AR Media International AB

What AR Media International AB does

AR Media International AB is a privately held Swedish publishing company, founded in 1990 and headquartered in Hägersten, Sweden, with a stated 100% focus on security-industry information. The company operates a multi-format media portfolio targeting security industry professionals across Scandinavia, EMEA, and Pan-Asia, serving installers, consultants, distributors, manufacturers, and end-users. Its product set spans two print trade magazines (Detektor Scandinavia, published four times per year at 11,600 copies per issue, and Detektor International, published twice per year at approximately 10,000 copies per issue with 88% EMEA readership), two online news portals (SecurityWorldMarket.com in four languages across seven markets, and SecurityUser.com for Sweden and Denmark), four recurring industry events (Sectech exhibitions in Sweden, Norway, and Denmark; SkyddGolfen Detektor Open; SecurityUser Expo in Copenhagen; Detektor Football Cup), and a growing catalogue of commissioned market research reports covering physical security, video surveillance, access control, cyber security, and IoT platforms for smart commercial buildings. The underlying technology is a digital publishing and media platform with event-management capabilities, supplemented by Detektor TV video content.

The company monetizes through four distinct revenue streams: magazine subscriptions and single-copy sales (recurring), advertising across print, digital, and email channels, event sponsorships and exhibitor fees, and one-time perpetual licenses for market research reports (priced between USD 999 and USD 3,000). Go-to-market combines enterprise field sales for sponsorships and research reports, inside sales for subscriptions, and event-driven demand generation. Geographic distribution is supported through a Danish branch office in Hornbæk and a Taiwanese sales office (AR Media Marketing Corporation in New Taipei City), enabling coverage of Nordic, EMEA, and Pan-Asia markets.

Operationally, AR Media is founder-led and lean, with a headcount of 1-10 employees under CEO Lennart Alexandrie. The company is independently owned with no disclosed external investors, no subsidiaries, and no parent company. Strategic partners include Stockholmsmässan (co-organizer of Sectech and SkyddGolfen Detektor Open) and SikkerhedsBranschen (Danish industry association co-organizing SecurityUser Expo). Recent activity has centered on extending the market-research catalogue with three new reports released across Q2, Q3, and Q4 2025.

Name

AR Media International AB

Legal name

AR Media International AB

Website

https://armedia.se

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

AR Media International AB is a Sweden-based, founder-led trade publisher focused entirely on the security industry. It produces print magazines (Detektor Scandinavia and International), online portals (SecurityWorldMarket.com, SecurityUser.com), industry events (Sectech, SecurityUser Expo, SkyddGolfen Detektor Open), and commissioned market research reports.

Ownership category

akta.pro rank

Product category

Security Industry Trade Publishing

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741)

akta.pro primary industry

Compliance & Risk Intelligence Publishing (KYC/AML, ESG, Cyber, Privacy) (MPAJACAC)

Keywords

• Security trade publishing
• Industry market research
• Trade media events
• Physical security media
• Online security portal

Headquarters

HQ city

Hägersten

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Magazine Subscriptions and Sales: Print and digital subscriptions to trade magazines including Detektor Scandinavia (4x/year, 11,600 copies) and Detektor International (2x/year, ~10,000 copies). Also includes online portal subscriptions.
2. Advertising: Advertising revenue across print publications, online portals (SecurityWorldMarket.com, SecurityUser.com), and email newsletters targeting security industry professionals.
3. Event Sponsorships and Exhibitor Revenue: Revenue from security industry events including Sectech (Sweden, Norway, Denmark), SkyddGolfen Detektor Open, and SecurityUser Expo. Includes sponsorship packages, exhibitor fees, and associated hospitality.
4. Market Research Reports: Commissioned industry reports on physical security, cyber security, IoT platforms, video surveillance, and access control markets. Reports sold as single-user or enterprise licenses.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

AR Media International AB is a specialist trade publishing company focused entirely on security-industry information. It produces and distributes trade magazines (Detektor Scandinavia, Detektor International), online news portals (SecurityWorldMarket.com, SecurityUser.com), industry events (Sectech, SecurityUser Expo, SkyddGolfen Detektor Open, Detektor Football Cup), and commissioned market research reports covering physical security, video surveillance, access control, cyber security, and IoT platforms. The company monetizes these products through subscriptions, advertising, event sponsorships, and licensed research reports.

