Name

Santa Fe Opera

Legal name

The Santa Fe Opera

Website

https://santafeopera.org

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Performing Arts / Opera Productions

NAICS

Performing Arts Companies (7111), Theater Companies and Dinner Theaters (71111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater, Musicals & Performing Arts (THAJAFAB)

akta.pro secondary industries

Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH), Arts & Culture Community Festivals (Multidisciplinary Arts Weeks) (MPAGAEAG), Seasonal & Holiday Events (Ticketed) (THAJAFAJ)

Keywords

• Live opera performances
• Performing arts productions
• Season subscriptions
• Opera venue rentals
• Arts education programs

Headquarters

HQ city

Santa Fe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Primary revenue stream from single tickets and season subscriptions for opera performances held July-August annually
2. Donations and Annual Fund: Charitable contributions including Annual Fund, Planned Gifts, Sponsorships, and corporate giving programs
3. Food and Beverage Services: Preview Dinners, Tailgate Picnics, Opening Night Dinners, and refreshment sales during performances
4. Opera Shop Merchandise: Online retail store selling season posters, apparel, gifts, music, books, and videos; supports artistic and educational work
5. Facility and Production Rentals: Rental of Crosby Theatre and production sets, properties, and costumes to other organizations September through March

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Santa Fe Opera presents a summer festival of live opera productions at the open-air Crosby Theatre in Santa Fe, New Mexico, running approximately eight weeks each July-August with five to six opera productions per season. Its offerings include single tickets and multi-opera season subscriptions, on-site dining experiences (Preview Dinners, Tailgate Picnics, Opening Night Dinners), round-trip Opera Shuttles from partner hotels, an online Opera Shop for merchandise, and rental of its venue, sets, costumes, and full productions to other performing arts organizations.

Product overview

The Santa Fe Opera is a performing arts organization presenting a portfolio of live opera productions during its annual summer season (July-August). The core offering is opera performances featuring classical and contemporary works, supported by add-on dining experiences (Preview Dinners, Tailgate Picnics, Opening Night Dinners) and transportation services (Opera Shuttles). Additional offerings include Season Subscriptions for discounted multi-opera access, the Opera Shop for merchandise, Production and Facility Rentals for other organizations, and Apprentice Programs for professional development. The portfolio operates from the Crosby Theatre venue in Santa Fe, New Mexico.

Differentiator

Problem solved

Functional benefit

Brands

• Opera Shop: The Santa Fe Opera Shop offers merchandise including music, books, videos, jewelry, home goods, apparel, and activity kits for kids. Purchases support the artistic and educational work of the Santa Fe Opera.

Products and services

• Opera Performances Live opera productions presented during the annual summer festival at the open-air Crosby Theatre, featuring classical and contemporary works performed by professional singers, orchestra, and production teams for individual ticket-buying patrons and cultural visitors.
• Season Subscriptions Subscription packages offering discounted access to multiple opera performances during the summer season, with fixed-day subscriptions (Wednesdays from $185, Fridays from $210, Saturdays from $195 in 2026) and flexible create-your-own packages (Trio from $130, Quartet One from $175, Quartet Two from $165, Final Week Trio from $105 in 2026).
• Preview Dinners Opera-themed buffet dinners served at the open-air cantina on the opera grounds before performances, including an introduction to the evening's opera, priced at $81 per person.
• Tailgate Picnics Pre-opera dining experience featuring curated starter boxes ($25, serving two guests) and dinner boxes ($36-$45, serving one guest) prepared by Walter Burke Catering, available for pickup in the opera parking lots before performances.
• Opening Night Dinners Premium three-course Opening Night dinners curated by Four Seasons Resort Rancho Encantado, shared with creative team members and special guests, priced at $295 per person (performance tickets sold separately).
• Opera Shuttles Round-trip shuttle transportation from designated Santa Fe hotel locations (Drury Plaza, La Fonda, Eldorado) to the opera venue, with early and late departure options, priced at $65 base plus $2 fees ($67 total).
• Opera Shop Online retail store selling music, books, videos, jewelry, home goods, apparel, activity kits, and season posters (including 2026 ART by Robert Indiana and 2025 New Mexico 44 by Fritz Scholder at $35 each), with proceeds supporting the opera's artistic and educational mission.
• Production Rentals Rental program offering sets, properties, costumes, and full productions from Santa Fe Opera's archive to other opera companies and theaters from September through March. Available rental catalog includes The Barber of Seville, Don Giovanni, Madama Butterfly, The Marriage of Figaro, Tosca, La Traviata, and education shows.
• Facility Rentals Event venue rental of Santa Fe Opera's Crosby Theatre and other locations for corporate events, concerts, weddings, galas, and private functions, coordinated by the Director of Operations.
• Apprentice Programs for Singers and Technicians Annual training programs for emerging opera singers and technicians, providing hands-on professional experience with Santa Fe Opera productions and culminating in the Apprentice Scenes & Concert performances (August 16 & 23, 2026; August 15 & 22, 2027).

