The Oxford Company
The Oxford Company is a privately-held, bootstrapped craft supplies manufacturer founded in 1995 in Middlebury, USA. It produces the Original Oxford Punch Needle, proprietary Violet Jane hand-dyed yarn, 400+ McAdoo patterns, and delivers instructor-led education via the Oxford Rug Hooking School, serving punch needle rug hooking hobbyists and wholesale craft retailers globally.
- Company typePrivate
- Founded1995
- HeadquartersMiddlebury, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
The Oxford Company firmographics
Firmographics- Name
- The Oxford Company
- Legal name
- The Oxford Company
- Website
- https://amyoxford.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Oxford Company is a privately-held, bootstrapped craft supplies manufacturer founded in 1995 in Middlebury, USA. It produces the Original Oxford Punch Needle, proprietary Violet Jane hand-dyed yarn, 400+ McAdoo patterns, and delivers instructor-led education via the Oxford Rug Hooking School, serving punch needle rug hooking hobbyists and wholesale craft retailers globally.
- Ownership category
- akta.pro rank
The Oxford Company industry classification
Industry- Product category
- Craft Supplies
- NAICS
- Textile Furnishings Mills (3141)
- SIC
- Pens, Pencils & Other Artists' Materials (3950), Textile Mill Products (2200)
- akta.pro primary industry
- Needlepoint & Embroidery Shops (CRALADAE)
- akta.pro secondary industry
- Notions & Sewing Accessories Retail (Thread, Needles, Zippers, Buttons) (CRALADAG)
Keywords
Where The Oxford Company is headquartered
LocationHeadquarters
- HQ city
- Middlebury
- HQ country
- United States
- HQ region
- North America
Markets served
The Oxford Company business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Punch Needle Products: Sale of punch needles, tools, and accessories - the core product line including individual needles, complete sets, and accessories like gripper frames and monk's cloth
- Yarn Sales: Sale of proprietary hand-dyed Violet Jane yarn in various weights (rug yarn, fine yarn) and colorways including variegated and solid colors
- Craft Kits and Patterns: Sale of pre-packaged kits with materials and patterns, plus individual downloadable and physical patterns organized by theme (animals, flora, geometric, seasonal) and size
- Online Courses and Education: Revenue from paid online courses through Oxford Rug Hooking School, including beginner courses, seasonal projects, and specialty techniques taught by certified instructors
- Wholesale: Wholesale distribution channel for retailers and craft stores to purchase Oxford products for resale
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Punch Needles range from $35 for single fine point to $290 for complete set |
| Unit Pricing | Pay-as-you-go | Yarn priced at $15-$17 per skein depending on weight and colorway |
| Unit Pricing | Pay-as-you-go | Craft Kits range from $59 to $110 |
| Unit Pricing | Pay-as-you-go | Monk's Cloth starting from $5 |
| Unit Pricing | Pay-as-you-go | Frames starting from $45 |
| Other | Pay-as-you-go | Gift Cards available in variable denominations |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
The Oxford Company product offering
Product offeringCore offering
The Oxford Company manufactures the Original Oxford Punch Needle and supplies a complete craft ecosystem for punch needle rug hooking, including hand-dyed Violet Jane yarn, Monk's cloth backing, Gripper Strip Lap Frames, 400+ McAdoo hooked rug patterns, and pre-assembled craft kits. The company also runs the Oxford Rug Hooking School, offering structured online courses and instructor certification for punch needle artists.
Differentiator
Problem solved
Functional benefit
Brands
- Oxford Rug Hooking School: Educational division offering punch needle rug hooking courses with certified Oxford instructors
- Oxford Punch Needle
- Violet Jane
Products and services
- Oxford Punch Needles Original punch needle craft tool for rug hooking, available in Fine Point Natural Wood and Symfonie Wood variants as well as complete sets. Prices range from $35 for a single fine-point needle to $290 for a complete set.
- Violet Jane Yarn Hand-dyed proprietary yarn manufactured by The Oxford Company, available in Fine and Rug weights with variegated and solid color options across multiple color families. Priced at $15–$17 per skein.
- Oxford Gripper Strip Lap Frames Frames designed for punch needle rug hooking, including Gripper Strip Lap Frames and No Slip Hoops, used to secure fabric during crafting. Frames start from $45.
- Monk's Cloth 100% cotton Monk's cloth backing fabric for punch needle rug hooking projects, sold as precuts starting at $5 and yardage.
- McAdoo Hooked Rug Patterns Collection of over 400 hand-traced hooked rug patterns covering themes including Animals, By The Water, Flora, Geometric, Pictorial, and Seasonal designs, available in sizes from small chairpads to large rugs and runners.
- Punch Needle Kits Pre-assembled kits bundling the Oxford Punch Needle, Monk's cloth, yarn, and patterns for specific projects. Kits range from $59 (Yellow Star Kit) to $110 (Fox Kit).
- Oxford Rug Hooking School Online education platform offering structured, instructor-led courses in punch needle rug hooking at beginner through advanced levels, taught by Oxford Certified Instructors with scholarship opportunities and instructor certification pathways.