Product overview

AR Media International AB is a publishing company with 100% focus on security information, producing print and electronic publications for the security industry. The product portfolio consists of trade magazines (Detektor Scandinavia, Detektor International), online news portals (SecurityWorldMarket.com, SecurityUser.com), industry events (Sectech exhibitions, SkyddGolfen Detektor Open, SecurityUser Expo, Detektor Football Cup), and market research reports (The Physical Security Business, The Global Video Surveillance Business, The Physical Access Control Business, Cyber Security in Smart Commercial Buildings, IoT Platforms in Smart Commercial Buildings). These publications serve all reader categories in the security market from manufacturers to end customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Detektor Scandinavia Security technology trade magazine for Scandinavia, published in Sweden, Denmark, and Norway. Covers security market news, product developments, industry trends, and monitors national and international security exhibitions. Published four times per year with 11,600 copies per issue.
• Detektor International Trade magazine for the global security market, with emphasis on Europe (EMEA accounts for 88 percent of readers). Editorial content focuses on global security technology, trends, news, corporate matters, and trade fair coverage. Published twice per year with approximately 10,000 copies per issue.
• SecurityWorldMarket.com Europe's and Scandinavia's leading online news portal for the security market. Offers daily news, product information, business profiles, and event coverage. Available in four languages for seven markets.
• SecurityUser.com News portal for users of security products and services in Sweden and Denmark, available both online and in printed format four times per year.
• Sectech Scandinavian security technology exhibition with seminars, held in Sweden, Norway, and Denmark. Serves as a meeting place for suppliers, installers, consultants, and buyers in the security industry.
• SecurityUser Expo Two-day security industry exhibition in Copenhagen, organized in cooperation with SikkerhedsBranschen (Danish industry association). A meeting place for the Danish security market with conference programme.
• SkyddGolfen Detektor Open Annual golf tournament for the security industry, organized by Detektor magazine and Stockholmsmässan. Held at Vidbynäs GC with competition, banquet, and awards ceremony.
• The Physical Security Business Report Annual market analysis report covering access control, video surveillance, and intruder alarm/perimeter protection markets. Provides market sizing, forecasts, M&A analysis, and industry trends from 2022 to 2027.
• The Global Video Surveillance Business Report In-depth market analysis of video surveillance covering cameras, storage, software, and analytics. Provides market sizing, forecasts, AI integration analysis, and competitive dynamics through 2030.
• The Physical Access Control Business Report Market analysis of access control covering hardware, software, and credentials. Examines cloud architectures, mobile credentials, AI integration, and market forecasts through 2030.
• Cyber Security in Smart Commercial Buildings Report Market research on cyber security for smart commercial buildings covering hardware, software, and services. Provides market sizing, threat analysis, vendor landscape, and forecasts from 2022 to 2027.
• IoT Platforms in Smart Commercial Buildings Report Market analysis of IoT platforms for smart buildings covering ecosystem mapping, competitive landscape, and market forecasts through 2030.
• The Transformation of BAS into the Building Internet of Things Report Research report on how building automation systems (BAS) are transforming into Building Internet of Things (BIoT), covering market sizing, supply chain analysis, and projections to 2020.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• StockholmsmässancoreStrategic or Co-development PartnerCo-organizer of Sectech events in Sweden and partner for SkyddGolfen Detektor Open. Stockholmsmässan is Stockholm's international trade fair company and provides venue and organizational support for AR Media's security events.
• SikkerhedsBranschencoreStrategic or Co-development PartnerDanish industry association that co-organizes SecurityUser Expo with AR Media International. The partnership brings together industry association expertise with AR Media's media capabilities.
• HID GlobalminorGTM or Marketing PartnerDinner and entrance sponsor for SkyddGolfen Detektor Open 2026 event.
• Johnson ControlsminorGTM or Marketing PartnerPutting sponsor for SkyddGolfen Detektor Open 2026 event.
• Golf South Sthlm (Vidbynäs GC)minorOthersGolf venue provider for SkyddGolfen Detektor Open annual tournament.
• Ajax SystemsminorGTM or Marketing PartnerHole sponsor for SkyddGolfen Detektor Open.
• ASSA ABLOY Opening SolutionsminorGTM or Marketing PartnerHole sponsor for SkyddGolfen Detektor Open.
• GallagherminorGTM or Marketing PartnerHole sponsor for SkyddGolfen Detektor Open.
• Seriline ABminorGTM or Marketing PartnerHole sponsor for SkyddGolfen Detektor Open.
• Avarn SecurityminorGTM or Marketing PartnerHole sponsor for SkyddGolfen Detektor Open.
• Dafo Brand ABminorGTM or Marketing PartnerHole sponsor for SkyddGolfen Detektor Open.
• Pacom Group ABminorGTM or Marketing PartnerHole sponsor for SkyddGolfen Detektor Open.
• RCO Security ABminorGTM or Marketing PartnerHole sponsor for SkyddGolfen Detektor Open.
• Safetron ABminorGTM or Marketing PartnerHole sponsor for SkyddGolfen Detektor Open.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Memoori: Research firm focused on the physical security, video surveillance, smart buildings, and IoT markets. Memoori is comparable to AR Media's research-report arm, and the two firms appear to co-produce AR Media's market reports (e.g., 'Memoori_Armedia' co-branded covers).
• Security Info Watch: B2B online trade publication serving security installers, integrators, and end users in North America. Comparable as a security-vertical digital-first trade media outlet targeting similar installer/integrator buyer personas as AR Media.
• Security Sales & Integration (Endeavor Business Media): Long-running US trade magazine and digital media outlet for security dealers, integrators, and installers. Comparable in business model (B2B security trade media + digital content + events) and audience overlap with Detektor and SecurityUser.com.
• a&s Magazine (Adria Solutions): International trade publication for the physical security industry, with editions in multiple languages serving Asia, EMEA, and the Americas. Directly comparable to Detektor International in terms of multilingual global coverage of the security market.