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• KHFM 95.5 ClassicalcoreGTM or Marketing Partner · 1 January 2026Partnership with New Mexico's only dedicated classical music station for opening night ticket giveaways. KHFM broadcasts to Albuquerque/Santa Fe, Ruidoso, Roswell, and Taos. Winners tailgate and attend performances with KHFM on-air hosts.
• Four Seasons Resort Rancho Encantado Santa FeflagshipGTM or Marketing Partner · 1 January 2026Opening Nights Sponsor providing curated dining experiences for Opening Night Dinners. Executive Chef Gregory Joseph creates menus featuring global flavors with New Mexican influences at Terra restaurant.
• Rio Metro Regional Transit DistrictcoreStrategic or Co-development Partner · 1 January 2026Partnership for late-night Rail Runner train service for Friday and Saturday performances. Combines scenic New Mexico Rail Runner ride with shuttle service to opera and staff welcome.
• Walter Burke CateringcoreImplementation/ SI/ Consulting Partner · 1 January 2026Official catering partner preparing and presenting Tailgate Picnics for opera parking lot tradition. Provides starter boxes and dinner boxes with various menu options.
• Bishop's Lodge, Auberge Resorts CollectionminorGTM or Marketing PartnerLead Hotel Partner - luxurious retreat in foothills of Sangre de Cristo Mountains offering exclusive access to Santa Fe culture and Southwest adventures.
• Drury Plaza Hotel Santa FeminorChannel Partner/ Reseller/ DistributorPreferred hospitality partner with special rates for opera season. Primary departure location for shuttle service to performances.
• The Inn of the Five GracesminorChannel Partner/ Reseller/ DistributorPreferred hospitality partner - only luxury hotel and spa in downtown Santa Fe, walking distance to restaurants, galleries, and shopping.
• Two Casitas Santa Fe Vacation RentalsminorChannel Partner/ Reseller/ DistributorPreferred hospitality partner providing distinctive vacation homes reflecting Santa Fe's character for opera visitors.
• Opera Companies and Theaters (Production Rentals)coreChannel Partner/ Reseller/ DistributorOther opera companies and theaters rent SFO productions including sets, properties, and costumes September through March. Available productions include Barber of Seville, Don Giovanni, Madame Butterfly, Marriage of Figaro, Tosca, La Traviata, and education shows.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Seattle Opera: Pacific Northwest opera company presenting a fall season with a strong Wagner focus. Comparable as a mid-to-large nonprofit opera producer with subscription and donor-driven revenue.
• LA Opera: Major West Coast opera company at the Dorothy Chandler Pavilion. Comparable as a large nonprofit grand opera producer with subscription ticketing, donor programs, and education outreach.
• Houston Grand Opera: Major US opera company known for commissioning new works and HGO Co.'s production rental arm. Closely comparable as a nonprofit opera producer with a strong production rental business model mirroring SFO's.
• Metropolitan Opera: The largest opera company in North America, presenting a full season of grand opera at Lincoln Center. Directly comparable as a professional opera producer with subscription ticketing, donor funding, and education/apprentice programming.
• Minnesota Opera: Regional US opera company producing a spring season of grand opera. Comparable as a nonprofit opera presenter with subscription ticketing, donor funding, and new work commissions.
• Lyric Opera of Chicago: One of the largest US opera companies, presenting a full opera season with international casts. Comparable as a nonprofit grand opera producer with subscription, donor, and rental revenue streams.
• Glimmerglass Festival: Summer opera festival in Cooperstown, NY producing multiple productions in a concentrated season. The most direct structural peer to SFO's seasonal festival model with apprentice programs and intimate venue operations.
• Opera Theatre of Saint Louis: Spring opera festival producing multiple English-language and contemporary operas in a concentrated season window. Comparable festival-style operations, repertory programming, and emerging-artist focus.
• San Francisco Opera: Major US opera company presenting a multi-production fall season and summer programming. Comparable in scale, professional casting, subscription model, and nonprofit donor-funded structure.
• Dallas Opera: Regional US opera company presenting a fall season of grand opera productions. Comparable in scale, repertory, and nonprofit funding model including corporate sponsorships and donor programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/santafeopera
• YouTubeyoutube.com/user/TheSantaFeOpera
• Facebookfacebook.com/santafeopera
• Instagraminstagram.com/santafeopera
• LinkedInlinkedin.com/company/the-santa-fe-opera

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Santa Fe Opera