Logis Hotels

What Logis Hotels does

Logis Hotels, headquartered in Paris, France, is a private hospitality company that operates the first chain of independent hotel-restaurants in Europe, founded in 1948. It runs a network of 2,000+ independently owned hotel and restaurant establishments across nine countries — France, Germany, Andorra, Belgium, Spain, Italy, Luxembourg, and Canada — organised around a multi-brand portfolio that segments properties by price tier and guest experience: the core Logis Hôtels et restaurants brand (typically 15-45 rooms per establishment), Singuliers Hotels (4-5 star sustainable properties), Teritoria (premium terroir and immersive experiences), Cit'Hotel (2-3 star city-centre hotels), Demeures & Châteaux (heritage residences, castles and manor houses), Urban Style (3-4 star urban contemporary hotels with 35-60 rooms), Auberge de Pays (turnkey boutique inns of up to nine rooms), and ÔRIGINE artisans hôteliers (40 properties across 15 Quebec tourist regions in Canada). The company targets leisure travellers and families seeking authentic regional hospitality, business travellers needing reliable stopover accommodation, and independent hotel and restaurant owners seeking brand affiliation, distribution, and quality-standard oversight.

The platform backbone comprises a centralised booking engine at logishotels.com with geographic, amenity and star-rating filtering, a property management interface for member hoteliers, and the ETIK loyalty programme — a free membership scheme accessible via mobile app or ETIK account that allows guests to earn euros during stays and meals across the entire network. Marketing is multi-channel: direct website booking (bottom-of-funnel), email newsletter, organic social (Facebook, Instagram, LinkedIn) with the #LogisLovesLocal campaign, and a customer-service phone line. The culinary offering is differentiated through a restaurant tier labelling system (Terroir, Gourmand, Savoureux, Distinguée, Exception) emphasising local produce and regional gastronomy.

Logis generates revenue through two complementary streams: (1) recurring membership or franchise fees paid by independent hotel and restaurant owners who join the network in exchange for brand affiliation, marketing support, booking-platform access, and quality-standard compliance; and (2) transaction-based revenue from bookings routed through the Logis booking platform. Nightly pricing is unit-based and varies materially by brand tier, star rating, region and season, ranging from approximately €48/night for entry-level 3-star Alsatian properties to roughly €200/night for premium Teritoria properties, with a best-price guarantee offered through the direct channel. Ownership is cooperative in character: individual property owners retain operational independence while affiliated to the network, with no parent company, no disclosed external investment, and no public listing identified.

Name

Logis Hotels

Legal name

Logis Hotels

Website

https://logishotels.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

51–100 employees

Short description

Logis Hotels, founded in 1948 in Paris, operates Europe's first chain of independent hotel-restaurants, with 2,000+ properties across nine countries delivered through a multi-brand portfolio and a unified ETIK loyalty programme serving leisure travellers and independent owners.

Ownership category

akta.pro rank

Product category

Independent hotel-restaurant network and franchise

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Budget Hotel Chains & Franchises (THAGABAM)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Independent Budget & Limited-Service Hotels (THAGABAN)

Keywords

• Independent hotel network
• Hotel franchise membership
• Hospitality booking platform
• Regional hotel restaurants
• Hotel loyalty programme

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Hotel Membership/Franchise Fees: Independent hotel and restaurant owners pay to join the Logis Hotels network, receiving brand affiliation, marketing support, booking platform access, and quality standards framework in return
2. Direct Booking Commission: Revenue generated from bookings made through logishotels.com platform, where the chain facilitates reservations across its member properties

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Logis Hotels operates a franchise-style network of more than 2,000 independent hotel-restaurants across nine countries under multiple branded collections (Logis, Singuliers, Teritoria, Cit'Hotel, Demeures & Châteaux, Urban Style, Auberge de Pays, ÔRIGINE). Independent hospitality owners pay membership/affiliation fees to join the network and gain access to the centralised booking platform logishotels.com, brand standards, marketing support, and the ETIK Loyalty Programme. The company also earns transaction-based revenue from direct bookings facilitated through its website, with a best price guarantee driving customer acquisition.

Product overview

Logis Hotels is a hospitality company operating the first chain of independent hotel-restaurants in Europe, with over 2,000 establishments across 9 countries (France, Germany, Andorra, Belgium, Spain, Italy, Luxembourg, and Canada). The portfolio is structured as a platform of branded sub-products: the core Logis Hôtels et restaurants brand (15-45 room establishments), supplemented by six sub-brands targeting different market segments including Singuliers Hotels (4-5 star premium/sustainable), Teritoria (local terroir experiences), Demeures & Châteaux (heritage properties), Urban Style (urban contemporary), Cit'Hotel (city centre economy), and Auberge de Pays (boutique inns). The company also operates Ôrigine artisans hôteliers in Quebec. A unified loyalty programme (ETIK) spans the entire network, enabling members to earn and redeem euros across all properties. The company emphasizes local produce, regional cuisine, and sustainable hospitality across its diverse property types.

