Grupo Olmos

What Grupo Olmos does

Grupo Olmos is a privately held Argentine diversified holding company founded in 2000 by Raúl Olmos in Mendoza, originally as Logimed S.A., a healthcare services provider. The group has expanded through acquisitions over two decades into four operating verticals: healthcare, media and communications, insurance, and technology. The healthcare vertical is anchored by the RED BASA network, comprising 21 clinics and sanatoriums, 10 polyconsultories, 9 CETET diagnostic centers, KILAB laboratories, and NEFRA Medical Care's 77 dialysis centers, serving approximately 800,000 affiliated members and 10,000+ dialysis patients with a staff of 6,500 medical professionals. Operations span Buenos Aires, Santa Fe, Mendoza, San Juan, and Patagonia. The media vertical, consolidated under the Crónica brand, includes high-definition television channels (Crónica HD, Canal Digital, CM El Canal de la Música, Canal 10 Mar del Plata), newspapers (Crónica, BAE Negocios, La Opinión Austral), radio (FMQ), a magazine (Revista Veintitrés), an audiovisual production company (SendTV), and digital platforms generating 48 million monthly page views. The insurance vertical consists of Evolución Seguros (acquired 2016, carrying 70+ years of Argentine market heritage) and NALU Broker de Seguros (launched 2022). The technology vertical, entered in 2021 via Sofre Digital, delivers IT solutions, digital transformation, software development, infrastructure management, and IoT services to corporate clients.

The group operates under an enterprise field sales GTM motion with each vertical maintaining distinct go-to-market approaches: healthcare sells through the owned clinic and sanatorium network targeting affiliated members and institutional partners (notably the BASA-PAMI agreement with Argentina's public senior health insurer and a long-standing OSUOMRA partnership); media monetizes through advertising across owned television, radio, print, and digital channels; insurance distributes through the Evolución Seguros and NALU broker networks; and technology services are sold directly to corporate clients. Revenue is generated through recurring healthcare subscription/prepaga payments, dialysis clinical services, media advertising, insurance premiums and brokerage commissions, and professional services fees from Sofre Digital. Pricing is not publicly disclosed; contracts are customized per organizational need. The company is controlled by the Olmos family, with Raúl Olmos as President and CEO, Marcelo Carbone as Vice President, Lucas Olmos as Director General, Viviana Cescut as Legal Director, and Marcela García Vitale as Financial Director. The holding is headquartered at Azopardo 1405, Buenos Aires, Argentina.

Name

Grupo Olmos

Legal name

Grupo Olmos

Website

https://grupoolmos.com.ar

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Grupo Olmos is a privately held Argentine holding company operating four verticals — healthcare (RED BASA clinics, NEFRA dialysis), media (Crónica TV, newspapers, radio), insurance (Evolución Seguros, NALU), and technology (Sofre Digital) — serving 800,000 healthcare affiliates and mass-media audiences across Argentina.

Ownership category

akta.pro rank

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Healthcare Services: Revenue from operating 21 clinics and sanatoriums, 31 dialysis centers, laboratory services, pharmacy network, industrial laundry, engineering services, and health insurance (prepaga) serving 800,000 affiliated members.
2. Media and Communications: Revenue from television channels (Crónica HD, Canal Digital, Canal de la Música), newspapers (Crónica, BAE Negocios, La Opinión Austral, Crónica Comodoro Rivadavia), radio stations (FMQ), magazines (Revista Veintitrés), digital platforms, and production companies. Generates 48,000,000 monthly page views.
3. Insurance Services: Revenue from insurance brokerage and underwriting operations with over 70 years of experience in the Argentine insurance market, including Evolution Seguros and NALU Insurance Broker.
4. Technology Services: Revenue from IT solutions, software development, infrastructure management, and IoT technology services provided to corporate clients through Sofre Digital.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Grupo Olmos is a diversified Argentine holding company operating four business verticals: healthcare services (RED BASA network with 21 clinics/sanatoriums, 31 dialysis centers, laboratories, and pharmacies serving 800,000+ affiliates), media and communications (Crónica HD TV, newspapers, radio stations, magazines, and digital platforms generating 48 million monthly page views), insurance (Evolución Seguros and NALU Insurance Broker with 70+ years of market presence), and technology services (Sofre Digital providing IT solutions, software development, infrastructure, and IoT services to corporate clients).

