Midland Power Cooperative

Name

Midland Power Cooperative

Legal name

Midland Power Cooperative

Website

https://midlandpower.coop

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Electric Distribution Services

NAICS

Electric Power Distribution (221122), Electric Power Transmission, Control, and Distribution (22112)

SIC

Electric Services (4911)

akta.pro primary industry

Electric Cooperatives (Rural/Member-Owned Utilities) (EUADABAC)

akta.pro secondary industry

Electric Distribution System Owners (Wires-Only Companies) (EUADABAI)

Keywords

• Rural electric cooperative
• Electric distribution services
• Member-owned utility
• Energy efficiency programs
• Electric vehicle rebates

Headquarters

HQ city

Jefferson

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Supply Chain, Personnel, Operations, Technology or R&D

Revenue model

1. Electric Distribution Service: Midland Power generates revenue through electricity distribution to its member-owners. Members pay access fees (fixed charges) plus charges based on electricity consumption. As a cooperative, any margins (revenues exceeding costs) are returned to members as patronage capital.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Midland Power Cooperative is a member-owned electric distribution cooperative that delivers electricity to approximately 9,812 members across 17 central Iowa counties through 4,257 miles of power lines and 13,304 meters. The cooperative supplements its core electricity distribution service with member-facing tools such as the SmartHub account portal and mobile app, an outage management system, community solar and green pricing programs, energy efficiency rebates, EV charger rebates, security lighting, and water heater sales.

Product overview

Midland Power Cooperative is a member-owned electric utility providing electricity distribution to approximately 9,812 members across 13,304 meters in 17 Iowa counties. The cooperative operates primarily as a distribution utility rather than a technology platform company. Its core product is the SmartHub member portal/app, which enables members to manage accounts, pay bills, and view energy usage. The cooperative's product portfolio centers on electricity delivery alongside supplementary services including Community Solar Program, Green Pricing Program, Security Lights, Marathon Water Heaters, and Energy Efficiency Rebates. Supporting tools include the Heat Pump Calculator and Rewiring America IRA Calculator for member energy decisions. The cooperative also operates community programs including Youth Tour, Scholarships, and the Shine the Light volunteer recognition program.

Differentiator

Problem solved

Functional benefit

Brands

• SmartHub: Online and mobile application for members to manage their account, pay bills, and monitor energy usage.

Products and services

• Electricity Distribution Service Core electricity distribution service delivering power to approximately 9,812 member-owners across 13,304 meters covering 4,257 miles of line in 17 Iowa counties. Members pay a fixed monthly access fee plus consumption-based charges.
• SmartHub Online member portal and mobile app enabling members to manage accounts, pay bills, view energy usage, and access service notifications. Available on iOS and Android.
• Outage Center Outage reporting and status tracking system that allows members to report outages and receive restoration updates through the cooperative's automated outage management system.
• Community Solar Program Solar program allowing members to enjoy the environmental and financial benefits of a solar photovoltaic system without owning their own system.
• Green Pricing Program Renewable energy option enabling members to support renewable energy sources through their electricity purchases.
• Energy Efficiency Rebates Rebate programs for energy efficiency improvements including heat pump check-ups and other residential technologies.
• Level II EV Charger Rebate Rebate of up to $500 on a Level II charger for members who purchase electric vehicles.
• Budget Billing Equal payment plan allowing members to spread electricity costs evenly across the year for predictable monthly payments.
• Security Lights Outdoor security lighting service installed and maintained for member properties.
• Marathon Water Heaters Energy-efficient Marathon water heater products available for purchase by members.
• Capital Credits Patronage capital returns program distributing cooperative profits back to members based on their electricity purchases. Distributed $1.1 million in 2025 and $1.2 million in 2023.
• Idle Service Fee Monthly fee for members who seasonally disconnect service. Charges are $20 for single-phase and $42.50 for three-phase.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Central Iowa Power Cooperative (CIPCO)coreStrategic or Co-development PartnerWholesale power provider operating in MISO market. Midland receives power supply from CIPCO, which faces generation reserve shortfalls during peak summer conditions affecting Midland's service reliability.
• Corn Belt Power CooperativecoreStrategic or Co-development PartnerWholesale power provider operating in Southwest Power Pool market. Jointly sponsored $1.584 million in USDA loans for Humboldt County Memorial Hospital expansion. Collaborated on battery energy storage system at Hampton substation (1.425 MW Tesla Megapack).
• Basin Electric Power CooperativecoreStrategic or Co-development PartnerWholesale power provider that introduced the Trial Battery Rate allowing member cooperatives to pool allocations for battery storage projects. Provides college scholarships in partnership with Midland Power.
• Touchstone Energy Cooperatives of IowamajorGTM or Marketing PartnerMarketing partnership for Shine the Light volunteer recognition program. Iowa's electric co-ops highlight outstanding community volunteers annually through this program, with donations made to nominees' organizations.
• Iowa Cooperatives for Energy Efficiency (ICEE)majorStrategic or Co-development PartnerOrganization that sponsors and organizes the annual Momentum is Building Conference for contractors and builders on energy efficiency technologies. Midland co-sponsors this event with other Iowa electric cooperatives.
• Iowa Area Development Group (IADG)minorStrategic or Co-development PartnerBusiness and community development organization for Iowa's rural electric cooperatives. Midland nominated CNI Ag Independent Retailers for Iowa Venture Award recognizing economic contributions.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Consumers Energy (Iowa): Iowa-based member-owned rural electric distribution cooperative with a similar business model, member-owned structure, and SmartHub-based member portal. Directly comparable on scale, services, and regulatory framework.
• Butler County Rural Electric Cooperative: Iowa rural electric distribution cooperative serving a similar agricultural and small-town customer base with comparable member-owned governance, distribution-only operations, and Touchstone Energy affiliation.
• Grundy County Rural Electric Cooperative: Iowa distribution-only electric cooperative with comparable footprint, agricultural member mix, and capital credits program; one of the closest comparables in Iowa for scale and operating model.
• Central Iowa Power Cooperative (CIPCO): Generation-and-transmission cooperative serving multiple Iowa distribution co-ops including Midland. Comparable cooperative structure and Iowa operating geography, though focused on G&T rather than last-mile distribution.
• Corn Belt Power Cooperative: Wholesale generation-and-transmission cooperative that supplies Midland Power via SPP and has jointly invested with Midland in battery storage at the Hampton substation. Closely tied through partnership and similar cooperative structure.

Broad incumbents

• Basin Electric Power Cooperative: Large-scale generation-and-transmission cooperative serving distribution co-ops across multiple states. Comparable cooperative principles and rural utility focus, but operates at substantially larger scale and broader geography than Midland.

Others

• Touchstone Energy Cooperatives: National alliance and marketing brand for hundreds of U.S. electric cooperatives including Midland. Comparable because it provides shared branding, marketing programs, and operational benchmarks used by member co-ops.
• National Information Solutions Cooperative (NISC): Technology cooperative that develops and operates the SmartHub member portal and billing platform used by Midland Power. Relevant as the technology vendor powering Midland's member-facing digital experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@midlandpowercoop
• Facebookfacebook.com/midlandpower
• Xx.com/midland_power

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midland Power Cooperative