Companies that use The Oxford Company
Customer profileSegments3 records
Ideal customer profiles3 records
The Oxford Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Oxford Company partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OPNIG (Oxford Punch Needle Industry Group)minorThe Oxford Company is associated with OPNIG (Oxford Punch Needle Industry Group) as indicated on their website navigation. This appears to be an industry association related to the punch needle craft industry.
Scale indicators2 records
The Oxford Company competitors and assessment
Company assessmentDirect peers
- Herrschners: Long-standing catalog and online craft supplies retailer selling yarn, kits, patterns, and tools across multiple needlecraft categories. Highly comparable to Oxford as a multi-channel craft retailer with bundled kits and education content, though broader in scope than Oxford's punch-needle-only focus.
- Mary Maxim: Direct-to-consumer craft supplies company selling yarn, kits, patterns, and accessories through catalog and e-commerce. Comparable to Oxford in the overlap of yarn + kits + patterns + consumer hobbyist customer base, though Mary Maxim is broader across knitting and crochet.
- Knit Picks (Craftsy): Online-first yarn and craft tools retailer with proprietary yarn brands, kits, and downloadable patterns, plus an education platform (Craftsy/Bluprint). Highly comparable to Oxford's model of proprietary yarn + patterns + education + DTC e-commerce, though focused on knitting rather than punch needle.
- Purl Soho: Premium DTC craft supplies retailer offering proprietary yarn, hand-made kits, patterns, and instructional content. Comparable to Oxford's vertically integrated craft ecosystem and curated brand aesthetic, though broader across knitting, sewing, and embroidery.
- Deanne Fitzpatrick Studio: Rug hooking studio and retailer selling hand-hooked rugs, patterns, kits, and yarn directly to crafters and the home decor market. Closest direct peer because of shared rug hooking category, pattern-and-kit model, and craft education offering, though smaller and Canada-based.
Broad incumbents
- Lion Brand Yarn: One of the largest yarn manufacturers in the US, selling proprietary yarn brands, patterns, and kits across craft and big-box retail channels. Comparable to Oxford as a yarn brand owner with patterns and DTC sales, but broader (knitting/crochet) and at substantially larger scale.
- Michaels Companies: Largest North American specialty retailer of arts, crafts, and hobby supplies, including yarn, kits, and tools — and a wholesale customer for Oxford products. Comparable as the dominant distribution channel Oxford reaches through its wholesale program, though vastly broader in scope.
Emerging players
- Madelinetosh: Premium hand-dyed yarn brand with a devoted craft community and limited-edition colorways. Closely mirrors Oxford's Violet Jane positioning as a boutique hand-dyed yarn brand with differentiation through proprietary colorways.
- Creativebug: Subscription-based online craft education platform with courses in sewing, knitting, embroidery, and other fiber arts. Comparable to Oxford Rug Hooking School as a paid craft education model, though broader in category and tech-forward.
- Loopy Mango: Boutique hand-knit and craft brand selling premium yarn, kits, and patterns with a strong lifestyle brand presence. Comparable to Oxford as a small, premium-positioned craft brand with proprietary products and patterns targeting hobbyist consumers.
Market position
Customer concentration
The Oxford Company social profiles
Digital presenceThe Oxford Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Oxford Company leadership team
Management profileNumber of profiles
The Oxford Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Oxford Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Oxford Company
What does The Oxford Company do?
The Oxford Company manufactures the Original Oxford Punch Needle and supplies a complete craft ecosystem for punch needle rug hooking, including hand-dyed Violet Jane yarn, Monk's cloth backing, Gripper Strip Lap Frames, 400+ McAdoo hooked rug patterns, and pre-assembled craft kits. The company also runs the Oxford Rug Hooking School, offering structured online courses and instructor certification for punch needle artists.
Is The Oxford Company a public or private company?
The Oxford Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Oxford Company founded?
The Oxford Company was founded in 1995. It employs 1 to 10 people.
Where is The Oxford Company based?
The Oxford Company is headquartered in Middlebury, United States, in the North America region.
How does The Oxford Company make money?
Five revenue lines are on record. Punch Needle Products are the primary driver. The others are yarn Sales, craft Kits and Patterns, online Courses and Education and wholesale.
Who are The Oxford Company's main competitors?
Direct peers on record are Herrschners, Mary Maxim, Knit Picks (Craftsy), Purl Soho and Deanne Fitzpatrick Studio. Broad incumbents are Lion Brand Yarn and Michaels Companies. Emerging players are Madelinetosh, Creativebug and Loopy Mango.
Does The Oxford Company have an API?
No public API is recorded for The Oxford Company.
What industry is The Oxford Company in?
The Oxford Company's product category is Craft Supplies. Its primary akta.pro industry code is CRALADAE, Needlepoint & Embroidery Shops, with a secondary code of CRALADAG, Notions & Sewing Accessories Retail (Thread, Needles, Zippers, Buttons). Its NAICS code is 3141 and its SIC code is 3950.