Broad incumbents

• IFSEC Global (Informa): Operates IFSEC, a flagship UK-based security industry exhibition, plus IFSEC Global as a security trade media outlet. Comparable as a global security-industry B2B media + events portfolio, but with significantly broader geographic and brand scope than AR Media.
• Omdia (Informa Tech): Global analyst and research firm covering video surveillance, access control, and physical security. Comparable to AR Media's research-report business but with broader scope and substantially deeper resources.
• ISC Security Events (RX/Relx): Operates ISC West and ISC East, the largest US security industry exhibitions. Comparable to AR Media's Sectech and SecurityUser Expo events as a security-industry exhibition organizer, though at a much larger global scale.

Regional players

• Security Journal (Mark Allen Group): UK-focused B2B security trade media outlet. Comparable as a regional security-vertical trade publication, but serving the UK market rather than the Nordic/EMEA footprint of AR Media.

Others

• Detektor (institutional security trade fair brand): AR Media's own Detektor brand hub. Listed as an ecosystem-related reference point given the strong brand recognition Detektor commands in the Nordic and EMEA security industry.
• SikkerhedsBranschen: Danish security industry trade association and co-organizer of SecurityUser Expo with AR Media. Listed because of its direct strategic partnership with AR Media and its role as an adjacent security-industry ecosystem player.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ARMediaInt
• Instagraminstagram.com/armediainternational
• LinkedInlinkedin.com/company/ar-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AR Media International AB