider of youth sports leagues, camps, and clinics across basketball, flag football, soccer, and more. Comparable to STACK's youth league and camp offerings, with similar parent-friendly positioning but broader sport coverage and franchise scale.

Direct peers

• PGC Basketball: PGC Basketball runs point-guard and skills training camps, clinics, and online courses for youth athletes nationwide. Comparable to STACK's private training and skills class offerings, with a similar curriculum-driven, skills-development positioning but at greater scale and with national brand reach.
• Hoop Group: Hoop Group operates basketball training, AAU teams, and showcases across the Mid-Atlantic (including NJ/PA). It is a near-direct competitor to STACK in both AAU programming and skill-development camps, serving the same age segments and family demographics in the greater Northeast.
• Five Star Basketball Camp: Five Star runs residential and day basketball camps plus recruiting showcases for youth and high school players. Directly comparable to STACK's summer camps and AAU programming, with similar college-recruitment exposure value proposition.
• Phenom Sports Group: Phenom Sports Group runs AAU basketball events, combines, and showcase circuits. Comparable to STACK's AAU program and STACK BEAST elite tier, with similar focus on competitive exposure and college recruitment pathways (one of STACK's coaches, Charles Thomas, is a former Phenom-related combine director).

Others

• Rise Nation / AirBnB of Basketball (Basketball HQ): Basketball HQ and similar community/scheduling platforms serve the youth basketball ecosystem that STACK participates in as an AAU program. Comparable as ecosystem participants rather than direct competitors — they provide scheduling, league management, and tournament infrastructure that STACK and its partner teams rely on for AAU operations.

Regional players

• Skyhook Sports / Air Time Basketball: Skyhook Sports is a basketball training operator with private lessons, camps, and AAU-style programs across select US regions. Comparable to STACK in service mix (private training + camps + AAU), operating in different geographies with a similar community-based model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/stackbasketballnjny
• Facebookfacebook.com/stackbasketballnjny

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STACK Basketball