Product overview

Grupo Olmos is a diversified Argentine holding company operating four distinct business divisions: HEALTH (RED BASA network with 21 clinics/sanatoriums, 31 dialysis centers, NEFRA Medical Care with 77 dialysis centers, KILAB laboratories, serving 800,000+ affiliates), TECHNOLOGY (Sofre Digital providing IT solutions, digital transformation, software, infrastructure, and IoT services), MEDIA (Crónica HD TV, Crónica and BAE Negocios newspapers, La Opinión Austral, CM music channel, Canal 10 Mar del Plata, SendTV production, radio FMQ, magazines, and digital platforms with 48 million page views), and INSURANCE (Evolución Seguros with 70+ years experience, NALU insurance broker). The holding manages over 30 subsidiary brands across healthcare, technology, media, and insurance sectors, unified under corporate leadership in Buenos Aires.

Differentiator

Problem solved

Functional benefit

Brands

• RED BASA: Healthcare network with 21 clinics, 10 polyconsultories, 9 CETET locations across Buenos Aires, Mendoza, San Juan, and Santa Fe
• NEFRA Medical Care
• KILAB
• Sofre Digital
• Evolución Seguros
• Crónica
• BAE Negocios
• Revista Veintitrés
• Fundación Leandro Olmos
• NALU Broker de Seguros

Products and services

• RED BASA Health Network
• NEFRA Medical Care Dialysis Services
• KILAB Medical Laboratory Services
• BASA Salud Prepaga (Health Insurance)
• Evolución Seguros
• NALU Insurance Broker
• Crónica HD Television Channel
• BAE Negocios Newspaper
• Sofre Digital IT Solutions
• La Opinión Austral Newspaper
• CM El Canal de la Música
• SendTV Audiovisual Production
• Revista Veintitrés
• FMQ Radio Station

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• BASA – PAMIcoreStrategic or Co-development Partner · 1 January 2008Strategic agreement between BASA health network and PAMI (Programa de Atención Médica Integral), Argentina's major public health insurance for seniors. The partnership expanded healthcare coverage and access for PAMI beneficiaries through BASA's clinical network.
• Obra Social de la Unión Obrera Metalúrgica (OSUOMRA)coreStrategic or Co-development PartnerLong-standing partnership with OSUOMRA, the health plan of the Metal Workers Union. Raúl Olmos served as General Manager of OSUOMRA's health benefits before founding Logimed S.A. This relationship was foundational to the group's healthcare expansion.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Swiss Medical Group: One of Argentina's largest integrated prepaid health plans (prepagas) with a comprehensive owned-provider network including its own hospitals, clinics, and emergency centers. Directly comparable to Grupo Olmos's BASA Prepaga / RED BASA model combining insurance underwriting with clinical delivery.
• Galeno Argentina: Major Argentine prepaid health plan with owned clinics, sanatoriums, and diagnostic centers. Closely parallels Grupo Olmos's healthcare delivery + insurance combination and competes head-to-head in the Argentine prepaga market.
• OSDE: Largest prepaid health plan in Argentina by membership; similar HMO-style plan structure and affiliated provider network as BASA Prepaga. Direct competitor for corporate and individual health plan members across the country.
• Medifé: Argentine prepaid health plan operating prepagas with affiliated provider network. Comparable member-facing HMO structure and regional provider relationships to Grupo Olmos's BASA network.
• Hospital Italiano de Buenos Aires: Major non-profit Argentine hospital and clinic network operating inpatient and outpatient services across Buenos Aires; directly comparable in scale and service mix to Grupo Olmos's 21 clinics and sanatoriums across multiple provinces.
• Omint: Argentine prepaid health plan serving individuals and corporates with affiliated provider network; comparable size and prepaga structure to BASA Prepaga, with overlapping target market of mid-market Argentine members.

Broad incumbents

• DaVita: Global dialysis services leader with hundreds of centers treating chronic kidney disease; directly comparable to NEFRA Medical Care's 77 dialysis centers and 10,000+ patient footprint in Argentina.
• Fresenius Medical Care: World's largest provider of dialysis products and services; operates a network of dialysis clinics globally including in Latin America, analogous to NEFRA's specialty dialysis platform within Grupo Olmos.
• Grupo Insud: Argentine diversified holding controlled by Hugo Sigman with operations spanning pharmaceuticals, healthcare, agribusiness, and culture. Comparable multi-vertical Argentine holding structure with significant healthcare presence.

Others

• Grupo Werthein: Diversified Argentine holding group historically associated with healthcare (OSDE), insurance, and media operations; comparable multi-sector Argentine holding model though in different ownership lineage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/grupoolmos

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries39 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Olmos