Differentiator

Problem solved

Functional benefit

Brands

• Singuliers Hotels: A selection of unique 4 and 5-star hotels, experts in and committed to sustainability, designed for discerning lovers of well-being, nature and local know-how.
• Teritoria
• Cit'Hotel
• Demeures & Châteaux
• Urban Style
• Auberge de Pays
• ÔRIGINE artisans hôteliers

Products and services

• Logis Hôtels et restaurants Core Logis Hotels and restaurant brand offering independent hotel-restaurant establishments averaging 15 to 45 rooms, emphasizing personalized welcome, quality accommodation, and regionally inspired catering for travellers across France and Europe.
• Singuliers Hotels Selection of unique 4 and 5-star hotels committed to sustainability, designed for discerning travellers seeking well-being, nature, and local know-how.
• Cit'Hotel Collection of 2 and 3 star hotels located in town centres throughout France, each with distinct style but adhering to a common charter of quality and high standards.
• Demeures & Châteaux Collection of heritage hotels comprising residences, castles, manor houses, and bastides serving as living testimonies to cultural history for travellers seeking historical stays.
• Urban Style Collection of 3 and 4-star urban hotels offering contemporary style and design in the heart of France's largest cities, with an average of 35 to 60 rooms per property.
• Teritoria Brand celebrating local terroirs, unique character, and immersive experiences through inspiring and responsible stays across the network of affiliated properties.
• Auberge de Pays Turnkey boutique inns promoting local services and local catering, offering accommodation of up to 9 rooms within the Logis Hotels network.
• Ôrigine artisans hôteliers (Québec) Network of 40 choice inns and hotels in 15 tourist regions of Quebec and Canada, featuring artisan hoteliers and extending the Logis Hotels portfolio to North America.
• ETIK Loyalty Programme Free loyalty programme allowing members to earn euros during stays and meals at hotels and restaurants across the Logis Hotels network, accessible via mobile application or ETIK account.

Quantifiable outcome

• Access to 2,000+ establishments across 9 countries

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Origine Hotels (Canada)coreChannel Partner/ Reseller/ DistributorÔRIGINE artisans hôteliers is a network of 40 choice inns and hotels in 15 tourist regions of Quebec and Canada, operating as part of the Logis Hotels brand portfolio. Between mountains, forests and lakes, in the heart of the great outdoors, this partnership extends Logis Hotels' presence to North America.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Relais & Châteaux: Association of independent luxury hotels and gourmet restaurants headquartered in France. Closely comparable on independent-hotel network, French origin, regional cuisine emphasis, and premium positioning — overlapping with Logis's Demeures & Châteaux, Singuliers, and Teritoria sub-brands.
• Châteaux & Hôtels Collection: French-based independent boutique and heritage hotel collection. Comparable on curated independent-hotel portfolio, French heritage positioning, and charm/lifestyle segment overlap with Logis's premium sub-brands.
• Best Western Hotels & Resorts: Largest global network of independent hotels with a similar membership/franchise model. Directly comparable on independent-hotel affiliation, multi-brand tiering, and loyalty-driven direct booking distribution.

Others

• Expedia Group: Global OTA group with multiple brands (Expedia, Hotels.com, Vrbo). Indirect peer/threat — alternative booking channel competing for the same independent-hotel traveller and the same Logis member marketing attention.
• Booking.com: Dominant global OTA distribution partner and competitor for independent-hotel bookings. Not a peer in the operating sense, but the primary alternative distribution channel that competes with Logis's direct booking platform and ETIK loyalty program for traveller demand and member attention.

Emerging players

• Les Collectionneurs: French network of independent hotel-restaurants (roughly 600+ properties) emphasising gastronomy and authentic hospitality. Closest direct comparable at smaller scale, overlapping Logis's positioning on regional cuisine and independent operators in France and Europe.

Broad incumbents

• Choice Hotels International: Major franchised hotel chain operator with brands across economy to upscale. Highly comparable on pure franchise model, multi-brand segmentation, and loyalty program (Choice Privileges) — though larger and primarily U.S.-focused.
• InterContinental Hotels Group (IHG): Global multi-brand hotel company operating franchised and managed properties across economy to luxury. Comparable on franchise/management model, multi-brand portfolio strategy, and loyalty program (IHG One Rewards) — but operates at vastly larger scale and broader geographic reach than Logis.
• Wyndham Hotels & Resorts: World's largest hotel franchisor by property count with a multi-brand economy-to-upscale portfolio. Directly comparable on franchise-led scale and loyalty (Wyndham Rewards), serving as a benchmark for franchise economics at 2,000+ property scale.
• Accor: Paris-headquartered global hospitality group with a multi-brand portfolio (ibis, Novotel, Sofitel, MGallery, etc.). Closest European broad incumbent with franchise-heavy model and comparable luxury/boutique sub-brands (MGallery, Sofitel) overlapping with Logis's premium tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Logishotels
• Instagraminstagram.com/logishotels
• Xx.com/logishotels_fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Logis Hotels